Keep A Breast Foundation
Keep A Breast Foundation is a 501(c)(3) nonprofit founded in 2000 that delivers free breast health and early-detection education to young women globally via a multilingual mobile app, merchandise, and partner-funded programs serving survivors.
- Company typePrivate
- Founded2000
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Keep A Breast Foundation does
Keep A Breast Foundation is a 501(c)(3) nonprofit organization headquartered in Yucca Valley, California, founded in 2000 by Shaney Jo and Mona with a stated mission to reduce breast cancer risk globally through art, education, prevention, and action. The organization targets young women and teens with breast health and early-detection education, while also serving breast cancer patients, survivors (including BIPOC survivors through its Give Back Grant Program), and the LGBTQIA+ community. Its core digital product is the Keep A Breast App, a free mobile application offering step-by-step breast self-examination guidance, monthly reminder notifications, and connections to telehealth providers in the U.S. and Mexico; the app is available in English, Spanish, and French and has recorded 55.2K+ downloads.
The foundation's product portfolio extends beyond the app to include the "i love boobies!" merchandise line (bracelets, belts, hats, lanyards, and apparel — 10M+ bracelets sold since inception), the Check Yourself educational program with printable door-hanger guides, The KAB Valley wellness retreat in Yucca Valley, the Fit 4 Prevention national fitness initiative, the Non Toxic Revolution educational program, and the Treasured Chest Program. Sub-brands include "i love boobies!", "KAB", and "The KAB Valley".
Revenue is generated through four primary streams: (1) direct individual donations (tax-deductible), (2) merchandise sales via its own e-commerce storefront and through Zumiez retail (300,000+ units), (3) corporate partnerships and product collaborations with 100+ brands (Blenders Eyewear, Coach Prime, GoMacro, OBEY, Savage X Fenty, True & Co, Rastaclat, Brewbies, Forever 21, ROXY, Klean Kanteen, 1% for the Planet, Dolly Parton), and (4) cryptocurrency philanthropy via the Boobillions ($boob) Solana-based memecoin community. The foundation operates internationally through KAB Mexico and a Keep A Breast Europe subsidiary, reaching 800,000+ unique users annually across its website, app, email, and social channels. Awards include a 2026 Candid Platinum Transparency seal, Charity Navigator rating, and PETA Certified Humane Charity designation.
Keep A Breast Foundation firmographics
Firmographics- Name
- Keep A Breast Foundation
- Legal name
- Keep A Breast Foundation
- Website
- https://keep-a-breast.org
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Keep A Breast Foundation is a 501(c)(3) nonprofit founded in 2000 that delivers free breast health and early-detection education to young women globally via a multilingual mobile app, merchandise, and partner-funded programs serving survivors.
- Ownership category
- akta.pro rank
Keep A Breast Foundation industry classification
Industry- Product category
- Nonprofit Breast Cancer Prevention Education
- akta.pro primary industry
- Community Health, Prevention & Health Education (BPAGACAC)
- akta.pro secondary industries
- Women’s Imaging & Breast Health Centers (HLAFAJAJ), Community Health & Prevention Program Funding (HLAJALAF)
Keywords
Where Keep A Breast Foundation is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Keep A Breast Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Product Merchandise Sales: Sale of branded merchandise including i love boobies! bracelets, apparel, and accessories. Proceeds support breast cancer prevention education.
- Corporate Partnerships and Product Collaborations: Partnerships with brands where a portion of proceeds or fixed dollar amounts from product sales are donated to the foundation. Partners include Blenders Eyewear, GoMacro, OBEY, and many others at various contribution levels ($5K+ to $500K+).
- Cryptocurrency Philanthropy: Digital community-driven charitable impact through cryptocurrency donations, notably from the Boobillions ($boob) Solana-based memecoin community.
- Direct Donations: Tax-deductible donations from individuals supporting breast cancer early detection and education.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free mobile app with full functionality |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Keep A Breast Foundation product offering
Product offeringCore offering
Keep A Breast Foundation is a 501(c)(3) nonprofit that provides free breast health education and early detection resources globally through its multilingual self-exam mobile app, the Check Yourself Program, the KAB Valley wellness center, the Give Back Grant Program for BIPOC breast cancer survivors, and its iconic 'i love boobies!' merchandise line whose proceeds fund prevention education.
Product overview
Keep A Breast Foundation operates primarily as a nonprofit organization with its core digital product being the Keep A Breast App, a free breast self-exam application available in English, Spanish, and French. The organization complements its app with the iconic 'i love boobies!' merchandise line (bracelets, apparel) that has generated over $300,000 in donations and sold over 10 million bracelets. KAB's programmatic offerings include the Check Yourself Program (providing educational materials and app access), the KAB Valley wellness retreat in Yucca Valley, CA (a physical wellness center for survivors and patients), the Give Back Grant Program for BIPOC breast cancer survivors ($623K+ distributed), and the Fit 4 Prevention national fitness initiative. The Check Yourself Cards serve as printable educational materials distributed globally through partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- i love boobies!: KAB's iconic slogan created to spark conversation about breast health, early detection and breast cancer prevention. Features merchandise including bracelets, belts, hats, lanyards, and t-shirts.
- The KAB Valley
- Non Toxic Revolution
- Fit 4 Prevention
Products and services
- Keep A Breast App (KAB App) A free mobile application providing step-by-step breast self-exam guidance with interactive instructions, illustrations, monthly reminder notifications, and connection to telehealth providers in the U.S. and Mexico. Available in English, Spanish, and French for young women and teens globally.
- i love boobies! merchandise line KAB's iconic slogan and merchandise brand featuring bracelets, belts, hats, lanyards, and t-shirts designed to spark conversation about breast health and early detection. Proceeds support breast cancer prevention education.
- The KAB Valley wellness center A holistic wellness center located in southern California's high desert supporting breast cancer patients, survivors, and their loved ones through wellness retreats and programming.
- KAB Give Back Grant Program Grant program providing virtual and in-person experiences for women of color breast cancer survivors and patients, addressing the healthcare disparities they face; over $623K distributed to BIPOC breast cancer survivors.
- Fit 4 Prevention National fitness initiative encouraging gyms and studio owners to register and host classes that promote exercise as a means to lower breast cancer risk.
- Treasured Chest Program Program using breast casts and artistic expression to raise breast cancer awareness and support those affected by breast cancer.
Quantifiable outcome
- 10M+ i love boobies! bracelets sold creating breast health conversation
- +3 more outcomes
Companies that use Keep A Breast Foundation
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Keep A Breast Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Keep A Breast Foundation partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered major, core and minor.
- Boobillions ($boob)majorBoobillions is a Solana-based cryptocurrency community that has raised nearly $100,000 for Keep A Breast Foundation. The partnership supports The Keep A Breast Valley wellness retreat, with one building named after the Boobillions community. Both organizations are expanding into physical merchandise including bracelets and plush toys.
- Blenders EyewearmajorBlenders Eyewear collaborated with Deion 'Coach Prime' Sanders to launch PRIME21 MOD sunglasses with all profits supporting Keep A Breast Foundation. Campaign emphasizes purpose-driven fashion and has donated over $300,000 to the foundation since inception.
- Dolly PartonmajorDolly Parton collaboration including the Dolly Parton Valentine program supporting breast cancer prevention efforts.
- Vans Warped TourmajorLongstanding partnership with Vans Warped Tour for breast cancer prevention education at events. Annual presence at tour dates reaching youth audiences.
- ZumiezmajorZumiez USA partnership for i love boobies! merchandise sales with 300,000+ units sold and nearly 20,000 app scans from customers.
- GoMacrocoreHealthy snack brand partnership supporting breast cancer prevention education with product collaborations.
- OBEY ClothingcoreStreetwear brand collaboration for breast cancer prevention merchandise.
- Savage X FentycoreIntimates brand partnership supporting breast health education.
- True & Co.coreBra company partnership that has raised over $60,000 for Keep A Breast in just two years through True Body bra sales.
- RastaclatcoreBracelet brand with $1 per Keep A Breast and Breast Cancer Awareness bracelet sold donated to KAB.
- BrewbiescoreBrewing community partnership with $500K+ raised over 7 years for breast cancer prevention education.
- 1% for the PlanetcoreEnvironmental giving platform partnership for sustainable business practices.
- Klean KanteencoreSustainable water bottle brand partnership for non-toxic lifestyle products.
- Forever 21minorFashion retailer partnership for breast cancer prevention merchandise.
- ROXYminorSurf lifestyle brand partnership supporting breast health education.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Keep A Breast Foundation competitors and assessment
Company assessmentBroad incumbents
- Susan G. Komen: The largest and most recognized breast cancer nonprofit in the U.S., focused on awareness, research funding, and community health. Comparable to KAB given overlapping breast-cancer mission and similar donor/partnership ecosystem, though much larger scale.
- American Cancer Society: The largest U.S. cancer nonprofit covering all cancer types with significant breast cancer programming. Comparable as a broad incumbent operating in the same donor and cause-marketing environment.
Direct peers
- National Breast Cancer Foundation: Provides free mammograms and breast health education, including a self-check app and patient navigation. Closely comparable to KAB in offering free self-exam education, early detection resources, and relying on corporate partnerships and donations for funding.
- Breastcancer.org: A nonprofit providing medically vetted breast cancer education and a peer-support community. Comparable to KAB in mission emphasis on accessible education and patient/survivor empowerment rather than direct medical service delivery.
- Young Survival Coalition: Focused specifically on young women affected by breast cancer, providing resources, advocacy, and community. Directly comparable to KAB's emphasis on younger demographics and early-detection education.
- Bright Pink: A prevention-focused nonprofit focused on early detection and risk reduction for young women. Closely mirrors KAB's prevention-over-awareness positioning and digital self-assessment tool approach.
- Living Beyond Breast Cancer: Provides trusted information and community support for those impacted by breast cancer. Comparable to KAB's survivor/patient education and wellness programming focus.
- Tigerlily Foundation: Focuses on disparities in breast cancer outcomes for women of color. Comparable to KAB's Give Back Grant Program targeting BIPOC survivors and shared equity-in-healthcare framing.
- The Pink Fund: Provides financial assistance to breast cancer patients in active treatment. Comparable survivor-support nonprofit adjacent to KAB's KAB Valley wellness programming.
- Breast Cancer Research Foundation: Funds breast cancer research worldwide with a strong corporate partnership and donor-driven funding model. Comparable to KAB in mission category and reliance on high-profile brand partnerships for capital.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Keep A Breast Foundation social profiles
Digital presenceKeep A Breast Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keep A Breast Foundation leadership team
Management profileNumber of profiles
Profiles1 record
Keep A Breast Foundation subsidiaries and ownership
Company hierarchySubsidiaries1 record
Keep A Breast Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keep A Breast Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keep A Breast Foundation
What does Keep A Breast Foundation do?
Keep A Breast Foundation is a 501(c)(3) nonprofit that provides free breast health education and early detection resources globally through its multilingual self-exam mobile app, the Check Yourself Program, the KAB Valley wellness center, the Give Back Grant Program for BIPOC breast cancer survivors, and its iconic 'i love boobies!' merchandise line whose proceeds fund prevention education.
Is Keep A Breast Foundation a public or private company?
Keep A Breast Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Keep A Breast Foundation founded?
Keep A Breast Foundation was founded in 2000. It employs 11 to 50 people.
Where is Keep A Breast Foundation based?
Keep A Breast Foundation is headquartered in Los Angeles, United States, in the North America region.
How does Keep A Breast Foundation make money?
Four revenue lines are on record. Product Merchandise Sales are the primary driver. The others are corporate Partnerships and Product Collaborations, cryptocurrency Philanthropy and direct Donations.
Who are Keep A Breast Foundation's main competitors?
Broad incumbents on record are Susan G. Komen and American Cancer Society. Direct peers are National Breast Cancer Foundation, Breastcancer.org, Young Survival Coalition, Bright Pink, Living Beyond Breast Cancer, Tigerlily Foundation, The Pink Fund and Breast Cancer Research Foundation.
Does Keep A Breast Foundation have an API?
No public API is recorded for Keep A Breast Foundation.
What industry is Keep A Breast Foundation in?
Keep A Breast Foundation's product category is Nonprofit Breast Cancer Prevention Education. Its primary akta.pro industry code is BPAGACAC, Community Health, Prevention & Health Education, with a secondary code of HLAFAJAJ, Women’s Imaging & Breast Health Centers.