What Willow does

Willow is a digital technology company that operates an Operational AI platform for the built world, headquartered in Sydney, Australia with a U.S. presence in Dallas. The platform unifies spatial, static, and live building data into digital twins across 1.61 million modeled assets, processing more than 10 million telemetry points in real time and integrating with over 75 built-world systems. Its technical foundation is a proprietary Knowledge Graph containing 3,700+ models, 1,400+ properties, and 120+ relationships, which normalizes disparate building data structures and serves as the grounding layer for Willow Copilot, an LLM-based conversational agent that performs retrieval-augmented generation over uploaded O&M manuals and asset documents. The platform is delivered natively on Microsoft Azure through deep integrations with Azure Digital Twins, Microsoft Foundry, Dynamics 365 Field Service, and Microsoft Fabric, and 100% of transactions flow through the Microsoft Marketplace.

The commercial offering is a platform-plus-modules architecture with vertical Activate Packs (Sustainability, Occupancy, Building Energy & Operations, Active Efficiency, Asset Condition Monitoring, Spatial Geometry, Conveyance, Food Preparation, Retail, Airport & Aviation) encoding domain expertise as continuously-running AI Skills. Willow monetizes via annual SaaS subscriptions sold primarily through direct enterprise field sales, with Carahsoft as master U.S. public sector distributor and partnerships with Microsoft (Frontier Partner, 100% Marketplace transactions) and BNP Paribas Real Estate (European CRE entry). Named enterprise customers include Walmart, Dallas Fort Worth International Airport, Georgia Southern University, Northern Arizona University, BNP Paribas Real Estate, and Microsoft Atlantic Yards, with quantified outcomes spanning $1.4M in downtime savings at Walmart, $1M in operational savings at Georgia Southern, $200K+ avoidable cost identification at Northern Arizona, and projected 20-25% maintenance cost reduction per square foot at DFW.

Vertically targeted segments include Higher Education, K-12, Healthcare Systems, Airports & Transportation, Retail, State & Local Government, and Commercial Real Estate. The company holds ISO 27001 and SOC 2 Type 2 certifications, employs between 251-500 people, and is privately held and venture-backed; specific investors and revenue figures are not publicly disclosed. The founding team includes Joshua Ridley (co-founder & CEO per the appended leadership record), Dale Brett and Michael Easson as co-founders, while separate records list Bert Van Hoof as CEO; other leadership includes a CFO, CRO, CPTO, General Counsel, COO, CTO, Chief Commercial Officer, and Director of Engineering. Leadership data conflicts between sources and should be verified.

Name

Willow

Legal name

Willow Technology Corporation Ltd

Website

https://willowinc.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

Willow operates an Operational AI platform for the built world, deploying digital twins, a proprietary Knowledge Graph ontology, and LLM-powered Copilot across enterprise real estate, airports, retail, and education portfolios worldwide.

Ownership category

akta.pro rank

Product category

Building Digital Twin / Smart Building Software

NAICS

Computer Systems Design and Related Services (54151), Computer Facilities Management Services (541513), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)

akta.pro secondary industries

Lakehouse Platforms (HDAEABAB), iPaaS / Cloud Data Integration (HDAEACAD), Log Management & Analytics (HDABAJAC)

Keywords

• Digital twin platform
• Smart building software
• Facilities management AI
• Building automation platform
• Infrastructure operational intelligence

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Willow operates as a SaaS platform delivering digital twin and Operational AI capabilities on a subscription basis. Customers purchase access to the Willow platform, with Activate Packs providing domain-specific functionality (sustainability, occupancy, energy, etc.). The platform is sold into enterprise portfolios with pricing tied to portfolio size, number of buildings, or assets managed. Transaction occurs through Microsoft Marketplace, applying against existing Azure MACC and Enterprise Agreement commitments.
2. Microsoft Marketplace Transaction: Willow transacts 100% through the Microsoft Marketplace. Customers can apply existing Azure spending commitments (MACC/Enterprise Agreements) directly to Willow purchases, simplifying procurement and reducing time-to-deployment. This marketplace model serves as both a distribution and payment mechanism.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Willow provides an Operational AI platform for buildings and infrastructure, delivered as a SaaS digital twin solution built natively on Microsoft Azure. The platform unifies spatial, static, and live building data through the Willow Knowledge Graph (the world's most comprehensive buildings ontology) and generates predictive insights through AI-powered Skills, conversational AI via Willow Copilot, and autonomous building control via Active Control. Customers subscribe to the platform with Activate Packs adding domain-specific functionality (sustainability, occupancy, energy, retail, aviation, etc.) and transact entirely through the Microsoft Azure Marketplace.

Product overview

Willow is an Operational AI platform for buildings and infrastructure that offers a unified platform-plus-modules architecture. The core platform consists of the Willow Platform (digital twin platform), Willow Copilot (conversational AI), the Digital Twin solution, and the Knowledge Graph (world's most complete buildings ontology with 3700+ models). Willow extends its platform through Activate Packs, which are data connectors and AI skills that encode domain expertise directly into the platform. These include specialized packs for Sustainability, Occupancy, Building Energy & Operations, Active Efficiency, Asset Condition & Environmental Monitoring, Building Spatial Geometry & Static Data, Conveyance, Onsite Food Preparation, Retail, and Airport & Aviation. The platform integrates with Microsoft Azure, Dynamics 365 Field Service, Microsoft Fabric, and Azure Digital Twins, and connects to over 75 built world systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Willow Platform The leading digital twin platform that transforms how buildings and infrastructure are managed and operated, unifying spatial, static, and live data to see every system in full context. Used by enterprise facilities, real estate, airport, university, healthcare, retail, and government organizations.
• Willow Copilot Conversational AI companion for facilities management that enables natural language interactions with building data, providing real-time insights, troubleshooting guidance, and workflow automation for facility managers, technicians, and business leaders. Includes Daily Briefing feature for AI-driven operational reports.
• Digital Twin Digital twin platform that transforms buildings, campuses, and entire real estate portfolios into intelligent, responsive environments by unifying spatial (3D geometry), static (asset attributes), and live (real-time telemetry) data for deep analytics, automation, and predictive insights.
• Knowledge Graph The foundation for intelligence with the world's most complete buildings ontology (3,700+ models, 1,400+ properties, 120+ relationships), creating an independent data layer that normalizes how different building systems organize and describe data. Models 1.61 million digital twins across customer portfolios.
• Activate Packs Data connectors and AI skills for customizing access to Willow, encoding domain expertise and building-specific knowledge directly into the platform's functionality. Includes packs for sustainability, occupancy, building energy & operations, active efficiency, asset condition monitoring, spatial geometry, conveyance, onsite food preparation, retail, and airport & aviation verticals.
• WillowTwin on Azure WillowTwin is the company's flagship digital twin product launched on Microsoft Azure in 2018 with foundational partner Investa, representing the original deployment of Willow's digital twin technology on the Azure platform.
• Willow+ Powered by Microsoft Microsoft-aligned product offering exemplifying Willow's dedication to advancing digital solutions in the built environment through Microsoft's Azure stack, including Azure Digital Twins, Microsoft Foundry, Dynamics 365 Field Service, and Microsoft Fabric.

Quantifiable outcome

• 842 potential failures identified and proactively addressed in 6 months across 20 Walmart stores
• +8 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability11 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core, flagship, foundational and key.

• MicrosoftcoreTechnology or IntegrationWillow is built natively on Microsoft Azure, connecting building and infrastructure data to Azure Digital Twins, Microsoft Foundry, Dynamics 365 Field Service, and Microsoft Fabric. Willow Copilot runs on Microsoft Foundry grounded in Azure Digital Twins. Willow is a Microsoft Frontier Partner and was a Partner of the Year finalist. Microsoft provides the security, scale, and enterprise trust that underpins Willow's SaaS platform. Transactions flow 100% through the Microsoft Marketplace. Willow was an engineering and launch partner for Azure Digital Twins and Microsoft Cloud for Sustainability.
• Carahsoft Technology Corp.coreChannel Partner/ Reseller/ DistributorCarahsoft is Willow's master government aggregator/distributor for the U.S. public sector, enabling Federal, State, Local Government, Education, and Healthcare organizations to access Willow through hundreds of pre-negotiated contract vehicles. Carahsoft removes procurement friction, offering pre-negotiated pricing and terms so public sector teams can deploy faster without RFPs.
• BNP Paribas Real Estate Property ManagementflagshipStrategic or Co-development PartnerWillow partnered with BNP Paribas Real Estate Property Management to incorporate digital twin and conversational intelligence solutions into buildings across Europe. The collaboration was exemplified by deployment at Métal 57 in Paris, transforming it into a 'conversational building.' This represents Willow's strategic expansion into the European commercial real estate market through a flagship partnership.
• InvestafoundationalStrategic or Co-development PartnerInvesta was Willow's foundational partner, with whom Willow launched WillowTwin on Azure in 2018, marking significant milestones in early company growth. This partnership was instrumental in establishing Willow's technology trajectory.
• Brookfield PropertieskeyStrategic or Co-development PartnerBrookfield Properties collaborated with Willow in 2020, expanding Willow's impact in the real estate sector. This partnership helped Willow grow its commercial real estate customer base.
• ProcorekeyTechnology or IntegrationWillow integrated with Procore in 2022, enhancing its global reach and technological capabilities in the construction and building lifecycle management space.
• Microsoft Dynamics 365coreTechnology or IntegrationWillow partnered with Microsoft Dynamics 365 in 2023, integrating its digital twin platform with Dynamics 365 Field Service. When Willow's Knowledge Graph detects a fault, it generates prioritized, categorized work orders in Dynamics 365 Field Service, with technicians receiving fault context and recommended actions before arriving on site.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Johnson Controls OpenBlue: Johnson Controls' connected building platform combining digital twin, AI-driven analytics, and integrated building management. Targets the same Fortune 1000 / institutional facility customers as Willow and competes for the same predictive maintenance and energy optimization budgets.
• Schneider Electric EcoStruxure: Schneider Electric's IoT-enabled architecture for buildings, data centers, and energy management, with digital twin and analytics capabilities. Competes with Willow across energy optimization, asset performance, and sustainability reporting in commercial real estate, retail, and healthcare.
• Hitachi Lumada: Hitachi's IoT, analytics, and digital twin platform serving manufacturing, energy, and buildings. Overlaps with Willow's predictive maintenance and asset performance use cases, though Lumada addresses a much broader set of industrial verticals.
• IBM Maximo Application Suite: IBM's enterprise asset management platform widely used in facilities, airports, utilities, and healthcare for maintenance, work orders, and asset tracking. A core competitor for Willow's predictive maintenance and CMMS-integration value proposition, especially in regulated and asset-heavy environments.
• Honeywell Forge: Honeywell's enterprise performance management software for buildings and industrial assets, including digital twin, predictive maintenance, and energy optimization. Directly overlaps Willow's target use cases at large enterprise portfolios, but Honeywell is a much broader incumbent with embedded BMS installations.
• Siemens Smart Infrastructure (Building X / Xcelerator): Siemens' portfolio of building automation, digital twin, and energy management software, including Building X for operations and Xcelerator marketplace. Directly comparable to Willow's digital twin plus AI skills approach, but bundled with Siemens' much larger building automation hardware and services franchise.

Emerging players

• 75F: 75F is a smart-building IoT and AI platform focused on HVAC optimization, indoor air quality, and energy management for commercial buildings. Comparable to Willow's Active Efficiency and Occupancy Activate Packs at smaller commercial scale, though without Willow's deep ontology or digital twin breadth.
• Facilio: Facilio is a cloud-based platform for portfolio-wide building operations, predictive maintenance, and energy optimization. Competes with Willow on unifying BMS/IoT data and AI-driven insights for CRE and retail portfolios, though with less of a digital-twin and ontology-centric architecture.

Direct peers

• Bentley iTwin Platform: Bentley's open digital twin platform for infrastructure engineering, used to model and analyze infrastructure assets. Comparable to Willow in infrastructure-scale digital twin scope, though Bentley is more heavily weighted toward engineering/Civil infrastructure than facility operations.
• Autodesk Tandem: Autodesk's digital twin platform purpose-built for buildings and infrastructure, connecting BIM models to operational data. Most directly comparable to Willow's digital twin offering, though Tandem is anchored in the design/BIM lifecycle rather than live operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/willow_tech

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willow