Ekata

Identity Verification & Fraud Prevention Softwareekata.com

Company typePrivate
Founded2019
HeadquartersSeattle, United States
Headcount101–250
GTM typeB2B
OfferingSoftware

Ekata firmographics

Firmographics

Name: Ekata
Legal name: Ekata
Website: https://ekata.com
Company type: Private
Founded year: 2019
Operating status: Operating
Headcount range: 101–250 employees
Ownership category
akta.pro rank

Ekata industry classification

Industry

Product category: Identity Verification & Fraud Prevention Software
NAICS: Investigation and Personal Background Check Services (561611), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
akta.pro primary industry: Identity Verification & Digital ID (IDV, eIDAS, biometrics) (FSAGAFAA)
akta.pro secondary industries: Identity Verification (IDV) & Document Verification (FSAMALAE), Fraud Prevention & Identity Verification (IDV/KYC) (BPAMAEAI)

Keywords

Identity verification APIs
Fraud prevention software
Risk scoring APIs
Account opening verification
Transaction risk assessment

Where Ekata is headquartered

Location

Headquarters

HQ city: Seattle
HQ country: United States
HQ region: North America

Offices7 records

Markets served

Ekata business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

API Usage-Based Pricing: Per-query pricing model where customers are charged for API calls. Customers on per-query plans are charged the greater of monthly minimum queries committed or actual queries performed.
Per-Seat Licensing: Per-seat subscription model where customers are charged based on number of seat licenses issued during billing period, prorated for partial periods. Accounts used for query volumes inconsistent with single human users may be limited or suspended.
Service Level Agreements: Support tiers published at Mastercard service tiers page with associated SLA commitments. Fees exclude applicable taxes and duties.

Pricing tiers

Model	Billing	Price
Usage-based	Monthly	Per-Query Pricing for API Access
Per seat	Monthly	Per-Seat Subscription Licensing
Subscription	Annual	Service Tiers with SLA

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Ekata product offering

Product offering

Core offering

Ekata delivers a unified identity verification and fraud prevention platform that combines real-time identity data APIs (Transaction Risk, Account Opening, Address Risk, Phone Intelligence) with the Identity Review 360 manual review SaaS tool and Identity Insights for Transactions and Accounts. The platform serves businesses across financial services, e-commerce, marketplaces, payments, BNPL, gaming, healthcare, and insurance by validating identities, scoring risk, and detecting fraudulent activity across the customer lifecycle.

Product overview

Ekata, a Mastercard company, provides a unified identity verification and fraud prevention platform. The portfolio centers on the Identity Review 360 manual review SaaS tool alongside a suite of API products (Transaction Risk API, Account Opening API, Address Risk API, Phone Intelligence API) that deliver real-time identity insights. These products are complemented by Identity Insights for Transactions and Identity Insights for Accounts, which provide enriched data for payment verification and account opening decisions. The APIs process structured identity data (people, device, payment insights) while Identity Review 360 enables human analysts to make fraud decisions with machine learning-powered risk signals. An ROI Fraud Calculator rounds out the offerings for prospect engagement.

Differentiator

Problem solved

Functional benefit

Brands

Identity Review 360: Manual review solution for fraud detection and identity verification
Identity Insights for Transactions
Identity Insights for Accounts
Transaction Risk API
Account Opening API
Address Risk API
Phone Intelligence API

Products and services

Identity Review 360 A SaaS manual review tool that empowers fraud analysts to assess risk, approve good transactions, and investigate potential fraud on a global scale, with an intuitive graphic dashboard showing the identity behind a transaction.
Transaction Risk API API delivering real-time identity insights that maximize approval rates and fight payment fraud across the payment lifecycle, providing risk scores based on identity element validation and usage patterns.
Account Opening API API that uses network signals to assess risk during customer onboarding, providing insight on the legitimacy of credentials a user inputs when setting up an account to onboard more customers with higher confidence and lower friction.
Address Risk API API that validates and evaluates the risk of any address in the world in fractions of a second, enabling verification of shipping and billing locations.
Phone Intelligence API API that verifies customer risk using phone metadata, leveraging phone signals to assess identity and fraud risk during onboarding and transactions.
Identity Insights for Transactions Transaction-ready identity insights providing people, device, and payment data-driven insights to boost merchant confidence in pre-authentication and post-authorization decisions.
Identity Insights for Accounts Dynamic identity data product that optimizes customer onboarding by assessing risk and conversion, enabling data-driven intelligence for secure account opening.
ROI Fraud Calculator Online calculator that helps organizations unlock potential savings by estimating the impact of identity verification on reducing false declines, preventing chargebacks, and optimizing manual reviews.
Identity Verification Solutions Comprehensive identity verification and fraud prevention solutions suite including account opening verification, transaction risk assessment, and identity review capabilities for businesses across industries.

Quantifiable outcome

143+ billion transactions analyzed annually across Mastercard network
+6 more outcomes

Companies that use Ekata

Customer profile

Named customers14 records

Segments8 records

Ideal customer profiles4 records

Ekata technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Ekata partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

Mastercard International IncorporatedcoreOthersParent company. Ekata is a Mastercard company. Mastercard International Incorporated is the ultimate parent entity with regional affiliates operating as licensors for identity verification services worldwide.
LyftflagshipStrategic or Co-development PartnerLyft uses Mastercard Identity for safer, faster rider onboarding. Case study demonstrates identity verification during account creation improving trust and safety in the ride-sharing platform.
Chargebacks911minorChannel Partner/ Reseller/ DistributorPartner in Mastercard Partner Advantage Program under Fraud Detection and Prevention category, helping merchants manage chargebacks and fraud.
InterchecksminorChannel Partner/ Reseller/ DistributorPartner in Mastercard Partner Advantage Program under Fraud Detection and Prevention category.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Ekata competitors and assessment

Company assessment

Direct peers

Trulioo: Trulioo is a global identity verification platform offering business and consumer IDV across 195+ countries via APIs. Directly comparable to Ekata in product (identity data APIs for KYC/AML), target market (financial services, e-commerce, marketplaces), and delivery model (API-first with usage-based pricing).
Onfido (Entrust): Onfido provides AI-powered identity verification (document + biometric) for account opening and fraud prevention. Directly comparable to Ekata's Account Opening API and Identity Insights for Accounts, serving the same fintech/financial services customer base with similar API-first integration model.
Persona: Persona offers a configurable identity verification platform with document, biometric, and database checks. Directly comparable to Ekata across onboarding and risk scoring use cases, particularly for marketplaces, fintechs, and gig economy platforms that overlap with Ekata's customer base.
Jumio: Jumio delivers identity verification, eKYC, and AML compliance solutions via APIs and a SaaS portal. Directly comparable across account opening, transaction risk, and compliance-focused use cases serving the same financial services, e-commerce, and crypto/PSP customers as Ekata.
Sumsub: Sumsub provides a full-cycle identity verification and compliance platform covering KYC, KYB, AML, and fraud prevention. Directly comparable to Ekata across account opening, transaction monitoring, and document/identity verification with global multi-jurisdiction support.
Veriff: Veriff offers AI-powered identity and document verification with biometric and behavior analytics. Directly comparable to Ekata's Account Opening API and Identity Review 360, serving financial services, marketplaces, and mobility customers with similar enterprise SaaS economics.
ID.me: ID.me provides identity verification and digital identity wallet solutions for government, healthcare, financial services, and commercial sectors. Comparable to Ekata in identity proofing, KYC, and account opening use cases with strong emphasis on regulatory compliance.
Sift: Sift provides a digital trust & safety platform combining identity verification, payment fraud, and content abuse detection via ML models. Comparable to Ekata's Transaction Risk API and Identity Insights for Transactions, particularly for e-commerce, marketplaces, and fintech customers.

Broad incumbents

LexisNexis Risk Solutions: LexisNexis Risk Solutions is a large incumbent offering fraud, identity verification, KYC/AML, and authentication as part of a broader risk-intelligence suite. Comparable to Ekata's identity verification, fraud prevention, and compliance offerings but at much larger scale and broader portfolio breadth.
TransUnion: TransUnion is a global information bureau offering consumer credit reporting, identity verification, and fraud prevention (via TruValidate and ID Vision). Comparable to Ekata in identity verification, device risk, and global fraud data products, but with much broader credit-bureau incumbency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Ekata compliance and trust

Trust signal

Compliance3 records

Ekata financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Ekata leadership team

Management profile

Number of profiles

Profiles12 records

Ekata funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Ekata M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ekata

What does Ekata do?

Is Ekata a public or private company?

Ekata is a private company. It is classified as corporate owned and is currently operating.

When was Ekata founded?

Ekata was founded in 2019. It employs 101 to 250 people.

Where is Ekata based?

Ekata is headquartered in Seattle, United States, in the North America region.

How does Ekata make money?

Three revenue lines are on record. API Usage-Based Pricing is the primary driver. The others are per-Seat Licensing and service Level Agreements.

Who are Ekata's main competitors?

Direct peers on record are Trulioo, Onfido (Entrust), Persona, Jumio, Sumsub, Veriff, ID.me and Sift. Broad incumbents are LexisNexis Risk Solutions and TransUnion.

Does Ekata have an API?

Yes. A comprehensive set of APIs designed to help organizations assess fraud and identity risk across the full customer lifecycle. The API provides transaction-ready identity insights including people insights (based on five core identity attributes against billions of identity and digital interactions), device insights (critical insights about the device used for the transaction and potential risks), and payment insights (global authentication data for understanding risks associated with payment methods). Developer documentation is at developer.mastercard.com/ekata-product-suite/documentation.

What industry is Ekata in?

Ekata's product category is Identity Verification & Fraud Prevention Software. Its primary akta.pro industry code is FSAGAFAA, Identity Verification & Digital ID (IDV, eIDAS, biometrics), with a secondary code of FSAMALAE, Identity Verification (IDV) & Document Verification. Its NAICS code is 561611.