eyeQ
eyeQ developed a plug-and-play shopper analytics hardware device called "Go" for retail environments, capturing in-store behavioral data. The Austin-based company raised approximately $4.7M across three rounds from 2014-2016; its website is currently inactive.
- Company typePrivate
- Founded2012
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
eyeQ firmographics
Firmographics- Name
- eyeQ
- Website
- https://eyeqinsights.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- eyeQ developed a plug-and-play shopper analytics hardware device called "Go" for retail environments, capturing in-store behavioral data. The Austin-based company raised approximately $4.7M across three rounds from 2014-2016; its website is currently inactive.
- Ownership category
- akta.pro rank
eyeQ industry classification
Industry- Product category
- Shopper Analytics Hardware
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Recommendation & Discovery Engines (content/product) (BPAMAAAG)
Keywords
Where eyeQ is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
eyeQ business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
eyeQ product offering
Product offeringCore offering
eyeQ develops and sells the Go device, described in the company's own firmographic description as the simplest and most cost-effective shopper analytics solution available. The product is positioned as a plug-in hardware-based analytics offering for retailers that want accessible in-store shopper behavior and traffic measurement. No subscription software, services, or marketplace layer is evidenced in the input beyond the device itself.
Differentiator
Problem solved
Functional benefit
Products and services
- Go shopper analytics device eyeQ's Go is a hardware-based shopper analytics solution described by the company as the simplest and most cost effective shopper analytics solution available. It is intended for retailers seeking an accessible, plug-in device for in-store shopper traffic and behavior measurement.
Companies that use eyeQ
Customer profileIdeal customer profiles1 record
eyeQ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
eyeQ competitors and assessment
Company assessmentDirect peers
- RetailNext: RetailNext is the leading dedicated in-store shopper analytics platform, offering traffic, dwell-time, and conversion analytics via sensors and software for brick-and-mortar retailers, directly overlapping eyeQ's core offering.
- Aislelabs: Aislelabs delivers retail traffic counting, queue management, and marketing analytics for malls and stores, directly overlapping with the shopper analytics workflow eyeQ's Go device targets.
- Euclid Analytics: Euclid Analytics offers Wi-Fi and location-based shopper analytics for physical retail, directly competing with eyeQ's in-store traffic and engagement measurement use cases.
- Prism Skylabs: Prism Skylabs applied computer-vision and sensor analytics to physical retail spaces, providing shopper engagement and store-traffic insights comparable to eyeQ's offering.
- Walkbase: Walkbase provides in-store analytics using BLE beacons and Wi-Fi sensing to measure shopper behavior and campaign effectiveness for retailers, comparable to eyeQ's traffic analytics proposition.
- Nomi (acquired by Brickwork): Nomi built an in-store analytics platform tracking anonymous shopper behavior via Wi-Fi and BLE, serving retailers and shopping centers in a directly comparable way to eyeQ.
Broad incumbents
- Sensormatic Solutions (ShopperTrak): Sensormatic, via ShopperTrak, provides enterprise-scale retail traffic analytics and loss-prevention solutions to large retailers, overlapping with eyeQ's shopper analytics value proposition as part of a much broader retail technology portfolio.
- Cisco Meraki: Cisco Meraki provides Wi-Fi access points with built-in location analytics (foot traffic, dwell time, repeat visits) for retail venues, competing with eyeQ's sensor-based analytics at scale.
- InMarket: InMarket is a location-driven marketing and analytics platform using beacons and SDKs to measure real-world shopper behavior, overlapping with eyeQ's in-store shopper analytics use case.
Emerging players
- Dor: Dor offers in-store analytics combining sensors and computer vision to deliver shopper traffic and behavior insights for retailers, a comparable emerging approach to eyeQ's hardware-anchored analytics.
Market position
Customer concentration
eyeQ social profiles
Digital presenceeyeQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
eyeQ leadership team
Management profileNumber of profiles
eyeQ funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eyeQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eyeQ
What does eyeQ do?
eyeQ develops and sells the Go device, described in the company's own firmographic description as the simplest and most cost-effective shopper analytics solution available. The product is positioned as a plug-in hardware-based analytics offering for retailers that want accessible in-store shopper behavior and traffic measurement. No subscription software, services, or marketplace layer is evidenced in the input beyond the device itself.
When was eyeQ founded?
eyeQ was founded in 2012. It employs 11 to 50 people.
Where is eyeQ based?
eyeQ is headquartered in Austin, United States, in the North America region.
Who are eyeQ's main competitors?
Direct peers on record are RetailNext, Aislelabs, Euclid Analytics, Prism Skylabs, Walkbase and Nomi (acquired by Brickwork). Broad incumbents are Sensormatic Solutions (ShopperTrak), Cisco Meraki and InMarket. Dor is listed as an emerging player.
Does eyeQ have an API?
No public API is recorded for eyeQ.
What industry is eyeQ in?
eyeQ's product category is Shopper Analytics Hardware. Its primary akta.pro industry code is BPAMAAAG, Recommendation & Discovery Engines (content/product). Its SIC code is 7370.