PeakMetrics
PeakMetrics is a Los Angeles-based AI narrative intelligence platform that detects, interprets, and helps defend against online narrative threats across 100+ languages for enterprise, agency, and U.S. federal/defense clients via Detect, Decipher, and Defend modules.
- Company typePrivate
- Founded2022
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PeakMetrics does
PeakMetrics is a Los Angeles-based narrative intelligence company that detects, interprets, and helps defend against online narrative threats for enterprises, agencies, and government/defense clients. Its cloud platform is organized around three operational modules — Detect (earliest-signal narrative, bot, and deepfake detection across platforms and 100+ languages), Decipher (LLM-powered Smart Categories, trust and favorability analysis, audience and cohort mapping), and Defend (narrative takedowns, GEO-optimized brand fact centers, rapid response briefings) — supported by a Custom Channels API and, since January 2026, an MCP Server that delivers live narrative intelligence into third-party AI assistants. The underlying technology combines NLP, computer vision, generative AI, anomaly detection, knowledge retrieval, and process automation over a proprietary first-party data pipeline, with the May 2026 Smart Categories update extending analysis to author reach, location signals, and image/video classification for synthetic media detection.
The company sells quote-based enterprise SaaS subscriptions under Order Forms, billed annually in advance in USD with usage-based excess fees and a reseller channel; pricing is not publicly disclosed and every engagement begins with a discovery call. Revenue is anchored by named federal and defense relationships — including the U.S. State Department, Department of Defense, AFWERX, and Defense Innovation Unit — alongside an expanding commercial and agency buyer base, with distribution supplemented by an integration partnership with Rational 360. PeakMetrics is venture-backed (approximately $11.2M disclosed across seed rounds in 2018, 2020, 2022, and 2024, plus a $6M Series A in April 2026 led by Moneta Ventures, with reported total capital of $16.3M), operates as a remote-first globally distributed team of 11–50 employees, and is led by co-founders Nick Loui (CEO) and Bobby Lincoln (COO).
PeakMetrics firmographics
Firmographics- Name
- PeakMetrics
- Legal name
- PeakMetrics, Inc.
- Website
- https://peakmetrics.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PeakMetrics is a Los Angeles-based AI narrative intelligence platform that detects, interprets, and helps defend against online narrative threats across 100+ languages for enterprise, agency, and U.S. federal/defense clients via Detect, Decipher, and Defend modules.
- Ownership category
- akta.pro rank
PeakMetrics industry classification
Industry- Product category
- Narrative Intelligence Software
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Risk Scoring, Fraud & Anomaly Detection (HDAAAHAD)
- akta.pro secondary industries
- Public Relations Measurement, Analytics & Monitoring (BPAFADAL), Model Monitoring, Drift & Behavioral Anomaly Detection (HDAAAKAF)
Keywords
Where PeakMetrics is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
PeakMetrics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription / SaaS: Recurring subscription revenue via Order Forms. Services are invoiced in advance for the Subscription Term; fees are based on subscriptions purchased rather than actual usage, with automatic one-year renewals.
- Usage / Excess-Usage Fees: Monthly in arrears billing for excess usage beyond contracted subscription entitlements, in addition to base subscription fees.
- Reseller Channel Sales: Indirect revenue through authorized Resellers who place Order Forms on behalf of customers and collect payment; PeakMetrics bills the Reseller.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise subscription priced per Order Form (not publicly listed) |
Go-to-market motion1 record
PeakMetrics product offering
Product offeringCore offering
PeakMetrics is a cloud-based narrative intelligence platform that uses AI, machine learning, and LLM-powered Smart Categories to detect, decipher, and defend against emerging online narratives, bot amplification, coordinated campaigns, and synthetic media in real time. The platform is organized around three operational pillars — Detect, Decipher, and Defend — and provides customizable brand risk scoring, audience and cohort mapping, origin-point tracing, GEO optimization, and rapid response briefings. It serves enterprise brand teams, agencies/consultancies, and U.S. federal government and defense organizations.
Product overview
PeakMetrics is delivered as a single unified cloud-based narrative intelligence platform organized around three operational pillars — Detect (earliest signal), Decipher (LLM-powered Smart Categories and trust/favorability analysis), and Defend (response, takedowns, GEO optimization, and rapid response briefings) — that together surface, interpret, and act on online narratives for enterprises, agencies, and government clients. Within the platform, Smart Categories functions as the core LLM-driven categorization engine powering both Decipher and the broader AI Summaries, AI Alerting, Bot Detection, Cross-Platform Visibility, Deepfake and Visual Intelligence, and Author and Cohort Intelligence capabilities. The offering is supplemented by vertical solutions (notably PeakMetrics for Government & Public Sector for IE/defense missions), the PeakMetrics MCP Server for integrating live narrative intelligence into third-party AI assistants, and a Custom Channels API that lets customers bring their own sources.
Differentiator
Problem solved
Functional benefit
Products and services
- PeakMetrics Platform
- PeakMetrics MCP Server
- PeakMetrics for Government & Public Sector
Companies that use PeakMetrics
Customer profileIdeal customer profiles3 records
PeakMetrics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability13 records
Feature14 records
PeakMetrics partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights6 records
PeakMetrics competitors and assessment
Company assessmentDirect peers
- Blackbird.AI: Direct competitor in narrative intelligence and disinformation defense. Blackbird.AI's Narrative Intelligence platform similarly detects harmful narratives, bot amplification, and coordinated inauthentic behavior for enterprise and public-sector customers, overlapping closely with PeakMetrics' Detect/Decipher/Defend positioning.
- Zignal Labs: Direct peer in narrative intelligence and media analytics. Zignal Labs provides real-time narrative detection, bot identification, and impact analysis to enterprises and government agencies, competing for the same brand-risk and information-environment use cases.
- Dataminr: Direct peer in real-time risk and event detection. Dataminr's AI platform surfaces emerging risks from public data streams for corporate security, news, and government clients — closely comparable to PeakMetrics' real-time narrative and threat detection capabilities.
Broad incumbents
- Meltwater: Established media-intelligence incumbent with global enterprise coverage. Meltwater offers social listening, media monitoring, and analytics across PR and brand use cases — overlapping with PeakMetrics' enterprise narrative intelligence offering but at much broader scale.
- Cision: Largest incumbent in PR and media monitoring. Cision's suite (CisionOne, PR Newswire, Brandwatch) covers media monitoring, social listening, and brand analytics, representing the legacy stack that PeakMetrics positions itself against for enterprise PR/comms buyers.
- Sprinklr: Enterprise social media management and analytics platform with deepfake and bot detection modules. Sprinklr competes for the same enterprise social intelligence budget as PeakMetrics, with a much broader suite spanning publishing, customer service, and analytics.
- Brandwatch: Established consumer intelligence and social listening platform, now part of Cision. Brandwatch provides audience analytics, sentiment, and trend detection that overlap with PeakMetrics' narrative analytics for enterprise brand teams.
- Talkwalker: Major consumer intelligence platform with social listening and analytics. Talkwalker serves enterprise brand and PR teams with comparable narrative and trend monitoring capabilities, representing another legacy competitor in PeakMetrics' core commercial segment.
Emerging players
- Reality Defender: AI deepfake and synthetic media detection specialist. Reality Defender is a peer-level capability competitor on the deepfake/visual intelligence axis of PeakMetrics' Smart Categories evolution, and notably co-won the March 2025 US-Japan Global Innovation Challenge with PeakMetrics.
- Cyabra: Disinformation and bot-detection platform focused on identifying inauthentic online behavior. Cyabra overlaps with PeakMetrics' bot and coordination detection capabilities, particularly for government, defense, and brand-protection use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PeakMetrics social profiles
Digital presencePeakMetrics compliance and trust
Trust signalCompliance4 records
PeakMetrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
PeakMetrics leadership team
Management profileNumber of profiles
Profiles3 records
PeakMetrics funding detail
Funding detailFunding overview
Funding rounds5 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PeakMetrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PeakMetrics
What does PeakMetrics do?
PeakMetrics is a cloud-based narrative intelligence platform that uses AI, machine learning, and LLM-powered Smart Categories to detect, decipher, and defend against emerging online narratives, bot amplification, coordinated campaigns, and synthetic media in real time. The platform is organized around three operational pillars — Detect, Decipher, and Defend — and provides customizable brand risk scoring, audience and cohort mapping, origin-point tracing, GEO optimization, and rapid response briefings. It serves enterprise brand teams, agencies/consultancies, and U.S. federal government and defense organizations.
Is PeakMetrics a public or private company?
PeakMetrics is a private company. It is classified as venture growth investor backed and is currently operating.
When was PeakMetrics founded?
PeakMetrics was founded in 2022. It employs 11 to 50 people.
Where is PeakMetrics based?
PeakMetrics is headquartered in Los Angeles, United States, in the North America region.
How does PeakMetrics make money?
Three revenue lines are on record. Subscription / SaaS are the primary driver. The others are usage / Excess-Usage Fees and reseller Channel Sales.
Who are PeakMetrics's main competitors?
Direct peers on record are Blackbird.AI, Zignal Labs and Dataminr. Broad incumbents are Meltwater, Cision, Sprinklr, Brandwatch and Talkwalker. Emerging players are Reality Defender and Cyabra.
Does PeakMetrics have an API?
Yes. PeakMetrics offers a Custom Channels API allowing customers to bring their own sources through a first-party data pipeline, with documentation hosted at http://developers.peakmetrics.com and http://community.PeakMetrics.com. In January 2026, PeakMetrics launched an MCP (Model Context Protocol) Server to bring live narrative intelligence into AI assistants. The Terms of Service reference Order Form-based entitlements including Workspaces, Mentions, and Authorized User Licenses, indicating an enterprise/partner-facing API model rather than an open public API. Developer documentation is at developers.peakmetrics.com.
What industry is PeakMetrics in?
PeakMetrics's product category is Narrative Intelligence Software. Its primary akta.pro industry code is HDAAAHAD, Risk Scoring, Fraud & Anomaly Detection, with a secondary code of BPAFADAL, Public Relations Measurement, Analytics & Monitoring. Its NAICS code is 541810 and its SIC code is 7372.