Keep A Breast Foundation

What Keep A Breast Foundation does

Keep A Breast Foundation is a 501(c)(3) nonprofit organization headquartered in Yucca Valley, California, founded in 2000 by Shaney Jo and Mona with a stated mission to reduce breast cancer risk globally through art, education, prevention, and action. The organization targets young women and teens with breast health and early-detection education, while also serving breast cancer patients, survivors (including BIPOC survivors through its Give Back Grant Program), and the LGBTQIA+ community. Its core digital product is the Keep A Breast App, a free mobile application offering step-by-step breast self-examination guidance, monthly reminder notifications, and connections to telehealth providers in the U.S. and Mexico; the app is available in English, Spanish, and French and has recorded 55.2K+ downloads.

The foundation's product portfolio extends beyond the app to include the "i love boobies!" merchandise line (bracelets, belts, hats, lanyards, and apparel — 10M+ bracelets sold since inception), the Check Yourself educational program with printable door-hanger guides, The KAB Valley wellness retreat in Yucca Valley, the Fit 4 Prevention national fitness initiative, the Non Toxic Revolution educational program, and the Treasured Chest Program. Sub-brands include "i love boobies!", "KAB", and "The KAB Valley".

Revenue is generated through four primary streams: (1) direct individual donations (tax-deductible), (2) merchandise sales via its own e-commerce storefront and through Zumiez retail (300,000+ units), (3) corporate partnerships and product collaborations with 100+ brands (Blenders Eyewear, Coach Prime, GoMacro, OBEY, Savage X Fenty, True & Co, Rastaclat, Brewbies, Forever 21, ROXY, Klean Kanteen, 1% for the Planet, Dolly Parton), and (4) cryptocurrency philanthropy via the Boobillions ($boob) Solana-based memecoin community. The foundation operates internationally through KAB Mexico and a Keep A Breast Europe subsidiary, reaching 800,000+ unique users annually across its website, app, email, and social channels. Awards include a 2026 Candid Platinum Transparency seal, Charity Navigator rating, and PETA Certified Humane Charity designation.

Name

Keep A Breast Foundation

Legal name

Keep A Breast Foundation

Website

https://keep-a-breast.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Keep A Breast Foundation is a 501(c)(3) nonprofit founded in 2000 that delivers free breast health and early-detection education to young women globally via a multilingual mobile app, merchandise, and partner-funded programs serving survivors.

Ownership category

akta.pro rank

Product category

Nonprofit Breast Cancer Prevention Education

akta.pro primary industry

Community Health, Prevention & Health Education (BPAGACAC)

akta.pro secondary industries

Women’s Imaging & Breast Health Centers (HLAFAJAJ), Community Health & Prevention Program Funding (HLAJALAF)

Keywords

• Breast cancer education
• Nonprofit health programs
• Self-exam mobile app
• Cancer prevention resources
• Wellness support services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Product Merchandise Sales: Sale of branded merchandise including i love boobies! bracelets, apparel, and accessories. Proceeds support breast cancer prevention education.
2. Corporate Partnerships and Product Collaborations: Partnerships with brands where a portion of proceeds or fixed dollar amounts from product sales are donated to the foundation. Partners include Blenders Eyewear, GoMacro, OBEY, and many others at various contribution levels ($5K+ to $500K+).
3. Cryptocurrency Philanthropy: Digital community-driven charitable impact through cryptocurrency donations, notably from the Boobillions ($boob) Solana-based memecoin community.
4. Direct Donations: Tax-deductible donations from individuals supporting breast cancer early detection and education.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Keep A Breast Foundation is a 501(c)(3) nonprofit that provides free breast health education and early detection resources globally through its multilingual self-exam mobile app, the Check Yourself Program, the KAB Valley wellness center, the Give Back Grant Program for BIPOC breast cancer survivors, and its iconic 'i love boobies!' merchandise line whose proceeds fund prevention education.

Product overview

Keep A Breast Foundation operates primarily as a nonprofit organization with its core digital product being the Keep A Breast App, a free breast self-exam application available in English, Spanish, and French. The organization complements its app with the iconic 'i love boobies!' merchandise line (bracelets, apparel) that has generated over $300,000 in donations and sold over 10 million bracelets. KAB's programmatic offerings include the Check Yourself Program (providing educational materials and app access), the KAB Valley wellness retreat in Yucca Valley, CA (a physical wellness center for survivors and patients), the Give Back Grant Program for BIPOC breast cancer survivors ($623K+ distributed), and the Fit 4 Prevention national fitness initiative. The Check Yourself Cards serve as printable educational materials distributed globally through partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• i love boobies!: KAB's iconic slogan created to spark conversation about breast health, early detection and breast cancer prevention. Features merchandise including bracelets, belts, hats, lanyards, and t-shirts.
• The KAB Valley
• Non Toxic Revolution
• Fit 4 Prevention

Products and services

• Keep A Breast App (KAB App) A free mobile application providing step-by-step breast self-exam guidance with interactive instructions, illustrations, monthly reminder notifications, and connection to telehealth providers in the U.S. and Mexico. Available in English, Spanish, and French for young women and teens globally.
• i love boobies! merchandise line KAB's iconic slogan and merchandise brand featuring bracelets, belts, hats, lanyards, and t-shirts designed to spark conversation about breast health and early detection. Proceeds support breast cancer prevention education.
• The KAB Valley wellness center A holistic wellness center located in southern California's high desert supporting breast cancer patients, survivors, and their loved ones through wellness retreats and programming.
• KAB Give Back Grant Program Grant program providing virtual and in-person experiences for women of color breast cancer survivors and patients, addressing the healthcare disparities they face; over $623K distributed to BIPOC breast cancer survivors.
• Fit 4 Prevention National fitness initiative encouraging gyms and studio owners to register and host classes that promote exercise as a means to lower breast cancer risk.
• Treasured Chest Program Program using breast casts and artistic expression to raise breast cancer awareness and support those affected by breast cancer.

Quantifiable outcome

• 10M+ i love boobies! bracelets sold creating breast health conversation
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered major, core and minor.

• Boobillions ($boob)majorGTM or Marketing Partner · 12 June 2026Boobillions is a Solana-based cryptocurrency community that has raised nearly $100,000 for Keep A Breast Foundation. The partnership supports The Keep A Breast Valley wellness retreat, with one building named after the Boobillions community. Both organizations are expanding into physical merchandise including bracelets and plush toys.
• Blenders EyewearmajorGTM or Marketing Partner · 9 October 2025Blenders Eyewear collaborated with Deion 'Coach Prime' Sanders to launch PRIME21 MOD sunglasses with all profits supporting Keep A Breast Foundation. Campaign emphasizes purpose-driven fashion and has donated over $300,000 to the foundation since inception.
• Dolly PartonmajorStrategic or Co-development PartnerDolly Parton collaboration including the Dolly Parton Valentine program supporting breast cancer prevention efforts.
• Vans Warped TourmajorGTM or Marketing PartnerLongstanding partnership with Vans Warped Tour for breast cancer prevention education at events. Annual presence at tour dates reaching youth audiences.
• ZumiezmajorChannel Partner/ Reseller/ DistributorZumiez USA partnership for i love boobies! merchandise sales with 300,000+ units sold and nearly 20,000 app scans from customers.
• GoMacrocoreGTM or Marketing PartnerHealthy snack brand partnership supporting breast cancer prevention education with product collaborations.
• OBEY ClothingcoreGTM or Marketing PartnerStreetwear brand collaboration for breast cancer prevention merchandise.
• Savage X FentycoreGTM or Marketing PartnerIntimates brand partnership supporting breast health education.
• True & Co.coreGTM or Marketing PartnerBra company partnership that has raised over $60,000 for Keep A Breast in just two years through True Body bra sales.
• RastaclatcoreGTM or Marketing PartnerBracelet brand with $1 per Keep A Breast and Breast Cancer Awareness bracelet sold donated to KAB.
• BrewbiescoreGTM or Marketing PartnerBrewing community partnership with $500K+ raised over 7 years for breast cancer prevention education.
• 1% for the PlanetcoreStrategic or Co-development PartnerEnvironmental giving platform partnership for sustainable business practices.
• Klean KanteencoreGTM or Marketing PartnerSustainable water bottle brand partnership for non-toxic lifestyle products.
• Forever 21minorGTM or Marketing PartnerFashion retailer partnership for breast cancer prevention merchandise.
• ROXYminorGTM or Marketing PartnerSurf lifestyle brand partnership supporting breast health education.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Susan G. Komen: The largest and most recognized breast cancer nonprofit in the U.S., focused on awareness, research funding, and community health. Comparable to KAB given overlapping breast-cancer mission and similar donor/partnership ecosystem, though much larger scale.
• American Cancer Society: The largest U.S. cancer nonprofit covering all cancer types with significant breast cancer programming. Comparable as a broad incumbent operating in the same donor and cause-marketing environment.

Direct peers

• National Breast Cancer Foundation: Provides free mammograms and breast health education, including a self-check app and patient navigation. Closely comparable to KAB in offering free self-exam education, early detection resources, and relying on corporate partnerships and donations for funding.
• Breastcancer.org: A nonprofit providing medically vetted breast cancer education and a peer-support community. Comparable to KAB in mission emphasis on accessible education and patient/survivor empowerment rather than direct medical service delivery.
• Young Survival Coalition: Focused specifically on young women affected by breast cancer, providing resources, advocacy, and community. Directly comparable to KAB's emphasis on younger demographics and early-detection education.
• Bright Pink: A prevention-focused nonprofit focused on early detection and risk reduction for young women. Closely mirrors KAB's prevention-over-awareness positioning and digital self-assessment tool approach.
• Living Beyond Breast Cancer: Provides trusted information and community support for those impacted by breast cancer. Comparable to KAB's survivor/patient education and wellness programming focus.
• Tigerlily Foundation: Focuses on disparities in breast cancer outcomes for women of color. Comparable to KAB's Give Back Grant Program targeting BIPOC survivors and shared equity-in-healthcare framing.
• The Pink Fund: Provides financial assistance to breast cancer patients in active treatment. Comparable survivor-support nonprofit adjacent to KAB's KAB Valley wellness programming.
• Breast Cancer Research Foundation: Funds breast cancer research worldwide with a strong corporate partnership and donor-driven funding model. Comparable to KAB in mission category and reliance on high-profile brand partnerships for capital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/keepabreast
• YouTubeyoutube.com/channel/keepabreast
• Facebookfacebook.com/keepabreast
• LinkedInlinkedin.com/company/the-keep-a-breast-foundation
• Instagraminstagram.com/keepabreast

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keep A Breast Foundation