Red Mountain Resort
RED Mountain Resort is a privately held, vertically integrated independent ski and mountain bike resort in Rossland, British Columbia, operating year-round across 3,850 acres and 5 peaks with lift tickets, lodging, rentals, retail, lessons, events, and Ikon Pass distribution serving destination and regional guests.
- Company typePrivate
- Founded1890
- HeadquartersRossland, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Red Mountain Resort does
RED Mountain Resort, operated through Red Resort Limited Partnership, is one of North America's last great independent ski resorts, located in Rossland, British Columbia along Canada's Powder Highway and minutes from the USA border. The resort traces its origins to 1890 gold mining on Red Mountain and is the oldest in Western Canada, yet ranks as the 4th largest ski resort in Canada and Top 10 in North America by skiable acreage at 3,850 acres across 5 skiable peaks with nearly 3,000 ft of vertical drop, 8 lifts, a 7km longest run, and an average annual snowfall of 760cm (300 inches). Terrain is distributed 17% beginner, 34% intermediate, 23% advanced, and 26% expert. In 2025 the resort launched the Gravity Logic-designed RED MTN Bike Park, converting operations into a year-round destination. Core technology comprises RFID lift access cards, the SnowCloud online booking platform, and a 3D mobile trail map app (BoonMaps) with GPS route tracking and a ski-patrol safety assist button. There is no disclosed AI/ML capability layer.
The business model is a vertically integrated resort platform with diversified revenue across eight streams: lift tickets and passes (ski and bike), equipment rentals and service (RED Sports), lodging (The Josie 106-room boutique hotel plus Slalom Creek condos, The Crescent, Silver Tip, White Wolf, Nowhere Special, and Constella mid-mountain/backcountry cabins), retail (Piste Off Supply Company), food and beverage (Rafters Bar, The Velvet Restaurant), lessons (Bike School and Snow School), and weddings/events. Distribution is primarily direct-to-consumer via the SnowCloud e-commerce platform, on-site guest services, phone reservations, and a physical retail store at base area, augmented by Ikon Pass partnership providing 7 unrestricted days to global passholders and reciprocal deals with Revelstoke, Sun Peaks, SilverStar, Panorama, and Mount Washington. Customer segments include destination skiers and riders, families with children, women riders, mountain bikers, local/regional pass holders, and wedding/event groups, with a Book Direct program offering 22% savings to incentivize direct booking.
The resort is privately held, headquartered at 4280 Old Red Mountain Road, Rossland BC, with subsidiary operations spanning hotels, lodging, retail, rental, and real estate development (RED Mountain Homes including The Wildwood, a 54-home alpine neighborhood). Leadership transitioned in June 2025 with Mark Schroetel appointed as President succeeding a 22-year incumbent, while Howard Katkov continues as Chairman. The company has been recognized as Canada's #1 Ski Town for two consecutive years, with The Josie ranked #1 Ski Hotel in Canada. Revenue is not publicly disclosed; the only external capital event in the data is a 2018 StartEngine crowdfunding raise of approximately $1.16M.
Red Mountain Resort firmographics
Firmographics- Name
- Red Mountain Resort
- Legal name
- Red Resort Limited Partnership
- Website
- https://redresort.com
- Company type
- Private
- Founded year
- 1890
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RED Mountain Resort is a privately held, vertically integrated independent ski and mountain bike resort in Rossland, British Columbia, operating year-round across 3,850 acres and 5 peaks with lift tickets, lodging, rentals, retail, lessons, events, and Ikon Pass distribution serving destination and regional guests.
- Ownership category
- akta.pro rank
Red Mountain Resort industry classification
Industry- Product category
- Ski Resort
- NAICS
- Skiing Facilities (71392), Recreational Goods Rental (532284), Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)
- akta.pro secondary industries
- Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD), Mountain & Ski Luxury Resorts (THAGACAB), Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL), Mountain & Ski Homes (THAMAAAG)
Keywords
Where Red Mountain Resort is headquartered
LocationHeadquarters
- HQ city
- Rossland
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Red Mountain Resort business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Lift Tickets and Passes: Primary revenue driver from ski and snowboard lift ticket sales, including single-day tickets, multi-day passes (Triple Play), and season passes. Bike park lift tickets and season passes also contribute during summer months. RED Card offers 5 anytime days with no blackouts.
- Equipment Rentals: Full-service rental operations through RED Sports offering mountain bikes (downhill, freeride, enduro, e-bike, youth), ski/snowboard equipment, high-performance rentals, and protective gear. Backcountry equipment (powder skis, splitboards, avalanche gear) also available.
- Lodging: On-mountain accommodations including The Josie boutique hotel (106 rooms), The Crescent, Slalom Creek condos, Silver Tip Lodge, White Wolf Cabins, Nowhere Special Lodge, and Constella mid-mountain/backcountry cabins. Revenue from direct bookings with seasonal promotions.
- Retail Sales: Piste Off Supply Company retail store offering ski/snowboard gear, outerwear, accessories, and RED branded merchandise. Operates from first floor of The Crescent.
- Food and Beverage: On-mountain dining through Rafters Bar (après bar), The Velvet Restaurant & Lounge at The Josie, and catering for events and weddings. Beverage service for weddings and functions.
- Lessons and Instruction: RED Mountain Bike School and Snow School offering youth camps, adult group lessons, private coaching, and skill progression programs. Includes lift ticket packages with lessons.
- Service and Boot Fitting: Full-service ski/snowboard repair shop offering tunes, stone grinds, waxing, binding mounting/inspection, and professional boot fitting services.
- Events and Weddings: Event venue rentals including wedding celebrations with customizable packages, conference facilities, and event space rental (base lodge main floor, deck, Rafters Lounge add-on).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mountain Bike Park Single Day Tickets |
| Unit Pricing | Pay-as-you-go | Mountain Bike Park Triple Play (Any 3 Days) |
| Unit Pricing | Pay-as-you-go | Mountain Bike Park Extended Play (Th/Fr 4-7pm) |
| Subscription | Annual | Mountain Bike Season Passes |
| Subscription | Annual | Ski Season Passes 26/27 |
| Subscription | Annual | RED Card (5 Anytime Days) |
| Unit Pricing | Pay-as-you-go | Sightseeing Tickets |
| Unit Pricing | Pay-as-you-go | Mountain Bike Rentals |
| Unit Pricing | Pay-as-you-go | Ski/Snowboard Rental Packages (Winter) |
| Unit Pricing | Pay-as-you-go | Mountain Adventure Camp |
| Unit Pricing | Pay-as-you-go | Service Shop Tunes |
| Unit Pricing | Pay-as-you-go | Wedding Venue Packages |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Red Mountain Resort product offering
Product offeringCore offering
RED Mountain Resort operates a year-round mountain recreation destination in Rossland, British Columbia, offering lift-accessed skiing and snowboarding across 3,850 acres of terrain spanning five interconnected peaks, plus a summer mountain bike park, on-mountain lodging, equipment rentals and retail, ski and bike instruction, and on-site food and beverage. The property functions as a full-service mountain hospitality operation combining lift-served terrain, hotels, restaurants, and supporting amenities under one operator.
Product overview
RED Mountain Resort is a year-round mountain resort in Rossland, British Columbia operating as a unified platform with distinct seasonal product lines. The resort is organized around a ski and snowboard operation (RED Mountain Ski Resort) during winter — covering 3,850 acres across 5 peaks with cat skiing, heli skiing, a terrain park, and night skiing — and a mountain bike park and outdoor recreation platform (RED MTN Bike Park) during summer. Supporting the core experience are directly managed lodging properties (RED Mountain Lodging, including The Crescent, Slalom Creek, The Daly, Silver Tip Lodge, White Wolf Cabins, Nowhere Special Lodge, Constella Cabins, and the boutique The Josie Hotel), equipment rental and retail (RED Sports and Piste Off Supply Company), instructional programs (RED Mountain Bike School and Snow School), and event/wedding venues. The resort also offers a mobile trail map app (RED 3D Trail Map via BoonMaps) and various pass products (Season Passes, RED Card, Ikon Pass access) that tie together the resort's services.
Differentiator
Problem solved
Functional benefit
Brands
- The Josie Hotel: Canada's Best Ski Boutique Hotel, ranked #1 Ski Hotel in Canada, featuring 106 rooms with ski-in/ski-out access, cedar saunas, spa, and dining
- The Crescent
- Slalom Creek Condos
- RED Mountain Homes
- Constella Cabins
- Silver Tip Lodge
- White Wolf Cabins
- Nowhere Special Lodge
- RED Sports
- Piste Off Supply Co
- RED MTN Bike Park
- RED Mountain Bike School
- RED Mountain Lodging
Products and services
- RED Mountain Ski Resort
Quantifiable outcome
- Canada's #1 Ski Town (two consecutive years)
- +2 more outcomes
Companies that use Red Mountain Resort
Customer profileSegments6 records
Ideal customer profiles4 records
Red Mountain Resort technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Red Mountain Resort partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Gravity LogiccoreGravity Logic, a premier trail design company, collaborated with RED Mountain to design and build the RED MTN Bike Park. The partnership resulted in lift-accessed trails engineered for progression featuring flow trails, technical sections, and variety for all skill levels. The bike park is considered a flagship implementation of Gravity Logic's trail design expertise.
- Kootenay Columbia Trails Society (KCTS)coreKCTS is a trail maintenance and development organization that preserves and improves the trail network in the Lower Columbia Valley. RED supports KCTS through promoting membership and supporting the seasonal trail crew, land access negotiations with 30+ landowners, and local volunteer coordination.
- Ikon PasscoreIkon Pass partnership provides RED Mountain access to Ikon Pass holder base. Ikon Pass holders receive 7 days at RED with no blackout dates; Ikon Base Pass holders receive 5 days with select blackout dates; Ikon Session Pass holders receive 2-4 days depending on pass type. This is a major distribution partnership for attracting destination skiers.
- WildSafe BCminorWildSafe BC Junior Rangers collaboration for Mountain Adventure Camp, combining wildlife education with mountain exploration activities for children ages 6-10.
- Get Lost Adventure CentreminorGet Lost Adventure Centre offers backcountry programs and courses to help skiers develop safety skills needed for backcountry travel. Referenced in relation to backcountry rental equipment (powder skis, splitboards, avalanche beacons).
- Revelstoke Mountain ResortminorReciprocal partnership providing RED Season Passholders with 1 free day at Revelstoke Mountain Resort plus 25% off additional days (blackout dates apply Dec 19-Jan 3, Feb 12-15).
- Sun Peaks ResortminorReciprocal partnership providing RED Season Passholders with 1 free day at Sun Peaks plus 25% off additional days (blackout dates apply Dec 19-Jan 3, Feb 12-15).
- SilverStar Mountain ResortminorReciprocal partnership providing RED Season Passholders with 25% off lift tickets at SilverStar Mountain Resort (proof of RED season pass required).
- Panorama Mountain ResortminorReciprocal partnership providing RED Season Passholders with 25% off lift tickets at Panorama Mountain Resort (proof of RED season pass required).
- Mount Washington Alpine ResortminorReciprocal partnership providing RED Season Passholders with 25% off lift tickets at Mount Washington Alpine Resort (proof of RED season pass required).
Scale indicators11 records
Recent moves9 records
Expansion highlights6 records
Red Mountain Resort competitors and assessment
Company assessmentDirect peers
- Revelstoke Mountain Resort: BC interior ski resort with similar independent positioning, comparable lift-served plus cat/heli skiing offering, and reciprocal pass partnership with RED Mountain. Comparable scale and target demographic.
- Kicking Horse Mountain Resort: Independent BC ski resort with comparable size, similar authentic positioning, and advanced/expert terrain focus. Direct competitor for powder-seeking destination skiers in the Kootenay/Powder Highway corridor.
- Fernie Alpine Resort: BC Powder Highway resort with similar terrain scale (~2,500+ acres), comparable snowfall, and overlapping target customer. Ikon Pass partner competing for destination skier dollars in the same regional market.
- Whitewater Ski Resort: Independent BC ski resort near Nelson with similar authentic culture, expert terrain focus, and community-owned positioning. Competes for the same destination skier segment seeking uncrowded alternatives to corporate resorts.
- Panorama Mountain Resort: BC interior resort with reciprocal partnership with RED. Comparable family-friendly terrain mix, similar lodging model, and overlapping Kootenay region customer base.
- Sun Peaks Resort: BC's second largest ski resort and Ikon Pass partner with reciprocal pass deal. Family-oriented positioning and on-mountain village lodging model comparable to RED's diversified offering.
- SilverStar Mountain Resort: BC resort with reciprocal pass partnership, similar village-style lodging, comparable mid-size terrain, and overlapping family demographic focus. Direct competitor for BC/Alberta drive-up market.
Broad incumbents
- Whistler Blackcomb: North America's largest ski resort by skiable acreage, also in British Columbia and an Ikon Pass partner. Represents the mega-resort benchmark for terrain, lodging, and F&B scale in the same regional market.
Regional players
- Mt. Bachelor: Pacific Northwest ski area in Oregon with similar mid-size independent positioning (though POWDR-operated). Comparable terrain scale and Pacific Northwest destination skier demographic, though operating in different national market.
- Schweitzer Mountain Resort: Idaho-based independent ski resort with comparable size, authentic positioning, on-mountain lodging, and Pacific Northwest destination skier overlap. Serves as a US-side comparable for size and business model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Red Mountain Resort social profiles
Digital presenceRed Mountain Resort financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Mountain Resort leadership team
Management profileNumber of profiles
Profiles2 records
Red Mountain Resort subsidiaries and ownership
Company hierarchySubsidiaries10 records
Red Mountain Resort funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Mountain Resort M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Mountain Resort
What does Red Mountain Resort do?
RED Mountain Resort operates a year-round mountain recreation destination in Rossland, British Columbia, offering lift-accessed skiing and snowboarding across 3,850 acres of terrain spanning five interconnected peaks, plus a summer mountain bike park, on-mountain lodging, equipment rentals and retail, ski and bike instruction, and on-site food and beverage. The property functions as a full-service mountain hospitality operation combining lift-served terrain, hotels, restaurants, and supporting amenities under one operator.
Is Red Mountain Resort a public or private company?
Red Mountain Resort is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Red Mountain Resort founded?
Red Mountain Resort was founded in 1890. It employs 11 to 50 people.
Where is Red Mountain Resort based?
Red Mountain Resort is headquartered in Rossland, Canada, in the North America region.
How does Red Mountain Resort make money?
Eight revenue lines are on record. Lift Tickets and Passes are the primary driver. The others are equipment Rentals, lodging, retail Sales, food and Beverage, lessons and Instruction, service and Boot Fitting and events and Weddings.
Who are Red Mountain Resort's main competitors?
Direct peers on record are Revelstoke Mountain Resort, Kicking Horse Mountain Resort, Fernie Alpine Resort, Whitewater Ski Resort, Panorama Mountain Resort, Sun Peaks Resort and SilverStar Mountain Resort. Whistler Blackcomb is listed as a broad incumbent. Regional players are Mt. Bachelor and Schweitzer Mountain Resort.
Does Red Mountain Resort have an API?
No public API is recorded for Red Mountain Resort.
What industry is Red Mountain Resort in?
Red Mountain Resort's product category is Ski Resort. Its primary akta.pro industry code is THAAAJAA, Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding), with a secondary code of THAAAJAD, Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing). Its NAICS code is 71392 and its SIC code is 7900.