GreenFood50 B.V.

What GreenFood50 B.V. does

GreenFood50 B.V. is a Netherlands-based, privately held B2B ingredient supplier founded in 2014 by Marc Arts and headquartered on the Wageningen Campus. The company specializes in quinoa-based ingredients — including seeds, cooked quinoa, toasted flour, flakes, crisps, puffs, and textured flakes — produced from locally cultivated, low-saponin quinoa varieties developed in partnership with Wageningen University & Research under an exclusive Benelux license. Cultivation is vertically integrated in the Netherlands and Belgium following the 2019 acquisition of Dutch Quinoa Group and the 2021 acquisition of Gilbel, enabling a short, traceable field-to-customer supply chain. The company's underlying technology centers on proprietary texturizing, toasting, extrusion, and puffing processes that exploit the low-saponin varieties to allow whole grain processing without energy-intensive saponin removal, supporting a reduced CO2 footprint and EU-14 allergen-free (including gluten-free <20 ppm) credentials.

GreenFood50 serves food manufacturers across multiple application segments: baby food (high-purity seeds and toasted flour meeting baby food standards), bakery and confectionery, plant-based meat and fish replacers (using textured flakes with a chewy, meat-like bite), sports nutrition (Olympic Training Center Papendal has used the quinoa since 2014), sauces and spreads, and prepared meals. Revenue is generated through direct B2B sales of conventional and organic quinoa ingredients, with quote-based pricing and reportedly multi-year contract arrangements. The company holds GFSI certification, SKAL NL-BIO-01 organic certification (since 2015), SEDEX registration, and self-attests to non-GMO, additive-free, and EU-14 allergen-free status. It operates with a small team (six named members covering CEO, R&D, supply chain, quality/R&D, food technology, and marketing) and a multilingual website (English, Dutch, German, French, Spanish) as its primary digital channel.

The go-to-market is sales-led and direct, with contact points routed through the Founder & CEO and functional managers. The company is a member of Foodvalley NL, The Protein Cluster, a StartLife alumni, and has received the EU Excellence Label (2018). Public funding to date is limited to approximately $138K in non-dilutive EISMEA grants received in 2019. No institutional venture or private equity investors are disclosed.

Name

GreenFood50 B.V.

Legal name

GreenFood50 B.V.

Website

https://greenfood50.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Plant-based food ingredients

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Sweetener & Stimulant Specialty Crop Farming (Stevia, Guarana, Kola) (AFAGAGAM)

Keywords

• Quinoa ingredients
• Plant-based protein
• Gluten-free flour
• Textured plant proteins
• Allergen-free ingredients

Headquarters

HQ city

Wageningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Quinoa ingredient sales: B2B sales of quinoa ingredients to food manufacturers, offering both conventional and organic products. Revenue generated from ingredient sales across various product forms including seeds, flakes, crisps, puffs, flour, and textured products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

GreenFood50 B.V. produces and supplies a portfolio of quinoa-based ingredients — including whole grain seeds (white, red, Duomix), cooked quinoa, toasted flour, flakes, crisps, puffs, and textured flakes — to food manufacturers in conventional and organic grades. Products are made from locally grown, low-saponin quinoa varieties developed with Wageningen University & Research and processed via proprietary toasting, extrusion, puffing, and texturizing technologies, with full traceability from Dutch and Belgian growers to customer.

Product overview

GreenFood50 is a specialist in quinoa ingredients, offering a comprehensive portfolio of whole grain quinoa-based ingredients for food manufacturers. The product range includes seed varieties (Quinoa seeds, Red Quinoa, Duomix Quinoa mix), pre-processed products (Cooked Quinoa), and processed ingredient formats (Toasted Flour, Flakes, Crisps, Puffs, and Textured Flakes). The portfolio is designed to serve diverse food applications including bakery, confectionery, meals, meat replacers, sauces and spreads, sports nutrition, and baby food. Products are characterized by local cultivation in the Netherlands and Belgium, EU-14 allergen-free status, non-GMO claims, and GFSI-certified quality.

Differentiator

Problem solved

Functional benefit

Products and services

• Quinoa (Seeds) Whole grain quinoa seeds grown locally in the Netherlands and Belgium using low-saponin varieties developed by Wageningen University & Research. Suitable for salads, sports nutrition, baby food, and meal preparations. Available in conventional and organic grades.
• Red Quinoa Red quinoa seeds variant with the same whole grain and low-saponin properties as white quinoa. Suitable for salads, sports nutrition, baby food, and prepared meals.
• Duomix Quinoa
• Cooked Quinoa
• Toasted Flour Toasted quinoa flour produced using advanced toasting and grinding technologies, with a fine particle size (D0.95 <250 µm). Functions as a binder and thickener, available in conventional and organic variants, and is targeted at bakery products, sports shakes, soups, spreads, and gluten-free products.
• Flakes Quinoa flakes made from whole grain quinoa through gentle toasting and crushing, available in 2-3mm and 3-5mm sizes. Targeted at granola, coatings, toppings, bakery products, bread, porridge, and meat replacers.
• Crisps
• Puffs
• Textured Flakes Textured quinoa flakes produced using innovative texturizing technologies, with sizes ranging from 2-20mm. After thawing, the flakes have a firm and chewy bite providing a meat-like texture for plant-based meat and fish alternatives. EU-14 allergen-free, gluten-free <20 ppm.

Quantifiable outcome

• Quinoa used by Olympic Training Center Papendal since 2014 for athlete nutrition

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Wageningen University & Research (WUR)coreStrategic or Co-development Partner · 1 January 2021Exclusive Benelux license holder for low-saponin quinoa varieties developed by WUR. These varieties are adapted to local Dutch/Belgian climate and eliminate need for energy-intensive saponin removal processing. Company is located on Wageningen Campus enabling ongoing collaboration.
• Dutch Quinoa GroupmajorStrategic or Co-development PartnerAcquired Dutch quinoa cultivation activities in 2019, creating a shorter and more transparent supply chain enabling consumers to trace their quinoa from field to table.
• GilbelmajorStrategic or Co-development PartnerAcquired Belgian quinoa cultivation and activities in 2021 as part of expansion into Belgium, strengthening position in Benelux market.
• Foodvalley NLcoreStrategic or Co-development PartnerActive member of Foodvalley NL, a global network of partners in the food industry, enhancing reach and impact.
• The Protein ClustercoreStrategic or Co-development PartnerActive member of The Protein Cluster, collaborating with innovative leaders to advance sustainable food solutions.
• StartLifeminorStrategic or Co-development PartnerAlumni of StartLife, a renowned agri-food incubator, supporting startup ecosystem in food and agriculture.
• SEDEXminorStrategic or Co-development PartnerRegistered member of SEDEX, reinforcing commitment to ethical and responsible business practices throughout supply chain.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Andean Naturals (Yanaquinoa): Vertically integrated quinoa supplier sourcing from South America. Directly comparable as a B2B quinoa ingredient specialist serving food manufacturers globally; competes with GreenFood50 on premium, traceable quinoa ingredients.
• Quinoa Corporation (Ancient Harvest): Pioneering quinoa and ancient-grain food company selling branded quinoa-based products (pasta, cereals, flakes). Comparable as a quinoa specialist brand with both retail and ingredient applications overlapping GreenFood50's categories.
• PURIS: US-based plant protein ingredient company specializing in pea protein for plant-based meat and dairy. Comparable as a B2B supplier of plant-based protein/texture ingredients targeting food manufacturers in the meat-replacer segment.
• Bob's Red Mill: Specialty whole-grain and ancient-grain food company offering flours, flakes, and mixes (including quinoa products) through retail and foodservice. Comparable as a specialty whole-grain ingredient brand with gluten-free, allergen-free positioning similar to GreenFood50.

Broad incumbents

• Roquette: Global leader in plant-based ingredients for food, nutrition, and pharmaceutical markets, including pea protein for plant-based meat. Comparable as a large, established ingredient supplier with overlapping plant-protein offerings but a much broader portfolio and global footprint.
• Cargill: Multinational food and agricultural conglomerate offering a broad ingredient portfolio including plant proteins, grains, and specialty food ingredients. Comparable at the broad category level as a B2B food ingredient supplier, though not specialized in quinoa.
• Ardent Mills: Major North American flour milling and grain ingredient company with an expanding specialty/Ancient Grains portfolio. Comparable as a grain-based B2B ingredient supplier, though at much greater scale and with broader commodity exposure.

Emerging players

• The British Quinoa Company: UK-based quinoa grower and supplier focused on locally grown European quinoa. Comparable as an emerging European quinoa specialist with sustainability and traceability positioning; primary overlap is in the regional quinoa supply space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/greenfood50
• Xx.com/Greenfood50

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenFood50 B.V.