SHOPTHELOOK
ShopTheLook is an Italian e-commerce aggregator that curates fashion and home furnishings from 30+ partner retailers, monetizing via Awin-tracked affiliate commissions while offering AI virtual try-on (FitMeOn) to consumers and as a B2B integration.
- Company typePrivate
- Founded2021
- HeadquartersGenova, Italy
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What SHOPTHELOOK does
ShopTheLook is an Italian e-commerce aggregator platform founded in 2021 and headquartered in Genova. It curates and presents fashion (clothing, footwear, accessories) and home furnishings sourced from more than 30 partner retailers — including Boggi Milano, Motivi, About You, and Archiproducts — through a single discovery interface on shopthelook.it. The site is offered in over 20 language versions and surfaces curated influencer lookbooks alongside international luxury brands such as Balenciaga, Gucci, Versace, and Dolce & Gabbana. The platform has indexed approximately 8,855 products in its virtual try-on category and 6,522 products in the Arredamento e Design (home furnishings) vertical.
The platform is built on WooCommerce and relies on Cloudflare CDN, Google Analytics, and Hotjar for infrastructure and analytics. Its principal technology differentiator is FitMeOn, an AI-powered computer-vision virtual try-on module that lets users upload a selfie and preview how garments look on them before being redirected to a partner retailer to complete the purchase. FitMeOn is exposed both as a consumer-facing feature on product pages and as a B2B integration offering through b2b.shopthelook.it, targeted at third-party e-commerce retailers seeking to embed virtual fitting capability on their own sites.
ShopTheLook operates an affiliate-referral revenue model, monetizing through commissions tracked primarily via the Awin affiliate network (publisher ID 611803), with Tradedoubler as a secondary affiliate partner. Pricing is set by partner retailers rather than by ShopTheLook; observed product prices range from roughly €20 to over €314,000 in the home furnishings category. The company is privately held, employs 1-10 people, and is led by founder and CEO Ottavia Pittaluga. The only disclosed funding is a single early-stage round of approximately $30,177 in late 2020.
SHOPTHELOOK firmographics
Firmographics- Name
- SHOPTHELOOK
- Website
- https://shopthelook.it
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ShopTheLook is an Italian e-commerce aggregator that curates fashion and home furnishings from 30+ partner retailers, monetizing via Awin-tracked affiliate commissions while offering AI virtual try-on (FitMeOn) to consumers and as a B2B integration.
- Ownership category
- akta.pro rank
SHOPTHELOOK industry classification
Industry- Product category
- Fashion and Home Décor E-commerce Aggregation
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Fast Fashion Apparel Retail (Brick-and-Mortar & Omnichannel) (CRAAAGAB)
Keywords
Where SHOPTHELOOK is headquartered
LocationHeadquarters
- HQ city
- Genova
- HQ country
- Italy
- HQ region
- Europe
Markets served
SHOPTHELOOK business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Affiliate Commission Revenue: ShopTheLook earns commissions from partner e-commerce retailers when users click through to purchase products. The platform uses Awin affiliate links (publisher ID 611803) to track transactions and generate commission revenue. The site displays 'Acquista su [Partner]' buttons linking to external e-commerce sites.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Marketplace pricing varies by partner retailer |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
SHOPTHELOOK product offering
Product offeringCore offering
ShopTheLook is an affiliate-driven e-commerce aggregation platform that curates fashion apparel, footwear, accessories, and home furnishings from more than 30 partner retailers into a single discovery interface with AI-powered virtual try-on. It redirects user purchases to partner retailers and earns affiliate commissions, while licensing its FitMeOn virtual try-on technology to other e-commerce operators via a dedicated B2B storefront.
Product overview
ShopTheLook is an Italian e-commerce aggregator platform that operates through a multi-brand marketplace model. The core platform aggregates fashion products (clothing, shoes, accessories) from over 30 e-commerce partner stores, alongside a dedicated home décor section (Arredamento e Design). The flagship technology feature is FitMeOn, an AI-powered virtual try-on module that allows users to virtually try on clothing by uploading selfies. FitMeOn is also offered as a B2B service to other e-commerce websites. The platform functions as an affiliate network, directing users to partner e-commerce sites for purchases.
Differentiator
Problem solved
Functional benefit
Brands
- FitMeOn: AI-powered Virtual Try On technology allowing users to virtually try on clothing items using a selfie before purchasing
- FitmeOn
Products and services
- ShopTheLook Aggregation Platform An Italian e-commerce aggregator that lets consumers discover, browse, and purchase fashion clothing, accessories, shoes, and home décor products from more than 30 partner e-commerce retailers through a single interface, with AI-powered virtual try-on via the FitMeOn module and curated influencer lookbooks. Purchases are completed on partner e-commerce sites via Awin affiliate links.
- FitMeOn Virtual Try-On AI-powered computer vision module that overlays clothing items onto user-uploaded selfies so shoppers can virtually try on apparel directly from product pages; also licensed to other e-commerce retailers as a B2B integration.
- Arredamento e Design (Home Décor) A product category within ShopTheLook that aggregates 6,522 furniture and design items from partner e-commerce retailers across price points spanning accessories to ultra-luxury pieces priced around €314,760.
Companies that use SHOPTHELOOK
Customer profileSegments3 records
Ideal customer profiles3 records
SHOPTHELOOK technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
SHOPTHELOOK partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- AwincoreAwin affiliate network partnership enables ShopTheLook to track commissions from partner e-commerce retailers. Publisher ID 611803 is used for affiliate links throughout the platform. The partnership drives bottom-of-funnel conversions by tracking user clicks and purchases on partner sites.
- TradedoublerminorAdditional affiliate tracking platform mentioned in cookie policy, serving as a secondary affiliate marketing partner alongside Awin.
- Boggi MilanocoreItalian luxury menswear retailer whose products (shirts, trousers, outerwear) are prominently featured on ShopTheLook. Products are linked with affiliate tracking codes (m=9431).
- MotivicoreItalian fashion brand whose clothing products (T-shirts, dresses, blouses, trousers) are featured in the FitMeOn virtual try-on category with affiliate tracking codes (m=27105).
- ArchiproductscoreDesign and architecture products platform providing 6,522+ home furnishings and design products to ShopTheLook's Arredamento e Design category with affiliate tracking codes (m=23899).
- About YouminorEuropean online fashion retailer featured in the platform's looks section with curated outfit collections.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
SHOPTHELOOK competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights5 records
Customer concentration
SHOPTHELOOK social profiles
Digital presenceSHOPTHELOOK financial estimates
Financial estimateRevenue estimate
Valuation estimate
SHOPTHELOOK leadership team
Management profileNumber of profiles
Profiles1 record
SHOPTHELOOK funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SHOPTHELOOK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SHOPTHELOOK
What does SHOPTHELOOK do?
ShopTheLook is an affiliate-driven e-commerce aggregation platform that curates fashion apparel, footwear, accessories, and home furnishings from more than 30 partner retailers into a single discovery interface with AI-powered virtual try-on. It redirects user purchases to partner retailers and earns affiliate commissions, while licensing its FitMeOn virtual try-on technology to other e-commerce operators via a dedicated B2B storefront.
Is SHOPTHELOOK a public or private company?
SHOPTHELOOK is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SHOPTHELOOK founded?
SHOPTHELOOK was founded in 2021. It employs 1 to 10 people.
Where is SHOPTHELOOK based?
SHOPTHELOOK is headquartered in Genova, Italy, in the Europe region.
How does SHOPTHELOOK make money?
One revenue line is on record: affiliate Commission Revenue.
Does SHOPTHELOOK have an API?
No public API is recorded for SHOPTHELOOK.
What industry is SHOPTHELOOK in?
SHOPTHELOOK's product category is Fashion and Home Décor E-commerce Aggregation. Its primary akta.pro industry code is CRAAAGAB, Fast Fashion Apparel Retail (Brick-and-Mortar & Omnichannel). Its NAICS code is 458110 and its SIC code is 5600.