What Peraichi does

Peraichi is a Tokyo-headquartered SaaS company founded in April 2014 (originally as Hot Startup, renamed in May 2017) that operates a no-code website creation platform aimed primarily at Japanese individual business owners and small to medium-sized enterprises. Its core product, branded 'Peraichi,' provides professionally designed templates and an intuitive editing interface that allow non-technical users to build landing pages, business sites, and online stores without coding. The platform is extended through Wraptas (a Notion-powered CMS acquired in 2021), Peraichi Payment (integrated credit-card and convenience-store payment processing marketed as industry-lowest-fee), Peraichi Nandemo Market (a 2023-launched marketplace for selling products, expertise, and partner recruitment), and applimo (acquired December 2023). Supporting ecosystem services include the 47 Prefecture Supporter System (certified local supporters across Japan), Peranavi (seminar discovery), and Peraichi University (educational content).

The business model combines subscription SaaS revenue from website-builder plans, transaction fees from payment processing, and marketplace commissions, distributed via a product-led growth motion supplemented by the 47-prefecture community-led support network. The company holds ISO 27001 certification (IS 790026) and operates with 51-100 employees split roughly 46% development, 40% customer relations, and 14% corporate. Peraichi has raised approximately 1.44 billion yen across multiple rounds from 2015 through 2023, with strategic investors including Raksul Inc. (490M yen in September 2020) and SMBCCP Fund (500M yen in February 2023). The company has expanded internationally with a wholly-owned engineering subsidiary in Da Nang, Vietnam (established 2024), and underwent a CEO transition in April 2025 when Jun Fujimoto, previously CFO, assumed the Representative Director and CEO role.

Name

Peraichi

Legal name

株式会社ペライチ（Peraichi Inc.）

Website

https://peraichi.co.jp

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Peraichi is a Tokyo-based SaaS company that provides a no-code website builder, integrated payment processing, and a marketplace platform targeting Japanese individual business owners and small to medium enterprises through self-serve and community-led channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Website Builder Subscription: SaaS subscription revenue from website creation service 'Peraichi' - users pay for access to templates, hosting, and editing tools.
2. Payment Processing: Transaction fees from 'Peraichi Payment' service offering credit card and convenience store payment processing at competitive rates.
3. Wraptas Subscription: Separate subscription service for Wraptas, the Notion-powered website building and management platform.
4. Marketplace Commission: Platform fees or commissions from Peraichi Nandemo Market where users can sell products and services.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Peraichi develops and operates a no-code website creation SaaS platform that enables individuals and small-to-medium businesses in Japan to build professional landing pages and websites using professionally designed templates and an intuitive editing interface, without requiring coding knowledge. The offering extends beyond site building to include integrated payment processing (Peraichi Payment), a Notion-powered CMS (Wraptas), and a multi-sided marketplace (Peraichi Nandemo Market), forming an end-to-end digital business enablement stack for non-technical business users.

Product overview

Peraichi is a Japanese website creation and small business support platform comprising multiple interconnected services. The core offerings include: Peraichi (main homepage/landing page creation service), Wraptas (Notion-based website management), Peraichi Nandemo Market (marketplace platform), and Peraichi Payment (payment processing). Supporting services include the 47 Prefecture Supporter System, Peranavi (seminar finder), and Peraichi University (knowledge media). The company also acquired applimo in 2023 and launched a fortune-telling/consultation service in 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Peraichi (ペライチ) Main homepage and landing page creation service that lets any user quickly and easily create professional websites using pre-designed templates and an intuitive editing interface, without coding knowledge. Targeted at individual business owners and SMBs in Japan.
• Wraptas Notion-powered website building and management service allowing users to manage and update website content through Notion while freely customizing their sites. Targeted at Notion-using creators, developers, and content teams.
• Peraichi Payment (ペライチ決済) Integrated payment processing service supporting credit card and convenience store payments at industry-low fee rates, enabling online store setup and in-store payment acceptance. Targeted at SMBs and individual sellers using the Peraichi platform.
• Peraichi Nandemo Market (ペライチなんでもマーケット) Multi-sided marketplace platform enabling Peraichi users to sell products, offer knowledge or expertise, and recruit partners or collaborators. Operates as a third-party marketplace connecting individual sellers and buyers.
• applimo Acquired in December 2023 as a wholly-owned brand offering website and digital services, expanding Peraichi's service portfolio.
• Peraichi Fortune/Consultation (ペライチ占い・悩み相談) Fortune-telling and consultation service launched in 2024, expanding Peraichi's offerings into consumer-oriented advisory services for users.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• GoDaddy: Broadly diversified domain, hosting, and website builder platform for SMBs. Comparable as a website creation offering within a larger portfolio including domains, email, and commerce, competing for the same SMB segment.
• Shopify: Global e-commerce platform increasingly bundling website building, payments, and marketplace functionality. Comparable in its all-in-one SMB platform strategy integrating storefront, payments, and value-added services.

Direct peers

• Squarespace: Premium website builder targeting SMBs, creatives, and individuals. Comparable in template-led, no-code site creation and subscription monetization, increasingly competing in the Japanese market.
• Jimdo: European-origin website builder with strong presence in Japan and DACH markets. Offers similar self-serve, no-code website creation with template-driven approach aimed at small businesses and freelancers.
• STUDIO: Japanese-headquartered no-code website builder targeting designers and SMBs. Closest domestic direct competitor with a similar template-based, design-led approach and horizontal SMB positioning.
• Wix.com: Global leader in self-serve website builders targeting SMBs and individuals. Directly comparable to Peraichi in template-based, no-code website creation with subscription pricing for Japanese users.

Regional players

• BASE: Japan-focused e-commerce and simple website platform serving individual sellers and SMBs. Comparable in serving the same Japanese individual/SMB customer base with template-driven site and online store functionality.
• STORES: Japanese e-commerce platform serving individual merchants and small businesses. Overlaps with Peraichi in the SMB/individual online selling segment and competes for the same Japanese customer profile.

Others

• Notion: Global productivity and content platform whose ecosystem underpins Wraptas. Relevant as a platform partner and adjacent content/website builder that Peraichi's Wraptas integrates with rather than competes with directly.
• Raksul: Listed Japanese SMB digital services platform (printing, advertising, marketplaces). Strategic investor and board representation holder of Peraichi; related as a distribution partner and capital backer rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/peraichicom
• Facebookfacebook.com/peraichi
• LinkedInlinkedin.com/company/i-ist-consulting

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peraichi