InMarket
InMarket is a real-time marketing and measurement platform serving 2,000+ brands across CPG, retail, dining, pharma, alcohol, and agency verticals with AI-powered audiences, omnichannel activation, and closed-loop incrementality attribution tied to guaranteed iROAS outcomes.
- Company typePrivate
- Founded2010
- HeadquartersWichita Falls, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What InMarket does
InMarket is a privately held, Austin-headquartered (InMarket Media, LLC) real-time marketing and measurement platform serving more than 2,000 brands across CPG, Pharma/OTC, Retail, Dining, Alcohol & Beverage, and Media Agency verticals, with a 300+ remote workforce. Its core platform is organized around four solution modules — InMarket Audiences (proprietary GeoType® Personas combining 1,000+ attributes on top of $2.5T+ in anonymized credit card transactions, $127B+ in item-level receipt data, and 200M+ first-party mobile users), InMarket Activation (Preceptivity predictive audiences plus the InMarket Moments suite of InHome, InPath, InStore, and InHand touchpoints), InMarket Measurement (LCI® lift/conversion/incrementality engine validated across 350+ media platforms, plus Unified Measurement AI-driven MMM and Visit Stream daily visitation feeds), and InMarket InSights (analytics on 4TB of data) — augmented by the GeoLink self-serve activation platform and the Maestrø agentic media optimization beta launched on Model Context Protocol in June 2026.
The company monetizes through a mix of outcome-based managed-service engagements (Guaranteed iROAS tied to real-world store visits and incremental sales), recurring platform subscriptions for LCI® measurement and Unified Measurement, usage-based self-serve activation through GeoLink, programmatic media activation, audience data licensing (2,500+ syndicated segments), and revenue from owned-and-operated consumer apps (CheckPoints, ListEase, Key Ring, Subscription Stopper, Out of Milk). GTM is a hybrid of vertical-led enterprise sales with dedicated CPG, Pharma, Retail, Dining, Alcohol & Beverage, and Agency Practice Leaders; agency channel partners (WPP Media, Hill Holliday, OMD, Mindshare); embedded OEM-style integrations into partner platforms such as Yahoo DSP and Basis; and a self-serve motion via GeoLink for regional/local buyers.
Strategically, InMarket has shifted from a location-based mobile ad network into a closed-loop, outcome-attributed commerce media platform, evidenced by the 2021 acquisition of the Out of Milk shopping list app, the 2024 acquisition of ChannelMix for media mix modeling and AI-driven scenario planning, the 2025 launch of Predictive Moments, and the 2026 launches of Maestrø and the Yahoo DSP / Basis integration partnerships. Customer references span Mars, Anheuser-Busch, Bayer, Clorox, Toyota, Wendy's, Dunkin', Albertsons, Reddit, Danone, Kraft Heinz, and Levi's, with reported outcomes including Dunkin' 52.6% incremental sales lift, OLLY $8.15 iROAS, and Danone Silk +600% iROAS above benchmark. The company operates under a regulated data posture (NAI/IAB/MMA/TAG membership, DAA and CCPA compliance, Comscore-verified location data) but has also been subject to a 2024 FTC enforcement action regarding sensitive health-related location data, which is a material regulatory consideration.
InMarket firmographics
Firmographics- Name
- InMarket
- Legal name
- InMarket Media, LLC
- Website
- https://inmarket.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- InMarket is a real-time marketing and measurement platform serving 2,000+ brands across CPG, retail, dining, pharma, alcohol, and agency verticals with AI-powered audiences, omnichannel activation, and closed-loop incrementality attribution tied to guaranteed iROAS outcomes.
- Ownership category
- akta.pro rank
InMarket industry classification
Industry- Product category
- Marketing Measurement & Activation Platform
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH)
- akta.pro secondary industry
- Advertising, Marketing & Customer Personalization (HDAAAGAC)
Keywords
Where InMarket is headquartered
LocationHeadquarters
- HQ city
- Wichita Falls
- HQ country
- United States
- HQ region
- North America
Markets served
InMarket business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Outcome-Based / iROAS Engagement Fees: InMarket guarantees minimum iROAS tailored to a brand's program through guaranteed outcome engagements (e.g., Maestrø Guaranteed iROAS tier, Fully Managed iROAS offering) tied to real-world store visits and incremental sales.
- Platform Subscription / SaaS (LCI® Measurement, InSights, Unified Measurement): Recurring platform revenue from LCI® attribution, Unified Measurement (AI media mix modeling), and InSights analytics used by brands and agencies for measurement and optimization.
- Self-Serve Activation (GeoLink): Self-serve location-based omnichannel activation platform revenue from brands/agencies running campaigns through GeoLink across mobile, desktop, and CTV devices.
- Media Activation / Programmatic Spend: Revenue from running omnichannel, AI-driven predictive media activation (Preceptivity, InMarket Moments, Preceptivity audiences) across mobile, desktop, CTV/OTT, digital out-of-home, and in-app inventory; includes 2,500+ syndicated audience segments and Private Marketplaces (PMP).
- Audience Data Licensing / Data Monetization: Monetization of proprietary first-party intent, location, and transactional data (e.g., $2.5T+ in anonymized credit card transactional data, 2,500+ syndicated audience segments, GeoType Personas, intent/location/purchase datasets) licensed to brands and platforms.
- Targeted-Advertising Sale/Share of Personal Information: InMarket's Privacy Policy discloses it sells or shares (for interest-based advertising) personal information including identifiers, commercial info, geolocation, and inferences to Third Party Partners, supporting advertising-revenue generation.
- Consumer Rewards & Sponsored Activities (CheckPoints): Revenue from consumer-facing rewards/survey programs in the InMarket Applications (CheckPoints, ListEase, Key Ring, Subscription Stopper, Out of Milk) — including a nominal fee for completed surveys — and from sponsored consumer activities (barcode scans, location visits, receipt sharing).
- Professional Services / Custom Insights: Custom insights, audience analytics, and bespoke campaigns delivered by InMarket's team (e.g., Danone Silk campaign using InMarket's suite of solutions; case-study engagements).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Multi-year contract | Maestrø Guaranteed iROAS — fully managed outcome-based tier |
| Hybrid | Multi-year contract | Maestrø Optimization — AI recommendations with human approval |
| Subscription | Annual | Maestrø Open Access — measurement integration |
Go-to-market motion6 records
Distribution channels6 records
Marketing channels12 records
InMarket product offering
Product offeringCore offering
InMarket operates a real-time marketing and measurement platform that combines AI-driven predictive audiences, location-based data (200M+ mobile devices), and item-level transactional data ($127B+ receipts, $2.5T+ anonymized credit card data) to help brands plan, activate, and measure omnichannel campaigns against real-world outcomes like store visits and incremental sales. The platform comprises Audiences, Activation, Measurement (LCI), InSights, the self-serve GeoLink activation product, and the newer Maestrø agentic media optimization layer built on Model Context Protocol.
Product overview
InMarket operates a unified real-time marketing and measurement platform composed of five core solution modules: InMarket Audiences (AI-powered targeting leveraging $2.5T+ anonymized transactional data and 200M+ location-based users, including proprietary GeoType Personas), InMarket Activation (AI-driven predictive omnichannel media including Preceptivity and the InMarket Moments experience with InHome, InPath, InStore, and InHand touchpoints), InMarket Measurement (LCI® lift/conversion/incrementality engine plus Unified Measurement using AI-driven MMM and Visit Stream daily visitation feeds), InMarket InSights (actionable consumer insights from 4TB of data), and GeoLink (self-serve activation platform with proprietary Location Score Technology across mobile, desktop, and CTV devices). Layered on top is Maestrø, an agentic media optimization platform built on Model Context Protocol (MCP) for AI-assistant integration. The platform is anchored by first-party mobile applications (CheckPoints, ListEase, Key Ring, Subscription Stopper, Out of Milk) and is enhanced by acquired assets including Out of Milk (2021) and ChannelMix (2024).
Differentiator
Problem solved
Functional benefit
Brands
- CheckPoints: Mobile rewards/check-in application offering points redeemable for rewards in exchange for sharing precise geolocation information, scanning product barcodes, sharing purchase records, taking surveys, and sharing personal information.
- ListEase
- Key Ring
- Subscription Stopper
- Out of Milk
- GeoLink
- LCI (Lift, Conversion, & Incrementality)
- Maestrø
Products and services
- InMarket Audiences AI-powered audience targeting suite powered by $2.5 trillion+ in anonymized credit card transactional data, 200 million+ location-based users, and $127 billion+ in item-level receipt transactions; includes proprietary GeoType Personas machine-learning targeting combining over 1,000 online and offline attributes and 2,500+ syndicated segments for brands and agencies.
- InMarket Activation AI-driven predictive and real-time omnichannel media activation including Preceptivity predictive audiences and the InMarket Moments experience (InHome, InPath, InStore, InHand) that engages shoppers at peak purchasing potential with guaranteed minimum iROAS for brands and agencies.
- InMarket Measurement (LCI) AI-powered measurement platform featuring Lift, Conversion, & Incrementality (LCI), Unified Measurement with AI-driven media mix modeling, and Visit Stream daily visitation data feeds; validated and certified across 350+ media platforms for brands and agencies.
- InMarket InSights Actionable consumer insights and custom brand analytics powered by 4 terabytes of data, providing consumer insights, real-time market insights, retail media insights, purchase insights, and location insights tailored per industry vertical for brands and agencies.
- GeoLink Self-serve activation platform leveraging first-party location data and proprietary Location Score Technology; scaled across 200M+ mobile, 190M+ desktop, and 110M+ CTV devices. Includes GeoAudiences, GeoFence, GeoRetargeting, and exclusive access to InMarket Moments; averaged 4.6x higher CTR vs. industry-leading DSP in head-to-head testing.
- Maestrø Agentic media optimization platform that connects campaign decisions to real-world consumer outcomes (store visits, item-level purchases) at sub-weekly speed for mid-flight optimization; built on Model Context Protocol (MCP) for AI-assistant and BI-platform integration; offered via three tiers: Guaranteed iROAS, Optimization, and Open Access.
- ChannelMix Marketing Impact Modeling Media mix modeling and marketing revenue optimization platform acquired by InMarket in August 2024; analyzes over $12 billion in media spend across nearly 70 clients (including Adidas and Maui Jim); provides scenario planning, AI-driven predictive modeling, and real-time channel optimization.
- CheckPoints Consumer Rewards App InMarket-owned consumer-facing mobile application offering rewards points for activities such as sharing precise geolocation information, scanning product barcodes, sharing purchase records, taking surveys, and sharing personal information. Powers InMarket's first-party data collection and consumer rewards revenue stream.
Quantifiable outcome
- +600% iROAS above benchmark for Danone Silk
- +12 more outcomes
Companies that use InMarket
Customer profileNamed customers36 records
Segments8 records
Ideal customer profiles7 records
InMarket technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability12 records
Feature10 records
InMarket partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered minor, flagship and core.
- KrogerminorKroger hosts the Evolution of Commerce Summit: The Future of Shopper Engagement (August 19, 2026 in Cincinnati, OH), an industry event InMarket attends as a key partner in retail-commerce conversations.
- Lowe'sminorLowe's hosts the Evolution of Commerce Summit (July 28, 2026 in Charlotte, NC), an industry event InMarket sponsors and attends as a key partner in retail-commerce conversations.
- BasisflagshipExpanded strategic partnership bringing RMN Audiences, Lift-Optimized Audiences, and Outcomes-Focused Measurement natively into the Basis platform. Enables retail-media buyers on Basis to leverage InMarket's data and LCI measurement capabilities directly within the Basis workflow.
- Yahoo DSPflagshipStrategic partnership enabling advertisers in the U.S. and Canada to leverage InMarket's visit-based measurement solution for tracking how digital advertising drives real-world store visits. The integration allows automated, real-time campaign adjustments through Yahoo Blueprint and provides correlation analysis between media performance and visitation behaviors. Complements Yahoo's In-Flight Outcomes solution and positions both companies to better serve advertisers seeking to measure omnichannel campaign effectiveness.
- TubicoreCollaboration announced at IAB NewFronts in New York. Tubi introduced new interactive advertising formats (Scene Sense, expanded Pause Ad, mobile interactive brand experiences) and strategic partnerships with Amazon, Apple TV, InMarket, and Kochava to expand ad tech investments and original programming. InMarket partnership enhances Tubi's engagement and measurement capabilities.
- AmazonflagshipDisclosed via Tubi's IAB NewFronts announcement: Tubi is expanding its exclusive advertising access through Amazon DSP and deepening its Amazon tie-up alongside other partnerships including InMarket. Provides additional audience reach and measurement synergies.
- Apple TVcoreDisclosed via Tubi's IAB NewFronts announcement: Tubi is forming strategic alliances with Apple TV (alongside Amazon, InMarket, and others) for content and advertising technology integration, including sports and original programming.
- WPP MediaflagshipWPP Media's Parker Nowell (Group Director, Client Analytics) is referenced as a featured Lift Leader; InMarket partners with WPP Media to deliver measurement solutions to client advertisers. Quote: "Measurement is no longer just important; it's really mandatory."
- ChannelMixflagshipAcquired by InMarket on August 5, 2024 to enhance data analytics and media mix modeling (MMM) capabilities. ChannelMix is a media mix modeling and marketing revenue optimization platform with over $12 billion in analyzed media spend across nearly 70 clients (including Adidas and Maui Jim). Combined solution offers real-time marketing optimization, scenario planning, AI-driven predictive modeling, and real-time channel optimization.
- Hill HollidaycoreHill Holliday is featured as a marketing-optimization Lift Leader on InMarket's case-studies page; Lindsay Blanch is SVP, Head of Decision Science at Hill Holliday. Hill Holliday is also a logo on InMarket's homepage as an agency partner.
- Out of Milk (Bonial International GmbH)coreAcquired the Out of Milk shopping list app from Bonial International GmbH in June 2021 to enhance InMarket's consumer intelligence and real-time activation capabilities within its suite of shopping apps (CheckPoints, ListEase, Key Ring, Subscription Stopper, Out of Milk). Expansion of market reach and targeted marketing to engaged shoppers.
- RedditflagshipReddit is InMarket's first-ever Partner Lift Leader; Ryan Brendle is Global Head of Marketing Science at Reddit. Reddit leverages InMarket's LCI® to prove the value of its advertising to clients and meet client ROAS goals. Reddit is also a logo on InMarket's homepage.
- PMGcorePMG partnered with Wurl to launch a CTV marketing campaign for a national QSR chain, with InMarket providing LCI®-based measurement and optimization to drive incremental visits and sales (40% incremental visit lift).
- WurlcoreWurl partnered with PMG and InMarket to deliver a CTV marketing campaign for a national QSR chain; InMarket's LCI® attribution solution measured the impact of the CTV media strategy on restaurant visits.
- Network Advertising Initiative (NAI)coreInMarket is a board member of the Network Advertising Initiative (NAI) and an active member in leading industry associations; adheres to the Digital Advertising Alliance Principles.
- IAB (Interactive Advertising Bureau)coreInMarket is a member of the Interactive Advertising Bureau (IAB) and IAB Tech Lab, supporting industry standards and frameworks.
- Mobile Marketing Association (MMA)coreInMarket is an active member of the Mobile Marketing Association (MMA), participating in industry events such as the MMA CMO + CEO Summit.
- TAG (Trustworthy Accountability Group)minorInMarket is TAG Registered, indicating compliance with TAG's anti-fraud, anti-piracy, and anti-malware standards.
- Google / YouTube APIscoreInMarket integrates with Google APIs (YouTube, Google API Services User Data Policy, Google APIs ToS, Google Security Revocation Link) to provide authentication-based product integrations; relevant to InMarket Audiences and Activation products.
- Forrester ResearchminorForrester Research published "The Total Economic Impact™ of InMarket Lift Conversion Index® Attribution Solution" in July 2021, reporting a 25% lift in repeat store visits and a $40 return on investment spend from InMarket LCI.
- OMDcoreOMD is a logo agency partner on InMarket's homepage and part of InMarket's media-agency channel network served by Agency Practice Leader Debbie Ferris.
- MindsharecoreMindshare is a logo agency partner on InMarket's homepage and part of InMarket's media-agency channel network.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
InMarket competitors and assessment
Company assessmentDirect peers
- Foursquare: Foursquare operates a location intelligence platform (Places API, Pilgrim SDK, Foursquare Audiences) directly comparable to InMarket's location-based audiences, geofencing, and visit-based measurement stack. Both monetize first-party location data and serve CPG, retail, and QSR advertisers with similar audiences-and-measurement products.
- PlaceIQ: PlaceIQ is a location data and audience platform offering geo-targeting, visitation analytics, and foot-traffic measurement to brands and agencies. It competes head-to-head with InMarket Audiences, GeoLink, and LCI on location-based audience targeting and closed-loop measurement.
- Cuebiq: Cuebiq provides location intelligence, footfall analytics, and audiences built on opted-in first-party location data, with overlap to InMarket's GeoType Personas and GeoLink self-serve activation. Both serve CPG and retail advertisers with comparable visit-based measurement and audience offerings.
- Numerator: Numerator combines receipt-level purchase data (OmniPanel) with consumer demographics, directly overlapping InMarket's $127B+ item-level receipt and $2.5T+ anonymized credit card data assets. Both sell audiences and purchase-based measurement to CPG advertisers.
- NCSolutions: NCSolutions provides CPG-specific audience targeting and sales lift measurement using single-source purchase data (NCSNational), closely comparable to InMarket Audiences, InMarket Measurement (LCI), and the CPG Practice Leader motion targeting the same advertiser base.
Broad incumbents
- LiveRamp: LiveRamp is a larger data connectivity and identity platform with a broader enterprise portfolio, but its Data Collaboration Network and RampID enable audience activation and measurement across the same omnichannel ecosystem (CTV, retail media, programmatic) where InMarket competes.
- The Trade Desk: The Trade Desk is a large independent DSP with cross-channel activation and a Solimar measurement stack, broadly comparable to InMarket Activation, GeoLink, and LCI. It is a much larger incumbent that competes for the same outcome-driven advertiser budget with a self-serve model and deep CTV/retail-media reach.
- Neustar / TransUnion Marketing Solutions: Neustar (now part of TransUnion) provides identity resolution, audiences, and marketing analytics to enterprise advertisers, comparable in scale and breadth to InMarket's Audiences and InSights offerings, with similar CPG, retail, and financial-services customer overlap.
Others
- Comscore: Comscore is both an enabler (Comscore-verified location data is cited by InMarket as a quality certification) and an adjacent audience/measurement peer. Comscore's audience ratings, cross-platform measurement, and Proximic audiences overlap with InMarket's measurement and audience businesses.
Emerging players
- Fyllo: Fyllo is a regulated-industry data and media platform focused on CPG, retail, and cannabis/regulated verticals, with audiences and media activation products that intersect with InMarket Audiences, Preceptivity, and the Pharma/Alcohol & Beverage practice motions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
InMarket social profiles
Digital presenceInMarket compliance and trust
Trust signalCompliance7 records
InMarket financial estimates
Financial estimateRevenue estimate
Valuation estimate
InMarket leadership team
Management profileNumber of profiles
Profiles17 records
InMarket subsidiaries and ownership
Company hierarchySubsidiaries6 records
InMarket funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InMarket M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InMarket
What does InMarket do?
InMarket operates a real-time marketing and measurement platform that combines AI-driven predictive audiences, location-based data (200M+ mobile devices), and item-level transactional data ($127B+ receipts, $2.5T+ anonymized credit card data) to help brands plan, activate, and measure omnichannel campaigns against real-world outcomes like store visits and incremental sales. The platform comprises Audiences, Activation, Measurement (LCI), InSights, the self-serve GeoLink activation product, and the newer Maestrø agentic media optimization layer built on Model Context Protocol.
Is InMarket a public or private company?
InMarket is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was InMarket founded?
InMarket was founded in 2010. It employs 251 to 500 people.
Where is InMarket based?
InMarket is headquartered in Wichita Falls, United States, in the North America region.
How does InMarket make money?
Eight revenue lines are on record. Outcome-Based / iROAS Engagement Fees are the primary driver. The others are platform Subscription / SaaS (LCI® Measurement, InSights, Unified Measurement), self-Serve Activation (GeoLink), media Activation / Programmatic Spend, audience Data Licensing / Data Monetization, targeted-Advertising Sale/Share of Personal Information, consumer Rewards & Sponsored Activities (CheckPoints) and professional Services / Custom Insights.
Who are InMarket's main competitors?
Direct peers on record are Foursquare, PlaceIQ, Cuebiq, Numerator and NCSolutions. Broad incumbents are LiveRamp, The Trade Desk and Neustar / TransUnion Marketing Solutions. Comscore is listed as an others. Fyllo is listed as an emerging player.
Does InMarket have an API?
Yes. InMarket offers API-based integrations connecting its platform to advertising partners (e.g., Yahoo DSP via API for real-time visit-based optimization), retail media networks (e.g., Basis), demand-side platforms, and AI assistants / BI platforms via Model Context Protocol (MCP). The Maestrø agentic media optimization platform is explicitly built on MCP for integration with AI assistants and BI platforms. InMarket also integrates with Google APIs (YouTube, Google APIs) via OAuth for authenticated API connections.
What industry is InMarket in?
InMarket's product category is Marketing Measurement & Activation Platform. Its primary akta.pro industry code is MPAAAFAH, Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs), with a secondary code of HDAAAGAC, Advertising, Marketing & Customer Personalization. Its NAICS code is 54181 and its SIC code is 7310.