What Freeze Sleeve does

Freeze Sleeve is a consumer health and wellness brand that designs, markets, and sells cold/hot compression therapy products for at-home recovery and pain relief. The core offering is a reusable compression sleeve built around the company's proprietary Hydra-Gel Technology — an antimicrobial, non-toxic gel formulation that remains soft and flexible when frozen to temperatures as low as -20°F, enabling direct skin contact without frost-burn risk and providing 360° of even compression coverage. The product line includes the standard Freeze Sleeve (priced at $29.99 in multiple sizes and colors), the Freeze Sleeve Flat Pak ($54.99) for larger muscle groups, a Cold Therapy Ice Bath system ($199) for full-body immersion, and multi-product bundles.

The company's revenue model is one-time consumer product sales with no subscription component. Distribution runs through three channels: a direct-to-consumer e-commerce storefront at freezesleeve.com, third-party listings on Amazon, and a separate B2B dealer/wholesale portal at freezesleevepro.com. Marketing relies on retargeting and audience targeting via major ad platforms (Facebook, Google, DoubleClick, Amazon Ads) and email capture.

The Freeze Sleeve brand is operated by Allstar Innovations (Allstar Products Group), headquartered in Norcross, Georgia, with the operating company's mailing address in Hawthorne, New York. The company employs 11–50 people and is privately held with no disclosed funding rounds. Customer segments span athletes and fitness enthusiasts, individuals with chronic joint conditions, post-surgical rehabilitation patients, manual laborers with repetitive-strain complaints, and general consumers seeking drug-free pain relief.

Name

Freeze Sleeve

Legal name

Allstar Innovations

Website

https://freezesleeve.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Freeze Sleeve is a privately held consumer health brand that sells reusable cold/hot compression therapy sleeves and related products — including an ice bath system — through its own website, Amazon, and a dealer network, targeting athletes, arthritis sufferers, and post-surgery patients.

Ownership category

akta.pro rank

Product category

Cold/Hot Compression Therapy Products

NAICS

Surgical Appliance and Supplies Manufacturing (339113)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Compression Therapy (Normatec/Pressotherapy) (HSADAKAH)

akta.pro secondary industry

Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy) (HSADAKAD)

Keywords

• Cold compression therapy
• Hot cold therapy
• Compression sleeves
• Ice bath recovery
• Pain relief products

Headquarters

HQ city

Norcross

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Product Sales: Direct e-commerce sales of cold/hot compression therapy products including Freeze Sleeve sleeves, Flat Pak, and Ice Bath. One-time purchase model with no subscription required.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Freeze Sleeve manufactures and sells cold/hot compression therapy products for muscle recovery and pain relief. The product line includes compression sleeves (available in multiple colors and six sizes), an extra-large Flat Pak compress pad, and a portable Cold Therapy Ice Bath system. All products feature proprietary Hydra-Gel technology that stays soft and flexible when frozen for 360° of even compression coverage.

Product overview

Freeze Sleeve is a consumer health and wellness company specializing in hot and cold compression therapy products. The product portfolio consists of the core Freeze Sleeve compression sleeves (available in Black, Turquoise, Copper Charcoal, and Blue Camouflage colors), the Freeze Sleeve Flat Pak (an extra-large compress pad for larger body areas), and the Cold Therapy Ice Bath (a portable full-body immersion system). All products feature proprietary Hydra-Gel technology that remains soft and flexible when frozen, providing 360° even compression coverage. The sleeves come in 6 sizes to accommodate treatment of legs, knees, ankles, forearms, elbows, and wrists. Products are sold directly through the company website and via Amazon.

Differentiator

Problem solved

Functional benefit

Products and services

• Freeze Sleeve Compression Sleeve A reusable cold/hot compression therapy sleeve using Hydra-Gel technology that stays soft and flexible when frozen. Provides 360° even coverage with a targeted 20-minute duration. Available in multiple colors and six sizes to treat pain in legs, knees, ankles, forearms, elbows, and wrists. Safe for direct application to bare skin for users ages 6 and up. Sold to individual consumers and athletes for muscle recovery and joint pain relief.
• Freeze Sleeve Flat Pak An extra-large 12" x 17" hot/cold compression pad made with the same antimicrobial Hydra-Gel that stays flexible when frozen. Designed for treating larger muscle groups such as the back, shoulders, hips, and knees. Made in the USA. Sold to consumers seeking broader-area hot/cold therapy.
• Cold Therapy Ice Bath A portable full-body cold therapy immersion system measuring 34.7" L x 34.7" W x 27.5" H. Includes 8 removable support legs, a drain valve, drainage hose, pump, and protective cover for complete 360° full-body cold plunge recovery. Sold to athletes and recovery-focused consumers for at-home cold immersion therapy.

Quantifiable outcome

• Provides 12-15° temperature variance between treated and untreated skin during therapy

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hyperice: Hyperice is the direct premium-tech competitor to Freeze Sleeve in the consumer recovery category, offering compression boots (Normatec) and ice plunges alongside the same athletic/recovery buyer Freeze Sleeve targets. Both brands compete at the bottom-of-funnel on Amazon and D2C for post-workout recovery spend.
• Therabody: Therabody (Theragun) is a directly comparable recovery-tech brand selling percussive therapy devices and recovery accessories to the same athletes/fitness enthusiasts and at the same premium D2C price points as Freeze Sleeve. Both brands occupy premium shelf-space in sports-recovery and overlap heavily on Amazon recovery category pages.
• Tommie Copper: Tommie Copper is the sibling pain-relief apparel brand under Allstar Innovations (the same parent operating Freeze Sleeve) and shares customer-service email and back-office infrastructure. It sells compression sleeves and tops for arthritis, fibromyalgia, and recovery – a directly overlapping customer to Freeze Sleeve.
• CopperJoint: CopperJoint is a direct compression-sleeve competitor offering copper-infused compression products for knees, elbows, ankles, and legs at similar $20–$40 price points. It competes in identical Amazon and search channels for the same arthritis and athletic-recovery buyer.
• IceWraps: IceWraps is a direct peer making gel-based cold/hot therapy wraps and compression packs sold primarily through Amazon. It overlaps Freeze Sleeve on the hot/cold pack category, the same customer reviews, and similar size-variant merchandising.
• NatraCure: NatraCure sells gel-pack cold/hot wraps, foot/ankle/leg compression sleeves, and ice-bath products through D2C and Amazon. It is one of the closest product-line and price competitors to Freeze Sleeve across sleeves, flat paks, and foot/heel therapy formats.

Broad incumbents

• Mueller Sports Medicine: Mueller is an established incumbent in sports medicine/recovery offering wraps, compression sleeves, and cold therapy products at retail in Walmart, Dick's, and Amazon. It competes head-to-head with Freeze Sleeve at the same price points for athletes, but across a much broader recovery and bracing portfolio.
• KT Tape: KT Tape is an established sports-recovery brand selling kinesiology tape and recovery accessories widely at retail and Amazon. It targets the same athlete/endurance-recovery shopper as Freeze Sleeve and competes for shelf placement and digital ad attention, though its core product is tape rather than compression sleeves.
• Shock Doctor: Shock Doctor is a broad incumbent in sports protection, recovery, and compression products, sold through sporting-goods retailers and Amazon. It addresses the same athletic-recovery buyer as Freeze Sleeve within a much larger mouthguard, brace, and compression portfolio.
• Biofreeze: Biofreeze is an established topical-pain-relief brand sold through D2C and clinical/pharmacy channels, addressing the same arthritis/chronic-pain and athletic-recovery segments Freeze Sleeve serves. Both compete for the drug-free pain-relief consumer, though Biofreeze's primary modality is topical and Freeze Sleeve's is compressive thermal therapy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/freezesleeve

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freeze Sleeve