MioAssicuratore
- Company typePrivate
- Founded2016
- HeadquartersRome, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
MioAssicuratore firmographics
Firmographics- Name
- MioAssicuratore
- Legal name
- MioAssicuratore S.r.l.
- Website
- https://mioassicuratore.it
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
MioAssicuratore industry classification
Industry- Product category
- Online Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Individual Health Insurance Brokerage & Distribution (FSAIAEAL)
Keywords
Where MioAssicuratore is headquartered
LocationHeadquarters
- HQ city
- Rome
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
MioAssicuratore business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Insurance broker commissions: Commission-based revenue from partner insurance carriers (Unipol, Generali, AXA, Allianz, etc.) on each policy placed through the comparison platform. Core revenue mechanism for the 71,217 policies issued.
- Cross-vertical policy upsell: Customer acquisition in one vertical (e.g., auto) feeds cross-sell to adjacent verticals (home, health, professional RC, business) — the platform offers a 360-degree catalog covering Famiglia, Salute, Veicoli, RC Professionale, and Azienda.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Free online comparison and quote service for end users |
Go-to-market motion3 records
MioAssicuratore product offering
Product offeringCore offering
MioAssicuratore operates a fully digital Italian insurance brokerage platform (mioassicuratore.it) that compares and distributes policies from 40+ partner carriers across five verticals: Family, Health, Vehicles, Professional Liability (RC Professionale), and Business (Azienda). Users complete an online questionnaire in under three minutes, receive free no-obligation quotes side-by-side, and purchase directly online; a dedicated consultant assists during the claims phase under IVASS supervision.
Product overview
MioAssicuratore is an Italian online insurance broker (broker assicurativo online) that compares and sells insurance policies from leading Italian and international insurers. The core product is a single web-based comparison platform (mioassicuratore.it) that routes users through online questionnaires to produce side-by-side quotes from partner carriers. The offering is organized into five main product categories: Polizze Veicoli (vehicle insurance), Polizze Casa e Famiglia (home and family insurance), Polizze Salute (health insurance), Polizze RC Professionale (professional liability insurance), and Polizze Azienda (business insurance). On top of this core structure the platform offers specialized products for niche segments, including Assicurazione Cyber Risk, Assicurazione Tutela Legale (legal protection), Assicurazione del Credito Commerciale (trade credit), Fideiussione Assicurativa (insurance surety), and Assicurazione Impianto Fotovoltaico (photovoltaic systems). Claims handling is supported by a dedicated consultant who assists with claim opening, documentation, follow-up and settlement. The platform operates under IVASS supervision and is registered with the Italian RUI (intermediaries register).
Differentiator
Problem solved
Functional benefit
Products and services
- Polizze Veicoli (Vehicle Insurance) Online comparison and brokerage of vehicle insurance policies including RC Auto (car, motorcycle, scooter, truck, tractor, camper, van), boat insurance (boat, small craft, outboard motor), micro-mobility (bicycle, electric scooter), roadside assistance, Kasko, glass coverage, and driver accident coverage for Italian vehicle owners.
- Polizze Casa e Famiglia (Home and Family Insurance) Online comparison of home and family insurance including home, head-of-family, donation, succession, travel, trip cancellation, ski/snowboard, pet (dogs/cats/horses), mortgage fire and explosion, and mortgage life policies for Italian households and families.
- Polizze Salute (Health Insurance) Online comparison of health and personal insurance products including health, illness, dental, foreign-national health, accident, temporary disability, lawyer accident, mortgage life, life, and complementary pension fund coverage.
- RC Professionale (Professional Liability Insurance) Online comparison of professional liability policies for Italian professionals across legal-economic professions (lawyers, accountants, labor consultants, real estate agents, credit intermediaries, condominium administrators), technical professions (engineers, architects, surveyors), medical professions (doctors, surgeons, gynecologists, orthopedists, nurses, dentists, residents), and other roles (public-employee gross negligence, personal trainers, IT services).
- Polizze Azienda (Business Insurance) Online comparison of business insurance products including accommodation facilities (B&B, guesthouses, vacation homes), commercial premises (shops, restaurants/bars, offices), group policies (associations, condominiums), company products (D&O, business, legal protection, credit, surety, photovoltaic, catastrophic event coverage), and cyber risk for Italian SMEs and businesses.
- Assicurazione Cyber Risk Specialized business insurance covering financial losses from cyber incidents including data breaches, sensitive information loss, business interruption, malware, ransomware, phishing, and DDoS attacks. Covers legal fees, breach notification costs, forensic investigations, and reputation restoration for any enterprise using computer systems or storing digital data.
- Assicurazione Tutela Legale (Legal Protection Insurance) Legal protection insurance covering legal fees, expert fees, judicial and procedural expenses for judicial or out-of-court proceedings. Available for individuals, professionals (doctors, accountants, engineers), teachers, and businesses. Includes coverage for criminal defense, tort defense, and contractual disputes with right to choose own lawyer.
- Assicurazione del Credito Commerciale (Trade Credit Insurance) Trade credit insurance protecting businesses against losses from debtor insolvency, prolonged payment delays, and political risks in export markets. Improves cash flow security, enables flexible payment terms, and supports better access to bank financing.
- Fideiussione Assicurativa (Insurance Surety) Insurance surety bond where the insurance company acts as guarantor of a debtor's obligation toward a creditor, for a predetermined amount. Common uses include rental deposits, VAT refund advances, and public procurement bid/performance bonds. Premium typically 0.5%-5% with additional commissions.
- Assicurazione Impianto Fotovoltaico (Photovoltaic System Insurance) Insurance for photovoltaic solar energy installations covering fire damage to buildings, machinery or goods; system breakdowns; business interruption; third-party liability (including toward workers); and theft. Includes customizable coverage options for additional guarantees, limits, deductibles, and excesses.
Companies that use MioAssicuratore
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
MioAssicuratore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MioAssicuratore partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
MioAssicuratore competitors and assessment
Company assessmentDirect peers
- ConfrontaPolizze.it: Italian insurance-only comparison site focused on auto, home and life policies. Directly comparable in vertical scope (insurance-only), online questionnaire model, and commission-based revenue.
- Facile.it: Italy's leading insurance and financial price-comparison platform. Directly comparable as both a competing broker funnel and as an upstream distribution intermediary for MioAssicuratore policies.
- Segugio.it: Italian multi-vertical comparison portal for insurance, mortgages and utilities. Comparable in business model (commission-based comparison), target customer (Italian consumers), and product breadth.
- Sostariffe.it: Italian price-comparison platform covering insurance, telecom, energy and financial products. Competes head-on in the same Italian insurance comparison category and serves the same online consumer.
Broad incumbents
- Linear: Italian direct insurance brand (Unipol Group) selling motor and home policies online. Comparable as a large-scale digital insurer partner of MioAssicuratore that also competes for the same end consumer.
- Verti: Direct motor insurer operating in Italy under the MAPFRE group. Listed as a MioAssicuratore partner and competes for the same auto insurance consumer through a direct (non-broker) channel.
- Genertel: Italian direct insurer owned by Generali, offering motor, home and health policies online. Listed as a MioAssicuratore partner; represents the incumbent direct-insurance model competing with broker comparison.
- Allianz Direct: Direct-to-consumer insurance arm of Allianz in Italy. A partner of MioAssicuratore and a structural competitor in the same online auto/home category, backed by a global insurance brand.
Emerging players
- Prima.it: Italian digital-first motor insurer that also partners with MioAssicuratore. Partly overlapping distribution but distinct in carrying underwriting risk; useful as a peer for digital auto insurance in Italy.
- WeBind: Italian insurance platform and broker that is itself listed as a MioAssicuratore carrier partner. Comparable as an Italian insurtech building digital distribution on top of multi-carrier relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MioAssicuratore social profiles
Digital presenceMioAssicuratore compliance and trust
Trust signalCompliance1 record
MioAssicuratore financial estimates
Financial estimateRevenue estimate
Valuation estimate
MioAssicuratore leadership team
Management profileNumber of profiles
Profiles3 records
MioAssicuratore funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MioAssicuratore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MioAssicuratore
What does MioAssicuratore do?
MioAssicuratore operates a fully digital Italian insurance brokerage platform (mioassicuratore.it) that compares and distributes policies from 40+ partner carriers across five verticals: Family, Health, Vehicles, Professional Liability (RC Professionale), and Business (Azienda). Users complete an online questionnaire in under three minutes, receive free no-obligation quotes side-by-side, and purchase directly online; a dedicated consultant assists during the claims phase under IVASS supervision.
Is MioAssicuratore a public or private company?
MioAssicuratore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MioAssicuratore founded?
MioAssicuratore was founded in 2016. It employs 11 to 50 people.
Where is MioAssicuratore based?
MioAssicuratore is headquartered in Rome, Italy, in the Europe region.
How does MioAssicuratore make money?
Two revenue lines are on record. Insurance broker commissions are the primary driver. The others are cross-vertical policy upsell.
Who are MioAssicuratore's main competitors?
Direct peers on record are ConfrontaPolizze.it, Facile.it, Segugio.it and Sostariffe.it. Broad incumbents are Linear, Verti, Genertel and Allianz Direct. Emerging players are Prima.it and WeBind.
Does MioAssicuratore have an API?
No public API is recorded for MioAssicuratore.
What industry is MioAssicuratore in?
MioAssicuratore's product category is Online Insurance Brokerage. Its primary akta.pro industry code is FSAIAEAL, Individual Health Insurance Brokerage & Distribution. Its NAICS code is 524210 and its SIC code is 6411.