organicgirl

What organicgirl does

organicgirl, legally ORGANICGIRL, LLC, is a Salinas, California-based producer of pre-packaged organic salads and fresh leafy greens, founded in 2007 and operating with 101-250 employees. The company's product portfolio spans single-ingredient baby greens (baby arugula, baby spinach, baby kale, romaine, butter lettuce, mizuna) and proprietary specialty blends (SUPERGREENS!, PROTEIN GREENS, 50/50!, POWERHOUSE SPINACH BLEND, sweet crunchy mix), organized into three collections: Essential Salads, Everyday Favorites, and Super Nutrition. All products are USDA certified organic, pre-washed, and ready to eat, with packaging designed to extend shelf life. A 2025 launch (big butter! plantpack) extends the line into larger-format plant-based eating occasions.

The business operates a traditional consumer packaged goods (CPG) go-to-market model, generating revenue through unit-pricing transactions at retail grocery shelves. Distribution is exclusively through US retail channels, including major national chains (Whole Foods, Kroger, Safeway, Albertsons, Sprouts), premium natural food retailers (Erewhon, Bristol Farms), and hundreds of independent grocers. The company does not sell core salad products direct-to-consumer, though it operates an e-commerce storefront for branded merchandise (apparel, kitchen accessories) at modest price points ($5-$25).

The company is privately held with no disclosed parent company, no institutional investors beyond an early 2009 funding round of approximately $2 million from Mindfull Investors, and no subsidiaries. Marketing is executed through organic social media (Facebook, Instagram, TikTok, YouTube), recipe-driven content marketing, and email newsletter acquisition, focused on top-of-funnel brand engagement with health-conscious consumers.

Name

organicgirl

Legal name

ORGANICGIRL, LLC

Website

https://iloveorganicgirl.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

organicgirl is a Salinas, California-based producer of USDA-certified organic pre-packaged salads and fresh leafy greens, selling through major US grocery retailers including Whole Foods, Kroger, and Safeway. The company serves health-conscious consumers with pre-washed, ready-to-eat organic greens and specialty blends.

Ownership category

akta.pro rank

Product category

Packaged Organic Salads & Fresh Greens

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Organic Packaged Foods Manufacturing (Certified Organic, Clean-Label) (AFAKAJAA)

Keywords

• Packaged organic salads
• Fresh leafy greens
• Pre-washed salad blends
• USDA organic produce
• Consumer packaged greens

Headquarters

HQ city

Salinas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Grocery Sales: organicgirl generates revenue through the sale of packaged organic salads and greens to consumers via retail grocery store partnerships. The company sells its products through major supermarket chains, natural food stores, and independent grocers across the United States.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

organicgirl produces and sells pre-packaged, ready-to-eat organic salads and leafy greens through US grocery retailers. Its portfolio includes individual organic greens (baby arugula, baby spinach, baby kale, romaine, butter lettuce) and proprietary blends (50/50, SUPERGREENS!, PROTEIN GREENS, POWERHOUSE SPINACH BLEND, spring mix plus), all USDA certified organic and packaged in formats designed to extend freshness. The company also sells a small line of branded merchandise such as apparel and kitchen accessories.

Product overview

organicgirl is a fresh organic packaged salad company offering a portfolio of pre-packaged leafy greens and salads. The core product line consists of individual salad greens (butter lettuce, arugula, spinach, kale, romaine, mizuna) and specialty blends (SUPERGREENS!, PROTEIN GREENS, 50/50, spring mix plus, POWERHOUSE SPINACH BLEND) organized into three collections: Essential Salads (everyday staples like 50/50, baby arugula, baby spring mix), Everyday Favorites (romaine, butter lettuce varieties), and Super Nutrition (protein and nutrient-dense blends). The company also offers select branded merchandise including apparel and kitchen accessories, and provides recipe-based dressing formulations for consumer preparation. All products are USDA certified organic.

Differentiator

Problem solved

Functional benefit

Products and services

• 50/50! A balanced organic blend of two greens combining sweet and peppery flavors, part of the essential salads line for everyday salads and quick meal prep.
• baby arugula Peppery, tender organic arugula greens packaged as a ready-to-eat salad base with a distinctive spicy flavor profile.
• baby spring mix A classic mix of young, tender organic greens suitable for everyday salads, a foundational product in the everyday favorites line.
• romaine Crisp organic romaine lettuce hearts or heart leaves commonly used as a base for Caesar salads and grilled salads.
• butter, baby! Tender organic butter lettuce leaves with a mild, sweet flavor, used as a base for salads and lettuce wraps.
• butter, plus! An enhanced organic butter lettuce blend with added nutritional value, part of the super nutrition product line.
• baby spinach Tender young organic spinach leaves, nutrient-dense and versatile for salads, smoothies, and recipes.
• baby kale Young, tender organic kale leaves that are less bitter than mature kale, high in nutrients and suitable for salads and cooking.
• SUPERGREENS! A nutrient-dense organic blend of powerful greens designed for high-protein and immunity-boosting nutrition.
• PROTEIN GREENS A protein-enriched organic greens blend formulated for added protein content, suitable for hearty meals.
• hearts of romaine Whole organic romaine hearts, the classic base for Caesar salads and grilled lettuce dishes.
• little gems Miniature organic lettuce leaves that work as edible serving cups or salad bases with a sweet, crisp flavor.
• POWERHOUSE SPINACH BLEND An organic spinach-based blend combining multiple leafy greens for enhanced nutrition and flavor complexity.
• spring mix plus An enhanced organic spring mix with added baby kale for increased nutritional value, including 16 varieties of organic greens.
• peppery mizuna A flavorful organic green with a slight peppery bite similar to arugula, versatile for salads, stir fry, pizza, and pasta.
• sweet crunchy mix A sweet and crunchy organic mixed greens blend designed for texture and flavor variety.
• big butter! plantpack A larger-format organic butter lettuce product designed for plant-based eating and versatile culinary use.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Emerging players

• Gotham Greens: Gotham Greens is a venture-backed indoor farming company producing packaged salad greens and herbs for retail grocery. Emerging player in the same packaged leafy greens category, currently expanding distribution nationally.
• Little Leaf Farms: Little Leaf Farms is a hydroponic greenhouse grower of leafy greens and salad mixes sold through East Coast and expanding US grocery retail. Emerging competitor with overlapping salad product category and growing retail distribution.

Direct peers

• Taylor Farms: Taylor Farms is one of the largest producers of packaged salads and fresh value-added produce in North America. Direct competitor to organicgirl in retail-packaged salads and greens, operating at significantly larger scale with broader product portfolio.
• Misionero Vegetables: Misionero is a grower-packer-shipper of organic leafy greens and salads under brands like Earth Greens. Directly comparable to organicgirl as a competing organic packaged salad brand sold through US grocery retail.
• Earthbound Farm: Earthbound Farm is a leading organic produce brand offering packaged organic salads and greens through grocery retail nationwide. Direct comparable to organicgirl in product category, USDA organic positioning, and retail distribution model.
• Eat Smart: Eat Smart (Apio Inc.) produces packaged vegetable and salad products sold through grocery retailers. Directly comparable to organicgirl in fresh packaged salad category with overlapping retail distribution channels.

Others

• Litehouse Foods: Litehouse Foods is a US manufacturer of refrigerated dressings, sauces, and cheese sold through retail grocery. Adjacent peer in the same retail grocery channel and complementary salad-topping category, but not a direct packaged salad competitor.

Regional players

• Tanimura & Antle: Tanimura & Antle is a California-based grower-shipper producing leafy greens, romaine, and packaged salads. Comparable in Salinas-region operations and product mix but more focused on commodity produce and grower relationships than organic branded retail.

Broad incumbents

• Dole Fresh Vegetables: Dole is a global fresh produce leader with extensive packaged salad offerings sold through US grocery retailers. Broad incumbent competing in the same shelf space as organicgirl with a wider product portfolio and stronger trade relationships.
• Fresh Express: Fresh Express is the largest branded packaged salad company in the US, owned by Chiquita Brands. Broad incumbent competing directly with organicgirl in retail packaged salads but at substantially greater scale and conventional (not exclusively organic) positioning.

Market position

Strengths1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/organicgirl
• YouTubeyoutube.com/@iloveorganicgirl
• Facebookfacebook.com/iloveorganicgirl
• Instagraminstagram.com/organicgirl
• TikToktiktok.com/@iloveorganicgirl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about organicgirl