Countsy
Countsy provides outsourced accounting, HR/people operations, equity administration, FP&A, and NetSuite services to venture-backed startups, scaleups, and spinouts, combining a proprietary back office platform with fractional CFO/CPO expertise.
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Countsy does
Countsy is a US-based outsourced back office provider founded in 2017 and headquartered in Mountain View, California, serving venture-backed startups, scaleups, and corporate spinouts. The company delivers Accounting Operations, HR/People Operations, Equity Administration, NetSuite Services, FP&A, and Technical Accounting under a platform-plus-services model, supported by fractional CFO and CPO leadership. Its product surface includes a proprietary Countsy Platform that consolidates general ledger, AP/AR automation, expense reporting, payroll, financial metrics dashboards, HRIS, and forecasting, with the technology stack anchored by NetSuite as the core ERP, Bill.com for AP automation, and Qapita for equity management.
The company's go-to-market is exclusively direct-to-client, combining a 'Book a Demo' consultative sales motion with warm referrals from a formal VC/accelerator partnership program. Services are sold as recurring monthly subscriptions in three tiered packages (Starter for Pre-Seed/Seed, Traction for Seed/Series A, and Growth for Series B+) with implementation, technical accounting, and equity plan setup billed as discrete professional services. Countsy monetizes end-to-end process ownership in a BPO model — owning controls, approvals, and accountability across the full accounting and HR lifecycle — and complements this with an AI-augmented 'Forward Deployed Accountant' delivery model that combines NetSuite Next AI capabilities (anomaly detection, AI-assisted close, natural language reporting) with human oversight. The firm counts multiple high-profile startups among its customers, including DoorDash, Asana, Databricks, Coinbase, Intercom, Lyra, Quora, Exabeam, Dusty Robotics, Miso Robotics, and OpenStore, and has been recognized as NetSuite's BPO Partner of the Year for multiple consecutive years.
Countsy firmographics
Firmographics- Name
- Countsy
- Legal name
- Countsy
- Website
- https://countsy.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Countsy provides outsourced accounting, HR/people operations, equity administration, FP&A, and NetSuite services to venture-backed startups, scaleups, and spinouts, combining a proprietary back office platform with fractional CFO/CPO expertise.
- Ownership category
- akta.pro rank
Countsy industry classification
Industry- Product category
- Back Office Outsourcing / Business Process Outsourcing (BPO)
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Payroll, Contractor Payments & SME HR Finance (FSAGAJAI)
- akta.pro secondary industries
- Benefits Administration & Total Rewards Outsourcing (BPACAKAE), Managed Payroll Services (Full-Service Payroll Outsourcing) (BPAAAHAA), Expense Management & Employee Reimbursements (FSAGAJAE)
Keywords
Where Countsy is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Countsy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Outsourced Back Office Services (BPO): Monthly subscription fees for outsourced Accounting, HR/People Operations, Equity Administration, FP&A, and related back office services. Delivered as a managed business process with end-to-end accountability. Three tiers (Starter, Traction, Growth) priced to match company stage. Revenue is recurring and scales with company growth across tiers.
- Professional Services (Advisory & Implementation): Implementation services for NetSuite migrations, technical accounting advisory, equity plan setup, and ad hoc back office projects billed as discrete engagements. These complement recurring BPO subscriptions and create land-and-expand upsell opportunities as clients mature.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter — For Pre-Seed / Seed stage startups: Full Countsy Platform (GL, AP/AR, Expense Reporting, Payroll, Financial Dashboard) + Accounting Operations (Payroll, AR/AP, Expense Management, Monthly Close, Revenue Recognition) + Fractional CFO/Finance Leadership. Does NOT include HR/People Ops, Equity Admin, Controller, or FP&A. |
| Subscription | Monthly | Traction — For Seed / Series A stage: Everything in Starter + FP&A/Forecasting/HRIS/PEO/EOR/Benefits + HR/People Operations (Benefits Admin, HR Compliance, Onboarding/Offboarding) + Fractional CPO/HR Leadership + Equity Administration (Cap Table, Grants, Compliance, Stock-Based Comp). Does NOT include Controller or Audit Support/Due Diligence. |
| Subscription | Monthly | Growth — For Series B / Beyond: Everything in Traction + Controller Support + Audit Support & Prep + Due Diligence. Full-service outsourced back office. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Countsy product offering
Product offeringCore offering
Countsy provides outsourced back office services for venture-backed startups, scaleups, and spinouts, including Accounting Operations, HR/People Operations, Equity Administration, NetSuite implementation and administration, FP&A, Technical Accounting, and Fractional CFO/CPO leadership. The services are delivered through a proprietary Countsy Platform integrated with NetSuite, Bill.com, and Qapita, combined with a senior team of fractional executives and accounting/HR professionals operating as a managed back office department for clients.
Product overview
Countsy is a back office outsourcing provider offering a platform-plus-services model that combines proprietary technology with expert human services. The Countsy Platform serves as the operational backbone, integrating billing, payroll, expense management, and real-time financial reporting across all service lines. Core services include Accounting Operations (bookkeeping, month-end close, financial reporting), HR/People Operations (payroll, benefits, compliance), and Equity Administration (cap table management, stock plans). Specialized service modules include NetSuite Services (implementation and administration), FP&A as a Service, Technical Accounting, and Fractional CFO/CPO leadership. The Qapita equity management platform integration extends equity administration capabilities. Services are offered through three pricing tiers (Starter for Pre-Seed/Seed, Traction for Seed/Series A, and Growth for Series B+) and BPO engagement models for accounting and payroll.
Differentiator
Problem solved
Functional benefit
Products and services
- Accounting Operations
- HR/People Operations Outsourced HR and people operations including benefits administration, HR compliance, onboarding and offboarding, employee relations, compensation management, and employee engagement services for venture-backed companies.
- Equity Administration Equity and stock plan administration including cap table management, equity grant administration, 409A valuation support, compliance support, stakeholder reporting, and stock-based compensation management. Integrated with Qapita's equity management software platform.
- NetSuite Services NetSuite implementation, administration, and maintenance services including NetSuite setup, configuration, migration from QuickBooks/Xero, and ongoing support, delivered by Countsy's dedicated NetSuite specialists.
- FP&A as a Service Financial planning and analysis services including budgeting, forecasting, cash management, board reporting, and strategic finance support delivered by fractional CFO and FP&A specialists.
- Technical Accounting Specialized technical accounting services including revenue recognition (ASC 606), complex GAAP compliance, audit preparation, due diligence support, and IPO-ready financial reporting for high-growth companies.
- Countsy Platform Proprietary technology platform providing clients with integrated tools for billing, payroll, expense management, financial reporting, and real-time dashboard visibility into metrics including burn, runway, and operational KPIs.
- Fractional CFO Services Fractional CFO and finance leadership providing strategy, management, board reporting, lender and lease negotiations, and CFO-level oversight of accounting operations and finance functions.
- Fractional CPO Services Fractional Chief People Officer and HR leadership including HR programs, policies, employee handbook development, and employee relations guidance for scaling organizations.
- Outsourced Controller Services Outsourced controller services providing financial oversight, month-end close supervision, balance sheet reconciliation, audit preparation, and financial controls for VC-backed startups.
Quantifiable outcome
- Helped OpenStore scale to 100+ employees in their first two years while maintaining continuous business operations
- +3 more outcomes
Companies that use Countsy
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Countsy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature4 records
Countsy partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- QapitacoreCountsy and Qapita announced a strategic partnership in September 2025 to streamline equity management for Countsy clients. Countsy leverages Qapita's equity management software platform to manage stock plans for its clients, including cap table management, stock plan administration, and compliance processes. The partnership provides Countsy clients with enhanced transparency, automation, and compliance features. This is a non-exclusive partnership expected to roll out through 2025.
- Premier VCs and AcceleratorscoreCountsy has established formal partnerships with premier venture capital firms and accelerators who refer portfolio companies to Countsy. Countsy provides exclusive partner pricing and a structured process for portfolio companies to quickly implement Countsy's back office platform. The program allows VCs to offer their portfolio companies professional operational support in both HR and Accounting, with Countsy functioning as a fractional back office team alongside a strategic CFO and CPO.
- Oracle NetSuitecoreCountsy is an authorized NetSuite partner providing implementation, administration, and maintenance services. Countsy has been recognized as NetSuite's BPO Partner of the Year for multiple years. Services include NetSuite implementation (planning, configuration, migration), ongoing NetSuite administration, and NetSuite maintenance and support. Countsy also uses NetSuite as its primary ERP platform for clients.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Countsy competitors and assessment
Company assessmentDirect peers
- Pilot.com: Pilot provides outsourced bookkeeping, accounting, and CFO services specifically to venture-backed startups and small businesses. It is the most directly comparable competitor to Countsy's core Accounting Operations and fractional CFO offering for the same VC-backed startup ICP.
- Bench (by Employer.com): Bench offers monthly bookkeeping paired with a software platform for SMBs and small businesses. While broader than Countsy's VC-startup focus, it competes for the same outsourced bookkeeping dollar and overlaps on the platform-plus-human-delivery model.
- Kruze Consulting: Kruze Consulting provides accounting, tax, and CFO services exclusively to venture-backed startups, with deep NetSuite and QuickBooks expertise. It is a direct peer for Countsy's Startup-tier Accounting Operations and fractional CFO services.
- inDinero: inDinero delivers outsourced bookkeeping, tax, and CFO services to growth-stage and venture-backed companies, with a comparable combination of accounting software platform and human advisory talent.
- 1-800Accountant: 1-800Accountant provides outsourced accounting, bookkeeping, tax, and payroll services to small businesses and startups. It competes with Countsy on the outsourced accounting and back-office BPO layer, though with less of a VC-startup specialization.
- AcctTwo: AcctTwo is a NetSuite BPO partner that delivers outsourced accounting and finance services with a platform-plus-human model similar to Countsy's, and overlaps on NetSuite implementation/administration expertise for growth-stage clients.
Broad incumbents
- Justworks: Justworks is a PEO/HR platform that provides payroll, benefits, HR compliance, and back-office automation for SMBs and startups. It overlaps with Countsy's HR/People Operations and payroll offering but does so via a self-serve SaaS+PEO model rather than high-touch fractional services.
- Gusto: Gusto provides payroll, benefits, HR, and back-office tooling primarily to small businesses and startups. It competes for the same startup HR/payroll budget as Countsy, though via a software-first model rather than fractional-CPO/HR outsourcing.
- Rippling: Rippling unifies HR, IT, payroll, and back-office workflows for startups and mid-market companies. It is a broader incumbent that overlaps with Countsy's HR/People Operations and payroll scope, with significant venture funding to compete aggressively on price and feature breadth.
- ADP: ADP is the largest payroll and HR services provider globally, offering managed payroll, benefits administration, and HR outsourcing across company sizes. It is a broad incumbent competing for the payroll/HR portion of Countsy's bundle, particularly at the Growth/Series B+ tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Countsy social profiles
Digital presenceCountsy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Countsy leadership team
Management profileNumber of profiles
Profiles1 record
Countsy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Countsy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Countsy
What does Countsy do?
Countsy provides outsourced back office services for venture-backed startups, scaleups, and spinouts, including Accounting Operations, HR/People Operations, Equity Administration, NetSuite implementation and administration, FP&A, Technical Accounting, and Fractional CFO/CPO leadership. The services are delivered through a proprietary Countsy Platform integrated with NetSuite, Bill.com, and Qapita, combined with a senior team of fractional executives and accounting/HR professionals operating as a managed back office department for clients.
Is Countsy a public or private company?
Countsy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Countsy founded?
Countsy was founded in 2017. It employs 101 to 250 people.
Where is Countsy based?
Countsy is headquartered in San Francisco, United States, in the North America region.
How does Countsy make money?
Two revenue lines are on record. Outsourced Back Office Services (BPO) is the primary driver. The others are professional Services (Advisory & Implementation).
Who are Countsy's main competitors?
Direct peers on record are Pilot.com, Bench (by Employer.com), Kruze Consulting, inDinero, 1-800Accountant and AcctTwo. Broad incumbents are Justworks, Gusto, Rippling and ADP.
Does Countsy have an API?
No public API is recorded for Countsy.
What industry is Countsy in?
Countsy's product category is Back Office Outsourcing / Business Process Outsourcing (BPO). Its primary akta.pro industry code is FSAGAJAI, Payroll, Contractor Payments & SME HR Finance, with a secondary code of BPACAKAE, Benefits Administration & Total Rewards Outsourcing. Its NAICS code is 524292 and its SIC code is 8744.