Title Nine
- Company typePrivate
- Founded1989
- HeadquartersEmeryville, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
Title Nine firmographics
Firmographics- Name
- Title Nine
- Legal name
- Title Nine
- Website
- https://titlenine.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Title Nine industry classification
Industry- Product category
- Women's Athletic & Outdoor Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (45821)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)
- akta.pro secondary industries
- Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI), Performance Outerwear & Technical Apparel (CRAAAEAB), Gloves & Mittens (CRAAAJAG)
Keywords
Where Title Nine is headquartered
LocationHeadquarters
- HQ city
- Emeryville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Title Nine business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct-to-Consumer Apparel Sales: Title Nine generates revenue through direct-to-consumer sales of proprietary athletic apparel, swimwear, and activewear via e-commerce website and 14 retail stores. Products range from sports bras and leggings to hiking pants and swimwear, with prices typically between $40-$200.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with promotional discounts |
| Unit Pricing | Pay-as-you-go | Free shipping threshold |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Title Nine product offering
Product offeringCore offering
Title Nine designs and sells women's athletic apparel, swimwear, sports bras, footwear, and outdoor activewear, distributed through its e-commerce site titlenine.com and 14 U.S. retail stores. Its proprietary fabric technologies (WickID, Nimblene, ClambR, Matahari, Buttah, Brash, Fresh Terry, Supa Cotton) deliver differentiated performance features such as quick-dry, UPF sun protection, odor blocking, water resistance, and abrasion resistance. The company also curates and retails partner brands with a focus on women-owned labels.
Product overview
Title Nine is a women-owned outdoor adventure apparel retailer founded in 1989, offering a comprehensive e-commerce platform and 14 retail stores. The core product portfolio centers on athletic apparel, swimwear, and sports bras designed for active women, spanning activities from running and hiking to swimming and yoga. The company operates proprietary fabric technologies including ClambR (water-resistant), Nimblene (quick-dry UPF 50), Buttah (wrinkle-resistant), Matahari (UPF 35 odor-blocking), Brash (ripstop), Fresh Terry (french terry), and Supa Cotton. Beyond its own branded products, Title Nine curates women-owned brands through its T9 Movers & Makers program and supports women entrepreneurs via T9 Pitchfest startup competition and T9 Fund. The company recently rebranded to 'Find Your Wild' with a new visual identity centered on adventure and female empowerment.
Differentiator
Problem solved
Functional benefit
Products and services
- Athletic Apparel Title Nine's core product category encompassing performance clothing for women including tops, bottoms, leggings, shorts, pants, and jackets designed for activities from running to hiking; sold to active women via e-commerce and retail stores.
- Swimwear Athletic swimwear including bikinis, tankinis, one-piece swimsuits, swim tops, and swimsuit bottoms designed for active water activities with features like UPF sun protection and stay-put fit; sold to active women via e-commerce and retail stores.
- Sports Bras Sports bras available in high, medium, and low impact support levels, A-B, C, D-DD, and DDD+ cup sizes, underwire and wireless options from brands including Brooks, Panache, Anita, Natori, Handful Bras, and Evelyn & Bobbie, supported by the proprietary T9 Bra Barbell Support System.
- Footwear Athletic and casual footwear including running shoes, boots, and sandals designed for active women, available through Title Nine's e-commerce site and retail stores.
- Recycled Clamber Hiking Pants Title Nine's proprietary hiking pant made from recycled materials, with water-resistant, quick-dry, and stretch construction, available in regular, petite, and long lengths for active outdoor women.
- Cold Killer Pants Title Nine's proprietary winter pants combining softshell front protection with wicking, breathable knit in the back, designed for high-aerobic cold-weather activities.
Quantifiable outcome
- 4x faster drying compared to cotton with WickID technology
- +1 more outcomes
Companies that use Title Nine
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Title Nine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Title Nine partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- KindredcoreWoman-owned creative agency that partnered with Title Nine on the February 2026 rebrand. Developed new visual identity, dynamic logo with abstract silhouette and orange color, and messaging centered on 'Find Your Wild' ethos.
- OisellecoreWomen-owned running apparel brand featured in T9 Movers & Makers program, partnering with Title Nine to reach active women consumers.
- Handful BrascoreWomen-owned sports bra brand featured in T9 Movers & Makers program and sold through Title Nine's retail and e-commerce channels.
- Wild RyeminorT9 Pitchfest winner and women-owned biking apparel brand featured in T9 Movers & Makers program.
- SENIQminorWomen-owned outdoor clothing brand (T9 Pitchfest winner) featured in T9 Movers & Makers program with products like Trailmix Hiking Pants sold through Title Nine.
- GnaraminorT9 Pitchfest winner offering innovative hiking pants with GoFly pee zipper technology, featured in T9 Movers & Makers program.
- PatagoniacoreFeatured brand in 'Brands We Believe In' section, offering women's outdoor clothing and swimwear through Title Nine's retail channels.
- prAnacoreFeatured brand offering women's climbing and yoga clothing, sold through Title Nine's retail and e-commerce channels.
- Toad&CocoreFeatured brand offering sustainable outdoor and travel clothing for women, sold through Title Nine's retail channels.
- CotopaxicoreFeatured brand in 'Brands We Believe In' section with unique outdoor apparel and gear sold through Title Nine.
- BrooksminorSports bra brand carried by Title Nine, offering running-specific sports bras.
- PanacheminorSports bra brand carried by Title Nine, offering D-DD cup sports bras.
- Evelyn & BobbieminorInnovative bra brand carried by Title Nine featuring proprietary anti-slip technology.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Title Nine competitors and assessment
Company assessmentBroad incumbents
- REI Co-op: Large US outdoor co-op retailer selling women's hiking, running, and active apparel from many brands (including some carried by Title Nine) — broader incumbent with extensive footprint, but overlaps with Title Nine on product, customer, and outdoor-adventure positioning.
Direct peers
- prAna: Columbia Sportswear-owned women's yoga, climbing, and travel apparel brand with strong sustainability positioning — comparable target customer, overlapping product categories, and also resold through Title Nine's channels.
- lululemon: Global premium women's athletic apparel retailer with proprietary fabrics (Luon, Nulu) and vertical DTC retail — competes with Title Nine for the same active-women customer in sports bras, leggings, and outerwear, though at a higher price point and significantly larger scale.
- Toad&Co: Sustainable women's outdoor and travel apparel brand — comparable to Title Nine in target customer, sustainability positioning, and product categories (travel clothing, outdoor bottoms), and carried as a partner brand in T9's assortment.
- Vuori: California-based women's and men's performance apparel brand with growing DTC retail footprint and a yoga/active-lifestyle focus — competes with Title Nine for the active-women customer in leggings, tops, and outerwear at a premium-but-attainable price point.
- Patagonia: Outdoor apparel brand carried inside Title Nine, selling women's hiking, climbing, and swimwear through its own DTC channel — directly comparable product mix and target customer, and a competitor for the same 'street to summit' positioning.
- Outdoor Voices: Women's activewear brand built around community, recreation, and technical fabrics — direct competitor in sports bras, leggings, and athleisure, with a similar mission-driven, community-amplified brand identity aimed at active women.
- Athleta: Gap Inc.-owned women's activewear and athleisure brand selling performance apparel, sports bras, and outerwear through DTC e-commerce and ~270+ retail stores — directly comparable in assortment, target customer (active women), and price band to Title Nine.
- Beyond Yoga: Levi's-owned women's activewear and lifestyle apparel brand focused on leggings, tops, and outerwear — directly comparable product mix, size-inclusive positioning, and active-women customer base.
- Cotopaxi: Outdoor and activewear brand with mission-driven, sustainability-led positioning — directly comparable target customer, brand ethos, and product mix; also a Title Nine channel partner, illustrating direct competition for the same shelf and customer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Title Nine social profiles
Digital presenceTitle Nine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Title Nine leadership team
Management profileNumber of profiles
Profiles3 records
Title Nine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Title Nine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Title Nine
What does Title Nine do?
Title Nine designs and sells women's athletic apparel, swimwear, sports bras, footwear, and outdoor activewear, distributed through its e-commerce site titlenine.com and 14 U.S. retail stores. Its proprietary fabric technologies (WickID, Nimblene, ClambR, Matahari, Buttah, Brash, Fresh Terry, Supa Cotton) deliver differentiated performance features such as quick-dry, UPF sun protection, odor blocking, water resistance, and abrasion resistance. The company also curates and retails partner brands with a focus on women-owned labels.
Is Title Nine a public or private company?
Title Nine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Title Nine founded?
Title Nine was founded in 1989. It employs 251 to 500 people.
Where is Title Nine based?
Title Nine is headquartered in Emeryville, United States, in the North America region.
How does Title Nine make money?
One revenue line is on record: direct-to-Consumer Apparel Sales.
Who are Title Nine's main competitors?
REI Co-op is listed as a broad incumbent. Direct peers are prAna, lululemon, Toad&Co, Vuori, Patagonia, Outdoor Voices, Athleta, Beyond Yoga and Cotopaxi.
Does Title Nine have an API?
No public API is recorded for Title Nine.
What industry is Title Nine in?
Title Nine's product category is Women's Athletic & Outdoor Apparel. Its primary akta.pro industry code is CRAAABAL, Outdoor & Active Lifestyle Apparel Retail, with a secondary code of CRAMACAI, Outdoor Performance Footwear & Apparel Retail (Trail/Hike). Its NAICS code is 45811 and its SIC code is 5600.