Black Jack Ski Club

What Black Jack Ski Club does

Black Jack Ski Club Society is a non-profit Nordic ski club founded in 1983 and registered under the BC Societies Act, headquartered at 310 Campbell Road in Rossland, British Columbia. The club operates over 50 km of groomed cross-country ski trails across two trailheads — the main Black Jack Trailhead at 1,183 m elevation and a separate Biathlon Trailhead — supported by snowcat and snowmobile-based ginzu grooming operations and real-time trail-condition reporting through the third-party Nordic Pulse platform. Membership exceeds 1,000 as of 2026.

The club's product surface spans a Long-Term Athlete Development (LTAD)-aligned Skier Development Program running from age 3 (Junior Bunnies at $60) through elite competition (Racers and Elite), private and small-group lessons with CANSI/NCCP-certified instructors, equipment rentals, day/season/punch trail passes, race hosting (notably the 42nd annual Al Fisher Loppet, the 2026 BC Winter Games, and the 2027 Western Canadian Championships), and a newly completed Day Lodge available for event rentals. Distribution is primarily direct-to-consumer through the on-site kiosk at the main trailhead, the Biathlon Trailhead, and online registration via Zone4 (endorsed by Nordiq Canada).

Revenue is generated across a diversified mix of membership dues, trail access passes, program fees, rentals, lessons, race registration, lodge rental, branded merchandise (Daehlie partnership), affiliate fundraising (Ferraro Foods gift-card program), corporate sponsorship tiers (Gold $10K+, Silver $5K-$9,999, Bronze $2K-$4,999), and grants from Columbia Basin Trust, Regional District of Kootenay Boundary, Pacific Economic Development Canada ($173,712 in January 2025), Nordiq Canada, Teck, and Viasport BC. The club is volunteer-governed by a board of directors, with a small paid team including a General Manager (Pat Monette), part-time kiosk attendants, trail crew, and coaching staff; an Assistant Head Coach is being hired as of May 2026. Governance risks include current vacancies for Race Director, Trails Director, and Secretary positions.

Name

Black Jack Ski Club

Legal name

Black Jack Ski Club Society

Website

https://skiblackjack.ca

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Black Jack Ski Club is a non-profit Nordic ski club in Rossland, BC, serving 1,000+ members across 50+ km of groomed trails with LTAD-aligned youth-to-elite programs, lessons, rentals, race hosting, and a newly completed Day Lodge.

Ownership category

akta.pro rank

Product category

Cross-Country Skiing Services

NAICS

Skiing Facilities (71392), Recreational Goods Rental (532284)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Nordic & Cross-Country Centers (XC Skiing, Biathlon, Snowshoe Trails) (THAAAJAE)

akta.pro secondary industries

Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH), Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF)

Keywords

• Cross-country skiing facilities
• Nordic ski trail access
• Youth ski development programs
• Ski lessons and coaching
• Community recreation services

Headquarters

HQ city

Rossland

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual club memberships required for program participation. Over 1000+ members generating recurring revenue.
2. Trail Passes and Day Fees: Day passes and multi-use punch passes for trail access. Seasonal passes available.
3. Ski Rentals: Equipment rentals including skis, poles, and boots available at the kiosk.
4. Youth Programs: Bunnies and JackRabbits program fees ($60-$180), Track Attack, Junior Racers, and Elite programs with associated registration fees.
5. Private Lessons: Individual and small group lessons offered by certified instructors (Linda Allis, Lesley Beatson, Andy Morel).
6. Race Registration Fees: Entry fees for loppets and races ranging from $5 (U6 Bunnies) to $25 per race for adult categories, processed through Zone4.
7. Clothing and Merchandise: Partnership with Daehlie for branded jackets, pants, gloves, base layers with Black Jack Ski Club and Race Team branding.
8. Fundraising and Donations: Annual club fundraiser through Nordiq Canada (tax-receipted donations), Legacy Fund, Ferraro Foods gift card program (7% donation back to SDP), corporate sponsorships (Gold $10,000+, Silver $5,000-9,999, Bronze $2,000-4,999).
9. Lodge Rental: New Day Lodge available for event rentals at discounted rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Black Jack Ski Club operates over 50 km of groomed cross-country ski trails for both skate and classic skiing near Rossland, BC. The club sells trail passes and memberships, runs a Skier Development Program following Nordiq Canada's LTAD model from youth (Bunnies, Jack Rabbits) through elite racing, offers private lessons, equipment rentals, and a new Day Lodge for event rentals. Annual flagship event is the Al Fisher Loppet cross-country ski race.

Product overview

Black Jack Ski Club is a non-profit nordic ski club operating as a single unified service provider rather than a platform-plus-modules architecture. The organization offers cross-country skiing facilities and programs centered around its trail network (50km+ of groomed trails), ski development programs from beginner (Bunnies/Jack Rabbits) to elite levels (Racers and Elite), private lessons with certified instructors, equipment rentals, lodge rental, and special events including the annual Al Fisher Loppet. Programs span age 3 through adult, covering both recreational and competitive skiing disciplines including classic, skate, and biathlon. The club operates primarily from November through April, with facilities including the main trailhead, biathlon trailhead, and a newly completed day lodge.

Differentiator

Problem solved

Functional benefit

Brands

• Skier Development Program (SDP): The club's athlete development program following Nordiq Canada's LTAD model, including Bunnies, Jack Rabbits, Track Attack, Junior Racers, Racers and Elite, and Biathlon programs.

Products and services

• Trail Passes and Memberships

Quantifiable outcome

• 1000+ members served annually
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core, minor and major.

• Nordiq CanadacoreStrategic or Co-development PartnerNational governing body for cross-country skiing in Canada. Partnership through annual fundraiser (tax-receipted donations), athlete development programs aligned with LTAD model, race sanctioning, and Zone4 registration endorsement. Black Jack hosts events sanctioned by Nordiq Canada including Western Canadian Championships 2027.
• Zone4coreTechnology or IntegrationOnline registration platform endorsed by Nordiq Canada. Used for membership sales, program registration, and race entries. All race registrations processed through Zone4.
• Red Mountain ResortcoreStrategic or Co-development PartnerAdjacent alpine ski resort at same elevation as Black Jack Trailhead (1183m). Partnership for accommodation deals during major events (Western Canadian Championships 2027). Shared regional ski tourism promotion.
• Ferraro FoodsminorGTM or Marketing PartnerLocal grocery store gift card program. Ferraro Foods donates 7% of gift card value to Black Jack Skier Development Program as fundraiser.
• DJM ConstructionmajorStrategic or Co-development PartnerConstruction company providing leadership on new Day Lodge project. Major construction partner for facility development over four years.
• DaehlieminorChannel Partner/ Reseller/ DistributorNorwegian ski apparel brand. Partnership for discounted clothing sales with Black Jack branding (jackets, pants, gloves, base layers) through club.
• BC Timber SalesminorStrategic or Co-development PartnerBC government timber management. George Edney and team at BC Timber Sales assisted with danger tree removal for trail safety.
• Cross Country BC (CCBC)coreStrategic or Co-development PartnerProvincial governing body for cross-country skiing. Coordinates race schedules, officiating courses, competition calendar, and race licensing.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sovereign Lake Nordic Club: Non-profit Nordic ski club in Vernon, BC operating an extensive groomed trail network with programs, lessons, and racing events — direct comparison as a BC interior Nordic facility with membership and youth development programming.
• Hollyburn Nordic Ski Club: BC-based non-profit Nordic ski club operating groomed trails, youth development programs (Bunnies through competitive levels), lessons, and racing events on the North Shore — directly comparable membership club model.
• Whistler Nordics: Whistler-based Nordic ski club offering trail access, lessons, youth programs, and events in a destination ski market — comparable Nordic programming and racing event hosting model.
• Larch Hills Nordic Society: Volunteer-run non-profit Nordic ski club in Salmon Arm, BC maintaining volunteer-groomed trails with day passes and youth programs — very similar small-community operating model.
• Strathcona Nordic Ski Club: Vancouver Island-based Nordic ski club with membership model, youth development, lessons, and racing events — comparable non-profit governance and programming structure.
• Kelowna Nordic Ski & Snowshoe Club: Okanagan-based non-profit Nordic and snowshoe club operating groomed trails with membership, lessons, and events — directly comparable BC interior Nordic facility.
• Methow Valley Nordic Team: Washington State-based non-profit Nordic ski organization operating extensive trail networks with youth development, lessons, and racing — comparable volunteer-supported community Nordic club in a small mountain town.

Regional players

• Silver Star Nordic Centre: Vernon-area commercial Nordic operation at Silver Star Resort offering 55+ km of groomed trails with paid day access — comparable BC Nordic trail scale but operates as a commercial resort amenity rather than a non-profit club.

Broad incumbents

• Red Mountain Resort: Adjacent alpine ski resort at the same elevation as Black Jack Trailhead; partnership partner for accommodation and shared tourism promotion — comparable regional ski destination but alpine rather than Nordic specialty.

Others

• Nordiq Canada: National governing body for cross-country skiing in Canada and Black Jack's primary federation partner — not a peer but a key ecosystem enabler for programming, sanctioning, and athlete development pathways.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Jack Ski Club