Locate a Locum
Locate a Locum is a Belfast-based two-sided healthcare workforce management platform connecting UK locum pharmacists, optometrists, and dispensers with pharmacies and healthcare organisations via a web and mobile marketplace, supplemented by LAL Unlimited enterprise rota software and LAL Pro locum financial tools.
- Company typePrivate
- Founded2016
- HeadquartersBelfast, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Locate a Locum does
Locate a Locum, operating as Locum Match Limited, is a Belfast-headquartered two-sided healthcare workforce management platform founded in 2016 that connects locum pharmacists, pharmacy dispensers, optometrists, and healthcare assistants with healthcare organisations in the United Kingdom. The platform is delivered via web and native iOS/Android apps, and its core architecture consists of two interrelated products: a Locum Marketplace Service that enables organisations to publish shifts and locums to book them, perform compliance checks, and run payroll; and LAL Unlimited, a workforce management system for organisations covering rota scheduling, leave management, time and attendance, and compliance reporting. Revenue is generated through multiple streams: a £20+VAT per-booking transaction fee on non-Direct Locum marketplace bookings, monthly or annual subscriptions to LAL Unlimited on a per-contracted-user basis, and the LAL Pro premium subscription (£12/month or £115/year) which gives locums invoice management, expense tracking, payment reconciliation, and financial reporting. Ancillary revenue is derived from a Managed Payment Service for consolidated payroll, a 15%-of-salary permanent placement fee, and an AI Features add-on using machine learning for client-locum suitability analysis and AI-assisted document validation. The company is trusted by major UK retail pharmacy chains including Boots, Superdrug, Asda, Lloyd's, Well Pharmacy, and Weldricks, as well as the NHS and Pharmacy Solutions, and has received Deloitte EMEA Fast 500 and Fast 50 recognition alongside Irish News, Telegraph, and Digital DNA awards.
Locate a Locum firmographics
Firmographics- Name
- Locate a Locum
- Legal name
- Locum Match Limited
- Website
- https://locatealocum.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Locate a Locum is a Belfast-based two-sided healthcare workforce management platform connecting UK locum pharmacists, optometrists, and dispensers with pharmacies and healthcare organisations via a web and mobile marketplace, supplemented by LAL Unlimited enterprise rota software and LAL Pro locum financial tools.
- Ownership category
- akta.pro rank
Where Locate a Locum is headquartered
LocationHeadquarters
- HQ city
- Belfast
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Locate a Locum business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Locum Premium Subscription (LAL Pro): Monthly or annual subscription fees from locum healthcare professionals for premium features including financial management tools, invoice generation, expense tracking, and payment management.
- Client Services Fee - Locum Marketplace: Transaction-based fee for bookings completed via the marketplace (£20 + VAT per booking for non-Direct Locums). Monthly fee for Direct Locums as agreed in Proposal.
- Client Services Fee - LAL Unlimited: Subscription fee for workforce management software, payable monthly in advance or annually in advance, based on number of Contracted Users.
- Managed Payment Service: Ancillary service for consolidated payroll processing on behalf of clients.
- Permanent Placement Fee: Fee equal to 15% of locum's gross annual salary if client engages a locum for permanent or fixed-term contract within 12 months of agreement termination. Flat £5,000 + VAT if salary unknown.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | LAL Pro monthly subscription for locum healthcare professionals |
| Subscription | Annual | LAL Pro annual subscription for locum healthcare professionals |
| Freemium | Monthly | Free Locate a Locum access |
| Freemium | Pay-as-you-go | 30-day free trial for LAL Pro |
| Transaction based/ take rate | Pay-as-you-go | Locum Marketplace Service fee per booking |
| Per seat | Monthly | LAL Unlimited workforce management |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Locate a Locum product offering
Product offeringCore offering
Locate a Locum operates a two-sided digital marketplace that connects locum healthcare professionals (pharmacists, optometrists, pharmacy dispensers, healthcare assistants) with healthcare organisations needing shift cover. The platform provides a Locum Marketplace Service for booking shifts, LAL Unlimited workforce management software for organisations, and LAL Pro, a premium subscription for locums offering invoicing, expense tracking, payment management and financial reporting.
Product overview
Locate a Locum operates a dual-platform healthcare workforce management ecosystem. The core offering consists of two platforms: (1) the Locum Marketplace Service — a communications platform connecting healthcare professionals (pharmacists, optometrists) with healthcare organizations for locum bookings — and (2) LAL Unlimited — a workforce management software for client organizations to manage rotas, leave, time & attendance, compliance, and payments. On top of the free marketplace access, LAL Pro is a premium subscription add-on (£12/month or £115/year) providing locums with invoice management, expense tracking, payment management, and financial reporting. Additional paid services include a Managed Payment Service (payroll consolidation) and AI Features (AI-powered locum suitability analysis for clients). The company also provides industry-specific SOPs, particularly for Superdrug partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Locum Marketplace Service
Quantifiable outcome
- 99% customer satisfaction rating for support services
- +3 more outcomes
Companies that use Locate a Locum
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Locate a Locum technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
Locate a Locum partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Locate a Locum competitors and assessment
Company assessmentDirect peers
- Lantum: UK-based platform connecting GPs and other healthcare professionals with practices for locum and sessional work. Highly comparable two-sided healthcare workforce marketplace with overlapping NHS/private customer base.
- Patchwork Health: UK health-tech company building staff-bank technology and locum workforce solutions for NHS trusts. Direct competitor in the same healthcare workforce management category with a similar NHS-anchored GTM.
Broad incumbents
- ID Medical: One of the UK's largest healthcare recruitment agencies, providing locum and permanent staffing to NHS and private providers. Comparable by served customer and use case but broader and incumbent where Locate a Locum is vertical-niche.
- Pulse: UK healthcare staffing agency (part of Independent Clinical Services) supplying locum doctors, AHPs, and pharmacy professionals. Overlap with Locate a Locum in pharmacy/optometry staffing, but operates via traditional agency model at much larger scale.
- Reed: Large UK generalist job board and recruitment firm operating across healthcare verticals. Competes for healthcare talent acquisition and indirect locum fill, with vastly greater distribution and brand spend.
- RLDatix (Allocate): Global healthcare workforce management software provider (formerly Allocate). Comparable rota, leave, and bank-management capabilities within its wider safety/governance portfolio, selling deep into NHS trusts.
- Medacs Healthcare: International healthcare staffing agency with a strong UK presence supplying locum and permanent clinicians. Overlaps with Locate a Locum's locum-placement proposition through a traditional agency model.
Regional players
- Cpl Healthcare: Irish-headquartered healthcare staffing firm with UK operations covering pharmacy, nursing, and allied health. Comparable vertical specialism and customer base but with Ireland-centric origins and broader service mix.
Emerging players
- iWorx: Workforce management software targeting healthcare and other shift-heavy industries. Adjacent rota/compliance functionality overlapping with LAL Unlimited but less marketplace-led.
Others
- Deputy: Shift scheduling and workforce management SaaS used across healthcare and other verticals. Comparable shift/rota mechanics but as a horizontal tool rather than a healthcare-specialised marketplace.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Locate a Locum social profiles
Digital presenceLocate a Locum compliance and trust
Trust signalCompliance2 records
Locate a Locum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Locate a Locum leadership team
Management profileNumber of profiles
Profiles3 records
Locate a Locum funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Locate a Locum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Locate a Locum
What does Locate a Locum do?
Locate a Locum operates a two-sided digital marketplace that connects locum healthcare professionals (pharmacists, optometrists, pharmacy dispensers, healthcare assistants) with healthcare organisations needing shift cover. The platform provides a Locum Marketplace Service for booking shifts, LAL Unlimited workforce management software for organisations, and LAL Pro, a premium subscription for locums offering invoicing, expense tracking, payment management and financial reporting.
Is Locate a Locum a public or private company?
Locate a Locum is a private company. It is classified as venture growth investor backed and is currently operating.
When was Locate a Locum founded?
Locate a Locum was founded in 2016. It employs 11 to 50 people.
Where is Locate a Locum based?
Locate a Locum is headquartered in Belfast, United Kingdom, in the Europe region.
How does Locate a Locum make money?
Five revenue lines are on record. Locum Premium Subscription (LAL Pro) is the primary driver. The others are client Services Fee - Locum Marketplace, client Services Fee - LAL Unlimited, managed Payment Service and permanent Placement Fee.
Who are Locate a Locum's main competitors?
Direct peers on record are Lantum and Patchwork Health. Broad incumbents are ID Medical, Pulse, Reed, RLDatix (Allocate) and Medacs Healthcare. Cpl Healthcare is listed as a regional player. iWorx is listed as an emerging player. Deputy is listed as an others.
Does Locate a Locum have an API?
No public API is recorded for Locate a Locum.