What Naspers does

Naspers Limited is a South African-listed global consumer internet group founded in 1915, headquartered in Centurion, South Africa, with its international consumer internet operations housed in Prosus N.V., listed on Euronext Amsterdam. The group operates a portfolio spanning food delivery (iFood in Brazil, Just Eat Takeaway.com in Europe, Swiggy in India, Mr D in South Africa), e-commerce and marketplaces (Takealot, OLX, eMag, Despegar), digital payments (PayU), classifieds (Property24, AutoTrader), education technology, and South African media (Media24). Naspers serves more than 2 billion consumers and 5 million restaurant, hotel, and dealer partners across 100+ countries, with focused exposure to emerging markets in India, Brazil, and Africa.

The group's technology stack is anchored on a proprietary AI platform: Toqan integrates more than 20 commercial, open-source, and in-house fine-tuned large language models with image, voice, document, and code capabilities, deployed to 13,000 colleagues across 24 portfolio companies; Large Commerce Models (LCMs), launched October 2025, are trained on cross-portfolio transaction data to replace traditional search and recommendation engines across iFood, OLX, eMag, and Despegar; and 37,000 AI agents are deployed across the ecosystem, with 5,000 running daily on approximately 4 million tasks per month. The Prosus AI Lab employs 600+ data scientists and the wider AI function has 750+ specialists across Amsterdam, Berlin, Bangalore, Cape Town, and São Paulo, with over $100 million invested in AI annually.

Naspers makes money through marketplace commissions and transaction fees from e-commerce and food delivery, transaction fees from PayU digital payments, subscription/recurring revenue from edtech (Eruditus, Brainly, SoloLearn), and historically through investment returns on its Tencent stake, which has been progressively reduced to fund share repurchases addressing the persistent 35-45% discount to NAV. Under CEO Fabricio Bloisi (appointed mid-2024), the group has shifted from a passive holding-company model to an active operator-investor, executing $6 billion in M&A since 2024 and targeting a doubling of market capitalisation to $168 billion by 2028.

Name

Naspers

Legal name

Naspers Limited

Website

https://naspers.com

Company type

Public

Founded year

1915

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Naspers is a South African-listed global consumer internet group that operates AI-powered food delivery, e-commerce, fintech, classifieds, and travel platforms through Prosus and South African subsidiaries, serving more than 2 billion consumers and 5 million business partners across 100+ countries.

Ownership category

akta.pro rank

Product category

Consumer Internet & Technology Investment

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

akta.pro secondary industries

Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD), Model Hosting, Serving & Inference Platforms (HDAAACAB), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Consumer internet platforms
• Online classifieds
• Food delivery services
• Digital payments
• Technology investment

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Investment Returns (Tencent Stake): Primary historical revenue driver from Tencent stake. Prosus manages reductions in Tencent stake to fund share repurchases and address discount between market cap and NAV.
2. Food Delivery: Revenue from consolidated food delivery operations including iFood (Brazil), Just Eat Takeaway.com (Europe), and Swiggy (India). Generates transaction-based revenue from restaurant and grocery delivery.
3. E-commerce Platforms: Marketplace commission and transaction fees from OLX classifieds, Takealot e-commerce, and Despegar travel booking across Latin America, Europe, and India.
4. Payments & Fintech: Revenue from PayU payments operations and fintech investments across India and emerging markets, processing digital payments.
5. Education Technology: Revenue from edtech investments including Eruditus, Brainly, and SoloLearn serving students across multiple geographies.
6. Share Repurchases: Ongoing shareholder return programs through share buybacks funded by managed reductions in Tencent stake to address persistent NAV discount.

Go-to-market motion4 records

Distribution channels7 records

Marketing channels7 records

Core offering

Naspers is a global consumer internet group and one of the largest technology investors and operators in the world. Through its subsidiary Prosus and its South African businesses, it operates food delivery (iFood, Swiggy, Just Eat Takeaway.com, Mr D), e-commerce marketplaces (Takealot, OLX, eMag), online travel (Despegar), digital payments (PayU), education technology, classifieds, and media (Media24). It also develops proprietary AI platforms including Toqan and Large Commerce Models (LCMs), deploying 37,000 AI agents across its ecosystem serving 2 billion customers and 5 million business partners.

Product overview

Naspers is a global consumer internet group and one of the world's largest technology investors and operators, operating a multi-product, multi-geography portfolio through two primary segments: its South African businesses (Media24, Takealot, Mr D) and its international subsidiary Prosus. The portfolio includes AI-powered platforms (Toqan, Large Commerce Models, Qeen.ai, Taktile, Ema, Corti, Nexad), e-commerce marketplaces (Takealot, OLX, eMag), food delivery services (iFood, Just Eat Takeaway.com, Despegar, Mr D), payments and fintech (PayU), education technology, and classifieds. Prosus, the international arm, is Europe's largest listed consumer internet company. The group has been undergoing a strategic transformation from passive tech investor to active AI operator, deploying 37,000 AI agents across its ecosystem, with AI investments exceeding $100 million annually.

Differentiator

Problem solved

Functional benefit

Brands

• Prosus: Home to Naspers' international internet assets, Europe's largest listed consumer internet company, listed on Euronext Amsterdam with secondary listing on JSE.
• Naspers Labs
• Takealot
• Media24
• Mr D
• Superbalist
• Property24
• AutoTrader
• Toqan

Products and services

• iFood Brazil's market-leading online food delivery platform, processing millions of orders daily for restaurant and grocery delivery to consumers.
• Swiggy Indian food delivery and quick commerce platform with 45% market share, completed $1.3 billion IPO in November 2024.
• Just Eat Takeaway.com European food delivery platform acquired by Prosus for €4.1 billion, serving as the company's European food delivery consolidation anchor.
• OLX Online classifieds platform operating across multiple markets including India, Europe and Latin America, connecting buyers and sellers of secondhand goods, vehicles, and real estate.
• Takealot Leading South African e-commerce marketplace platform operated by Naspers, offering online retail across multiple categories with sustainable delivery operations.
• Despegar Latin American online travel agency acquired by Prosus for $1.7 billion, offering flight, hotel, and travel package bookings across the region.
• PayU Digital payments platform processing transactions primarily in India and emerging markets, with volumes growing from $6 billion in 2017 to $58 billion in 2023.
• Mr D South African food delivery platform operated by Naspers, enabling restaurant ordering and delivery services to consumers across South Africa.
• Media24 South African media business within the Naspers portfolio, covering news, digital content, and publishing operations across South Africa.
• Toqan AI Platform AI platform enabling business owners to develop software solutions without technical teams or third-party developers; integrates over 20 LLMs and tools for text, image, voice, document processing, data analysis, and code creation.
• Large Commerce Models (LCMs) Agentic AI systems designed to replace traditional search and recommendation engines in e-commerce, trained on vast transaction databases to improve consumer personalization and reduce operational costs.
• Prosus Naspers's international internet assets subsidiary, Europe's largest listed consumer internet company, operating in online classifieds, payments, food delivery, and education technology across Europe, India, and Brazil.

Quantifiable outcome

• 71% increase in e-commerce profitability, 21% rise in e-commerce revenue
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability13 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and strategic.

• TechleapcoreStrategic or Co-development Partner · 17 March 2026Partner in AI House Amsterdam campus-style innovation hub to accelerate AI talent development and investment in the Netherlands and across Europe. Focuses on concentrating world-class talent, startups, and policy leaders.
• Dealroom.cocoreStrategic or Co-development Partner · 17 March 2026Co-research partner for Dutch AI ecosystem analysis, publishing comprehensive reports on Dutch state of AI, European Big Tech opportunities, and AI application layer investments.
• Amazon Web Services (AWS)coreTechnology or Integration · 8 February 2026Three-year agreement with AWS to co-develop and scale AI applications across Prosus technology ecosystems in Latin America, Europe, and India. AWS provides cloud infrastructure for AI-first strategy.
• Government of IndiastrategicOthersPrime Minister Narendra Modi met with Naspers chairman Koos Bekker and CEO Fabricio Bloisi at G20 Leaders' Summit to discuss expanding investments in India's digital ecosystem, AI, startup, and space sectors.
• Tech FoundHER Africa ConsortiumstrategicGTM or Marketing PartnerJoint initiative with Prosus to support women-led tech startups across Africa through Tech FoundHER Africa Challenge, offering grants, mentorship and visibility with finalists presenting at JSE.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Alibaba Group: Alibaba operates the dominant Chinese e-commerce marketplace, payments, and cloud platform, comparable in vertical integration across commerce, payments (Alipay), and AI/cloud infrastructure to Naspers/Prosus's Prosus + AWS-style stack.
• Tencent Holdings: Tencent is Naspers's largest underlying asset and the anchor of the persistent NAV discount, providing both a benchmark for valuation and a constraint via regulator-mandated stake reductions. Comparable as the Chinese consumer internet incumbent whose AI, payments, and gaming portfolio parallels Prosus's global portfolio.
• Uber Technologies: Uber is a global multi-vertical consumer internet platform spanning ride-hailing, food delivery, and freight; it bought 4.5% of Delivery Hero from Prosus, creating a direct strategic linkage and overlapping competitive footprint with Naspers's mobility and delivery businesses.
• Berkshire Hathaway: Berkshire is the canonical diversified holding company trading at NAV, comparable to Naspers in deploying permanent capital across a portfolio of wholly-owned operating businesses and minority strategic stakes, and subject to similar debates between active operations and capital return.

Direct peers

• SoftBank Group: SoftBank is the closest structural analog to Naspers: a publicly listed holding company that both holds large minority tech stakes (historically Alibaba, now Arm) and operates a global portfolio of consumer internet and AI companies through SoftBank Vision Fund. Both trade at persistent discounts to NAV and rely on capital recycling from anchor holdings to fund operating bets.
• Meituan: Meituan is China's dominant food delivery and local services platform, with comparable agentic AI deployment for merchant enablement and the closest direct model for iFood and Just Eat Takeaway's emerging-market food delivery economics.
• GoTo Group (Tokopedia/Gojek): GoTo combines Indonesia's largest ride-hailing and food delivery (Gojek) with its leading e-commerce marketplace (Tokopedia), directly mirroring the integrated consumer internet marketplace model Prosus runs across India, Brazil, and Southeast Asia.
• Sea Limited: Sea Limited operates the integrated Shopee e-commerce platform, SeaMoney fintech, and Garena gaming across Southeast Asia, mirroring Naspers/Prosus's strategy of building an AI-powered consumer internet ecosystem across emerging markets with shared infrastructure across commerce, payments, and entertainment verticals.
• DoorDash: DoorDash is the leading US food delivery platform and recent acquirer of Deliveroo and SevenRooms, directly comparable to iFood, Just Eat Takeaway, and Mr D across merchant operations, agentic AI for order routing, and consumer marketplace dynamics.
• Grab Holdings: Grab is Southeast Asia's super-app leader in food delivery, ride-hailing, and digital payments, operating an agentic AI platform (GrabDefence, AI Assistant) and a marketplace model closely comparable to iFood, Swiggy, and PayU within the Prosus portfolio.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ProsusGroup
• LinkedInlinkedin.com/company/nasperslimited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A14 records

Investments58 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naspers