What BATH FITTER INC does

Bath Fitter Inc. (legal entity Bath Fitter Franchising Inc.), founded in 1984 and headquartered in Memphis, Tennessee, is a franchisor of bathroom renovation solutions built around custom-fitted, one-piece acrylic bathtub liners and shower enclosures. The company operates primarily in the United States and Canada and serves two customer segments: residential homeowners seeking renovation without the mess, cost, and timeline of traditional demolition-based remodeling, and commercial properties such as hotels, apartment complexes, and office buildings with volume bathroom refurbishment needs. Its commercial proposition centers on installing new acrylic surfaces directly over existing fixtures in approximately one day rather than weeks, eliminating demolition. The Chicago-area franchise footprint analyzed here includes showrooms in Lombard, Northbrook, and Orland Park serving a wider metro catchment that also includes Hammond, Joliet, and Mokena.

The core technology is Bath Fitter's proprietary PermaFit system, which combines custom measurement and one-piece acrylic construction to produce seamless, watertight liners and enclosures tailored to each bathroom's specific dimensions. The product portfolio spans Bathtubs; Showers (including shower remodeling, tub-to-shower conversions, and Easy Access walk-in showers for accessibility); Walls & Wainscoting; and an accessories range (faucets, doors and shower rods, shelves, soap dishes, safety accessories, ceilings, mouldings, and trims). The company also offers a self-serve online Design Your Own Bath visualization tool to support customer exploration before consultation.

Revenue is generated through one-time product sales bundled with professional installation services, plus accessory hardware sales, with quote-based pricing set per project after an in-home consultation. Distribution combines local franchise showrooms, field sales consultants conducting in-home measurements and quotes, a toll-free inside-sales line (1-800-892-2847), online inquiry, and a separate commercial division (commercial.bathfitter.com). The model is reinforced by a lifetime warranty that transfers with original-purchase homeownership, a referral program, and multi-language support across US English/Spanish and Canada English/French markets.

Name

BATH FITTER INC

Legal name

Bath Fitter Franchising Inc.

Website

https://bathfitterofchicago.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Bath Fitter Inc. is a US-Canada bathroom renovation franchisor that designs, manufactures, and installs custom one-piece acrylic bathtub and shower liners over existing fixtures in one day, serving residential homeowners and commercial properties through local franchise showrooms, in-home consultations, and a dedicated commercial division.

Ownership category

akta.pro rank

Product category

Bathroom Remodeling Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822), Plastics Plumbing Fixture Manufacturing (326191)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Bathtub Replacement & Tub-to-Shower Conversions (HSAPABAC)

akta.pro secondary industry

Shower Remodel & Installation (Walk-in, Tile, Glass Enclosures) (HSAPABAB)

Keywords

• Acrylic bathtub liners
• Shower enclosure installation
• Bathroom remodeling services
• Custom bath conversions
• One-day installation

Headquarters

HQ city

Lombard

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Bathroom Renovation Products: Bath Fitter generates revenue through the sale of custom acrylic bathtub liners, shower enclosures, and wall systems. These are one-time product sales that are custom-measured and manufactured for each customer's specific bathroom dimensions.
2. Installation Services: Professional installation services are bundled with product sales. The company emphasizes one-day installation capability, meaning installation is included as part of the complete bathroom renovation solution.
3. Accessories: The company sells a range of bathroom accessories including shower doors, faucets, shelves, soap dishes, safety accessories, and ceiling mouldings to complete bathroom designs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Bath Fitter manufactures and sells custom-fitted one-piece acrylic bathtub liners, shower enclosures, wall systems, and bathroom accessories that install directly over existing fixtures without demolition. Professional installation is bundled with product sales, typically completed in as little as one day, and is backed by a lifetime warranty for the original purchaser.

Product overview

Bath Fitter is a bathroom remodeling company offering custom-fitted one-piece acrylic bathtub and shower liners/enclosures that can be installed in one day, backed by a lifetime warranty. The core product portfolio consists of Bathtubs and Showers (including Shower Remodeling, Tub-to-Shower Conversions, and Easy Access Walk-in Showers), supplemented by Walls & Wainscoting panels and a comprehensive Accessories line (faucets, doors, shelves, safety items). An online Design Your Own Bath tool enables customer visualization. The company serves both residential and commercial segments through local showroom locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Bathtubs One-piece acrylic bathtub liners and enclosures that are custom-fitted to existing bathtubs without demolition, made from top-quality materials, backed by a lifetime warranty, and installable in as little as one day for residential and commercial customers.
• Showers One-piece acrylic shower enclosures tailored to fit specific bathrooms, offered in multiple configurations including full shower remodeling, tub-to-shower conversions, and easy-access walk-in showers.
• Shower Remodeling

Quantifiable outcome

• One-day installation vs. traditional renovation timeline of weeks

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Leaf Home Bath: Leaf Home (formerly LeafFilter) has expanded into the bathroom renovation category offering tub and shower conversions, leveraging Leaf's existing direct-to-consumer marketing machine to compete with Bath Fitter in the no-demolition segment.

Broad incumbents

• Moen Incorporated: Moen is a broad incumbent in faucets, showerheads, and bathroom accessories, supplying remodel contractors and homeowners; while not a liner installer, Moen competes for the same renovation budget and accessories revenue that Bath Fitter bundles into its projects.
• American Standard Brands: American Standard is a broad incumbent in plumbing fixtures and bathroom products serving both new construction and remodel channels, including walk-in tubs and shower solutions that compete with Bath Fitter's accessibility-focused offerings.
• Kohler Co. Kohler is a broad incumbent manufacturing bathroom fixtures, faucets, and enclosure systems used in renovation projects; while not a direct liner-over-existing installer, Kohler competes for the same renovation budget and increasingly offers walk-in and aging-in-place solutions.
• Jacuzzi Inc. Jacuzzi is a broad incumbent in the bath products market offering tubs, showers, and walk-in safety baths across both retail and remodeling channels, competing with Bath Fitter at the premium end of bathroom renovation.

Regional players

• Rebath of [Regional]: Regional Re-Bath franchisees operate local showrooms across specific US metros and directly compete with Bath Fitter's franchise territory model for the same residential renovation customers and commercial property managers.

Direct peers

• Re-Bath: Re-Bath is the closest direct competitor to Bath Fitter, offering custom-fitted acrylic bathtub liners, shower remodels, and tub-to-shower conversions via a franchise model with comparable no-demolition value proposition and lifetime warranty positioning.
• Luxury Bath Technologies: Luxury Bath Technologies manufactures and installs custom acrylic bath and shower systems through a franchise network, competing head-to-head with Bath Fitter in the no-demolition bathroom renovation category across the US.
• Bath Planet: Bath Planet is a direct competitor specializing in acrylic bathtub and shower liners installed in one day over existing fixtures, with a franchise distribution model that mirrors Bath Fitter's go-to-market approach and target customer (residential homeowners).

Others

• The Home Depot Bath Remodel Services: The Home Depot connects homeowners to independent bath remodel contractors (including Bath Fitter in some markets) and sells competing DIY bath fixtures, acting as both an indirect channel and a competing demand funnel for the same renovation buyer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bath-fitter-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BATH FITTER INC