What Longveld does

Longveld is a Hamilton, New Zealand-headquartered metal fabrication and engineering company founded in 1992 by Pam and Les Roa, operating as a privately held private limited company (Longveld Ltd) with 101-250 employees. The business delivers integrated engineered metal solutions spanning project consultancy, CAD design and Finite Element Analysis, precision cutting (6kW fiber laser, 60,000 psi waterjet, large-format CNC routing), CNC press-brake forming, coded welding, and on-site assembly and installation, anchored by an in-house Profile Centre that also serves external engineers and fabricators on a per-job basis. It is ISO 3834 (IIW) certified, SFC Construction Category 3, HSWA Approved Fabricator, and Tōtika PREQUAL prequalified.

The company's commercial focus is on stainless steel and carbon steel fabrication for dairy, food and beverage processing (cyclones, tanks, silos, bulk powder hoppers, milk tanker retrofits), water and wastewater infrastructure (pressure filter vessels, treatment plant tanks, structural steel), transport (Fonterra-exclusive tanker barrels and retrofits under a 27-year sole-supplier partnership), and large-scale public art commissions for Waka Kotahi, district and city councils. It operates a project-based sales model with dedicated Engineering Sales Manager and Senior Territory Manager roles, accepting work via direct outreach, website quote forms, and collaborative partnerships with engineering consultancies (Beca, GEA, Fletcher Construction, Brian Perry Civil).

Revenue is generated primarily through one-time custom fabrication contracts supplemented by a long-running recurring retrofit programme with Fonterra (billed as subscription-style ongoing work) and per-job Profile Centre services; pricing is quote-based with free local delivery within 50km of Hamilton. The firm claims 99% on-time/on-budget delivery, 95% customer retention, and an NPS of 89, reflecting deep, multi-decade enterprise relationships with Fonterra, Tetra Pak, Synlait, Yashili, GEA, Watercare, Ventia, and others. In 2025 it rebranded under the 'One Waka' philosophy, reflecting its evolution from a dairy-focused stainless installer into a multi-sector engineered metal solutions provider, with IoT-enabled lean manufacturing dashboards supporting operational performance.

Name

Longveld

Legal name

Longveld Ltd

Website

https://longveld.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Hamilton

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Custom Metal Fabrication & Manufacturing Services: Project-based fabrication services encompassing consultancy, design, cutting, forming, welding, assembly, and installation. Revenue is earned through one-time project contracts and long-term service agreements with industrial clients across dairy, food, water, transport, and public art sectors.
2. Profile Centre Cutting Services: Precision profile cutting services (laser, waterjet, CNC routing, folding) offered as standalone services to engineers, fabricators, and project teams, typically on a per-job or short-run basis.
3. Ongoing Retrofit and Maintenance Programs: Long-term retrofit programmes for fleet assets (Fonterra truck tankers) generating recurring revenue through sustained partnership spanning decades.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Longveld is an integrated metal fabrication and manufacturing company that designs, engineers, fabricates and installs custom stainless steel and carbon steel structures for New Zealand industrial and public sector clients. Core outputs include dairy processing vessels (tanks, silos, cyclones, bulk powder hoppers), water/wastewater infrastructure (filter vessels and tanks), milk tanker retrofits, and large-scale public art sculptures, delivered through consultancy, CAD/FEA design, precision laser/waterjet/CNC cutting, forming, coded welding, assembly and on-site installation.

Product overview

Longveld is an integrated metal fabrication and manufacturing company offering precision-engineered metal solutions. The company operates as a unified service portfolio combining Project Consultancy (feasibility, compliance, cost planning), Design Services (3D modeling, CAD engineering, FEA analysis), and Cut. Form. Build. (laser/waterjet cutting, forming, welding, assembly). Supporting these core offerings is a dedicated Profile Centre providing precision cutting services, alongside specialized fabrication of tanks, silos, pressure vessels, and public art installations. Longveld serves dairy, food and beverage, water infrastructure, marine, and public art sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Project Consultancy Collaborative problem-solving and project roadmap development, including mechanical design, materials selection, compliance guidance, cost estimation, and feasibility consultations for complex metal fabrication projects.
• Design Services Transforms concepts into engineering-ready designs including 3D modeling, CAD engineering, metal prototyping, Finite Element Analysis, bespoke engineering solutions, and Design for Manufacturing.
• Cut. Form. Build. Metal fabrication services including laser, plasma, router and water-jet cutting; folding and forming; coded welding and assembly; high-performance stainless steel fabrication; and carbon steel structures.
• Profile Centre Dedicated precision profile cutting facility offering laser cutting (HSG G3015X 6kW fiber), waterjet cutting (Techni Waterjet Intec-G2 1020), CNC routing (Fusion ATC 75/20), and hydraulic press brake folding for engineers, fabricators and project teams.
• Tank and Silo Design and Fabrication Custom stainless steel tank and silo fabrication for dairy, food, beverage and water sectors, ranging from 1m³ balance tanks to 100m³ silos, including storage tanks, processing tanks, CIP tanks, and pressure vessels.
• Truck Retrofit Programme Long-term milk tanker retrofit partnership with Fonterra including the H450 Retrofit Project with 63% cost reduction, barrel mounting redesign, and fleet-wide upgrade programmes operated as sole retrofit partner since 2010.
• Cyclone Fabrication for Dairy Processing Large-scale stainless steel cyclone fabrication for spray dryer operations, including 4.2m scroll diameter and 17m length units for Synlait and multiple dairy processing facilities partnered with Tetra Pak.
• Bulk Powder Hoppers Engineering design and fabrication of 90m³ stainless steel bulk powder hoppers (3m diameter x 14m long, 6mm stainless steel) for dairy powder handling, manufactured as single integrated units for Yashili's Pokeno facility.
• Water Treatment Filter Vessels Large-scale stainless steel pressure filter vessel fabrication for water infrastructure, including four 3m diameter x 10m horizontal vessels with integrated access platforms for the Whau Valley Water Treatment Plant.
• Public Art Fabrication Large-scale sculptural public art fabrication and installation in stainless and weathered steel for museums, transportation corridors and civic spaces, with engineering for structural integrity and cultural meaning (e.g., Poro Takataka, Waka Maumahara, Te Manu Rangimaarie).

Quantifiable outcome

• 99% of projects delivered on time and on budget
• +5 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

20 partnerships are on record, tiered minor, core and flagship.

• Peata Larkin (Artist)minorStrategic or Co-development Partner · 1 January 2026Longveld collaborated with artist Peata Larkin and Font Public Art Trust (with Tauranga City Council) to fabricate 'Rauhea' — a 7m dual-material (weathered steel and stainless steel) sculpture installed in Tauranga's Red Square, symbolising a historic spring.
• Ieper Project Trust / Hamilton City CouncilminorStrategic or Co-development Partner · 1 January 2026Longveld designed and fabricated the 'Hamilton Park' artwork (weathered steel, 2.7m and 3m elements) as a gift to Hamilton City Council, who in turn gifted it to the City of Ieper, Belgium to mark the entrance to Hamilton Park.
• WatercarecoreStrategic or Co-development Partner · 1 January 2025Watercare (Auckland water services utility) is the owner/client for the Snells Beach Wastewater Treatment Plant upgrade, with Longveld fabricating and installing stainless steel tanks, screen frames, and structural steel as part of the project linking Snells Beach and Warkworth wastewater systems.
• Fletcher ConstructioncoreImplementation/ SI/ Consulting Partner · 1 January 2025Fletcher Construction was the principal contractor for the Snells Beach Wastewater Treatment Plant. Longveld worked in close partnership with Fletcher Construction, Brian Perry Civil, and Watercare to deliver the stainless steel fabrication scope.
• Brian Perry CivilcoreImplementation/ SI/ Consulting Partner · 1 January 2025Brian Perry Civil engaged Longveld for the Snells Beach Wastewater Treatment Plant upgrade, with Longveld delivering fabrication and installation of stainless steel tanks and structural steel components.
• Te Awamutu Museum / Waipā District CouncilminorStrategic or Co-development Partner · 1 January 2025Longveld fabricated and installed 'Puna Whakareia' (4.38m high stainless steel public art) at the Te Awamutu Museum for Waipā District Council. Collaboration included artist Henriata Nicholas and cultural advisors Dr Tom Roa and Shane Te Ruki.
• Fred Graham (Artist)minorStrategic or Co-development Partner · 1 January 2025Longveld collaborated with Fred Graham to fabricate 'Te Manu Rangimaarie' (Bird of Peace), a 12m weathered steel sculpture at the Piarere roundabout on the Waikato Expressway. The work celebrates heritage, unity, and peace, acknowledging Waikato's connection to the land and waterways.
• Ross Hemera (Artist)minorStrategic or Co-development Partner · 1 January 2024Longveld worked with artist Ross Hemera and mana whenua (Moeraki, Waihao, Arowhenua rūnanga) to fabricate 'Te Kahui Tipua, Te Kahui Roko, Te Kahui Takata' — a 14m sculptural welcome in weathered and stainless steel at Tewera's Corner, SH8, Mackenzie Basin.
• James Webster (Artist)minorStrategic or Co-development Partner · 1 January 2024Longveld worked with James Webster (Tainui, Te Arawa) to fabricate 'Pāwaha o Te Kura o Te Ao Mārama' — a 5.5m stainless steel gateway sculpture for Te Ao Mārama School in Hamilton, marking the threshold from Te Pō (darkness) to Te Ao Mārama (enlightenment).
• NZ Transport Agency Waka KotahiflagshipStrategic or Co-development Partner · 1 January 2022Waka Kotahi commissioned multiple public art projects from Longveld including Poro Takataka (2022), Waka Maumahara (2022), Te Manu Rangimaarie (2025), and Te Kahui Tipua/Roko/Takata (Mackenzie Basin). Longveld translated artistic visions into large-scale structural metal sculptures meeting strict regulatory requirements for state highway installations.
• Eugene Kara (Artist)minorStrategic or Co-development Partner · 1 January 2022Longveld collaborated with artist Eugene Kara to fabricate 'Poro Takataka' — two 8.2m and 7m spinning top sculptures — for Waka Kotahi at the Resolution Interchange on the Waikato Expressway. Longveld developed innovative self-supporting internal structures and managed stainless steel reflective surface regulatory approvals.
• Fred Graham (Artist)minorStrategic or Co-development Partner · 1 January 2022Longveld partnered with Fred Graham to fabricate 'Waka Maumahara' — a 16.2m stainless steel sculpture representing the Tainui waka with circling birds — installed at the Northern Interchange of the Waikato Expressway Hamilton section.
• TRT (Transport Engineering)coreStrategic or Co-development Partner · 1 January 2021Longveld collaborated with TRT to design and develop the 5 Axle Rear Steer Trailer for Fonterra's milk collection fleet, combining TRT's transport engineering expertise with Longveld's fabrication capabilities.
• VentiacoreImplementation/ SI/ Consulting Partner · 1 January 2021Longveld partnered with Ventia to mechanically design and fabricate large-scale stainless steel filter vessels for the Whau Valley Water Treatment Plant (Whangārei District Council). Scope included four horizontal pressure filter vessels (3m diameter, 10m long), batch tanks, and flocculation tanks.
• GEAcoreStrategic or Co-development Partner · 1 January 2012Longveld worked alongside GEA on the engineering design and fabrication of six 90m³ stainless steel bulk powder hoppers for Yashili's Pokeno facility. GEA served as the primary engineering partner, with Longveld delivering the fabrication and single-build manufacturing.
• YashilicoreStrategic or Co-development Partner · 1 January 2012Engineering design and fabrication of six 90m³ stainless steel bulk powder hoppers at Yashili's Pokeno facility, delivered in partnership with GEA.
• Tetra PakflagshipStrategic or Co-development Partner · 1 January 2011Long-standing partnership (since 2011) for engineering and fabricating large-scale stainless steel cyclones for dairy processing. Projects include cyclones for Synlait Dunsandel (2 x 17m units for 30-tonne spray dryers), Synlait Pōkeno, Waikato Innovation Park, and Westland Dairy Hokitika — among the largest and most complex stainless steel units Longveld has produced. Collaboration has continued across multiple dairy sites for food-grade process equipment.
• SynlaitcoreStrategic or Co-development Partner · 1 January 2011Fabrication of two 17-metre cyclones for Synlait's Dunsandel powder plant (30-tonne spray dryer operations), and a modular dairy dryer near Pukekohe (2011). Longveld delivered engineering design, fabrication, and logistics to site.
• FonterraflagshipStrategic or Co-development Partner · 1 January 1999Over 27-year partnership dating to the former NZ Dairy Group prior to the Fonterra merger. Since 2010, Longveld has been Fonterra's sole truck retrofit partner and exclusive supplier of tanker barrels. Collaboration spans the H450 Retrofit Project (63% cost reduction), ongoing fleet retrofits, and the 5 Axle Rear Steer Trailer design. The partnership exemplifies long-term engineering collaboration across dairy transport.
• BecacoreStrategic or Co-development PartnerBeca, a major New Zealand engineering consultancy, is listed as a Longveld customer partner and logo client, indicating ongoing project collaboration in engineering and fabrication.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Fletcher Building: NZ-listed diversified building materials and construction group whose divisions (Fletcher Construction, Easysteel, Fletcher Aluminum) overlap with Longveld's customer base and some fabrication scopes. Operates at much larger scale and breadth than Longveld.
• Steel & Tube Holdings: NZX-listed NZ steel distribution and product company providing steel products, roofing, and fabrication services nationwide. While primarily a distributor, it competes for some fabrication work and is the closest publicly listed proxy for NZ metal industry economics.
• GEA Group: German-listed global leader in food processing equipment and engineering. Both a customer/partner of Longveld (dairy powder hoppers) and a broader incumbent in the food processing equipment value chain where Longveld fabricates process equipment.

Direct peers

• Culham Engineering: New Zealand-based custom metal fabrication and engineering company serving similar industrial customers with cutting, forming, and welding services. Directly comparable to Longveld in scope, scale, and NZ market positioning.
• Workman Engineering: New Zealand engineering and metal fabrication company offering custom fabrication services to industrial clients. Overlaps with Longveld in precision metalwork, structural steel, and process equipment fabrication.
• Stace Engineering: NZ-based heavy metal fabrication and engineering firm operating in the Waikato region. Competes with Longveld for stainless steel and structural fabrication work in dairy, infrastructure, and industrial sectors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Longveld