Habitify
Habitify is a cross-platform habit tracking app, operated by Unstatic, LLC from Hanoi, that helps individual consumers and teams organize daily routines and build lasting habits across iOS, Android, macOS, Windows, watchOS, Wear OS, and Web via a freemium model with Premium subscriptions and a Team licensing tier.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Habitify does
Habitify, operated by Unstatic, LLC and headquartered in Hanoi, Vietnam, is a cross-platform habit tracking application designed to help individual consumers and teams organize daily routines, build positive behaviors, and break negative ones. The product is built around a single user behavior loop — defining habits, scheduling reminders, logging completions, and visualizing streaks and progress — and exposes this loop consistently across iOS, Android, watchOS, Wear OS, macOS (Apple Silicon and Intel), Windows, and a browser-based web app, with cross-device synchronization via Google Firebase. Notable technical components include habit stacking and GPS-based reminders, a built-in timer and notes, mood tracking, privacy lock, Apple Health and Google Fit synchronization for auto-completion of health-related habits, Apple Calendar sync, and an open API with Zapier and IFTTT connectors for workflow automation.
The company monetizes through a freemium model: a free tier restricted to three habits, a Premium subscription at $59.99/year (or regionalized pricing such as ¥375/month in Japan) that unlocks unlimited habits, advanced reminders, integrations, and API automation, and a $59.99 one-time Lifetime license. A separate "Habitify for Teams" sub-brand offers per-seat licensing at $10/user/month or $48/user for 12-month terms for organizational customers. The go-to-market motion is product-led and self-serve, distributed through Apple App Store, Google Play, Microsoft Store, direct desktop downloads, and the web app, supplemented by content marketing (blog), organic social, and a community feedback portal; the company reports a 2M+ user base and app store ratings averaging 4.6 on iOS and 4.4 on Android across 180,000+ reviews.
The entity is private, has no disclosed venture funding rounds, and shows a single named managing director (Tiep Vu Van), implying a lean, bootstrapped operating footprint. Strategic emphasis is on ecosystem breadth (multi-platform coverage and third-party integrations) and monetization depth (Lifetime license and Team plans), with limited public evidence of AI/ML capabilities beyond AI-generated journal prompts referenced in third-party award coverage.
Habitify firmographics
Firmographics- Name
- Habitify
- Legal name
- Unstatic, LLC
- Website
- https://habitify.me
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Habitify is a cross-platform habit tracking app, operated by Unstatic, LLC from Hanoi, that helps individual consumers and teams organize daily routines and build lasting habits across iOS, Android, macOS, Windows, watchOS, Wear OS, and Web via a freemium model with Premium subscriptions and a Team licensing tier.
- Ownership category
- akta.pro rank
Habitify industry classification
Industry- Product category
- Habit Tracking Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Lifestyle & Habit Change Coaching (HSADAGAB)
- akta.pro secondary industry
- Virtual Routine, Maintenance & Habits Coaching (HSAFALAK)
Keywords
Where Habitify is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Habitify business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Infrastructure, Personnel, Operations
Revenue model
- Premium Subscriptions: Monthly subscription ($59.99/year in USD, ¥375/month in Japan) providing unlimited habits, advanced reminders, off mode, calendar integrations, health sync, and API automation. Billed monthly with annual renewal option.
- Lifetime Premium License: One-time payment of $59.99 for lifetime access to all premium features without expiration.
- Freemium Tier: Free tier offering 3 habits, cross-platform sync. Premium features require paid subscription.
- Team/Enterprise Licensing: Team plans at $10/user/month (1-month license) or $48/user for 12-month license, enabling team-wide habit tracking with premium features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - Basic habit tracking |
| Subscription | Monthly | Premium Monthly - Full features |
| One time/ perpetual license | Multi-year contract | Premium Lifetime - One-time payment |
| Subscription | Monthly | Team - Per user monthly |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Habitify product offering
Product offeringCore offering
Habitify is a multiplatform personalized habit tracker application that helps users organize daily routines, build and maintain habits, and achieve personal goals through features such as built-in timers, mood tracking, calendar-based scheduling, challenges, leaderboards, and progress visualization. It is available across iOS, Android, watchOS, Wear OS, macOS, Windows, and Web with cross-platform synchronization, offered under a freemium model with a premium subscription and a separate team licensing program.
Product overview
Habitify is a unified multiplatform habit tracking ecosystem comprising a core mobile app (iOS/Android with watchOS support), desktop applications (macOS and Windows), and a web app. The product portfolio includes a free tier (limited to 3 habits) and a Premium subscription (unlimited habits with advanced features). A dedicated Team offering enables bulk license management for organizations. All platforms synchronize via cross-platform sync, and Premium users gain access to health integrations (Apple Health, Google Fit), calendar sync (Apple Calendar), and automation via Zapier/IFTTT. The core value proposition centers on personalized habit tracking with progress visualization, built-in timers, mood tracking, challenges, and privacy controls.
Differentiator
Problem solved
Functional benefit
Brands
- Habitify for Teams: A team-focused version of Habitify allowing organizations to purchase bulk premium licenses for team members with activation code distribution and tracking.
Products and services
- Habitify (Core App) A multiplatform habit tracker app enabling individual users to organize daily routines, track habits, and achieve personal goals through features including built-in timers, mood tracking, calendar views, challenges, and progress analytics, available on iOS, Android, watchOS, Wear OS, macOS, Windows, and Web.
- Habitify for Teams A team-focused version of Habitify enabling organizations to purchase bulk premium licenses for their team members with activation code distribution and tracking, priced at $10/user for monthly or $48/user for 12-month licenses.
Quantifiable outcome
- Scientific studies show that tracking progress can significantly boost chances of successfully building and maintaining habits
Companies that use Habitify
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Habitify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature13 records
Habitify partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Google FirebasecoreComprehensive app development platform from Google used for server hosting. Habitify data is stored on Google Firebase servers and is protected according to Google's privacy policy. Enables seamless synchronization between devices.
- PaddleminorPayment gateway platform that processes Habitify web-based purchases. Purchase information is collected and protected under Paddle's privacy policy.
- Apple HealthcoreHealth data integration allowing users to automatically track health-related habits (steps, activities, sleep) by syncing with Apple Health for automated habit completion marking.
- Google FitcoreFitness tracking integration with Google Fit for seamless tracking of fitness milestones. Enables automatic habit completion when health targets are met.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Habitify competitors and assessment
Company assessmentDirect peers
- Way of Life: Way of Life is a habit tracker focused on breaking bad habits through chain visualization and journaling, overlapping with Habitify's habit-breaking, notes, and streak-tracking capabilities.
- Beeminder: Beeminder is a goal-tracking and habit-commitment app that combines data tracking with financial stakes, serving a similar 'accountability-driven behavior change' audience as Habitify.
- Habitica: Habitica gamifies habits and to-dos with RPG mechanics, challenges, and a social community — directly comparable to Habitify's challenges, leaderboards, and streak-based engagement model.
- Productive: Productive is a habits and daily planner app with routines, to-dos, and Apple Health integration across iOS and Apple Watch, competing head-to-head with Habitify in the Apple ecosystem.
- Strides: Strides is a goal and habit tracker with smart reminders and progress tracking across iOS, web, and Apple Watch, targeting the same individual-consumer habit-building market as Habitify.
- Streaks: Streaks is a direct iOS habit tracker with calendar views, streaks, and health-app integration — overlapping Habitify's core feature set on iOS/macOS/watchOS, including the Apple Watch quick-logging experience.
Broad incumbents
- Todoist: Todoist is a leading cross-platform productivity app with recurring tasks and habit-like patterns. Its scale and recurring-revenue model make it a broader incumbent in personal organization versus Habitify's niche.
- Apple Health: Apple Health increasingly bundles habit-adjacent features (mindfulness minutes, mobility, medications) and is a strategic partner for Habitify via Apple Health Sync — but also a long-term platform incumbent that could narrow Habitify's iOS wedge.
- Notion: Notion is a broad workspace product where users build their own habit tracker templates. It competes for the same productivity-conscious audience as Habitify, especially on desktop and web.
Emerging players
- Loop Habit Tracker: Loop is an open-source Android habit tracker emphasizing privacy and customizable charts, providing a credible free alternative that competes with Habitify on Google Play for cost-sensitive Android users.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Habitify social profiles
Digital presenceHabitify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Habitify leadership team
Management profileNumber of profiles
Profiles1 record
Habitify funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Habitify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Habitify
What does Habitify do?
Habitify is a multiplatform personalized habit tracker application that helps users organize daily routines, build and maintain habits, and achieve personal goals through features such as built-in timers, mood tracking, calendar-based scheduling, challenges, leaderboards, and progress visualization. It is available across iOS, Android, watchOS, Wear OS, macOS, Windows, and Web with cross-platform synchronization, offered under a freemium model with a premium subscription and a separate team licensing program.
Is Habitify a public or private company?
Habitify is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Habitify founded?
Habitify was founded in 2016. It employs 1 to 10 people.
Where is Habitify based?
Habitify is headquartered in New York, United States, in the North America region.
How does Habitify make money?
Four revenue lines are on record. Premium Subscriptions are the primary driver. The others are lifetime Premium License, freemium Tier and team/Enterprise Licensing.
Who are Habitify's main competitors?
Direct peers on record are Way of Life, Beeminder, Habitica, Productive, Strides and Streaks. Broad incumbents are Todoist, Apple Health and Notion. Loop Habit Tracker is listed as an emerging player.
Does Habitify have an API?
Yes. Habitify offers API access that enables developers and advanced users to personalize their habit tracking experience and facilitate advanced customization. API documentation is available at docs.habitify.me. Developer documentation is at docs.habitify.me.
What industry is Habitify in?
Habitify's product category is Habit Tracking Software. Its primary akta.pro industry code is HSADAGAB, Lifestyle & Habit Change Coaching, with a secondary code of HSAFALAK, Virtual Routine, Maintenance & Habits Coaching. Its NAICS code is 5132 and its SIC code is 7372.