Cross Country Healthcare

What Cross Country Healthcare does

Cross Country Healthcare (NASDAQ: CCRN) is a US-based healthcare and education staffing provider founded in 1986 and headquartered in Boca Raton, Florida, generating $1.05 billion in FY2025 revenue across travel nursing, allied health, locum tenens physician, per diem, permanent placement, education, non-clinical, and home-based PACE care staffing services. The company serves hospitals, health systems, physician practices, outpatient facilities, schools, government agencies, skilled nursing facilities, and community health centers through a dual go-to-market model combining enterprise field sales (with dedicated clinical account leaders) and a direct-to-consumer talent acquisition channel via its website and Xperience mobile app. Revenue is generated primarily through volume-based markups on healthcare professional wages (hourly rates ranging approximately $26–$185), supplemented by permanent placement fees, subscription/management fees for MSP and VMS technology services, and recruitment process outsourcing.

The company's core technology asset is Intellify, a proprietary cloud-based, SOC 2 certified workforce intelligence platform that provides vendor-neutral VMS, AI-driven predictive analytics, 2-way scheduling, managed invoice compliance, and reporting dashboards. Intellify is being extended through a May 2026 exclusive partnership integrating Strategic Systems International's Optimé workforce strategy and planning solution for advanced forecasting. The company also operates the Red Rover mobile booking platform for schools, HireUp Leadership for interim executive placement, and the CCWSG subsidiary for home-based PACE (Program of All-inclusive Care for the Elderly) services. Subsidiary brands include Mint Physician Staffing and Lotus Medical Staffing (acquired October 2022).

Cross Country is subject to a definitive agreement to be acquired by private equity firm Knox Lane for $437 million ($13.25/share, 31% premium) in an all-cash transaction expected to close Q3 2026, which would take the company private and delist it from Nasdaq. The deal follows the December 2025 termination of a larger $615 million merger with Aya Healthcare due to FTC regulatory delays. Co-founder Kevin C. Clark returned as President and CEO on December 14, 2025, and a new executive bench (CIO, CPO, COO) has been installed with explicit mandates for AI enablement, platform expansion, and digital transformation. The company maintains a debt-free balance sheet with $105.6 million in cash as of Q1 2026.

Name

Cross Country Healthcare

Legal name

Cross Country Healthcare

Website

https://crosscountry.com

Company type

Public

Founded year

1986

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Cross Country Healthcare is a US-based healthcare and education staffing provider founded in 1986, generating $1.05B in FY2025 revenue through travel nursing, locum tenens, allied health, education, and permanent placement services, supported by its proprietary Intellify workforce intelligence platform. The company is subject to a pending $437M acquisition by Knox Lane.

Ownership category

akta.pro rank

Product category

Healthcare Staffing

NAICS

Human Resources Consulting Services (541612), Home Health Care Services (621610)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Healthcare Clinical & Allied Health Staffing (BPACADAJ)

akta.pro secondary industry

Healthcare Clinical Direct Hire (Nursing/Allied/Physicians) (BPACAFAH)

Keywords

• Healthcare staffing services
• Workforce intelligence technology
• Locum tenens placement
• Travel nursing staffing
• Education staffing services

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Healthcare Staffing Services: Cross Country generates revenue by providing temporary healthcare staffing services including travel nurses, allied health professionals, locum tenens physicians, and per diem staff. Revenue is generated through markups on healthcare professional wages and fees charged to healthcare facilities.
2. Permanent Placement Services: Fee-based permanent placement services placing healthcare professionals in full-time positions at healthcare organizations. Revenue is typically earned as a one-time fee upon successful placement.
3. Education Staffing Services: Staffing services for educational institutions including substitute teachers, special education providers, and school-based healthcare staff.
4. Technology Platform Services: MSP (Managed Service Provider) solutions and VMS technology platform services for workforce management, potentially including subscription or management fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Cross Country Healthcare provides healthcare and education staffing services, placing travel nurses, allied health professionals, per diem staff, locum tenens physicians, advanced practice providers, and school professionals in hospitals, health systems, outpatient facilities, and schools across the United States. The company also delivers workforce solutions technology, including its proprietary Intellify workforce intelligence platform, vendor-neutral VMS, and the Xperience mobile application, and offers Managed Service Provider (MSP), Recruitment Process Outsourcing (RPO), and home-based PACE care services.

Differentiator

Problem solved

Functional benefit

Brands

• Intellify: Proprietary cloud-based workforce intelligence platform providing vendor management, analytics, scheduling, and AI-powered workforce optimization for healthcare systems.
• Xperience
• Red Rover
• HireUp Leadership
• CCWSG

Products and services

• Travel Nursing and Allied Health Staffing Places travel registered nurses and allied health professionals (e.g., therapists, technicians) in temporary assignments at hospitals, health systems, and outpatient facilities across the United States.
• Per Diem and Local Contract Staffing Provides day-to-day and short-term local clinical and non-clinical staffing coverage for healthcare organizations requiring flexible, shift-based workforce support.
• Permanent Placement Services Fee-based direct hire placement of healthcare professionals, including nurses, allied health professionals, and physicians, into full-time roles at client healthcare organizations.
• Locum Tenens Physician and APP Staffing Places locum tenens physicians and advanced practice providers in temporary coverage roles at hospitals, clinics, and other healthcare facilities nationwide.
• School Professionals (Education Staffing) Provides substitute teachers, special education providers, school nurses, behavioral assistants, and other school-based professionals to public, charter, and private schools.
• Non-Clinical Healthcare Staffing Provides per diem and permanent non-clinical professionals including administrative, revenue cycle support, coding, and IT staff to healthcare organizations.
• Home-Based PACE Services Provides non-medical in-home care services for elderly participants of the Program of All-inclusive Care for the Elderly (PACE), delivered via the CCWSG subsidiary.
• Interim and Executive Leadership Placement (HireUp Leadership) Provides interim and permanent executive leadership recruiting services for hospitals and health systems using a referral-based placement model, operated under the HireUp Leadership brand.
• Managed Service Provider (MSP) Solutions End-to-end management of healthcare organizations' contingent labor and supplemental staffing programs, including vendor oversight, compliance, reporting, and centralized program governance.
• Recruitment Process Outsourcing (RPO) Provides outsourced recruitment sourcing, marketing, and talent acquisition services to healthcare employers to reduce time-to-fill and improve candidate quality.
• Intellify Workforce Intelligence Platform Proprietary cloud-based enterprise workforce intelligence platform providing vendor-neutral VMS, 2-way scheduling, managed invoice compliance, AI-driven predictive analytics, and workforce optimization for healthcare organizations.
• Xperience Travel Portal and Mobile App Mobile application and web portal allowing travel healthcare professionals to search and apply to jobs, connect with recruiters, manage payroll and timesheets, and receive saved search notifications.
• Vendor-Neutral Vendor Management System (VMS) SOC 2 compliant vendor-neutral VMS solution that allows healthcare organizations to manage their supplier panels while maintaining transparency, compliance, and integration with multiple staffing vendors.
• Staffing Advisory and Recruitment Marketing Workforce strategy advisory and recruitment marketing consulting services that help healthcare organizations plan staffing strategies and execute targeted talent attraction campaigns.

Quantifiable outcome

• Reduced onboarding costs and lower turnover through permanent placement services
• +1 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Strategic Systems InternationalcoreTechnology or Integration · 14 May 2026Exclusive 36-month partnership to integrate the Optimé workforce strategy and planning solution into Cross Country's proprietary Intellify® workforce intelligence platform. The Optimé solution adds advanced forecasting, analytics, and workforce optimization capabilities to help health systems better align workforce supply with patient demand, improve resource utilization, and reduce labor costs.
• HireupcoreStrategic or Co-development Partner · 13 December 2022Acquisition of interim leadership firm Hireup in December 2022 to expand healthcare leadership recruiting services. The acquisition was part of Cross Country's strategy to offer comprehensive workforce solutions including interim and permanent executive placements.
• Mint Physician StaffingcoreStrategic or Co-development Partner · 1 October 2022Acquisition of Mint Physician Staffing in October 2022 to expand locum tenens physician placement capabilities, allowing Cross Country to place additional locums providers and increase patient care across facilities nationwide.
• Lotus Medical StaffingcoreStrategic or Co-development Partner · 1 October 2022Acquisition of Lotus Medical Staffing in October 2022 to complement Mint Physician Staffing acquisition and strengthen locum tenens services. Integration completed with combined teams operating as One Cross Country.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• AMN Healthcare: AMN Healthcare is the largest publicly traded healthcare staffing company in the U.S., competing directly with Cross Country across travel nursing, locum tenens, allied health, and workforce technology. Both firms serve the same hospital and health-system clients with overlapping service lines and similar VMS/MSP offerings.
• Jackson Healthcare: Jackson Healthcare is a private, Atlanta-based healthcare staffing company operating across nursing, allied, locum tenens, and healthcare leadership — a portfolio closely mirroring Cross Country's clinical and executive placement lines. Comparable scale and broad healthcare provider customer base.
• CHG Healthcare: CHG Healthcare is a major privately held healthcare staffing company with strength in locum tenens and travel nursing, directly overlapping Cross Country Locums and Cross Country travel offerings. Comparable in scale and customer base to Cross Country's physician and advanced practice staffing segments.
• Trustaff: Trustaff is a U.S. travel nursing and allied health staffing firm competing with Cross Country on hospital assignments, clinician pay packages, and fill speed. Comparable mid-market segment with overlapping service lines.
• Aya Healthcare: Aya Healthcare is one of the largest U.S. travel nurse staffing firms and was the proposed $615M merger counterparty that fell through in December 2025 due to FTC delays. It competes head-to-head with Cross Country on travel nursing assignments, bill rates, and clinician experience.
• Medical Solutions: Medical Solutions is a leading U.S. travel nursing and allied health staffing company, directly competing with Cross Country's travel nursing franchise for hospital contracts and clinician talent. Similar customer profile and travel nurse focus.
• Maxim Healthcare Staffing: Maxim Healthcare Staffing provides travel nursing, per diem, home health, and allied health staffing, with overlap to Cross Country across multiple service lines. Competes for similar hospital, clinic, and home health clients and clinician pool.

Emerging players

• Vivian Health: Vivian Health is a fast-growing digital marketplace for healthcare jobs including travel nursing, allied, and per diem roles. While more tech-led and marketplace-oriented, it competes with Cross Country's Xperience app for clinician attention and indirectly pressures traditional staffing firms' margins.
• ShiftMed: ShiftMed is a tech-enabled per diem nursing and allied staffing platform competing with Cross Country's per diem and local staffing offerings. Focused on on-demand shift fulfillment through a mobile-first marketplace model.

Broad incumbents

• HealthTrust Workforce Solutions: HealthTrust Workforce Solutions is the staffing arm of HCA Healthcare, one of the largest U.S. hospital systems. While HCA-affiliated, it operates MSP, VMS, and clinical staffing offerings that overlap with Cross Country's enterprise workforce solutions and compete for similar large health-system contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/c_c_healthcare
• YouTubeyoutube.com/channel/UC1tCKA2c_z0AaR7kJK2Xj6A
• Facebookfacebook.com/crosscountryhealthcare
• LinkedInlinkedin.com/company/cross-country-healthcare
• Instagraminstagram.com/wearecrosscountry
• TikToktiktok.com/@crosscountryhealthcare
• Pinterestin.pinterest.com/crosscountryjobs

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cross Country Healthcare