Japan Healthcare

What Japan Healthcare does

Japan Healthcare (株式会社ジャパンヘルスケア) is a Tokyo-based preventive medicine startup founded on June 2, 2017 by physician Dr. Okabe Daichi, addressing musculoskeletal disease prevention through an "environmentally-friendly preventive medicine" model. The company operates a vertically integrated product-and-service stack: smartphone-photo-driven custom 3D-printed rigid insoles (HOCOH and the medical-grade Asista line, with HOCOH Lite ready-to-wear launched in May 2025), the MIRROR WALK AI gait analysis system (3D depth-sensor skeletal tracking scoring posture, arm swing, and foot placement out of 99 with S-D grade ranking), and physician/PT-led on-site Foot Health Checkups (足健診). The technology stack combines proprietary computer vision (depth-sensor skeletal tracking and foot-photo analysis), predictive analytics for fall-risk assessment, additive manufacturing (3D printing of rigid stereoscopic insoles), and a curated 5,000+ foot dataset underlying the HOCOH Lite product. Validated clinical evidence includes a 35-foot prospective study showing 26% callus area reduction, 44% pain VAS reduction, and QOL improvement at 12 weeks (p<0.01).

The company serves a diversified Japanese customer base spanning local municipal governments running care-prevention programs (Ikeda City, Naraha Town, Mito City, Ichikawa City, a 9-city Ibaraki consortium), mid-to-large corporations implementing health management (健康経営) initiatives (Takenaka Corporation, Konica Minolta, 47 Holdings, Ogura Metals, Yamada Shokai, agnès b), regional hospitals and clinics (Kasama City Hospital, Shima City Hospital, Nogami Kosei Hospital, Ube Chuo Hospital, Oki Domae Hospital), and health-conscious individual consumers purchasing custom or ready-made insoles via D2C e-commerce. GTM is enterprise field sales with direct outreach to municipalities, corporations, and healthcare providers, supplemented by DTC e-commerce for consumer insoles. Revenue streams include one-time hardware sales (custom and ready-made insoles), professional services (foot checkups, corporate health-management consulting, and lectures), managed services (MIRROR WALK deployment at events and installations), minor app licensing, and book royalties.

Operationally, the company maintains a Tokyo (Koto Ward) headquarters, a relocated Kawasaki (Tama Ward) production studio, and affiliate presences at NEXs Tokyo (Marunouchi) and Center of Garage (Sumida). Funding has been a blend of crowdfunding (¥3.2M in 2019), angel/strategic investment (DMM.com, Glocalink, ~¥25M cumulative by end-2019), venture capital (ANRI, ASICS Ventures in 2021), and recurring Japanese government grants and accelerator selections (METI 2019/2023, Tokyo Metropolitan Government 2020, NEDO SBIR 2025, Yamato Social Impact Fund 2024). Cumulative deployment includes 2,000+ foot checkup participants across 30+ prefectures, 565 people/day MIRROR WALK measurement capacity, and 5,000+ foot data points; the company has also entered the NEDO SBIR program to automate and scale the foot checkup pipeline nationally.

Name

Japan Healthcare

Legal name

株式会社ジャパンヘルスケア

Website

https://jp-hc.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Japan Healthcare is a Tokyo-based preventive medicine startup developing smartphone-driven custom 3D-printed rigid insoles, an AI gait analysis system (MIRROR WALK), and physician-led foot health checkup services, serving Japanese municipalities, corporations, hospitals, and health-conscious consumers for musculoskeletal disease prevention.

Ownership category

akta.pro rank

Product category

Preventive Healthcare Services

NAICS

Medical Equipment and Supplies Manufacturing (3391), Offices of Podiatrists (621391), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro industry

PRIMARYHLACAPAB

Connected Medical Devices & Wearables (Sensors, Patches, Implantables)

Healthcare & Life Sciences/Digital Health & Health IT/Healthcare IoT & Remote Patient Monitoring

SECONDARYHLACAPAD

Chronic Disease Management IoT (Diabetes, CHF, COPD, Hypertension)

Healthcare & Life Sciences/Digital Health & Health IT/Healthcare IoT & Remote Patient Monitoring

SECONDARYHLAHACAG

Fall Detection, Safety & Emergency Response (PERS, Smart Home Health Sensors)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Patient Monitoring, Wearables & Remote Diagnostics

SECONDARYHLAHAMAA

Mobility Aids (Wheelchairs, Scooters, Walkers, Canes)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Rehabilitation & Mobility Aids (DME)

Keywords

• Custom 3D-printed insoles
• AI gait analysis
• Foot health checkups
• Musculoskeletal preventive medicine
• Corporate health management

Headquarters

HQ city

Shibuya

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Custom 3D-Printed Rigid Insoles (HOCOH/HOCO/Asista): Custom and ready-made insoles sold direct-to-consumer via branded e-commerce sites (hocoh-insole.com, asista-insole.net). Includes HOCOH Lite ready-to-wear variant launched 2025/05. One-time hardware sales.
2. B2B Foot Health Checkup Service (足健診): On-site corporate/municipal foot health checkup events delivered by physicians and physical therapists; quoted/custom-priced per engagement; recurring enterprise and government contracts
3. Health Management Consulting (健康経営サポート): Orthopedic/occupational physician-led musculoskeletal consulting for corporate clients. Three-phase engagement: challenge identification, intervention proposal/execution, evaluation. Includes lectures and seminars.
4. MIRROR WALK AI Gait Analysis Deployment: AI walking analysis system deployed at corporate events, retail/mall venues, and municipal health festivals; used for both one-off events and as an installed health management tool
5. iOS Mobile Apps: One-time purchase apps including 美脚ウォーキングレッスン (¥360) and 腰痛改善ストレッチ診断 (¥240); direct App Store sales
6. Book and Media Royalties: Author royalties from 岡部大地's book 『かんたんBEST 足活30』 (Tokyo Shimbun publishing, reprinted 2025/11)

Go-to-market motion1 record

Core offering

Japan Healthcare provides a preventive-medicine ecosystem for musculoskeletal disease, anchored by smartphone-based AI-analyzed custom rigid 3D-printed insoles (HOCOH/Asista) and the MIRROR WALK AI 3D gait analysis system, delivered alongside on-site physician- and physical-therapist-led foot health checkups (足健診) and corporate health management consulting for municipalities, enterprises, and hospitals.

Product overview

Japan Healthcare is a single company offering a unified preventive-medicine portfolio rather than a multi-module SaaS platform. Its core is the smartphone-photo-driven custom rigid 3D-printed insole family (HOCOHインソール and its therapeutic prescription-grade line Asista, plus the newly launched ready-made HOCOH Lite), supported by the MIRROR WALK AI gait-analysis system that visualizes 3D walking data in real time and scores users out of 99 (S–D ranks). The on-site physician/PT-led 足健診 (Foot Health Checkup) sits at the center of the ecosystem and feeds both insole recommendations and corporate 健康経営サポート consulting engagements, while auxiliary services and content — including the 足育プログラム school-education program, the iOS 美脚ウォーキングレッスン and 腰痛改善ストレッチ診断 apps, the Asistudy YouTube channel, and the かんたんBEST足活30 book — extend the company’s reach into consumer education, schools, and employer wellness programs.

Differentiator

Problem solved

Functional benefit

Brands

• HOCOH (HOCO): Smartphone-based 3D-printed custom rigid skeletal-correction insole service; the original brand name was 'HOCO' and rebranded/extended to 'HOCOH'.
• MIRROR WALK
• アシスタ (Asista)
• HOCOH Lite
• アシスタディ (Asistudy)
• Mikara (美脚)

Products and services

• HOCOH Insoles (HOCOHインソール) Smartphone-photo-driven custom rigid 3D-printed insole service that realigns the calcaneus, supporting skeletal alignment, balance, and whole-body mechanical load for health-conscious consumers with foot pain, flat feet, hallux valgus, or gait issues.
• Asista (アシスタ) Custom Therapeutic Insole Prescription-grade custom therapeutic rigid 3D-printed insole line developed with physicians and physical therapists for treatment of foot misalignment and related musculoskeletal conditions, distributed via medical institutions.
• HOCOH Lite Ready-Made Insole Ready-made (non-custom) physician/PT-supervised rigid insole for broader consumer use, based on insights from 5,000+ scanned feet, sold through Center of Garage demonstration and standard e-commerce channels.
• MIRROR WALK AI Gait Analysis System AI walking-analysis and guidance system using a 3D depth sensor for real-time skeletal tracking, deployed at corporate events, retail/mall venues, and municipal health festivals; scores posture, arm swing, and foot placement on a 99-point scale with S-D rank grading and prints results on-site.
• Foot Health Checkup (足健診) Service Physician/PT-led on-site foot-health diagnostic program evaluating skeletal alignment, balance, and footwear-related issues, deployed with municipalities, hospitals, and corporate health-management partners nationwide; delivers individual advice and insole referrals.
• Health Management Support (健康経営サポート) Consulting Consulting service in which orthopedic and occupational-health physicians analyze client musculoskeletal challenges, propose interventions, and run evaluations; targets presenteeism/absenteeism costs from low back, shoulder, and other musculoskeletal disorders, with lectures and seminars.
• Foot Education Program for Children (足育プログラム) School-oriented program jointly developed with Leave a Nest that delivers foot-health lectures, balance checks, and optional on-site 足健診 and MIRROR WALK experiences to elementary and junior-high students for nationwide educational deployment.
• 美脚ウォーキングレッスン (Bikyaku Walking Lesson) iOS App iOS app billed as Japan's first physician-supervised walking-lesson app; users listen to audio lessons (~10 min/day) covering basic gait plus playlists for slim legs, O-leg correction, heel walking, and model-style walking; sold at ¥360 on the App Store.
• 腰痛改善ストレッチ診断 (Back Pain Improvement Stretch Diagnosis) iOS App iOS app supervised by a preventive-medicine physician that diagnoses a desk worker's lower-back pain type in ~3 minutes via questionnaire and delivers an individually tailored in-office stretching program; sold at ¥240 on the App Store.
• かんたんBEST足活30 Book Book authored by CEO Okabe Daichi compiling 30 foot-care ('足活') practices including stretches, training, walking posture, and footwear tips, published by Tokyo Shimbun Publications.

Named customers21 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature5 records

Partnerships

18 partnerships are on record, tiered moderate, minor, flagship and core.

• 墨田区 (Sumida Ward) - SUMIDA INNOVATION COREmoderateStrategic or Co-development Partner · 1 May 2026Startup member approval at Sumida Ward's industrial co-creation facility (May 2026). Opens collaboration opportunities with local manufacturing firms in Sumida's traditional 'monozukuri' manufacturing cluster.
• 島根大学附属病院総合診療医センター (Shimane University Hospital General Medicine Center) / NEURAL GP networkmoderateStrategic or Co-development Partner · 1 March 20266-episode VOD content series on NEURAL GP network (released March 2026) under ADVANCED2025 title, targeting primary care physicians; topics cover foot alignment assessment, ultrasound, hallux disorders, callus management, metatarsalgia/Morton disease, and neuropathy differential diagnosis.
• 湧永製薬 (Wakunaga Pharmaceutical) / 健康情報誌『大元気』minorGTM or Marketing Partner · 1 March 2026New serial column supervised by Dr. Okabe starting March 1, 2026 in 健康情報誌『大元気』 magazine (Wakunaga Pharmaceutical publisher). Quarterly frequency, planned 8 episodes. Distributed at pharmacies nationwide and online.
• 水戸市 / 笠間市 / 那珂市 / 小美玉市 / 茨城町 / 大洗町 / 城里町 / 東海村 / ひたちなか市 (Ibaraki Central Region Wellness Promotion Council)moderateStrategic or Co-development Partner · 1 November 2025Joint demonstration experiment across 9 cities/towns/villages in Ibaraki Prefecture led by Mito City, coordinated by Japan Healthcare. Multiple foot checkup events delivered since 2024 (97 participants at Mito Sports Festa 2024; 100 participants at Mito Sports & Health Festival 2025; 335 participants combined MIRROR WALK + 足健診 Feb 2026).
• 福島イノベーション・コースト構想推進機構 (Fukushima Innovation Coast Framework Promotion Organization)flagshipStrategic or Co-development Partner · 1 June 2025Adoption in Fukushima Tech Create 2025 Acceleration Program (Medical Field, June 2025). Multi-phase fall-prevention model combining 足健診 + frailty evaluation. Pilot deployment in Naraha Town starting Oct 2025 with follow-up in Jan 2026. Local hospital partners include Kashima Hospital and Joban Hospital.
• 大阪府池田市 (Ikeda City, Osaka)flagshipStrategic or Co-development Partner · 1 May 2025Comprehensive cooperation agreement on care prevention signed May 1, 2025 (Mayor Takizawa Tomoko). Coordinated through METI Kinki Bureau. Covers citizen health checkup opportunity provision, care prevention seminars, and joint resident welfare initiatives.
• NEXs Tokyo (Tokyo Metropolitan Government)moderateStrategic or Co-development Partner · 1 April 2025Adopted as startup member of Tokyo Metropolitan Government's NEXs Tokyo program (April 2025). Provides community access, matching concierge support, Marunouchi community space (~18 months), and event/accelerator program participation. Featured on NEXs Tokyo × Nikkei Research 'VISIONING VOICE' interview program (March 2025).
• コニカミノルタジャパン (Konica Minolta Japan)moderateGTM or Marketing Partner · 1 February 2025Sponsored online seminar for clinic physicians Feb 5, 2025 ('How to examine feet for clinic doctors'). 300+ physician attendance. Konica Minolta also separately hosted foot checkup events (56 employees Dec 2024, 160 MIRROR WALK users Dec 2023) for its own health management program.
• PeatixminorChannel Partner/ Reseller/ Distributor · 1 December 2024Event ticketing platform used for Japan Healthcare's physician foot disease seminars (asistudy) and 足健診 talk sessions.
• 東京新聞出版部 (Tokyo Shimbun Publishing)moderateGTM or Marketing Partner · 1 August 2024Publisher of book 'かんたんBEST 足活30 - 100歳まで歩くために' by Dr. Okabe. Released August 2024, reprinted 3 times. Book launch event held at Tokyo Shimbun HQ Sept 4, 2024. Subsequent serialization in Tokyo Shimbun / Chunichi Shimbun (30 episodes), then continued by Chunichi Shimbun Publishing from August 2025.
• サンデー毎日 (Sunday Mainichi) / Mainichi Shimbun PublishingminorGTM or Marketing Partner · 1 May 2023Featured article '100歳まで自分の足で歩く 今日から足活!' by Dr. Okabe in Sunday Mainichi (May 2023 issue). 4-page feature; cover headline '100歳まで歩く「足活」'. Promoted book and 足活 concept.
• 株式会社リバネス (Leave a Nest)coreStrategic or Co-development Partner · 1 June 2021Multi-year joint research and co-development partnership. Started with elementary school foot checkup (Nov 2021) at Adachi Ward Nakagawakita Elementary (~150 students grades 3-4). Joint development of education-targeted 'Foot Cultivation Program' (足育プログラム) for elementary/middle schools launched commercially April 2023. Leave a Nest also operates the Fukushima Tech Create Accelerator that adopted Japan Healthcare in 2025.
• 千葉大学予防医学センター / WACo Consortium (Chiba University Preventive Medicine Center)coreStrategic or Co-development Partner · 1 June 2020Founder Dr. Okabe obtained PhD in preventive medicine at Chiba University under Professor Kondo Katsunori. Participated in Chiba University OPERA (WACo Consortium) for 6-year industry-academia platform. Visiting researcher at Chiba University Preventive Medicine Center. Featured as participating company in consortium interview March 2024.
• Plug and Play JapancoreStrategic or Co-development Partner · 1 December 2019Selected in Plug and Play Japan's Winter/Spring 2020 Batch accelerator (IoT/Smart City theme). 3-month program (Dec 2019 - March 2020) with access to 36 major Japanese corporate partners including MUFG, Tokyu Land, SOMPO, Nissan, Hitachi, Panasonic, Fujitsu. Provided corporate partnership and potential investment opportunities.
• AM Ventures (EOS Group, Germany) / DMM.makemoderateTechnology or Integration · 1 November 2019Speaker invitation at 'AM Business Frontline' joint event Nov 2019 - collaboration on 3D printing technology for high-quality custom insoles. Event focused on additive manufacturing (AM) applications.
• 日経産業新聞 (Nikkei Sangyo Shimbun)minorGTM or Marketing Partner · 1 November 2019Featured article on HOCO custom insole in Nikkei Sangyo Shimbun (Nov 8, 2019); included coverage in mainstream Japanese business press.
• 慶応義塾大学 / 工学院大学 / 東京電機大学 (consortium with IBM, SoftBank, AEON, etc.)moderateStrategic or Co-development Partner · 1 October 2019Smart City Saitama Model (美園地区) Personal Data Utilization Demonstration Project. Adopted under MIC FY2019 'Information Trust Function Promotion Project'. Japan Healthcare deployed MIRROR WALK as walking analysis component of the multi-organizational smart city initiative.
• 竹中工務店 (Takenaka Corporation)flagshipStrategic or Co-development Partner · 1 September 2019Multiple engagements starting with TAKENAKA Accelerator Excellence Award (Sept 2019). Joint 'walking-beautiful workplace creation' research study at Takenaka Technical Research Lab (Inzai) with 40 subjects over 3 months using MIRROR WALK; 80% showed improvement in posture/arm swing/foot movement. Co-published findings in 3 construction industry newspapers. Subsequent health seminars at Osaka HQ, Tokyo HQ, and Technical Research Lab. Long-term 'Kenchiku' (healthy building) strategic collaboration.

Scale indicators11 records

Recent moves7 records

Expansion highlights8 records

Direct peers

• FootBalance: FootBalance (Finland) offers custom-molded insoles produced via in-store foot analysis kiosks and mobile scanning apps, directly comparable to Japan Healthcare's smartphone-based custom 3D-printed insole concept (HOCOH/Asista). Both companies target the same value proposition of personalized insoles without requiring a podiatrist visit.
• Digitsole: Digitsole (France) develops smart connected insoles with embedded sensors for gait, posture, and activity tracking — closely aligned with MIRROR WALK's AI gait-analysis use case and HOCOH's smart-footwear ambitions. Both companies blend AI hardware with biomechanical analytics.
• Superfeet Worldwide: Superfeet (US) is a leading premium insole brand combining ready-made and custom-fit options with biomechanical research-backed shapes, comparable to HOCOH Lite and HOCOH. Both companies compete in the evidence-based rigid/semi-rigid insole category with strong clinical positioning.
• Aetrex: Aetrex (US) operates the Albert 3D foot-scanning platform combined with custom orthotics and comfort footwear, directly parallel to Japan Healthcare's foot-photo + AI + 3D-printed insole workflow. Both target retail/enterprise foot assessment followed by custom insole recommendation.
• CURREX: CURREX (Germany/US) produces activity-specific 3D-shaped insoles (running, hiking, golf, ski) marketed through sports retail, comparable in product category and biomechanics-led positioning to HOCOH/HOCOH Lite for active Japanese consumers.

Broad incumbents

• ASICS: ASICS Corporation (Japan) is a global footwear and sports-tech major with growing AI gait-analysis initiatives (ASICS Ventures invested in Japan Healthcare in 2021). As a broader incumbent, ASICS overlaps with HOCOH insoles, MIRROR WALK-style gait analysis, and corporate running-wellness programs.
• Mizuno: Mizuno (Japan) is a domestic footwear and sports equipment major with running-gait research, biomechanics lab output, and foot-care-adjacent product lines. As a Japanese incumbent in the same market, Mizuno represents a credible competitor/partner in Japan Healthcare's home market.
• Dr. Scholl's (Bayer): Dr. Scholl's, owned by Bayer, is the mass-market OTC insole and foot-care brand with global retail distribution and brand spend vastly exceeding Japan Healthcare's. They are a broad incumbent competitor in the same end-customer category (foot pain, gait support) but at a lower price/quality tier.

Emerging players

• FeetMe: FeetMe (France) develops connected insoles and pressure-mapping devices for gait and fall-risk assessment in clinical and elderly-care settings, directly comparable to MIRROR WALK's fall-prevention and elderly gait-monitoring use cases supported by NEDO SBIR.
• Moticon: Moticon (Germany) makes sensor insoles for sports science and clinical gait analysis, providing overlap with the gait-analysis capability of MIRROR WALK. Both companies use foot-worn technology to quantify walking biomechanics for health and performance applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat8 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@asistudy_official
• Facebookfacebook.com/japanhealthcare21

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Japan Healthcare