Interior Logic Group

What Interior Logic Group does

Interior Logic Group (ILG) is the leading U.S. provider of interior home design and finish solutions for the building industry, serving single-family homebuilders, multifamily developers, and new construction projects through a national footprint of 200+ locations and 80+ Design Studios across 19+ states. The company's service portfolio spans design studio operations, on-site installation of flooring, countertops, cabinets, and window coverings (delivered through the Crew2 fulfillment brand and direct field teams), supply chain and product curation (Palette by ILG), and technology solutions (Auros Home Design and ITS). ILG's go-to-market is enterprise field sales directed at the nation's 20+ largest homebuilders, with named enterprise customers including Taylor Morrison, Toll Brothers, and Fulton Homes, complemented by supplier-side partnerships with manufacturers such as Shaw Builder Sales and Emser Tile.

The technology backbone is the Auros Home Design platform, a connected system that combines a 3D Immersive Virtual Design Studio, real-time pricing, designer workflow automation, purchase-order generation, and business analytics. The platform integrates with builder ERP and CRM systems via custom-scoped APIs, embedding ILG inside the homebuilder's design-to-construction workflow and generating aggregated buyer preference and product selection data across 1,200+ communities and 10,000+ new homes. Revenue is generated through a mix of professional design and installation services, supply chain and product fulfillment (Palette), and recurring platform access for Auros, with quote-based enterprise pricing not publicly disclosed.

The company operates as a private subsidiary of Signal Parent, Inc., which has issued 6.125% Senior Notes due 2029, reflecting a debt-financed sponsor-owned structure. ILG's strategic history is defined by an active roll-up: six disclosed acquisitions between 2017 and 2021 (including the $215 million RDS segment acquisition from Select Interior Concepts in May 2021), offset by the November 2025 divestiture of its property services unit to Blue Sage-backed Impact. Leadership includes CEO Alan Davenport, CFO Vipul Soni, and COO Jon Weldon, supported by regional and division presidents covering the East, Central, Arizona & Pacific Northwest, Nevada, and Northern and Southern California markets.

Name

Interior Logic Group

Legal name

Interior Logic Group

Website

https://interiorlogicgroup.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Interior Logic Group is the largest U.S. provider of interior design solutions and installation services for homebuilders and multifamily developers, operating 200+ locations and 80+ Design Studios serving the nation's largest builders through design, supply chain, and its Auros Home Design technology platform.

Ownership category

akta.pro rank

Product category

Interior Design & Installation Services

NAICS

Interior Design Services (54141), Interior Design Services (541410)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE), Custom Cabinet Design & Build (HSAPAIAA)

Keywords

• Interior design services
• Homebuilder solutions
• Flooring installation
• Design studio services
• Construction supply chain

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Design and Installation Services: Interior design solutions and installation of high-quality finishes including flooring, countertops, cabinets, and window coverings for homebuilders and multifamily construction.
2. Supply Chain Solutions: Supply chain management and product fulfillment services providing competitive pricing and supply chain availability for builders.
3. Technology Platform Licensing: Auros Home Design platform provided to homebuilders for virtual design, visualization, and operational efficiency.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Interior Logic Group is the leading national provider of interior home design and finish solutions for the building industry. The company serves homebuilders, property owners, and developers through design studios, installation of flooring, countertops, cabinets, and window coverings, supply chain management, and the proprietary Auros Home Design technology platform.

Product overview

Interior Logic Group operates as the leading provider of interior home design and finish solutions for the building industry, serving single-family homes, multifamily homes, and new construction. The company's portfolio consists of two primary branded offerings: Auros Home Design (a connected technology platform enabling 3D visualization, buyer personalization, studio management, and purchase-order automation) and Palette by ILG (a curated product collection spanning Vinyl Plank, Tile, Laminate, Hardwood, Carpet, and design collections). Supporting services include Builder Services (design studios, installation, national reach through 200+ locations), Multifamily & New Construction solutions, and Crew2 fulfillment services across 19 states. The company positions itself as both a design/installation company and a technology company.

Differentiator

Problem solved

Functional benefit

Products and services

• Auros Home Design A connected technology platform powering shopper discovery, buyer personalization, studio efficiency, and end-to-end construction readiness. Includes 3D Immersive Virtual Design Studio, real-time visualization, selections, pricing, designer workflows, purchase-order automation, and business analytics.
• Palette by Interior Logic Group

Quantifiable outcome

• Significant increase in upgrade revenue through better buyer experiences and 3D visualization
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Two partnerships are on record, tiered minor and major.

• Impact (Blue Sage-backed)minorStrategic or Co-development Partner · 5 November 2025Impact, backed by Blue Sage, acquired Interior Logic Group's property services unit as part of Impact's ongoing expansion strategy.
• Select Interior ConceptsmajorOthers · 10 May 2021Select Interior Concepts sold its RDS segment to Interior Logic Group for $215 million in 2021, expanding Interior Logic Group's capabilities and market presence in the interior design and finish solutions space.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mohawk Industries: World's largest flooring manufacturer spanning carpet, ceramic, laminate, wood, and vinyl plank. Comparable to ILG as a key flooring supplier to homebuilders and as a partner/competitor for ILG's Palette product line.
• Masco Corporation: Global manufacturer of home improvement and building products including cabinets, coatings, and plumbing. Comparable to ILG in supplying interior home products to builders and homeowners through broad portfolio brands.
• Floor & Decor Holdings: Multi-channel specialty retailer of hard-surface flooring and related accessories serving both pros and consumers. Comparable to ILG in flooring category leadership and trend-driven design curation for the builder channel.
• Builders FirstSource: Largest U.S. supplier of structural building products, value-added components, and services to homebuilders. Comparable to ILG as a national scale supplier integrated deeply with U.S. homebuilders, though BFS focuses on structural vs. interior products.

Emerging players

• Matterport: Provider of 3D capture and digital twin technology for real estate, construction, and design. Comparable to ILG's 3D Immersive Virtual Design Studio in enabling immersive property visualization and design workflows.
• Cedreo: Cloud-based home design software used by homebuilders for floor plans, 3D renderings, and sales presentations. Comparable to ILG's Auros Home Design in providing digital design and visualization tools targeted at the residential construction market.

Direct peers

• Foundation Building Materials: Distributor of interior building products (drywall, ceilings, insulation, steel framing) with branches across the U.S. and Canada. Comparable to ILG's builder-services distribution model for interior finishes on residential jobsites.
• SRS Distribution: National building-products distributor serving residential and commercial contractors including roofers, builders, and remodelers. Comparable to ILG in supplying and distributing interior/exterior products to homebuilders with a national branch network.
• US LBM: National distributor of building materials including specialty interior products to homebuilders, remodelers, and contractors. Comparable to ILG in providing integrated product supply and service across multiple geographies.
• Select Interior Concepts: Former parent of the RDS segment that ILG acquired for $215M in 2021. Operates interior design and finish solutions for homebuilders and multifamily developers, making it the closest historical direct competitor in design, flooring, and installation services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interior Logic Group