Nomadica
Nomadica is a California-based DTC wine company that sells zero-sugar, low-intervention premium wines in sustainable 250mL cans and 3L bag-in-box packaging via Shopify, subscription, and Target retail channels, targeting health-conscious, environmentally minded, and younger premium wine consumers.
- Company typePrivate
- Founded2018
- HeadquartersCalifornia City, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nomadica does
Nomadica, Inc. is a California-based, privately held wine company founded in 2018 by sommelier Kristin Olszewski. The company produces low-intervention, zero-sugar wines from responsibly farmed grapes and packages them in sustainable formats — 250mL recyclable aluminum cans and 3L bag-in-box containers — which the company reports reduce carbon footprint by up to 84% relative to glass bottles. Its product line includes Red, White, Rosé, Bubbly White, Bubbly Rosé, and Orange varietals in cans and boxes, plus a Rosé Yuzu Spritz developed with Olympic athlete Gus Kenworthy and a non-alcoholic Bubbly White produced in partnership with Proxies.
Nomadica operates a multi-channel go-to-market anchored by a direct-to-consumer Shopify storefront (explorenomadica.com), a subscription program offering 20% recurring discount and complimentary shipping with flexible monthly, bi-monthly, or quarterly cadences, and wholesale distribution through Target stores nationwide. Pricing spans $24–$28 per 4-pack of cans, $50 per 3L boxed wine (equivalent to four bottles), and discounted bundles such as the $99 Essential Wine Pack and $84+ Adventure Pack. The company targets four consumer personas: convenience-conscious premium wine drinkers, health-focused consumers seeking low-sugar/low-calorie options, environmentally conscious buyers prioritizing recyclable packaging, and younger Millennial/Gen Z consumers seeking modern, approachable wine formats. Marketing relies on founder-led content via Instagram (@nomadica, @kristin__o) and a brand Journal blog, supplemented by earned media coverage in Forbes, Food & Wine, Wine Spectator, VinePair, GQ, and Wine & Spirits, plus a Nomadica Rewards loyalty program and Refer-a-Friend program.
The business is operationally lean, with 1–10 employees and headquarters mailing address at 369 S Doheny Drive, Suite 120, Beverly Hills, California. The company ships to 35+ US states, with notable restrictions in Alabama, Alaska, Delaware, Georgia, Hawaii, Illinois, Iowa, Kansas, Louisiana, Maine, Maryland, Michigan, Minnesota, Mississippi, New Jersey, and others. Funding disclosed is limited: a $343,616 Gaingels round in July 2023 and a Lunch Partners relationship in 2021. In July 2024, Jessica Kogan joined the Board of Directors, signaling governance maturation as the company scales distribution and subscription growth. No parent company, subsidiaries, or venture-scale capital structure are disclosed.
Nomadica firmographics
Firmographics- Name
- Nomadica
- Legal name
- Nomadica, Inc.
- Website
- https://explorenomadica.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nomadica is a California-based DTC wine company that sells zero-sugar, low-intervention premium wines in sustainable 250mL cans and 3L bag-in-box packaging via Shopify, subscription, and Target retail channels, targeting health-conscious, environmentally minded, and younger premium wine consumers.
- Ownership category
- akta.pro rank
Nomadica industry classification
Industry- Product category
- Premium Canned and Boxed Wine
- NAICS
- Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Shops (Off-Premise) (CRANAAAB)
Keywords
Where Nomadica is headquartered
LocationHeadquarters
- HQ city
- California City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nomadica business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: Primary revenue stream through Shopify-powered online storefront. Consumers purchase individual cans (4-pack), boxed wines (3L), bundles, and subscription packages. Free shipping on orders $90+. Subscription model provides 20% recurring discount with complimentary shipping.
- Wholesale/Retail Distribution: Wholesale revenue through Target retail partnership, distributing products through physical retail locations nationwide.
- Gift Cards: Digital gift cards delivered via email with no additional processing fees, available in $50, $100, and $200 denominations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single-serve cans (4-pack, 250mL each) |
| Unit Pricing | Pay-as-you-go | Boxed wine (3L bag-in-box) |
| Unit Pricing | Pay-as-you-go | Boxed Wine Quartet bundle |
| Unit Pricing | Pay-as-you-go | The Essential Wine Pack (16 cans) |
| Unit Pricing | Pay-as-you-go | Adventure Pack (24 cans) |
| Subscription | Monthly | Subscription Plan |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Nomadica product offering
Product offeringCore offering
Nomadica produces and sells premium, zero-sugar wines in sustainable packaging formats — primarily 250mL recyclable aluminum cans sold in 4-packs and 3L bag-in-box containers. The wines are low-intervention and curated by founder Kristin Olszewski, a Michelin-star trained sommelier, using responsibly farmed grapes. Sales occur through a direct-to-consumer Shopify storefront, a subscription service offering 20% off recurring orders, and Target retail stores.
Differentiator
Problem solved
Functional benefit
Products and services
- Canned Red Wine (250mL 4-pack) Premium red wine portioned into four 250mL recyclable aluminum cans for portable, single-serve consumption. Each can equals 1/3 of a standard bottle. Priced at $28 per 4-pack with available larger pack sizes.
- Canned White Wine (250mL 4-pack) Fresh and citrusy premium white wine in four 250mL recyclable aluminum cans. Priced at $28 per 4-pack, with larger volume options available.
- Canned Rosé Wine (250mL 4-pack) Dry and fresh premium rosé wine packaged in four 250mL recyclable aluminum cans. Top-seller item at $28 per 4-pack, with multiple pack-size options.
- Canned Orange Wine (250mL 4-pack) Exciting and textured natural orange wine produced via skin-contact fermentation, packaged in four 250mL recyclable aluminum cans. Priced at $28 per 4-pack.
- Canned Bubbly Rosé (250mL 4-pack) Sparkling rosé wine in four 250mL recyclable aluminum cans. Priced at $28 per 4-pack.
- Canned Bubbly White (250mL 4-pack)
Quantifiable outcome
- 84% lower carbon footprint compared to glass bottles
- +2 more outcomes
Companies that use Nomadica
Customer profileSegments4 records
Ideal customer profiles4 records
Nomadica technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Nomadica partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Gus KenworthycoreOlympic freestyle skier Gus Kenworthy partnered with Nomadica and Yuzu Co. to co-create the Rosé Yuzu Spritz product - a low ABV spritz featuring yuzu citrus and muscat grape concentrate. The partnership leverages Kenworthy's athletic brand for summer beverage marketing.
- ProxiescoreNomadica's first non-alcoholic wine partnership with Proxies, creating a 0% ABV version of the Bubbly White. The collaboration extends Nomadica's reach to non-drinkers while maintaining the sommelier-curated quality standards, with products sold through Proxies' platform.
- Yuzu Co.coreCo-development partner with Nomadica and Gus Kenworthy for the Rosé Yuzu Spritz product line, providing yuzu juice concentrate for the low ABV spritz beverage.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Nomadica competitors and assessment
Company assessmentDirect peers
- Winc: Wine subscription platform that curates bottles for members based on palate profiles. Comparable to Nomadica on the subscription-led DTC motion and on using a data-driven, consumer-centric approach to wine discovery.
- Babe Wine: Popular canned wine brand (Rosé, White, Red) originally launched via Instagram-led DTC and now in mass retail. Competes head-to-head with Nomadica for the same millennial/Gen Z canned wine occasion, particularly in rosé and bubbly formats.
- Recess: Canned, low-ABV, hemp-infused sparkling beverages sold DTC and via retail. Comparable to Nomadica on modern canned format, lifestyle branding, and target consumer seeking lower-sugar, lower-alcohol, design-forward alternatives.
- Vinebox: Single-serve wine-by-the-glass format sold via DTC subscription and retail. Overlaps with Nomadica on the single-serve convenience proposition and on the subscription-based DTC model targeting younger, exploratory wine drinkers.
- Underwood (Union Wine Company): Pioneer of premium canned wine in the US, distributed nationally through retail and DTC. Comparable to Nomadica as a packaged-format wine brand leveraging cans as a primary SKU and retail + DTC dual-channel distribution.
- Usual Wines: Premium single-serve boxed wine (6 x 187mL glass bottles) sold DTC to convenience- and sustainability-focused consumers. Closest direct competitor to Nomadica in the modern, design-forward, low-intervention boxed wine category targeting younger drinkers.
- Archer Roose: DTC-first premium canned wine brand sourced from family-owned vineyards and sold via e-commerce and retail. Directly comparable to Nomadica on product format (cans), DTC-led model, and women-founded, sustainability-positioned brand narrative.
- Yes Way Rosé: Canned and bottled rosé brand built around a millennial, Instagram-forward lifestyle identity. Directly comparable on target consumer, design-led branding, and DTC-led canned wine positioning.
Broad incumbents
- E. & J. Gallo Winery: Largest family-owned winery in the world with a portfolio of canned and boxed wine brands (e.g., Barefoot, Dark Horse) in mass retail. Relevant incumbent comparable to Nomadica as a scaled wholesale competitor with national distribution power.
- Trinchero Family Estates: Major US wine producer (Sutter Home, Ménage à Trois, Joel Gott) with broad retail and food-service distribution. Comparable to Nomadica as a large incumbent wine producer that can leverage scale on shelf and trade spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Nomadica social profiles
Digital presenceNomadica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nomadica leadership team
Management profileNumber of profiles
Profiles2 records
Nomadica funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nomadica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nomadica
What does Nomadica do?
Nomadica produces and sells premium, zero-sugar wines in sustainable packaging formats — primarily 250mL recyclable aluminum cans sold in 4-packs and 3L bag-in-box containers. The wines are low-intervention and curated by founder Kristin Olszewski, a Michelin-star trained sommelier, using responsibly farmed grapes. Sales occur through a direct-to-consumer Shopify storefront, a subscription service offering 20% off recurring orders, and Target retail stores.
Is Nomadica a public or private company?
Nomadica is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nomadica founded?
Nomadica was founded in 2018. It employs 1 to 10 people.
Where is Nomadica based?
Nomadica is headquartered in California City, United States, in the North America region.
How does Nomadica make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are wholesale/Retail Distribution and gift Cards.
Who are Nomadica's main competitors?
Direct peers on record are Winc, Babe Wine, Recess, Vinebox, Underwood (Union Wine Company), Usual Wines, Archer Roose and Yes Way Rosé. Broad incumbents are E. & J. Gallo Winery and Trinchero Family Estates.
Does Nomadica have an API?
No public API is recorded for Nomadica.
What industry is Nomadica in?
Nomadica's product category is Premium Canned and Boxed Wine. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 312130 and its SIC code is 2080.