Carlo's Bakery

Name

Carlo's Bakery

Website

https://carlosbakery.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Specialty Bakery

NAICS

Retail Bakeries (311811), Commercial Bakeries (311812), Baked Goods Retailers (445291)

SIC

Bakery Products (2050)

akta.pro primary industry

Cake Shops & Custom Celebration Cakes (THAFAFAC)

akta.pro secondary industry

Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

Keywords

• Custom cakes
• Baked goods
• Signature layered cakes
• Specialty bakery
• Pastry desserts

Headquarters

HQ city

Wayne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Signature Cake Products: Sale of signature layered cakes created by Buddy Valastro Jr. through Gordon Food Service distribution network to foodservice operators, including varieties like Rainbow Cake, Red Velvet, Chocolate Mousse, and Peanut Butter Mousse.
2. Retail Bakery Operations: Direct-to-consumer sales of bakery products through Carlo's Bakery retail locations and direct orders.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Carlo's Bakery designs, produces, and sells custom cakes and baked goods, anchored by a set of seven signature layered cakes created by Buddy Valastro Jr. (including Rainbow Cake, Red Velvet, Chocolate Mousse, and Peanut Butter Mousse). Products are sold direct-to-consumer through the company's own retail bakery storefronts and direct orders, and B2B to foodservice operators through the Gordon Food Service and Sienna Bakery distribution partnership across North America.

Product overview

Carlo's Bakery is a multigenerational family-owned bakery business founded by Buddy Valastro. The company's primary offerings include signature layered cakes available through foodservice distribution. In 2025, Carlo's Bakery partnered with Gordon Food Service and Sienna Bakery to launch seven signature layered cakes (Rainbow Cake, Red Velvet, Chocolate Mousse, Peanut Butter Mousse, and three additional varieties) through foodservice distribution channels, expanding from retail/online operations into broader foodservice operator markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Layered Cakes A set of seven signature layered cakes created by Buddy Valastro Jr. (Rainbow Cake, Red Velvet, Chocolate Mousse, Peanut Butter Mousse, and additional varieties) designed for foodservice operators. The cakes are formulated for easy transport and storage while preserving bakery-quality flavor and presentation, and are sold through Gordon Food Service's North American distribution network under the partnership with Sienna Bakery.
• Carlo's Bakery Retail Bakery Items (Custom Cakes and Baked Goods) Custom cakes and baked goods sold direct-to-consumer through Carlo's Bakery's retail storefront locations and direct orders. Offerings serve individual consumers seeking custom or celebration baked goods anchored by the Carlo's Bakery and Cake Boss brand.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• The Salvation ArmyminorGTM or Marketing Partner · 2 June 2026Buddy Valastro partnered with The Salvation Army to celebrate National Donut Day by distributing donuts to veterans and supporting related initiatives across several U.S. cities. The event honors veterans while promoting community service and highlights the historical significance of the Donut Lassies from World War I.
• Gordon Food ServicecoreChannel Partner/ Reseller/ Distributor · 26 February 2025Gordon Food Service partnered with its exclusive bakery brand Sienna Bakery and Carlo's Bakery to launch seven signature layered cakes created by Buddy Valastro Jr. available for foodservice operators. The collaboration combines two multigenerational family-owned businesses, expanding Carlo's Bakery's reach into the broader foodservice distribution channel through Gordon Food Service's North American network. The cake lineup includes Rainbow Cake, Red Velvet, Chocolate Mousse, and Peanut Butter Mousse.
• Sienna BakerycoreStrategic or Co-development Partner · 26 February 2025Sienna Bakery, Gordon Food Service's exclusive bakery brand, collaborated with Carlo's Bakery to create seven signature layered cakes. The partnership combines multigenerational family-owned baking expertise.

Scale indicators3 records

Emerging players

• Sienna Bakery: Gordon Food Service's exclusive commercial bakery brand and Carlo's direct co-development partner. Comparable as a B2B foodservice bakery manufacturer producing signature layered cakes for foodservice operators.

Direct peers

• Magnolia Bakery: Iconic New York-based specialty bakery famous for cupcakes and layered cakes, with multiple retail locations and a celebrity-driven brand. Direct peer to Carlo's in the dessert-first, custom-cake specialty bakery category serving premium retail customers.
• Sprinkles Cupcakes: Pioneer of the cupcake ATM and designer-cupcake retail concept, with celebrity co-branded lines and national retail presence. Closely comparable to Carlo's as a premium, celebrity-endorsed specialty cake/cupcake retailer.
• Nothing Bundt Cakes: Fast-growing specialty bundt cake franchise with 500+ locations across the U.S. Direct competitor in the custom celebration cake category with strong franchise and gifting demand.
• Georgetown Cupcake: TV-famous DC-based cupcake bakery operating multiple locations with celebrity-brand recognition through 'DC Cupcakes'. Direct retail competitor to Carlo's with similar custom-cake and cupcake premium positioning.
• Crumbs Bake Shop: Former publicly-traded cupcake retail chain known for oversized gourmet cupcakes. Comparable specialty retail bakery concept targeting premium dessert occasions, though currently operating at a smaller footprint.

Regional players

• Buddy V's Ristorante: Buddy Valastro's restaurant concept (sister brand to Carlo's), extending the celebrity chef's portfolio into Italian dining. Comparable as a vehicle for monetizing the same celebrity personal brand, though adjacent in product category.

Broad incumbents

• Bimbo Bakeries USA: Largest commercial bakery in the U.S. (parent of Thomas', Sara Lee, Entenmann's). Broad incumbent supplying branded and private-label baked goods across foodservice and retail; represents the scale competitive benchmark Carlo's faces in foodservice distribution.
• Whole Foods Market Bakery: In-store bakery program of Whole Foods offering premium custom and celebration cakes nationwide. Comparable as a broad-incumbent retail channel where Carlo's competes for premium custom-cake occasions.

Others

• Dawn Foods: Global B2B supplier of bakery ingredients, mixes, and finished baked goods to foodservice and retail bakeries. Comparable as a major supplier in the foodservice bakery ecosystem where Carlo's signature cakes now compete for shelf space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/carlosbakery
• Facebookfacebook.com/carlosbakery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carlo's Bakery