Wild Pastures
Wild Pastures is a privately held, direct-to-consumer subscription meat delivery service headquartered in Traverse City, Michigan. It sells customizable boxes of pasture-raised beef, pork, chicken, and wild-caught seafood sourced from American regenerative family farms and delivered across the Lower 48 US states.
- Company typePrivate
- Founded-
- HeadquartersTraverse City, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Wild Pastures does
Wild Pastures is a privately held, direct-to-consumer subscription-based meat delivery service headquartered in Traverse City, Michigan. The company sells customizable boxes of pasture-raised beef, pork, chicken, and wild-caught seafood sourced from a network of American regenerative family farmers, delivering to customers' doorsteps within the contiguous 48 US states via UPS and FedEx in compostable packaging. All meat is produced without feedlots, synthetic fertilizers, pesticides, herbicides, hormones, or antibiotics, and the company emphasizes rotational grazing and whole-animal utilization as core operating principles.
The underlying business is a single-channel e-commerce platform (wildpastures.com) where consumers can sign up for recurring subscription orders or make one-time purchases, customize every cut in their box, skip or cancel at any time through a member portal, and receive order updates via SMS and email. Payment processing is handled by Stripe, and web analytics are run through Google Analytics. Pricing is not publicly listed; it is generated dynamically based on the items and options selected during the purchase process, with a 30-day satisfaction guarantee capping refunds at $150 and a limited-time offer of 12% off plus free shipping for life for new customers.
The company's revenue mechanics rest on two streams: recurring subscription orders and one-time meat box purchases, both fulfilled by the same nationwide farmer network. Marketing is concentrated in owned channels — website content, email newsletters, SMS campaigns, customer reviews, and referral/affiliate partnerships — with no third-party marketplace or retail distribution. Co-founder Chas Smith is the only named member of the leadership team in the available data. No funding rounds, institutional investors, headcount figures, or revenue disclosures are present in the source materials, and ownership and management structure beyond the co-founder are undisclosed.
Wild Pastures firmographics
Firmographics- Name
- Wild Pastures
- Legal name
- Wild Pastures
- Website
- https://wildpastures.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wild Pastures is a privately held, direct-to-consumer subscription meat delivery service headquartered in Traverse City, Michigan. It sells customizable boxes of pasture-raised beef, pork, chicken, and wild-caught seafood sourced from American regenerative family farms and delivered across the Lower 48 US states.
- Ownership category
- akta.pro rank
Wild Pastures industry classification
Industry- Product category
- Pasture-Raised Meat Delivery
- NAICS
- Support Activities for Animal Production (115210)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)
- akta.pro secondary industries
- Commercial Beef Cattle Breeding (Crossbred) (AFAEABAE), Organic & Pasture-Raised Hog Farming (AFAEAEAI), Beef Wholesale (Primal/Subprimal, Boxed Beef) (AFAIADAA)
Keywords
Where Wild Pastures is headquartered
LocationHeadquarters
- HQ city
- Traverse City
- HQ country
- United States
- HQ region
- North America
Markets served
Wild Pastures business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Meat Box Subscriptions: Wild Pastures sells pasture-raised beef, pork, chicken, and wild-caught seafood through a customizable subscription model where members receive recurring deliveries. Customers can choose between subscription or one-time purchase options. Pricing varies based on the options selected during the purchase process, with recurring payments for subscription orders and one-time payments for individual purchases.
- One-Time Meat Box Purchases: Customers can purchase meat boxes without committing to a subscription, with a one-time payment per order. The company offers a 30-day satisfaction guarantee with refunds up to $150.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Customizable meat box with subscription or one-time purchase options |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Wild Pastures product offering
Product offeringCore offering
Wild Pastures is a direct-to-consumer meat delivery service that sells customizable boxes of 100% pasture-raised beef, pork, chicken, and wild-caught seafood sourced from American regenerative family farms. Customers can choose between recurring subscription deliveries or one-time purchases, with full item-level customization of box contents. Orders are packaged in compostable materials and shipped directly to doorsteps across the Lower 48 States via UPS and FedEx.
Product overview
Wild Pastures operates as a direct-to-consumer meat subscription service offering a single unified product: customizable boxes of pasture-raised meats. The core offering includes grass-fed beef, pasture-raised chicken and pork, and wild-caught seafood. Customers can choose between subscription (recurring) or one-time purchase options, customizing every item in their box. All products are sourced from American regenerative family farms and delivered in compostable, earth-friendly packaging to the Lower 48 States.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Pasture-raised meat contains more vitamins, minerals, and antioxidants than conventionally raised meat (referenced from studies)
- +2 more outcomes
Companies that use Wild Pastures
Customer profileSegments3 records
Ideal customer profiles3 records
Wild Pastures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Wild Pastures partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Wild Pastures competitors and assessment
Company assessmentDirect peers
- US Wellness Meats: Long-established DTC retailer of grass-fed beef, pasture-raised poultry, and other regenerative meats shipping nationwide. Overlaps with Wild Pastures on pasture-raised positioning but operates an à-la-carte model rather than a curated subscription box.
- Moink: Subscription-based DTC company shipping pasture-raised, ethically-sourced meat (beef, pork, chicken) and wild-caught seafood from small American family farms. Overlaps Wild Pastures on regenerative sourcing story and subscription box delivery.
- Good Ranchers: DTC meat subscription service offering American-raised, responsibly-sourced beef, pork, and chicken delivered directly to consumers. Competes with Wild Pastures on patriotic American-sourcing narrative and subscription flexibility.
- ButcherBox: Largest direct-to-consumer meat subscription company in the US, offering grass-fed beef, pasture-raised chicken, pork, and wild-caught seafood via monthly subscription boxes. Directly competes with Wild Pastures on product mix, target customer, and subscription model.
- Crowd Cow: DTC craft meat company offering curated boxes of pasture-raised beef, pork, chicken, and seafood from individual farms. Closely comparable to Wild Pastures in target customer, delivery model, and farm-sourcing narrative.
- Greensbury Market: Online marketplace specializing in organic, grass-fed, and pasture-raised meats with nationwide shipping. Competes with Wild Pastures on premium meat delivery to health-conscious consumers.
Emerging players
- Farmbox Direct: Subscription-based DTC delivery of organic produce boxes with optional add-on proteins. Comparable to Wild Pastures in DTC subscription-box delivery mechanics, though primary focus is produce rather than meat.
- Carnivore Club: DTC curated meat and charcuterie subscription box delivering artisan cured meats and snacks monthly. Shares the subscription-box delivery model with Wild Pastures but focuses on processed/cured products rather than whole-muscle cuts.
- Force of Nature: Regenerative meat brand offering pasture-raised and grass-fed beef, lamb, bison, and pork via DTC and select retail. Shares the regenerative-agriculture positioning with Wild Pastures but with a more premium, chef-focused brand.
Broad incumbents
- Misfits Market: Large-scale DTC subscription food company primarily delivering produce with expanding protein and pantry offerings. Comparable to Wild Pastures in DTC subscription mechanics, target consumer, and direct-to-doorstep logistics model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wild Pastures social profiles
Digital presenceWild Pastures financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wild Pastures leadership team
Management profileNumber of profiles
Profiles1 record
Wild Pastures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wild Pastures M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wild Pastures
What does Wild Pastures do?
Wild Pastures is a direct-to-consumer meat delivery service that sells customizable boxes of 100% pasture-raised beef, pork, chicken, and wild-caught seafood sourced from American regenerative family farms. Customers can choose between recurring subscription deliveries or one-time purchases, with full item-level customization of box contents. Orders are packaged in compostable materials and shipped directly to doorsteps across the Lower 48 States via UPS and FedEx.
Is Wild Pastures a public or private company?
Wild Pastures is a private company. It is classified as unknown and is currently operating.
When was Wild Pastures founded?
Wild Pastures was founded in -1. It employs 1 to 10 people.
Where is Wild Pastures based?
Wild Pastures is headquartered in Traverse City, United States, in the North America region.
How does Wild Pastures make money?
Two revenue lines are on record. Meat Box Subscriptions are the primary driver. The others are one-Time Meat Box Purchases.
Who are Wild Pastures's main competitors?
Direct peers on record are US Wellness Meats, Moink, Good Ranchers, ButcherBox, Crowd Cow and Greensbury Market. Emerging players are Farmbox Direct, Carnivore Club and Force of Nature. Misfits Market is listed as a broad incumbent.
Does Wild Pastures have an API?
No public API is recorded for Wild Pastures.
What industry is Wild Pastures in?
Wild Pastures's product category is Pasture-Raised Meat Delivery. Its primary akta.pro industry code is AFAIANAC, Farm-to-Consumer Produce Boxes / CSA Delivery, with a secondary code of AFAEABAE, Commercial Beef Cattle Breeding (Crossbred). Its NAICS code is 115210 and its SIC code is 200.