MioAssicuratore

Name

MioAssicuratore

Legal name

MioAssicuratore S.r.l.

Website

https://mioassicuratore.it

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

Keywords

• Online insurance broker
• Insurance comparison platform
• Professional liability insurance
• Vehicle insurance
• Business insurance

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Insurance broker commissions: Commission-based revenue from partner insurance carriers (Unipol, Generali, AXA, Allianz, etc.) on each policy placed through the comparison platform. Core revenue mechanism for the 71,217 policies issued.
2. Cross-vertical policy upsell: Customer acquisition in one vertical (e.g., auto) feeds cross-sell to adjacent verticals (home, health, professional RC, business) — the platform offers a 360-degree catalog covering Famiglia, Salute, Veicoli, RC Professionale, and Azienda.

Pricing tiers

Go-to-market motion3 records

Core offering

MioAssicuratore operates a fully digital Italian insurance brokerage platform (mioassicuratore.it) that compares and distributes policies from 40+ partner carriers across five verticals: Family, Health, Vehicles, Professional Liability (RC Professionale), and Business (Azienda). Users complete an online questionnaire in under three minutes, receive free no-obligation quotes side-by-side, and purchase directly online; a dedicated consultant assists during the claims phase under IVASS supervision.

Product overview

MioAssicuratore is an Italian online insurance broker (broker assicurativo online) that compares and sells insurance policies from leading Italian and international insurers. The core product is a single web-based comparison platform (mioassicuratore.it) that routes users through online questionnaires to produce side-by-side quotes from partner carriers. The offering is organized into five main product categories: Polizze Veicoli (vehicle insurance), Polizze Casa e Famiglia (home and family insurance), Polizze Salute (health insurance), Polizze RC Professionale (professional liability insurance), and Polizze Azienda (business insurance). On top of this core structure the platform offers specialized products for niche segments, including Assicurazione Cyber Risk, Assicurazione Tutela Legale (legal protection), Assicurazione del Credito Commerciale (trade credit), Fideiussione Assicurativa (insurance surety), and Assicurazione Impianto Fotovoltaico (photovoltaic systems). Claims handling is supported by a dedicated consultant who assists with claim opening, documentation, follow-up and settlement. The platform operates under IVASS supervision and is registered with the Italian RUI (intermediaries register).

Differentiator

Problem solved

Functional benefit

Products and services

• Polizze Veicoli (Vehicle Insurance) Online comparison and brokerage of vehicle insurance policies including RC Auto (car, motorcycle, scooter, truck, tractor, camper, van), boat insurance (boat, small craft, outboard motor), micro-mobility (bicycle, electric scooter), roadside assistance, Kasko, glass coverage, and driver accident coverage for Italian vehicle owners.
• Polizze Casa e Famiglia (Home and Family Insurance) Online comparison of home and family insurance including home, head-of-family, donation, succession, travel, trip cancellation, ski/snowboard, pet (dogs/cats/horses), mortgage fire and explosion, and mortgage life policies for Italian households and families.
• Polizze Salute (Health Insurance) Online comparison of health and personal insurance products including health, illness, dental, foreign-national health, accident, temporary disability, lawyer accident, mortgage life, life, and complementary pension fund coverage.
• RC Professionale (Professional Liability Insurance) Online comparison of professional liability policies for Italian professionals across legal-economic professions (lawyers, accountants, labor consultants, real estate agents, credit intermediaries, condominium administrators), technical professions (engineers, architects, surveyors), medical professions (doctors, surgeons, gynecologists, orthopedists, nurses, dentists, residents), and other roles (public-employee gross negligence, personal trainers, IT services).
• Polizze Azienda (Business Insurance) Online comparison of business insurance products including accommodation facilities (B&B, guesthouses, vacation homes), commercial premises (shops, restaurants/bars, offices), group policies (associations, condominiums), company products (D&O, business, legal protection, credit, surety, photovoltaic, catastrophic event coverage), and cyber risk for Italian SMEs and businesses.
• Assicurazione Cyber Risk Specialized business insurance covering financial losses from cyber incidents including data breaches, sensitive information loss, business interruption, malware, ransomware, phishing, and DDoS attacks. Covers legal fees, breach notification costs, forensic investigations, and reputation restoration for any enterprise using computer systems or storing digital data.
• Assicurazione Tutela Legale (Legal Protection Insurance) Legal protection insurance covering legal fees, expert fees, judicial and procedural expenses for judicial or out-of-court proceedings. Available for individuals, professionals (doctors, accountants, engineers), teachers, and businesses. Includes coverage for criminal defense, tort defense, and contractual disputes with right to choose own lawyer.
• Assicurazione del Credito Commerciale (Trade Credit Insurance) Trade credit insurance protecting businesses against losses from debtor insolvency, prolonged payment delays, and political risks in export markets. Improves cash flow security, enables flexible payment terms, and supports better access to bank financing.
• Fideiussione Assicurativa (Insurance Surety) Insurance surety bond where the insurance company acts as guarantor of a debtor's obligation toward a creditor, for a predetermined amount. Common uses include rental deposits, VAT refund advances, and public procurement bid/performance bonds. Premium typically 0.5%-5% with additional commissions.
• Assicurazione Impianto Fotovoltaico (Photovoltaic System Insurance) Insurance for photovoltaic solar energy installations covering fire damage to buildings, machinery or goods; system breakdowns; business interruption; third-party liability (including toward workers); and theft. Includes customizable coverage options for additional guarantees, limits, deductibles, and excesses.

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ConfrontaPolizze.it: Italian insurance-only comparison site focused on auto, home and life policies. Directly comparable in vertical scope (insurance-only), online questionnaire model, and commission-based revenue.
• Facile.it: Italy's leading insurance and financial price-comparison platform. Directly comparable as both a competing broker funnel and as an upstream distribution intermediary for MioAssicuratore policies.
• Segugio.it: Italian multi-vertical comparison portal for insurance, mortgages and utilities. Comparable in business model (commission-based comparison), target customer (Italian consumers), and product breadth.
• Sostariffe.it: Italian price-comparison platform covering insurance, telecom, energy and financial products. Competes head-on in the same Italian insurance comparison category and serves the same online consumer.

Broad incumbents

• Linear: Italian direct insurance brand (Unipol Group) selling motor and home policies online. Comparable as a large-scale digital insurer partner of MioAssicuratore that also competes for the same end consumer.
• Verti: Direct motor insurer operating in Italy under the MAPFRE group. Listed as a MioAssicuratore partner and competes for the same auto insurance consumer through a direct (non-broker) channel.
• Genertel: Italian direct insurer owned by Generali, offering motor, home and health policies online. Listed as a MioAssicuratore partner; represents the incumbent direct-insurance model competing with broker comparison.
• Allianz Direct: Direct-to-consumer insurance arm of Allianz in Italy. A partner of MioAssicuratore and a structural competitor in the same online auto/home category, backed by a global insurance brand.

Emerging players

• Prima.it: Italian digital-first motor insurer that also partners with MioAssicuratore. Partly overlapping distribution but distinct in carrying underwriting risk; useful as a peer for digital auto insurance in Italy.
• WeBind: Italian insurance platform and broker that is itself listed as a MioAssicuratore carrier partner. Comparable as an Italian insurtech building digital distribution on top of multi-carrier relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mioassicuratore
• Facebookfacebook.com/mioassicuratore
• LinkedInlinkedin.com/company/mioassicuratore

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MioAssicuratore