Developer docs
API playgroundTry for free, no card

Search company profiles

Supernatural

Full company profile

uuid0005qzo

Namestring
Supernatural
Legal namestring
Meta VR Fitness LLC
Websiteurl
getsupernatural.com
Company typeenum
Private
Founded yearint
2020
Descriptiontext

Supernatural is a subscription-based virtual reality fitness application operated as an internal product of Meta Platforms Inc. within its Reality Labs division. The app delivers immersive workout experiences by transporting users into rendered scenic environments (real and fantasy global destinations) and pairing exercise routines with a library of licensed popular music, distinguishing it from competitors such as FitXR that rely on royalty-free tracks. The product offers thousands of pre-recorded workouts spanning modalities such as boxing and conditioning, augmented with real-time performance tracking that captures calories burned, movement accuracy, and progress metrics, plus gamification mechanics intended to drive exercise adherence. The application is distributed exclusively through the Meta Quest Store, targeting individual consumer owners of Meta Quest VR headsets in North America and Europe through a product-led, direct-to-consumer subscription model priced at a premium relative to competing VR fitness apps.

Supernatural's business model is straightforward recurring subscription: subscribers pay monthly (with annual options implied) for full access to the workout and music libraries on Meta Quest hardware. The legal entity is Meta VR Fitness LLC, and Supernatural does not operate as an independently capitalized company — it has no standalone funding history, its headcount is reported in the 101-250 range but has been materially reduced by recent layoffs, and revenue is not publicly disclosed. The go-to-market relies on Meta Quest Store placement and organic word-of-mouth within the VR fitness community rather than paid acquisition; sales motion is self-serve, with no enterprise or B2B channel documented.

The company's strategic posture has shifted materially in early 2026. Meta paused new content updates for Supernatural and laid off much of the team behind the app, a move executed alongside a 10% Reality Labs workforce reduction and closures of multiple internal VR studios (including Armature, Twisted Pixel, and Sanzaru Games). This is part of a broader pivot away from VR gaming toward augmented reality glasses, against a backdrop of Reality Labs cumulative losses exceeding $70 billion since 2020. The existing library remains accessible to current subscribers, but the platform's long-term continuity is now in question, and there are no disclosed offensive moves (new funding, partnerships, product launches, or geographic expansion) to offset the contraction.

Short descriptiontext

Supernatural is a subscription-based virtual reality fitness application owned by Meta, offering immersive workouts in scenic environments with licensed popular music to Meta Quest headset owners in North America and Europe.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersLos Angeles, United States
HQ citystring
Los Angeles
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
VR fitness, virtual reality workouts, immersive exercise, Meta Quest fitness, gamified fitness
Industry2 codes
1General Personal Training (In-Person & Virtual)
CodeHSADAAAAPrimaryYes
2Metaverse & Social Virtual Worlds
CodeBPAMAKAFPrimaryNo
NAICS code3 codes
  • Fitness and Recreational Sports Centers71394
  • Amusement Arcades71312
  • Software Publishers5132
SIC code3 codes
  • Services-Miscellaneous Amusement & Recreation7990
  • Services-Membership Sports & Recreation Clubs7997
  • Services-Prepackaged Software7372
Product category
VR Fitness Application
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model1 record
1VR Fitness Subscription
TypeSubscription Recurring
Description

Monthly or annual subscription providing access to the full Supernatural workout library on Meta Quest headsets

uploadvr.com
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Technology or R&D, Personnel, Operations, Marketing or Sales
Pricing details1 tier
1Premium VR fitness subscription
ModelSubscriptionBilling cadenceMonthly
Notes

Higher price point than competitor FitXR. Subscription model with monthly and potentially annual billing options for access to full workout library and music library.

fitxr.com
GTM typeB2C
B2C
Offering typeSoftware
Software
Core offering1 text field

Supernatural is a subscription-based virtual reality fitness application designed for Meta Quest headsets that delivers immersive workout experiences set in scenic virtual environments and paired with licensed popular music. The platform offers thousands of on-demand workouts across formats such as boxing, stretching, and cardio, with real-time performance tracking and gamification elements aimed at improving exercise adherence. The service is distributed exclusively through the Meta Quest Store and is operated as an internal product within Meta's Reality Labs division.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Supernatural is a single unified VR fitness app designed for Meta Quest headsets. The product delivers immersive workout experiences through virtual scenic environments and licensed popular music, with thousands of on-demand workouts available via subscription. The service is currently facing an uncertain future following Meta's decision to pause content updates and significantly downsize the Supernatural team as part of broader strategic shifts within Meta's Reality Labs division.

Product and service1 record
1Supernatural VR Fitness App
CategoryVR Fitness Application
Description

Subscription-based VR fitness application for Meta Quest headsets providing thousands of immersive workouts set in scenic global environments, paired with licensed popular music. Includes real-time performance tracking, gamification, and exercise modalities such as boxing, stretching, and cardio for individual VR headset owners.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1FitXR
TypeDirect peer
Description

Direct competitor offering subscription VR fitness apps on Meta Quest and other platforms, including boxing, dance, and sculpt workouts. Competes head-to-head with Supernatural on price, content cadence, and music offerings.

2Liteboxer VR
TypeDirect peer
Description

VR fitness app focused on rhythm-based boxing workouts for Meta Quest, overlapping with Supernatural's boxing and music-driven exercise modalities.

3Les Mills XR Body Combat
TypeDirect peer
Description

Premium VR fitness title from established fitness brand Les Mills, offering workout routines in VR, comparable to Supernatural in category, content quality, and target user.

4Beat Games (Beat Saber)
TypeEmerging player
Description

VR rhythm-action game with strong exercise overlap; widely cited as a fitness app on Meta Quest and serves a similar music-driven, active VR user base as Supernatural.

5Peloton
TypeBroad incumbent
Description

Connected fitness subscription leader offering instructor-led classes across modalities. Comparable as a premium subscription fitness brand pursuing immersive and gamified experiences.

6Apple Fitness+
TypeBroad incumbent
Description

Subscription fitness service integrated across Apple hardware, with a strong focus on music-led workouts. Comparable to Supernatural on premium positioning and music licensing strategy.

7Whoop
TypeBroad incumbent
Description

Subscription fitness and performance tracking platform emphasizing metrics-driven training. Comparable as a recurring-revenue fitness subscription targeting engaged, premium users.

8Rec Room
TypeEmerging player
Description

Social VR platform with user-generated content including fitness and active experiences. Comparable as a Meta Quest ecosystem peer expanding into active and social experiences.

9Sandbox VR
TypeRegional player
Description

Location-based immersive VR experience operator with fitness-adjacent, full-body gameplay. Comparable to Supernatural as a premium, immersive VR fitness-style experience for consumers.

10Down Dog
TypeEmerging player
Description

Subscription fitness app generating algorithmically varied workouts (yoga, HIIT, barre). Comparable as a digital subscription fitness service prioritizing procedural content variety and routine novelty.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles5 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Supernatural

VR Fitness Applicationgetsupernatural.com

Supernatural is a subscription-based virtual reality fitness application owned by Meta, offering immersive workouts in scenic environments with licensed popular music to Meta Quest headset owners in North America and Europe.

What Supernatural does

Supernatural is a subscription-based virtual reality fitness application operated as an internal product of Meta Platforms Inc. within its Reality Labs division. The app delivers immersive workout experiences by transporting users into rendered scenic environments (real and fantasy global destinations) and pairing exercise routines with a library of licensed popular music, distinguishing it from competitors such as FitXR that rely on royalty-free tracks. The product offers thousands of pre-recorded workouts spanning modalities such as boxing and conditioning, augmented with real-time performance tracking that captures calories burned, movement accuracy, and progress metrics, plus gamification mechanics intended to drive exercise adherence. The application is distributed exclusively through the Meta Quest Store, targeting individual consumer owners of Meta Quest VR headsets in North America and Europe through a product-led, direct-to-consumer subscription model priced at a premium relative to competing VR fitness apps.

Supernatural's business model is straightforward recurring subscription: subscribers pay monthly (with annual options implied) for full access to the workout and music libraries on Meta Quest hardware. The legal entity is Meta VR Fitness LLC, and Supernatural does not operate as an independently capitalized company — it has no standalone funding history, its headcount is reported in the 101-250 range but has been materially reduced by recent layoffs, and revenue is not publicly disclosed. The go-to-market relies on Meta Quest Store placement and organic word-of-mouth within the VR fitness community rather than paid acquisition; sales motion is self-serve, with no enterprise or B2B channel documented.

The company's strategic posture has shifted materially in early 2026. Meta paused new content updates for Supernatural and laid off much of the team behind the app, a move executed alongside a 10% Reality Labs workforce reduction and closures of multiple internal VR studios (including Armature, Twisted Pixel, and Sanzaru Games). This is part of a broader pivot away from VR gaming toward augmented reality glasses, against a backdrop of Reality Labs cumulative losses exceeding $70 billion since 2020. The existing library remains accessible to current subscribers, but the platform's long-term continuity is now in question, and there are no disclosed offensive moves (new funding, partnerships, product launches, or geographic expansion) to offset the contraction.

Supernatural firmographics

Firmographics
Name
Supernatural
Legal name
Meta VR Fitness LLC
Website
https://getsupernatural.com
Company type
Private
Founded year
2020
Operating status
Operating
Headcount range
101–250 employees
Short description
Supernatural is a subscription-based virtual reality fitness application owned by Meta, offering immersive workouts in scenic environments with licensed popular music to Meta Quest headset owners in North America and Europe.
Ownership category
akta.pro rank

Supernatural industry classification

Industry
Product category
VR Fitness Application
NAICS
Fitness and Recreational Sports Centers (71394), Amusement Arcades (71312), Software Publishers (5132)
SIC
Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997), Services-Prepackaged Software (7372)
akta.pro primary industry
General Personal Training (In-Person & Virtual) (HSADAAAA)
akta.pro secondary industry
Metaverse & Social Virtual Worlds (BPAMAKAF)

Keywords

  • VR fitness
  • Virtual reality workouts
  • Immersive exercise
  • Meta Quest fitness
  • Gamified fitness

Where Supernatural is headquartered

Location

Headquarters

HQ city
Los Angeles
HQ country
United States
HQ region
North America

Markets served

Supernatural business model

Business model
GTM type
B2C
Offering type
Software
Cost components
Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

  1. VR Fitness Subscription: Monthly or annual subscription providing access to the full Supernatural workout library on Meta Quest headsets

Pricing tiers

ModelBillingPrice
SubscriptionMonthlyPremium VR fitness subscription

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Supernatural product offering

Product offering

Core offering

Supernatural is a subscription-based virtual reality fitness application designed for Meta Quest headsets that delivers immersive workout experiences set in scenic virtual environments and paired with licensed popular music. The platform offers thousands of on-demand workouts across formats such as boxing, stretching, and cardio, with real-time performance tracking and gamification elements aimed at improving exercise adherence. The service is distributed exclusively through the Meta Quest Store and is operated as an internal product within Meta's Reality Labs division.

Product overview

Supernatural is a single unified VR fitness app designed for Meta Quest headsets. The product delivers immersive workout experiences through virtual scenic environments and licensed popular music, with thousands of on-demand workouts available via subscription. The service is currently facing an uncertain future following Meta's decision to pause content updates and significantly downsize the Supernatural team as part of broader strategic shifts within Meta's Reality Labs division.

Differentiator

Problem solved

Functional benefit

Products and services

  • Supernatural VR Fitness App Subscription-based VR fitness application for Meta Quest headsets providing thousands of immersive workouts set in scenic global environments, paired with licensed popular music. Includes real-time performance tracking, gamification, and exercise modalities such as boxing, stretching, and cardio for individual VR headset owners.

Companies that use Supernatural

Customer profile

Segments2 records

Ideal customer profiles2 records

Supernatural technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Supernatural partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Supernatural competitors and assessment

Company assessment

Direct peers

  • FitXR: Direct competitor offering subscription VR fitness apps on Meta Quest and other platforms, including boxing, dance, and sculpt workouts. Competes head-to-head with Supernatural on price, content cadence, and music offerings.
  • Liteboxer VR: VR fitness app focused on rhythm-based boxing workouts for Meta Quest, overlapping with Supernatural's boxing and music-driven exercise modalities.
  • Les Mills XR Body Combat: Premium VR fitness title from established fitness brand Les Mills, offering workout routines in VR, comparable to Supernatural in category, content quality, and target user.

Emerging players

  • Beat Games (Beat Saber): VR rhythm-action game with strong exercise overlap; widely cited as a fitness app on Meta Quest and serves a similar music-driven, active VR user base as Supernatural.
  • Rec Room: Social VR platform with user-generated content including fitness and active experiences. Comparable as a Meta Quest ecosystem peer expanding into active and social experiences.
  • Down Dog: Subscription fitness app generating algorithmically varied workouts (yoga, HIIT, barre). Comparable as a digital subscription fitness service prioritizing procedural content variety and routine novelty.

Broad incumbents

  • Peloton: Connected fitness subscription leader offering instructor-led classes across modalities. Comparable as a premium subscription fitness brand pursuing immersive and gamified experiences.
  • Apple Fitness+: Subscription fitness service integrated across Apple hardware, with a strong focus on music-led workouts. Comparable to Supernatural on premium positioning and music licensing strategy.
  • Whoop: Subscription fitness and performance tracking platform emphasizing metrics-driven training. Comparable as a recurring-revenue fitness subscription targeting engaged, premium users.

Regional players

  • Sandbox VR: Location-based immersive VR experience operator with fitness-adjacent, full-body gameplay. Comparable to Supernatural as a premium, immersive VR fitness-style experience for consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Supernatural social profiles

Digital presence

Supernatural financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Supernatural leadership team

Management profile

Number of profiles

Profiles5 records

Supernatural funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Supernatural M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supernatural

What does Supernatural do?

Supernatural is a subscription-based virtual reality fitness application designed for Meta Quest headsets that delivers immersive workout experiences set in scenic virtual environments and paired with licensed popular music. The platform offers thousands of on-demand workouts across formats such as boxing, stretching, and cardio, with real-time performance tracking and gamification elements aimed at improving exercise adherence. The service is distributed exclusively through the Meta Quest Store and is operated as an internal product within Meta's Reality Labs division.

Is Supernatural a public or private company?

Supernatural is a private company. It is classified as corporate owned and is currently operating.

When was Supernatural founded?

Supernatural was founded in 2020. It employs 101 to 250 people.

Where is Supernatural based?

Supernatural is headquartered in Los Angeles, United States, in the North America region.

How does Supernatural make money?

One revenue line is on record: VR Fitness Subscription.

Who are Supernatural's main competitors?

Direct peers on record are FitXR, Liteboxer VR and Les Mills XR Body Combat. Emerging players are Beat Games (Beat Saber), Rec Room and Down Dog. Broad incumbents are Peloton, Apple Fitness+ and Whoop. Sandbox VR is listed as a regional player.

Does Supernatural have an API?

No public API is recorded for Supernatural.

What industry is Supernatural in?

Supernatural's product category is VR Fitness Application. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of BPAMAKAF, Metaverse & Social Virtual Worlds. Its NAICS code is 71394 and its SIC code is 7990.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales
Live signals
EngadgetSupernatural's head of fitness on rebooting the VR exercise app after leaving Meta - EngadgetVR fitness platform Supernatural is relaunching as an independent company after Meta paused its operations and cut staff in January. The app will return with its existing library of over 3,000 workouts at a price of $20 per month, alongside a new scholarship program for users facing financial hardship. Leadership indicates the flat organizational structure allows for rapid response to community feedback and exploration of non-headset hardware options.TechRoundCan VR Fitness Replace Traditional Exercise?The global VR fitness market is projected to grow from $30–50 billion in 2025 to up to $400 billion by the mid-2030s. A 2025 University of Victoria study found VR users exercised 34% longer and were 2.2 times more likely to complete weekly workouts. Startups like Supernatural Health and Black Box VR are highlighted as key players.The VergeJames Senior will be the new Supernatural Health CEO.James Senior has been appointed as the new CEO of Supernatural Health, according to Meta spokesperson Che'von Lewis. Senior previously served as Meta's Product Lead for its Studio and New Vertical portfolios. The appointment represents a leadership transition within Meta's portfolio of subsidiaries.CNETMy Favorite VR Fitness App Supernatural Is Returning, and It Won't Be Owned by MetaAn independent company called Supernatural Health is creating a new VR fitness app, which is seen as positive news for fans of the original Supernatural app. The article discusses the author's background and interests but focuses on the new app development.The Next WebMeta spins off Supernatural VR fitness app after $400M acquisitionMeta is spinning off its VR fitness app Supernatural into an independent company called Supernatural Health, led by the original founders. The new app will launch this autumn on Meta Quest, with subscription prices rising from $100 to $180 annually. Meta's version will sunset on 3 December.Longevity.TechnologySupernatural gives longevity a storefront in TorontoSupernatural, a longevity lifestyle retail concept, opened in Toronto's Yorkville neighborhood, blending wellness services, diagnostics, and recovery tech. It partnered with the Toronto Functional Medicine Centre to integrate functional medicine assessments, aiming to make longevity accessible and repeatable. The model targets consumers seeking tangible health benefits without a medical ordeal.GlobeNewswireBerlin Protocol Performance Enhancer Product Information Updated — What Do Consumers Consider When Researching Male Enhancement Supplement Options in 2026?Supernatural Man LLC has made updated product disclosures publicly available for its Berlin Protocol Performance Enhancer male enhancement supplement, and the article summarizes what the company has disclosed about the powder-format product's ingredients, manufacturing location, allergen information, and refund policies. The article focuses on consumer guidance for evaluating supplement disclosures, including ingredient transparency, manufacturing disclosures, and quality claims, rather than reporting a specific news event. The article acknowledges that dietary supplements in this category are not evaluated by the FDA for efficacy before reaching market.FitxrFitXR vs Supernatural: 2026 Showdown for Best VR FitnessThis article compares two leading VR fitness apps, FitXR and Supernatural, evaluating them across workout variety, music libraries, social features, coaching styles, and pricing. FitXR offers seven workout studios (Box, Dance, HIIT, Sculpt, Combat, Zumba, Slam) with real trainers at a more budget-friendly price, while Supernatural focuses on immersive scenic environments and licensed popular music at a higher price point. The article concludes that FitXR provides better overall value for users seeking variety and social engagement, though Supernatural appeals to those prioritizing music quality and virtual escapism.UploadVRSupernatural’s Uncertain Future Leaves VR Fitness Users Looking For OptionsMeta has paused content updates for Supernatural and laid off much of the team behind one of VR fitness's most prominent apps, raising uncertainty about the platform's long-term future despite its existing library of thousands of workouts remaining accessible to subscribers. The article reviews alternative VR fitness platforms—including FunFitLand, FitXR, Les Mills XR Bodycombat, PowerBeats VR, XR Workout, and Starwave—evaluating their pricing models, workout styles, features, and pricing to help the VR fitness community navigate options in a landscape where platform stability is now in question.FitnessvrsThe Best VR Fitness Apps For Home Use 2025The article discusses the growth of VR fitness apps in 2025, highlighting the Meta Quest 3 as a leading platform and the top apps like Supernatural and FitXR. These apps offer immersive environments, real-time performance tracking, and gamification to enhance exercise adherence and effectiveness.