Silvereye

What Silvereye does

Silvereye Inc. (silvereye株式会社) is a Tokyo-based private company founded in February 2017 that develops VR content and custom software, anchored by two proprietary products. RehaVR is a VR rehabilitation kit that pairs VR headsets with a pedaling device and 320+ immersive 360-degree scenic video courses, supporting up to four simultaneous headset connections for group therapy. バーチャSS (Virtual SS) is a VR intersection-crossing simulation co-developed with NEC for elderly pedestrian traffic safety education, capturing behavioral data such as head angles and crossing timing for police-led safety programs. The company also produces VR content for tourism (with ANA Holdings), smart agriculture (with the Ministry of Agriculture, Forestry and Fisheries), and regional revitalization, alongside custom mobile/web application development for enterprise clients including Towa Yakuhin, Lawson Bank, and TIS Inc.

Underlying technology centers on Unity (C#) and Python development, 8K 360-degree video capture and optimized streaming, and a proprietary cross-platform WebRTC integration that connects Android VR headsets with iOS management terminals. Silvereye holds a granted Japanese patent (March 2022) jointly with Tokyo Medical and Dental University covering VR-assisted rehabilitation training methodology. The company is led by founder and Representative Director Koji Ukita and has been featured in major Japanese media including Nihon Keizai Shimbun, Nikkan Kogyo Shimbun, Nikkei BP, and TOKYO MX.

Silvereye generates revenue through three streams: RehaVR kit licensing and likely recurring content subscriptions sold to rehabilitation hospitals, dialysis centers, and senior living operators; one-time software licensing of バーチャSS to prefectural police departments; and project-based custom development for enterprise and government clients. Go-to-market is direct sales supplemented by industry exhibitions, academic conference presence, channel partners (Koyo Shoji, Eran Co.), and a senior living deployment partnership with Tokyu E-Life Design. Pricing is not publicly disclosed; customers engage via inquiry forms. The company remains a small privately-held venture with total cumulative capital raised of approximately $264K (registered capital of JPY 117.99M as of January 2020) and operates exclusively in the Japanese domestic market.

Name

Silvereye

Legal name

silvereye株式会社

Website

https://silvereye.jp

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Silvereye is a Tokyo-based VR development company offering RehaVR, a VR rehabilitation kit combining cycling with 360-degree video, and バーチャSS, a VR traffic safety simulation, serving Japanese healthcare facilities, senior living operators, and prefectural police departments.

Ownership category

akta.pro rank

Product category

VR Rehabilitation Software

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

akta.pro secondary industry

Connected Vulnerable Road User (VRU) Infrastructure (Pedestrian/Cyclist Safety) (TLAJAHAJ)

Keywords

• VR rehabilitation systems
• Traffic safety simulation
• 360-degree video content
• XR software development
• Cross-platform VR integration

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. RehaVR kit and subscription: silvereye sells/license its VR rehabilitation kit RehaVR to healthcare facilities, rehabilitation hospitals, dialysis centers, and senior living operators. The solution combines VR headsets, pedaling devices, and 360-degree video content (320+ courses). Revenue is generated through product licensing and likely ongoing content updates.
2. バーチャSS (Virtua SS) software licensing: silvereye developed and provides the VR pedestrian crossing simulator バーチャSS jointly with NEC, licensed to prefectural police departments (Shiga, Kyoto) and used in traffic safety education programs. Revenue is generated through software licensing to government institutions.
3. Software entrusted development: silvereye provides custom software development services including app design, UI/UX design, and development across platforms including React Native, iOS, Android, and VR. Clients include pharmaceutical companies (東和薬品), banking/fintech firms (ローソン銀行), and government organizations (农林水产省). Revenue is one-time project-based.
4. VR/AR content production: silvereye produces and sells digital content including VR experiences, 360-degree video content, and XR applications. This includes tourism VR content for rehabilitation (in partnership with ANA Holdings) and specialized content for specific facilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

silvereye develops and sells VR/XR software products, principally RehaVR—a VR rehabilitation kit that pairs a pedaling device with 360-degree panoramic video of real-world scenic locations—and Virtual SS (バーチャSS), a VR pedestrian-crossing simulation co-developed with NEC for elderly traffic safety education. The company additionally provides custom cross-platform application development services (mobile, web, XR) for enterprise clients in pharmaceutical, banking/fintech, and government sectors.

Product overview

Silvereye is a VR content production and software development company offering two main proprietary products: RehaVR (VR rehabilitation kit combining cycling exercise with immersive 360-degree video experiences) and Virtual SS (VR traffic safety simulation for intersection crossing training). The company also develops custom applications for clients including medication support apps, e-money services, and government financial systems. Their services span XR/IoT technologies with applications in healthcare rehabilitation, traffic safety, and general VR content production.

Differentiator

Problem solved

Functional benefit

Brands

• RehaVR: VR rehabilitation support product for physical therapy and rehabilitation purposes
• Virtual SS (バーチャSS)
• Hana support

Products and services

• RehaVR RehaVR is a VR rehabilitation kit combining a stationary pedaling device with immersive 360-degree panoramic video content, designed for use by healthcare institutions (rehabilitation hospitals, dialysis centers, day-service facilities) and senior living operators to improve lower-limb strength, endurance, and exercise adherence among elderly and post-acute patients. The system supports up to 4 simultaneous VR headset connections with HDMI monitoring for group therapy.
• Virtual SS (バーチャSS) Virtual SS is a VR pedestrian crossing simulation software co-developed with NEC for traffic safety education targeting elderly pedestrians. Users navigate a virtual 7m x 7m intersection with a 3m x 6m crosswalk, encountering 3D vehicle objects at selectable speeds (40/50/60 km/h) under varying weather conditions; play data including head angles, left-right confirmation timing, and crossing initiation timing is exported as CSV for analysis.
• InteREAL InteREAL is a VRxCAD import system that enables importing CAD data into VR environments for visualization and design review purposes, targeted at industrial and engineering customers.
• ev channel ev channel is a VR content distribution platform that enables 3D VR viewing of close-proximity live-action video content on Android devices, demonstrated via adoption for entertainment-industry VR content.
• Custom XR/Mobile/Web Software Development Services Custom cross-platform application development services including UX/UI design, screen design, and front-end development across React Native, iOS, Android, web, and VR platforms for enterprise clients in pharmaceutical (Towa Yakuhin), banking/fintech (Lawson Bank, TIS Inc.), and government (MAFF) sectors.

Quantifiable outcome

• Improved rehabilitation exercise adherence through engaging VR tourism content — studies with Tokyo Medical and Dental University show VR-assisted training can reduce perceived exertion (RPE) and boredom while maintaining exercise intensity.
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core, key and minor.

• 日本電気株式会社（NEC）coreStrategic or Co-development Partner · 1 April 2022silvereye and NEC co-developed the VR pedestrian crossing simulation 'バーチャSS' (Virtua SS) for the purpose of preventing traffic accidents involving elderly pedestrians. NEC contributed to the joint development and silvereye handles the product's overall development, deployment, and ongoing provision to police departments.
• ANAホールディングス (ANA Holdings Co., Ltd.)coreStrategic or Co-development Partner · 19 November 2020silvereye and ANA Holdings jointly developed and provided 360-degree panoramic video content under the theme 'Airport to Memorable Fantasy Journeys' (空港から始まる想い出の空想旅). Starting with Asahikawa Airport-themed content including Furano/Biei lavender fields and blue ponds, the partnership expanded RehaVR's content library with airport-linked tourism VR experiences.
• 東京医療保健大学 (Tokyo University of Health Sciences)coreStrategic or Co-development Partnersilvereye collaborates with Professor Imaizumi Kazuya of Tokyo Medical and Dental University's Medical Informatics department on research into the physiological effects of VR-assisted exercise. The collaboration has produced multiple peer-reviewed papers presented at academic conferences (Ubiquitous Healthcare 2018, 58th Japan Society of Medical and Biological Engineering) and led to a joint patent for VR rehabilitation training methodology granted in March 2022.
• 株式会社東急イーライフデザイン (Tokyu E-Life Design Co., Ltd.)keyStrategic or Co-development PartnerWith support from Tokyu E-Life Design, silvereye's RehaVR was adopted for the Grand Claire senior housing series operated by Tokyu Fudosan Holdings Group. The VR solution provides virtual travel experiences for residents with limited mobility, using 320+ domestic and international scenic VR content as part of the facilities' recreational programming.
• 株式会社シータ (Theta Co., Ltd.)minorStrategic or Co-development Partnersilvereye's 'ev channel' VR platform was adopted as the official Android app platform for Theta Co.'s close-proximity live-action VR content 'Transparent Girl Idol' (透明少女 ≮ アイドル), enabling 3D VR viewing of the content. This was silvereye's early VR platform work (2017).
• 株式会社エラン (Eran Co., Ltd.)minorChannel Partner/ Reseller/ Distributorsilvereye co-exhibited RehaVR with Eran Co., Ltd. at the 'Family Health Habits' (家族の健康習慣) experience event held at Aeon Mall Sakai Kitahanada in March 2024, expanding reach to retail health/family audiences.
• 広陽外商株式会社 (Koyo Shoji Co., Ltd.)minorChannel Partner/ Reseller/ Distributorsilvereye's RehaVR was demonstrated at the Nagoya Design & Manufacturing Solution Expo (DMS Nagoya) at the Koyo Shoji booth in April 2019, and at the Medical Messe in Nagoya. Koyo Shoji acted as a distribution partner presenting RehaVR to its industrial and manufacturing client base.
• 東和薬品株式会社 (Towa Yakuhin Co., Ltd.)minorStrategic or Co-development Partnersilvereye provided application development services for Towa Yakuhin's medication support app 'Hana Support (ハナサポ)', responsible for user experience design, screen design, UI design, and front-end development using React Native.
• 株式会社ローソン銀行 (Lawson Bank Co., Ltd.)minorStrategic or Co-development Partnersilvereye designed user experience and interface for Lawson Bank's electronic money charging app 'Suitto (スイット)', handling user design, screen design, and visual design for the service connecting bank accounts to e-money.
• TIS株式会社 (TIS Inc.) — custom developmentminorStrategic or Co-development Partnersilvereye developed the front-end web application and provided maintenance services for TIS Inc.'s 'Kotora Zeikokuken Kan'i Nyuryoku Service' (ことら税公金簡易導入サービス), a financial service enabling payment app and banking app integration for tax and public charge collection.
• 農林水産省 (Ministry of Agriculture, Forestry and Fisheries)minorStrategic or Co-development Partnersilvereye developed a VR apple pruning learning support system for use in Hirosaki City, Aomori Prefecture, as part of MAFF's smart agriculture video initiative and 'Midorino Shokuryo System Strategy' technical video program. The system teaches apple tree pruning techniques in VR space using Windows MR and Meta Quest 2.
• 三菱UFJリサーチ&コンサルティング株式会社 (Mitsubishi UFJ Research & Consulting Co., Ltd.)keyGTM or Marketing Partnersilvereye was selected as a Batch 1 cohort company in the MURC Accelerator LEAP OVER program run by Mitsubishi UFJ Research & Consulting. The company presented a VR/AR/MR concept for regional revitalization and urban problem-solving, receiving mentorship and program support (November 2017).
• ヤマハ株式会社 / 株式会社ゼロワンブースター (Yamaha Motor Co., Ltd. / 01Booster Inc.)keyGTM or Marketing Partnersilvereye was selected for the Yamaha Accelerator (jointly operated by Yamaha Motor and 01Booster), presenting 'VR Groove Effect' — a system that automatically generates VR visual effects from music groove elements. The company demonstrated the demo at the Demo Day held at Yamaha Hamamatsu headquarters and Yamaha Ginza Studio (December 2017).
• 株式会社五藤光学研究所 (Goto Optical Science Institute)minorStrategic or Co-development Partnersilvereye developed the VR application 'Bird View' (鳥ビュー) for Goto Optical Science Institute, an advanced content technology project promoting regional revitalization through VR experiences of Ishikawa Prefecture's cultural heritage and scenery. silvereye handled user design, screen design, and development (iOS/Android).

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MindMaze: MindMaze is a Swiss/US neuro-rehabilitation company offering VR-based therapy platforms for stroke and brain injury recovery, licensed to hospitals and rehabilitation centers. It is the most direct global peer to Silvereye's RehaVR, addressing the same clinical pain point of patient motivation through immersive VR exercise.
• XRHealth: XRHealth is an Israeli/US VR therapy platform licensed to clinics and delivered via telehealth for rehabilitation, pain management, and cognitive therapy. Comparable to RehaVR in its B2B healthcare SaaS motion and use of VR headsets with structured exercise protocols.
• Penumbra (REAL Immersive System): Penumbra's REAL Immersive System is a US-based VR rehabilitation platform for stroke and upper-extremity recovery deployed in hospitals and rehabilitation facilities. Directly comparable to RehaVR's positioning in clinical VR rehabilitation.
• Jolly Good: Jolly Good is a Japanese VR medical education and therapy company producing VR clinical training content for healthcare professionals and patients. Closest Japanese peer to Silvereye's combination of VR healthcare content and clinical deployment.

Emerging players

• Holoeyes: Holoeyes is a Japanese VR medical visualization company converting CT/MRI data into 3D VR for surgical planning and education. Adjacent to Silvereye's VR healthcare work but focused on surgical visualization rather than rehabilitation exercise.
• STRIVR: STRIVR is a US-based VR training platform used by enterprises for employee training in retail, sports, and field operations. Comparable to Silvereye in building immersive training experiences on top of VR hardware, though not focused on healthcare or pedestrian safety.

Broad incumbents

• Motek Medical: Motek Medical is a Dutch/Danish rehabilitation technology company offering instrumented treadmills and VR-integrated gait and balance training systems. A broader incumbent in VR-augmented rehabilitation with established hospital distribution across Europe and the US.
• NTT QonoQ: NTT QonoQ is the XR-focused subsidiary of Japanese telecom giant NTT, developing XR platforms, avatar services, and healthcare/wellness applications. A broad Japanese incumbent whose scale and NTT distribution could pressure Silvereye in healthcare and senior-living VR applications.

Others

• CureApp: CureApp is a Japanese digital therapeutics company developing prescription software applications for conditions such as nicotine dependence and hypertension. An adjacent Japanese healthtech peer pursuing software-as-medical-device status, relevant to RehaVR's potential reimbursement pathway.

Regional players

• Psychic VR Lab (STYLY): Psychic VR Lab (now operating as STYLY) is a Japanese VR content platform company producing immersive experiences and XR creative tools. A Japanese regional peer in the VR content production and distribution layer that Silvereye also operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@silvereye1160
• Facebookfacebook.com/silvereye.jp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silvereye