SpotOn Fence
SpotOn Fence designs and manufactures GPS-based wireless dog containment collars, serving owners of large, wooded, or HOA-restricted properties with a patented True Location GPS system validated as 7.3x more accurate than competitors and sold direct-to-consumer.
- Company typePrivate
- Founded2019
- HeadquartersManchester, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What SpotOn Fence does
SpotOn Fence, founded in 2019 and headquartered in Manchester, New Hampshire, designs and manufactures GPS-based wireless dog containment collars sold under the SpotOn GPS Dog Fence brand. The company pioneered the GPS virtual dog fence category and currently offers two hardware SKUs — the Omni Edition ($899, launched April 2024) and the Nova Edition ($999, launched January 2026) — built on patented True Location GPS technology that combines a dual-band, dual-feed antenna, motion sensors, 128- or 151-satellite network access, and proprietary AI to calculate a dog's true position. Both collars operate without cellular or Wi-Fi for core fence functionality and are managed through iOS and Android apps; an optional cellular subscription tier ($7.49-$9.95/month) unlocks real-time tracking, escape alerts, and custom voice commands.
The company sells primarily direct-to-consumer via its owned e-commerce site (spotonfence.com) and mobile apps, with supplementary distribution through Chewy in the U.S. and Amazon in Canada. Its go-to-market blends product-led growth (content, SEO, comparison tools, and free property evaluations) with assisted phone sales for volume buyers (4+ collars). SpotOn targets dog owners with large, irregularly shaped, or wooded properties (1/3 acre to 1,000+ acres), HOA-restricted neighborhoods, RV/cabin travelers, owners of high-prey-drive or working breeds, and — as of 2026 — the AKC registered-breeder and show-dog community via its Official GPS Collar of the AKC designation.
As a privately held company with 11-50 employees, no disclosed external funding, and over 100,000 cumulative dogs served, SpotOn funds growth internally. Revenue is generated through one-time hardware sales, an accessories catalog ($5.95-$49.95), and an optional recurring subscription layer; pricing includes multi-collar, military/first responder (10% collar, 25% subscription), and New Hampshire resident ($100 off) discounts. The company's competitive position rests on patented technology, third-party Spirent validation (7.3x accuracy, 100% reliability vs competitors at 71-78%), 13k+ five-star reviews, and U.S.-based design and manufacturing.
SpotOn Fence firmographics
Firmographics- Name
- SpotOn Fence
- Legal name
- SpotOn
- Website
- https://spotonfence.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SpotOn Fence designs and manufactures GPS-based wireless dog containment collars, serving owners of large, wooded, or HOA-restricted properties with a patented True Location GPS system validated as 7.3x more accurate than competitors and sold direct-to-consumer.
- Ownership category
- akta.pro rank
SpotOn Fence industry classification
Industry- Product category
- GPS Dog Fence / Pet Containment Hardware
- NAICS
- Pet Care (except Veterinary) Services (81291)
- SIC
- Computer Peripheral Equipment, Nec (3577)
- akta.pro primary industry
- Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers) (HSAPAQAL)
- akta.pro secondary industries
- Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs) (HLAMAGAL), Animal Identification & Tracking Devices (Microchips, RFID, Tags, Scanners) (HLAMAFAL), Pet Technology & Smart Devices Distribution (Trackers, Feeders) (CRAOAKAI)
Keywords
Where SpotOn Fence is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SpotOn Fence business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- GPS Dog Collar Hardware Sales: One-time sale of SpotOn GPS Dog Fence collars (Nova Edition at $999, Omni Edition at $899). Each dog requires its own collar. Multi-collar discounts available ($100 off per additional collar).
- Tracking Subscription Plans: Optional recurring subscription plans enabling real-time GPS tracking, escape alerts, low battery notifications, escape reports, app-based recall, manual feedback, activity tracking, and custom voice commands. Plans are optional - core fence functionality works without subscription.
- Accessories: Replacement and supplementary products including charging kits, strap replacements, comfort pads for long-haired dogs, contact point kits, buckles, and XL strap extenders. Prices range from $5.95 to $49.95.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | Nova Edition GPS Dog Fence collar |
| One time/ perpetual license | Monthly | Omni Edition GPS Dog Fence collar |
| Subscription | Multi-year contract | 2-Year Tracking Subscription Plan |
| Subscription | Annual | 1-Year Tracking Subscription Plan |
| Subscription | Monthly | Monthly Tracking Subscription Plan |
| Unit Pricing | Monthly | Accessories |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels12 records
SpotOn Fence product offering
Product offeringCore offering
SpotOn Fence designs, manufactures, and sells GPS-based wireless virtual dog fence collar systems (Nova Edition and Omni Edition) that use proprietary True Location GPS technology to create custom-shaped containment boundaries via a smartphone app, eliminating the need for buried wires. The company also offers optional cellular tracking subscriptions for real-time monitoring, escape alerts, manual feedback, custom voice commands, and activity tracking, along with replacement accessories.
Product overview
SpotOn Fence offers a portfolio of GPS-based wireless dog containment systems consisting of two main collar products (Nova Edition and Omni Edition) and optional tracking subscription plans. Both collars use proprietary True Location GPS technology with dual-band antennas and connect via smartphone app for fence creation and management. The Nova Edition (newer, premium tier at $999) offers sub-5-foot accuracy with 151 satellites, while the Omni Edition (established tier at $899) provides approximately 6-foot accuracy with 128 satellites. Optional cellular tracking subscriptions ($7.49-$9.95/month) unlock real-time location monitoring, escape alerts, and activity features. Accessories including charging kits, replacement straps, and contact points are sold separately.
Differentiator
Problem solved
Functional benefit
Products and services
- SpotOn GPS Dog Fence - Nova Edition Premium GPS-enabled wireless dog fence collar with sub-5-foot independently tested accuracy, 151-satellite network access, dual-band dual-feed antenna with dual-feed receiver, 33+ hour battery life, custom voice commands, activity tracking with heatmaps, IP67 waterproof rating, and operating range from -30°F to 120°F. Designed for dog owners with properties as small as one-third acre up to thousands of acres.
- SpotOn GPS Dog Fence - Omni Edition GPS-enabled wireless dog fence collar with approximately 6-foot accuracy, 128-satellite network access, dual-band dual-feed antenna with single-feed receiver, and 25+ hour battery life when paired with the optional tracking subscription. Available in Small, Medium, and Large sizes to fit neck sizes 10"-26".
- SpotOn Tracking Subscription Plans Optional cellular-based subscription plans unlocking real-time dog location tracking, escape alerts, low battery notifications, escape reports, recall commands, manual tone/vibration/static feedback, activity tracking, custom voice commands, and collar light activation. Plans are optional — the core fence functionality works without subscription.
- SpotOn Accessories Replacement and upgrade parts for SpotOn collars, including comfort pads for long-haired dogs, titanium static contact points, Nova charging kits, strap replacement kits for Nova and Omni editions, XL strap extender kits, and buckles.
Quantifiable outcome
- 99.3% dog containment rate across all outdoor sessions, vs 44% for traditional electronic fences (JAVMA study)
- +5 more outcomes
Companies that use SpotOn Fence
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
SpotOn Fence technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature9 records
SpotOn Fence partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- American Kennel Club (AKC)flagshipSpotOn GPS Dog Fence named Official GPS Collar of AKC in 2026. Partnership brings together SpotOn's GPS dog containment technology with AKC's mission to promote canine health, responsible ownership, and education. SpotOn and AKC will collaborate on initiatives focused on education, awareness, and community engagement, helping dog owners learn about modern containment solutions and responsible training practices.
- Spirent (Independent Testing Laboratory)coreSpirent, a leading GNSS testing laboratory serving NASA, Qualcomm, Garmin, Toyota, and Lockheed Martin, was commissioned to independently test SpotOn Omni and Nova editions alongside competitor products in September 2025. Results confirmed SpotOn is 7.3x more accurate and 100% reliable vs competitors at 71-78% reliability.
- ChewyminorChewy is an authorized third-party retailer for SpotOn GPS Dog Fence products, providing additional distribution channel for pet owner customers.
- PayPalminorPayPal provides payment processing and buy-now-pay-later (0% APR installment) services for SpotOn e-commerce purchases.
- Shop PayminorShop Pay (Shopify's payment solution) powers installment payment options for SpotOn e-commerce with 0% APR qualifying plans starting at $45.75/month.
- GovXminorGovX verification platform enables SpotOn to offer exclusive 10% discount to verified military, veterans, and first responders on SpotOn collars.
- VerifyPassminorVerifyPass platform enables SpotOn to offer 25% discount on annual tracking subscription to verified military, first responders, and NH residents.
- Amazon (Canada)minorCanadian customers can purchase SpotOn products through Amazon, with payment plans available and all taxes, shipping, and duties calculated at checkout.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
SpotOn Fence competitors and assessment
Company assessmentEmerging players
- Wagz: Smart GPS dog collar with activity, health, and location tracking. Shares SpotOn's smart-collar, app-controlled positioning and DTC go-to-market, though Wagz emphasizes fitness/health monitoring over virtual fencing.
- SportDOG (Radio Systems Corporation): GPS tracking and training collars for hunting and working dogs. Comparable to SpotOn's working-dog and high-prey-drive segments via training-collar functionality, though without a virtual fence product.
- Whistle (Mars Petcare): GPS pet activity and location tracker owned by Mars Petcare. Overlaps SpotOn's tracking and activity-monitoring feature set and benefits from Mars' distribution scale, though it lacks the virtual fence capability that defines SpotOn.
Direct peers
- Fi: GPS dog collar focused on activity and location tracking with cellular subscription. Overlaps SpotOn's tracking subscription offering and shares the DTC, premium-collared dog-owner target customer, though Fi is more tracker-centric than fence-centric.
- Tractive: GPS tracker for dogs and cats with subscription-based real-time location. Comparable on the GPS-tracking-plus-subscription model and global pet-owner target market, though Tractive focuses on tracking rather than virtual fencing.
- Halo Collar: Direct competitor offering a GPS-based wireless dog fence collar with subscription-based tracking features. Most comparable product to SpotOn in functionality, target customer (dog owners seeking containment without buried wires), and pricing tier.
Broad incumbents
- PetSafe (Radio Systems Corporation): Largest incumbent in wireless and in-ground pet containment, offering a broad portfolio of pet fencing and containment products. Competes with SpotOn in the dog containment category but primarily with traditional wired/wireless base-station systems rather than GPS.
- Invisible Fence (Perimeter Technologies): Legacy brand in pet containment with installed in-ground fence systems. Several SpotOn customer testimonials explicitly mention replacing failed Invisible Fence systems, indicating direct competitive substitution in the residential containment category.
- DogWatch: Established hidden/in-ground pet fence brand with professional dealer-installed systems. Competes with SpotOn in the residential containment category but is anchored to traditional wired systems rather than GPS-based virtual fencing.
- Garmin (Alpha, Astro, LTE Dog Collars): Established GPS dog tracking and training collar line (Alpha, Astro) widely used by hunters and working-dog handlers. Overlaps SpotOn's high-prey-drive and working-dog segments with comparable GPS tracking technology, but Garmin's products lack a virtual fence feature and target a different price/feature tier.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SpotOn Fence social profiles
Digital presenceSpotOn Fence financial estimates
Financial estimateRevenue estimate
Valuation estimate
SpotOn Fence leadership team
Management profileNumber of profiles
Profiles2 records
SpotOn Fence funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SpotOn Fence M&A and investment
M&A and investmentM&A
Investments5 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SpotOn Fence
What does SpotOn Fence do?
SpotOn Fence designs, manufactures, and sells GPS-based wireless virtual dog fence collar systems (Nova Edition and Omni Edition) that use proprietary True Location GPS technology to create custom-shaped containment boundaries via a smartphone app, eliminating the need for buried wires. The company also offers optional cellular tracking subscriptions for real-time monitoring, escape alerts, manual feedback, custom voice commands, and activity tracking, along with replacement accessories.
Is SpotOn Fence a public or private company?
SpotOn Fence is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SpotOn Fence founded?
SpotOn Fence was founded in 2019. It employs 11 to 50 people.
Where is SpotOn Fence based?
SpotOn Fence is headquartered in Manchester, United States, in the North America region.
How does SpotOn Fence make money?
Three revenue lines are on record. GPS Dog Collar Hardware Sales are the primary driver. The others are tracking Subscription Plans and accessories.
Who are SpotOn Fence's main competitors?
Emerging players on record are Wagz, SportDOG (Radio Systems Corporation) and Whistle (Mars Petcare). Direct peers are Fi, Tractive and Halo Collar. Broad incumbents are PetSafe (Radio Systems Corporation), Invisible Fence (Perimeter Technologies), DogWatch and Garmin (Alpha, Astro, LTE Dog Collars).
Does SpotOn Fence have an API?
No public API is recorded for SpotOn Fence.
What industry is SpotOn Fence in?
SpotOn Fence's product category is GPS Dog Fence / Pet Containment Hardware. Its primary akta.pro industry code is HSAPAQAL, Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers), with a secondary code of HLAMAGAL, Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs). Its NAICS code is 81291 and its SIC code is 3577.