IDEOlogy Health

What IDEOlogy Health does

IDEOlogy Health is a privately held medical education company headquartered in Austin, Texas that delivers non-promotional, multi-channel continuing medical education to community oncologists, hematologists, and advanced practice providers (APPs) across the United States. Its core platform comprises three interlocking products: IDEO Talks (live and virtual roundtable discussions featuring 200+ international oncology thought leaders), Sound Bites (a patent-pending SMS-delivered platform delivering 1-minute non-promotional video clips on the latest clinical data), and IDEOcasts (national virtual post-congress broadcasts). The product suite is complemented by an annual conference franchise including the Texas Lung Cancer Conference, World Conference on Genitourinary Cancers, Nashville Hematology Conference, and the newly launched Texas Gastrointestinal Cancer Conference, all CME-accredited and held at distinctive experiential venues such as ACL Live and the Country Music Hall of Fame.

The company operates a B2B enterprise go-to-market centered on exclusive strategic partnerships with leading community oncology networks. Named partners include Texas Oncology (500+ physicians at 210 locations), OneOncology (726 providers at 260 clinics), The Oncology Institute (100+ clinicians at 60+ locations), West Cancer Center, Ironwood Cancer & Research Centers, Rocky Mountain Cancer Centers, Alliance Cancer Specialists, AllyGPO, and others, collectively reaching approximately 30% of US community oncologists and over 60% of US cancer patients across multiple states. Revenue is generated through custom-quoted, multi-year partnership agreements with subscription-like recurring fees, supplemented by conference registration, sponsorship, and exhibition income. Pricing is not publicly disclosed and is negotiated per partner network based on physician and APP count, locations, and program scope.

In May 2025, IDEOlogy Health was acquired by The Lockwood Group, a global pharmaceutical services organization with over 600 employees, integrating its oncology education platform and partner network into Lockwood's broader scientific and medical communications portfolio. The company ranked #717 on the 2024 Inc. 5000 and #772 on the 2025 Inc. 5000, reflecting 667% three-year revenue growth, and has won back-to-back Eventex Awards for Best Medical Congress (2024 and 2025). Leadership includes founder and CEO Mike Gramling and President Cameron Lush, PhD, supported by a Chief Business Officer, CTO, General Counsel/CCO, and senior scientific and business development executives.

Name

IDEOlogy Health

Legal name

IDEOlogy Health, LLC

Website

https://ideologyhealth.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

IDEOlogy Health provides non-promotional, multi-channel medical education to US community oncologists through digital platforms (Sound Bites, IDEO Talks, IDEOcasts) and CME-accredited conferences, reaching approximately 30% of US community oncologists via exclusive partnerships with leading oncology practice networks.

Ownership category

akta.pro rank

Product category

Medical Education Services

NAICS

Business Schools and Computer and Management Training (6114), Offices of Physicians (6211), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Educational Services (8200), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)

akta.pro secondary industries

Medical Oncology (HLAKAFAB), Healthcare & Medical Congresses (MPAGAGAF), Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC)

Keywords

• Medical education services
• Oncology continuing education
• Clinical data dissemination
• Healthcare professional training
• CME conference hosting

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Strategic Partnership Agreements: IDEOlogy Health generates revenue through exclusive strategic partnership agreements with community oncology practices. Partners receive customized multi-channel medical education including access to IDEO Talks, Sound Bites platform, and CME conferences. Revenue is derived from subscription/membership fees negotiated with each partner network.
2. CME Conference Hosting: The company organizes and hosts CME-accredited conferences including Texas Lung Cancer Conference, World Conference on Genitourinary Cancers, and Nashville Hematology Conference. Revenue generated through attendee registration, sponsorship, and exhibition fees.
3. Educational Content Licensing: Provides access to educational content and platforms to healthcare provider networks. Content includes evidence-based updates, customized learning programs, and access to world-renowned thought leaders.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

IDEOlogy Health delivers multi-channel non-promotional medical education to community oncologists and advanced practice providers through exclusive strategic partnerships with oncology practice networks. Core offerings include virtual and in-person roundtable discussions (IDEO Talks), a patented on-demand mobile video platform (Sound Bites), virtual post-congress broadcasts (IDEOcasts), and CME-accredited oncology conferences covering lung, gastrointestinal, genitourinary, and hematologic cancers.

Product overview

IDEOlogy Health is a multi-channel medical education company providing a unified platform of educational products for oncology professionals. The core offering consists of IDEO Talks (live/virtual roundtable discussions), Sound Bites (on-demand video clips via text), and IDEOcasts (virtual post-congress broadcasts), all delivering non-promotional medical education content. These are complemented by flagship CME-accredited conferences including the Texas Lung Cancer Conference, World Conference on Genitourinary Cancers, Nashville Hematology Conference, and Texas Gastrointestinal Cancer Conference. The company serves ~30% of community oncologists in the United States through strategic partnerships with leading oncology practices. IDEOlogy Health was acquired by The Lockwood Group in May 2025.

Differentiator

Problem solved

Functional benefit

Brands

• IDEO Talks: A podcast-style platform featuring oncology thought leaders discussing clinical insights and medical education content.
• Sound Bites
• IDEOcasts

Products and services

• IDEO Talks Virtual and in-person roundtable discussions featuring world-renowned oncology thought leaders discussing the latest clinical data and patient management with community oncologists and advanced practice providers.
• Sound Bites Patented digital platform delivering convenient, non-promotional 1-minute short video clips from distinguished thought leaders on the latest clinical data sent directly to healthcare providers via text message.
• IDEOcasts National virtual programs featuring world-renowned oncology thought leaders discussing the latest post-congress clinical data through national broadcasts to community oncology providers.
• Texas Lung Cancer Conference (TLC) Annual 2-day CME/CE-accredited conference providing lung cancer education for oncologists and cancer care providers, covering current standards of care for targeted therapy and immunotherapy. Held at ACL Live in Austin, TX.
• World Conference on Genitourinary Cancers CME/CE-accredited conference reviewing the latest advances in genitourinary cancers for oncologists and cancer care providers. Held at Country Music Hall of Fame in Nashville, TN, with 80+ multidisciplinary faculty members.
• Nashville Hematology Conference CME/CE-certified conference discussing latest updates and challenges in management of hematologic malignancies with focus on translating newest data into community practice. Held at Country Music Hall of Fame in Nashville, TN.
• Texas Gastrointestinal Cancer Conference (TXGI) Annual CME/CE conference covering a broad range of relevant topics in gastrointestinal oncology, featuring 40+ faculty members including leading national experts and community oncologists. Held at ACL Live in Austin, TX.

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered major, standard and core.

• Alliance Cancer SpecialistsmajorStrategic or Co-development Partner · 27 April 2026Partnership with largest community oncology and hematology practice in Southeastern Pennsylvania. Two exclusive strategic agreements aimed at elevating physician and APP education to improve patient outcomes.
• West Cancer Center & Research InstitutemajorStrategic or Co-development Partner · 7 April 2026Exclusive strategic partnership with Mid-South's premier provider of comprehensive adult cancer care. 46+ years expertise, 113 providers, 68,000+ patients annually. Two exclusive agreements for physician and APP education.
• Northwest Oncology & HematologystandardStrategic or Co-development Partner · 1 March 2026Partnership with physician-led practice providing comprehensive cancer and blood disorder care in Illinois with locations in Rolling Meadows, Elk Grove Village, Hoffman Estates, and Barrington.
• Illinois Cancer SpecialistsstandardStrategic or Co-development Partner · 1 February 2026Partnership with well-established oncology practice serving greater Chicago area with six locations in Arlington Heights, Chicago, Crystal Lake, Elgin, Hoffman Estates, and Niles. Team includes 20+ board-certified physicians.
• Rocky Mountain Cancer CentersmajorStrategic or Co-development Partner · 12 November 2025Partnership with largest community-based oncology practice in Colorado to enhance oncology education for Advanced Practice Providers. Provides evidence-based updates and customized learning programs.
• Ironwood Cancer & Research CentersmajorStrategic or Co-development Partner · 21 October 2025Partnership with largest privately owned comprehensive cancer care provider in Arizona. 14 locations with 100+ providers. IDEOlogy designs and delivers customized non-promotional medical education programs.
• Oklahoma Cancer Specialists and Research Institute (OCSRI)majorStrategic or Co-development Partner · 14 October 2025Exclusive partnership with physician-owned oncology network in Tulsa, Oklahoma. IDEOlogy serves as exclusive provider of multi-channel non-promotional medical education including Sound Bites and IDEO Talks.
• The Lockwood GroupcoreOthers · 12 May 2025IDEOlogy Health was acquired by The Lockwood Group, a global pharma services organization. The acquisition combines IDEOlogy's non-promotional educational solutions and strategic oncology partnerships with Lockwood's scientific expertise and integrated services.
• AllyGPO / AllyOncologymajorStrategic or Co-development Partner · 28 June 2024Partnership with specialty group purchasing organization focused on community oncology. AllyOncology members gain access to multi-channel non-promotional education and Sound Bites platform for specialty drug management and education.
• The Oncology InstitutecoreStrategic or Co-development Partner · 4 May 2023Strategic partnership with one of the largest value-based community oncology groups in the US, serving 1.7 million patients with 100+ clinicians in 60+ locations. IDEOlogy provides exclusive multi-channel medical education including Sound Bites and IDEO Talks.
• OneOncologycoreStrategic or Co-development Partner · 14 March 2022Partnership with national platform for independent oncology practices. OneOncology has 726 providers caring for 420,000+ patients at 260 clinics. IDEOlogy provides multi-channel education across IDEO Oncology, IDEO Hematology, and Sound Bites platforms.
• Texas OncologycoreStrategic or Co-development Partner · 10 May 2021First strategic partnership (May 2021) providing multi-channel medical education to 500+ physicians at 210 locations across Texas and southeastern Oklahoma. Expanded to 5-year extension (January 2023). Includes access to IDEO Talks, Sound Bites, IDEOcasts, and Texas Lung Cancer Conference.
• Palo Verde Cancer SpecialistsstandardStrategic or Co-development PartnerPartnership with leading oncology practice serving greater Phoenix area. Four medical oncology locations including Glendale, Scottsdale, Phoenix/Estrella, and East Valley with 6 medical oncologists and 10 APPs.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Clinical Care Options: Clinical Care Options is a leading independent CME provider specializing in oncology and hematology, offering digital and live education programs to community-based clinicians. Directly comparable as an oncology-focused medical education company serving similar HCP audiences with CME-accredited content.
• PlatformQ Health: PlatformQ Health produces live and online CME-accredited medical education series across therapeutic areas including oncology, using digital broadcast formats similar to IDEOlogy's IDEOcasts and IDEO Talks. Closely comparable business model and delivery mechanism for community HCPs.
• Integrity Continuing Education: Integrity CE is an accredited provider of continuing education for healthcare professionals, with significant activity in oncology, hematology, and specialty medicine. Comparable as a CME provider targeting specialty physicians via live and digital education formats.
• Global Education Group: Global Education Group is an accredited provider of live and online CME/CE programs across multiple therapeutic areas including oncology. Directly comparable as a multi-channel medical education company targeting specialty healthcare professionals.
• AXIS Medical Education: AXIS Medical Education is an accredited provider of CE/CME for healthcare professionals, with strong presence in oncology, hematology, and specialty medicine. Comparable CME provider targeting similar HCP audiences with multi-channel educational programming.
• CE Outcomes: CE Outcomes provides accredited continuing education for healthcare professionals with emphasis on outcomes measurement and oncology programs. Comparable as a CME provider focused on specialty medicine with rigorous outcomes reporting similar to IDEOlogy's pre/post knowledge assessments.

Broad incumbents

• Medscape Education: Medscape is the largest digital medical education platform globally, offering free CME/CE across all specialties including oncology. Comparable as a CME provider to oncologists, but serves a much broader medical audience rather than specializing in community oncology.
• Pri-Med: Pri-Med operates one of the largest U.S. primary care CME networks with live and online education programs, with growing specialty programming. Comparable CME provider model, though primarily primary-care focused versus IDEOlogy's oncology specialization.

Others

• The Lockwood Group: The Lockwood Group is the parent company that acquired IDEOlogy Health in May 2025, providing scientific communications and medical affairs services to pharma clients. Relevant as parent/acquirer and adjacent pharma services peer; not a direct competitor in CME.

Emerging players

• ClinicalPath (formerly MedPredict): ClinicalPath, part of Elsevier, provides oncology decision-support and educational pathways integrated into clinical workflow for oncologists. Comparable as an oncology-focused education and clinical decision tool, though more tightly integrated into EHR workflow rather than standalone CME programming.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/IDEOlogyHealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDEOlogy Health