What Open Measures does

Open Measures is a private, worker-led research platform that aggregates and analyzes publicly available content from dozens of social media networks — spanning mainstream platforms and hard-to-access alt-tech and decentralized networks such as Gab, Gettr, Truth Social, Telegram, 4chan, 8kun, Bluesky, Fediverse, VK, and Odnoklassniki. The company positions itself as an OSINT (open-source intelligence) provider for organizations that need to trace networks of influence, monitor harmful narratives, and connect online activity to offline threats including extremism, disinformation campaigns, coordinated harassment, and election interference.

The platform is built on an Elasticsearch-backed infrastructure that indexes billions of data points with standardized metadata to enable cross-platform analysis, and exposes this capability through a free Public tier (rate-limited API, data older than six months), a Pro tier for individuals and small teams, and an Enterprise tier with multimedia enrichment, custom crawls, real-time monitoring, and a Network Graph for link analysis. Product capabilities include Boolean and advanced search, AI-assisted search and a Research Assistant, multimedia enrichment (image captioning, OCR, audio/video transcription, reverse image search), changepoint detection for trend analysis, and targeted crawl requests. The system supports Public, Pro, and Enterprise subscriptions with custom multi-year contracts.

Open Measures generates revenue primarily through Pro and Enterprise subscriptions sold via a consultative sales motion (Schedule a Demo CTA, custom pricing), while the Public tier functions as a freemium funnel. The company serves threat-intelligence teams, academic and open-source researchers, journalists and media organizations, and to a lesser extent government, law enforcement, and corporate security buyers. It operates as SMAT LTD (Delaware corporation) on a remote-first basis out of Brooklyn, with institutional support from Google Jigsaw, Mozilla Foundation, and Start.coop, and partnerships with Global Democracy Coalition, Distributed Denial of Secrets, Open Collective, and the Centre for Information Resilience.

Name

Open Measures

Legal name

SMAT LTD

Website

https://openmeasures.io

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Open Measures is a worker-led research platform that aggregates billions of social media posts across mainstream and alt-tech networks to help threat-intelligence teams, researchers, and journalists trace networks of influence and monitor disinformation, extremism, and election-related harms.

Ownership category

akta.pro rank

Product category

Social Media Intelligence Software

NAICS

Web Search Portals and All Other Information Services (51929), Web Search Portals, Libraries, Archives, and Other Information Services (519)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital/Online Investigations & OSINT (Non-cyber) (BPAKAEAF)

Keywords

• Social media intelligence
• OSINT research platform
• Threat intelligence software
• Disinformation monitoring
• Online threat monitoring

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Enterprise Subscriptions: Enterprise tier provides full platform access including multimedia results, AI enrichments, custom collections, and Network Graph for complex organizational use cases. Custom pricing based on organization size and requirements.
2. Pro Subscriptions: Pro tier for individuals or teams includes dedicated workspace, AI queries, real-time monitoring, and customer support. Positioned as mid-tier between free public access and enterprise.
3. Public Free Tier: Free, open-source platform providing analysis tools, public API access (39 requests/day), and data prior to 6 months. Serves as freemium entry point for researchers and individual users.
4. Crawl Requests (Enterprise): Custom crawl requests on keywords, profiles, and channels available as part of Enterprise tier for specialized data collection needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Open Measures operates a social media intelligence platform that aggregates billions of data points from dozens of mainstream, alt-tech, and decentralized social networks (including 4chan, Gab, Telegram, Truth Social, Bluesky, Fediverse, WhatsApp, and others). The platform provides researchers, threat intelligence teams, and organizations with web crawling, real-time monitoring, AI-assisted search, multimedia analysis, cross-platform link analysis, and a public API to identify and trace networks of harmful online activity, disinformation, extremism, and coordinated influence operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Intelligence Platform Purpose-built social media intelligence platform offered in Public (free), Pro, and Enterprise tiers. Enables researchers and organizations to investigate harmful online activity, identify networks of influence, monitor trends and keywords, perform Boolean and AI-assisted searches, and visualize cross-platform data. Target users include academic researchers, journalists, corporate security teams, and government agencies.
• Public API Free, rate-limited (39 requests/day) Elasticsearch-based API providing programmatic access to Open Measures social media intelligence data. Restricted to content at least six months old. Supports Boolean logic, calendar and fixed interval date histogram aggregations, and user search functionality across collected data. Python SDK available with open-source code on GitLab.
• Research Assistant AI-powered workflow product that processes large datasets, identifies key patterns, and generates actionable reports. Uses natural language processing to take researchers beyond Boolean syntax, enabling them to find specific content and contextualize online/offline threats in a single interface.
• Network Graph Custom-built link analysis tool for cross-platform research that visualizes connections and networks of influence across different social media platforms. Enables researchers to map user interactions and trace the spread of harmful content or coordinated activity across siloed networks.

Quantifiable outcome

• Aggregates billions of data points across dozens of social media sources
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature8 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Global Democracy CoalitionminorStrategic or Co-development PartnerOpen Measures partners with Global Democracy Coalition, likely for shared mission alignment around democratic institutions and information integrity.
• Distributed Denial of SecretsminorStrategic or Co-development PartnerOpen Measures partners with Distributed Denial of Secrets (DDoS), a non-profit investigative journalism organization focused on making leaked data accessible. DDoS and Open Measures share complementary approaches to exposing information.
• Open CollectiveminorGTM or Marketing PartnerOpen Measures is partnered with Open Collective, an open-source platform for funding open-source projects. Open Measures has an Open Collective page for receiving community support and funding.
• Centre for Information Resilience (CIR)coreStrategic or Co-development PartnerCIR is described as a partner on the Researcher Resources page. CIR is an independent, non-profit social enterprise dedicated to exposing human rights abuses and war crimes, countering disinformation, and combating online behavior harmful to women and minorities. CIR developed best practices for researcher mental health when encountering traumatic material.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Babel Street: Babel Street offers an OSINT platform (Babel X) aggregating social media, dark web, and public data for threat intelligence, law enforcement, and enterprise use. It is the closest direct competitor to Open Measures in cross-platform OSINT, with similar government/security buyer profiles and comparable cross-platform search capabilities.
• Predata: Predata provides narrative and risk intelligence by analyzing online discussion velocity and audience overlap across social platforms. It is comparable to Open Measures as a narrative intelligence platform serving geopolitical risk and security buyers, though it focuses more on quantitative audience dynamics than content-level OSINT.
• Logically: Logically combines AI and human analysts to identify and counteract disinformation, harmful narratives, and foreign influence operations. It is a direct peer in the disinformation/threat intelligence space, targeting similar government and platform customers with overlapping methodology.
• Blackbird AI: Blackbird AI provides an AI-driven narrative intelligence platform for detecting and analyzing harmful narratives, disinformation, and bot activity. It overlaps directly with Open Measures' core use cases of narrative tracking and disinformation detection for enterprise and government buyers.
• Echosec Systems: Echosec Systems aggregates publicly available social media, dark web, and forum data for OSINT investigators and security teams. It is a direct peer in social media OSINT, with comparable cross-platform search and alerting capabilities aimed at enterprise security and law enforcement buyers.
• PeakMetrics: PeakMetrics is a narrative intelligence platform that tracks the spread of harmful narratives across social media for government and enterprise customers. It directly competes with Open Measures in disinformation/narrative monitoring use cases for similar buyer profiles.

Broad incumbents

• Dataminr: Dataminr provides real-time social media intelligence and event detection for enterprise and government clients across hundreds of public data sources. It is comparable to Open Measures in the social media intelligence category, though it operates at significantly larger scale and broader scope (public data, news, IoT) rather than specializing in alt-tech OSINT research.
• Flashpoint: Flashpoint is a threat intelligence platform covering illicit communities, fraud, and emerging risks across the surface, deep, and dark web. It overlaps with Open Measures in OSINT-driven threat intelligence and shares a customer base in corporate security, government, and fraud/risk teams.
• Recorded Future: Recorded Future is a large threat intelligence platform that ingests open, dark web, and technical sources for security teams. While broader in scope than Open Measures, it overlaps directly in OSINT-derived threat intelligence and narrative/actor tracking, and competes for similar enterprise security and government budgets.
• ActiveFence: ActiveFence is a trust & safety platform helping online platforms and enterprises detect harmful content, abuse, and disinformation at scale. While broader in scope and platform-facing, it overlaps with Open Measures in monitoring extremist and harmful content for similar end-customer profiles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgitlab.com/openmeasures
• LinkedInlinkedin.com/company/openmeasures

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Open Measures