Classen Land & Cattle

What Classen Land & Cattle does

Classen Land & Cattle is a first-generation Nebraska family farm founded in spring 2016 by Travis and Jordan Classen, operating as Classen Land and Cattle, LLC with a farmplace in Saint Edward and headquarters near Fullerton, Nebraska. The company runs a vertically integrated cow-calf to finish Black Angus cattle operation, controlling the herd from birth through USDA-inspected processing at Del Gould Meats (established 1941) and direct-to-consumer fulfillment. All beef is dry-aged for 21 days to enhance tenderness and flavor concentration, then blast-frozen and vacuum-sealed. A custom cattle nutrition program is formulated with Heath Clausen of Heartland Nutrition, and veterinary care is provided by Dr. Lance Kurz of Countryside Vet, supporting claims of single-sourced, single-processed production without herd blending.

Name

Classen Land & Cattle

Legal name

Classen Land and Cattle, LLC

Website

https://classenmercantile.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Classen Land & Cattle is a first-generation Nebraska family farm that raises Black Angus cattle cow-calf to finish and sells 21-day dry-aged beef direct-to-consumer via e-commerce, a storefront, farmers markets, and an auction platform, serving individual households, foodies, and Nebraska schools.

Ownership category

akta.pro rank

Product category

Premium Beef Production

NAICS

Beef Cattle Ranching and Farming (112111), Beef Cattle Ranching and Farming, including Feedlots (11211)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Integrated Beef Production (Cow-Calf to Finish) (AFAEABAH)

akta.pro secondary industries

Cow-Calf Operations (Breeding Herds) (AFAEABAA), Beef Cattle Grazing & Pasture-Based Operations (AFAEABAG)

Keywords

• Premium black angus beef
• Dry aged beef
• Farm to consumer beef
• Bulk beef shares
• Specialty meat products

Headquarters

HQ city

Fullerton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Individual Beef Cuts: Direct sales of premium beef cuts including steaks, ground beef, roasts, and specialty cuts. Sold through e-commerce with shipping or local pickup options.
2. Beef Shares (Bulk): Whole, half, quarter, eighth, and sixteenth beef shares sold at per-pound pricing. Includes custom cut instructions sent to butcher, processing, packaging, and delivery. Options for ready-to-deliver or reservation for upcoming harvest.
3. Raw Milk and Dairy: Small-batch raw (unpasteurized) milk and cream from family milk cow Sweetheart. Available for on-farm pickup only per Nebraska law. Sold in reusable glass jars with deposit system.
4. Auction Sales (Bid on Beef): Premium beef cuts sold through auction-style bidding platform BidOnBeef.com, with scheduled auction dates throughout the year.
5. Farm to School Program: Selling bulk beef to Nebraska schools for lunch programs, including ground beef, patties, roasts, and fajita meat in 10lb bags and cases.
6. Farm Fresh Eggs: Free-range eggs from Hattie's flock of hens, sold in cartons at the storefront and farmers markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Classen Land & Cattle raises Black Angus cattle on a Nebraska family farm through a vertically integrated cow-calf to finish operation, then sells dry-aged, USDA-inspected beef directly to consumers. Offerings include individual cuts (steaks, roasts, ground beef, specialty cuts, bratwurst), bulk beef shares (whole, half, quarter, eighth, sixteenth), ready-to-ship curated boxes, harvest reservations, and an auction channel via BidOnBeef, supplemented by raw milk and free-range eggs.

Product overview

Classen Land & Cattle is a first-generation Nebraska family farm offering premium Black Angus beef through multiple purchasing models: individual beef cuts (steaks, ground beef, roasts, specialty cuts), bulk beef shares (whole, half, quarter, eighth, sixteenth), ready-to-ship curated beef boxes, beef reservations for upcoming harvests, and auction-based purchasing through Bid on Beef. Additional farm products include raw milk, free-range eggs, and all-beef bratwurst. The company also runs a Farm to School educational program. All beef is dry-aged 21 days, single-sourced from their farm, processed at USDA-inspected facilities, and delivered directly to consumers. They operate a storefront in Albion, NE and sell at local farmers markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Beef Cuts
• Beef Shares (Bulk)
• Beef Reservation
• Ready-to-Ship Beef Boxes
• Bid on Beef Auctions
• Raw Milk and Cream
• Farm Fresh Free-Range Eggs
• All-Beef Bratwurst
• Gift Cards
• Nebraska Farm to School Program
• Ground Beef Box Monthly Subscription

Quantifiable outcome

• 21 days minimum dry-aging for enhanced tenderness and flavor concentration
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Heartland Nutrition (Heath Clausen)coreStrategic or Co-development PartnerHeath Clausen serves as the cattle nutritionist/dietitian for Classen Land & Cattle, helping formulate the best 'ration' or recipe for the herd. He works with the farm to ensure optimal animal health and marbling development through precise nutritional programs.
• Del Gould Meats, Inc.coreStrategic or Co-development PartnerEstablished in 1941, Del Gould Meats works with Classen Land & Cattle to ensure the best quality cuts. This USDA-inspected facility handles all beef processing, dry-aging, and packaging for the farm's direct-to-consumer sales.
• Dr. Lance Kurz (Countryside Vet)coreStrategic or Co-development PartnerDr. Lance Kurz is the veterinarian for Classen Land & Cattle, providing expert animal health care and helping protect and provide the best quality care to the herd through all stages of life.
• BidOnBeef.comminorGTM or Marketing PartnerBidOnBeef is an auction platform partnership allowing Classen Land & Cattle to reach customers who appreciate premium beef and enjoy competitive bidding. Auctions are held monthly (January, February, March 2026) with beef shipped directly to winning bidders.
• Local Land OwnersminorStrategic or Co-development PartnerPartnership with local landowners where Classen Land & Cattle rents pastureland. Together they work to enhance the land through focus on soil health, reliable water sources, grass seeding, and prescription grazing practices.
• CommonGround NebraskaminorGTM or Marketing PartnerJordan Classen is a member of CommonGround Nebraska, an organization connecting farmers with consumers to share information about food and agriculture. Through this network, Jordan can tap into state resources to present information at schools about farming and food production.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ButcherBox: Subscription-based DTC meat company shipping grass-fed beef, free-range chicken, and pork nationwide. Direct competitor to Classen in the premium DTC beef category with overlapping value props (pasture-raised, no hormones, dry-aged options) and a similar target consumer seeking farm-to-table transparency at much larger scale.
• Porter Road: Artisan DTC butcher shipping curated cuts of pasture-raised beef, pork, and lamb nationwide from a curated set of partner farms. Closely comparable to Classen's premium, dry-aged, farm-sourced positioning with national shipping and emphasis on quality/storytelling.
• Crowd Cow: Online marketplace and DTC brand selling beef shares and individual cuts directly from independent US ranchers to consumers. Nearly identical business model to Classen Land & Cattle (cow-calf to consumer, rancher storytelling, share sizes) and directly competitive for the same premium beef consumer.
• Thousand Hills Lifetime Grazed: Midwest-based DTC grass-fed beef company sourcing from Lifetime Grazed (regenerative) ranches and shipping to consumers nationwide. Comparable in business model, geography (Midwest ranching), and emphasis on rotational grazing and animal welfare as core differentiation.
• Good Ranchers: DTC American ranch-raised beef company offering subscription boxes shipped nationwide from partnering family ranches. Competes directly with Classen on the same pasture-raised, American-rancher narrative targeting health-conscious consumers seeking bulk beef for their home freezers.
• Wild Pastures: DTC beef subscription service sourcing from regenerative ranches, emphasizing pasture-raised, no-hormone, no-antibiotic beef shipped nationwide. Comparable in category (DTC subscription beef), consumer pitch (sustainability/regenerative), and target buyer (health-conscious families buying bulk freezer beef).

Emerging players

• Western Grassfed Beef: Producer cooperative of Western US ranchers marketing grass-fed beef shares and individual cuts directly to consumers. Comparable rancher-direct sales model with multi-ranch sourcing (similar narrative to Classen's single-farm purity story).
• TruBeef Organic: Premium grass-fed, organic certified beef DTC brand shipping globally. Comparable premium positioning and storytelling, but with broader geographic reach and certification focus rather than cow-calf to finish single-farm vertical integration.

Others

• Del Gould Meats, Inc. USDA-inspected processor (established 1941) that handles Classen's dry-aging, processing, and packaging. Comparable as an ecosystem participant enabling their supply chain rather than a competitor, but represents the structural model of vertically aligned processing partnerships Classen relies on.
• CommonGround Nebraska: Volunteer network of Nebraska farm women (Jordan Classen is a member) connecting farmers with consumers and educators. Comparable only as an ecosystem participant enabling Classen's Farm-to-School and educational marketing channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/classenmercantile
• Instagraminstagram.com/classen.cattle.mercantile

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Classen Land & Cattle