Home Made
Home Made is a London-based hybrid property technology lettings agency serving both individual landlords and renters and institutional Build-to-Rent operators across London, Manchester, Liverpool, Bristol, and Leeds, through proprietary technology combined with a field sales team.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Home Made does
Home Made is a UK-based hybrid property technology company operating as a lettings and property management agency. Founded in 2017 in London and headquartered at 2-6 Boundary Row, SE1 8HP, the company serves landlords, renters, and institutional Build-to-Rent operators across London, Manchester, Liverpool, Bristol, and Leeds. The company positions itself as a tech-enabled alternative to traditional high-street estate agencies, combining a proprietary technology platform with a distributed field sales and account management workforce, and explicitly avoiding the cost base of physical branches. Home Made is a member of the Property Redress Scheme and the Client Money Protect scheme, and carries a 4.7/5 Trustpilot rating.
The product surface consists of five core offerings: Tenant Find (tenant placement), Property Management (ongoing landlord services including maintenance, inspections and rent collection), Multi Property (portfolio management for landlords with multiple assets), Build to Rent (institutional-grade leasing platform for BTR developers and operators), and Renter Property Search (consumer-facing property discovery). Revenue is generated through three primary streams: transaction fees on tenant finding, recurring fees for property management subscriptions, and managed-services fees from institutional B2R accounts.
The go-to-market combines a digital self-serve channel (website, phone, WhatsApp) with a field sales team handling property viewings, landlord relationships, and enterprise BTR accounts across multiple UK cities. Enterprise customers include Greystar, Grainger, Quintain Living, M&G, Legal & General, Grand City Properties, and Get Living. Asaf Navot is founder and CEO; Nadav Millenbach leads product. The company has raised disclosed funding from Tethys Equity (2018), VentureFriends (2018) and REACH (2025), and was listed among the UK's Top-100 startups and Europe's Top Proptechs in 2022.
Home Made firmographics
Firmographics- Name
- Home Made
- Legal name
- Home Made
- Website
- https://home-made.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Home Made is a London-based hybrid property technology lettings agency serving both individual landlords and renters and institutional Build-to-Rent operators across London, Manchester, Liverpool, Bristol, and Leeds, through proprietary technology combined with a field sales team.
- Ownership category
- akta.pro rank
Where Home Made is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Home Made business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tenant Finding Services: Home Made charges landlords for finding tenants, operating on a reduced-fee model compared to traditional high street agencies. The company passes cost savings from its tech-enabled, branchless operation to customers.
- Property Management Services: Ongoing property management services for landlords, managing tenant relationships, maintenance, and rent collection.
- Build-to-Rent Account Management: Institutional-grade leasing platform services for Build-to-Rent developers and operators, including portfolio management, leasing strategy, and performance optimization.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Home Made product offering
Product offeringCore offering
Home Made is a London-based property technology (proptech) lettings agency that finds tenants for landlords, manages rental properties on an ongoing basis, and provides an institutional-grade leasing platform for the UK's Build-to-Rent sector. It bundles five service lines (Tenant Find, Property Management, Multi Property, Build to Rent, and Renter Property Search) delivered through a proprietary tech platform and a field sales/account management team, without high street branches.
Product overview
Home Made operates as a unified platform offering multiple interconnected lettings and property management services. The core offering consists of five main products: Tenant Find (tenant placement), Property Management (ongoing property administration), Multi Property (portfolio management), Build to Rent (institutional B2B leasing for the BTR sector), and Renter Property Search (consumer-facing property discovery). The platform serves both B2C landlords/renters and B2B institutional clients like Greystar, Grainger, and Quintain Living, combining technology with high-performance teams to deliver cost-effective lettings services at a fraction of traditional agency fees.
Differentiator
Problem solved
Functional benefit
Products and services
- Tenant Find End-to-end tenant placement service: Home Made finds and matches quality tenants to a landlord's rental property at reduced fees compared with traditional high street agencies.
- Property Management Ongoing property administration for landlords: Home Made handles tenant relationships, maintenance requests, inspections, and rent collection for a single rental property.
- Multi Property Portfolio management solution for landlords with multiple rental properties, designed to streamline operations across all units in a single workflow.
- Build to Rent (BTR) Institutional-grade leasing platform for the UK Build-to-Rent sector: Home Made partners with BTR owners and operators to improve asset performance through faster lease-up, optimised pricing, and dedicated account management.
- Renter Property Search Online property search and viewing-booking platform for renters to find Home Made-listed rental properties, view listings, and schedule viewings.
Companies that use Home Made
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Home Made technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Home Made partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Home Made competitors and assessment
Company assessmentDirect peers
- Foxtons: London-headquartered high-end residential sales and lettings agency. Most direct competitor to Home Made's mid-to-high-end London rental focus, though operating a traditional high-street branch model rather than branchless tech.
- Chestertons: UK real estate agency with a strong London and international lettings presence. Direct competitor in residential lettings and property management, overlapping Home Made's primary customer segments in prime London.
Broad incumbents
- Savills: Global real estate services firm offering residential lettings, BTR consultancy, and property management across the UK. Competes with Home Made for institutional BTR mandates but offers a much wider advisory and capital markets stack.
- Knight Frank: Global real estate consultancy with a substantial UK residential lettings and Build-to-Rent advisory practice. Overlaps with Home Made on institutional BTR clients and prime London rental management, but as part of a broader advisory portfolio.
- Rightmove: UK's dominant property listings platform with significant rental vertical exposure. Indirect competitor: it is a marketing/distribution channel many letting agents use, and its scale and data assets could pressure independent proptechs like Home Made.
- Zoopla: Major UK property portal with a substantial lettings vertical; provides listings, data, and tenant-engagement tools that sit adjacent to Home Made's tenant-finding service.
Emerging players
- Mashroom: UK proptech offering tenant referencing, rent guarantee and managed letting services. Competes with Home Made on technology-enabled letting operations for smaller landlord portfolios.
- Ascend Properties: UK specialist Build-to-Rent lettings and property management provider serving institutional investors. Closest emerging specialist competitor to Home Made's BTR business line.
- Movebubble: UK proptech rental app focused on the renter experience with landlord matching services. Comparable target customer (UK renters) and tech-led model, though lighter on BTR institutional depth.
- OpenBrix: UK proptech building a blockchain-enabled rental and property investment marketplace. Targets the same landlord and renter segments as Home Made with a more capital-markets-oriented value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Home Made social profiles
Digital presenceHome Made financial estimates
Financial estimateRevenue estimate
Valuation estimate
Home Made leadership team
Management profileNumber of profiles
Profiles2 records
Home Made funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Home Made M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Home Made
What does Home Made do?
Home Made is a London-based property technology (proptech) lettings agency that finds tenants for landlords, manages rental properties on an ongoing basis, and provides an institutional-grade leasing platform for the UK's Build-to-Rent sector. It bundles five service lines (Tenant Find, Property Management, Multi Property, Build to Rent, and Renter Property Search) delivered through a proprietary tech platform and a field sales/account management team, without high street branches.
Is Home Made a public or private company?
Home Made is a private company. It is classified as venture growth investor backed and is currently operating.
When was Home Made founded?
Home Made was founded in 2017. It employs 51 to 100 people.
Where is Home Made based?
Home Made is headquartered in London, United Kingdom, in the Europe region.
How does Home Made make money?
Three revenue lines are on record. Tenant Finding Services are the primary driver. The others are property Management Services and build-to-Rent Account Management.
Who are Home Made's main competitors?
Direct peers on record are Foxtons and Chestertons. Broad incumbents are Savills, Knight Frank, Rightmove and Zoopla. Emerging players are Mashroom, Ascend Properties, Movebubble and OpenBrix.
Does Home Made have an API?
No public API is recorded for Home Made.