HoloEyes
Holoeyes develops VR/AR/MR medical imaging software that converts CT/MRI DICOM data into 3D polygon models for surgical planning, intraoperative navigation, and medical education. Its Class II-certified Holoeyes MD platform serves hospitals, medical schools, and pharmaceutical companies across Japan.
- Company typePrivate
- Founded2016
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What HoloEyes does
Holoeyes Inc. (Holoeyes株式会社) is a Tokyo-based medical technology company founded in October 2016 by hepatobiliary-pancreatic surgeon Dr. Masaki Sugimoto. The company develops VR/AR/MR software that converts CT and MRI DICOM medical images into interactive 3D polygon models (STL/OBJ format) using proprietary computer vision algorithms, with end-to-end conversion taking approximately 5 minutes. Its flagship product, Holoeyes MD, is a Class II managed medical device certified in Japan (认证番号 302ADBZX00011000, granted February 2020) and supports surgical pre-operative simulation, intraoperative navigation, annotation, recording, and measurement across Meta Quest series and Apple Vision Pro devices, with K939 image-guided surgery reimbursement eligibility. Holoeyes has deployed the platform in 90+ medical facilities in Japan with public endorsement from 70+ major institutions, and its clinical efficacy is cited across 230+ academic publications.
The company operates four product lines: Holoeyes MD (clinical surgical assistance), Holoeyes VS (multi-user remote virtual sessions for pre-operative conferences and remote consultation, powered by Monobit's real-time communication engine adopted September 2021), Holoeyes Edu (VR education platform with mobile app launched December 2020 and headset version from May 2022 for medical and nursing students), and Holoeyes Biz (enterprise XR content production for pharmaceutical and medical device companies, launched June 2025). AI capabilities include AI-driven markerless AR navigation for liver surgery, AI-driven liver segmentation with real-time 3D-to-field registration, and mixed reality 3D holographic virtual bronchoscopy. The company holds patents in Japan, the United States, and the European Union, and has received 23 international and 14 domestic academic society awards plus 30+ research grants.
Holoeyes monetizes through subscription licensing for Holoeyes MD and Edu (with IT Introduction Subsidy covering up to 50% of installation costs for qualifying facilities), usage-based per-virtual-room fees for VS, and professional services for Holoeyes Biz at approximately ¥5 million and above per project. Go-to-market combines direct enterprise sales, hands-on demonstrations at medical conferences (Japanese Society of Gastrointestinal Endoscopy, SAGES, EAES, KSGE, among others), and a nationwide network of 20+ certified sales partners including major medical equipment distributors such as Mediceo, Kyowa Ika, Kuribara, Sanshodoh, Kawanishi, ITI, and DS Dental Studio. The company completed a ¥230 million Series B extension in June 2025 and is led by CEO/CMO Dr. Masaki Sugimoto, COO Kenichi Shinjo (新城 健一), CIO/Director Takeshi Hosoki (appointed January 2026), and external Director Takashi Koyama (小山 隆史), operating from headquarters in Minato-ku, Tokyo with a Nagatacho office established in April 2025.
HoloEyes firmographics
Firmographics- Name
- HoloEyes
- Legal name
- Holoeyes株式会社
- Website
- https://holoeyes.jp
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Holoeyes develops VR/AR/MR medical imaging software that converts CT/MRI DICOM data into 3D polygon models for surgical planning, intraoperative navigation, and medical education. Its Class II-certified Holoeyes MD platform serves hospitals, medical schools, and pharmaceutical companies across Japan.
- Ownership category
- akta.pro rank
HoloEyes industry classification
Industry- Product category
- Medical XR Imaging Software
- NAICS
- Software Publishers (5132), Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Radiology AI, CAD & Advanced Visualization Software (HLAHABAJ)
- akta.pro secondary industries
- Operating Room Integration & Surgical Informatics (OR control, documentation, connectivity) (HLAHADAE), Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction) (EDAFAJAC), Imaging & Diagnostic Interoperability (DICOM exchange, image sharing, VNA connectivity) (HLACABAM)
Keywords
Where HoloEyes is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
HoloEyes business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Holoeyes MD Software Licensing: Subscription or usage-based licensing model for Holoeyes MD medical image processing software to hospitals and medical institutions. The software requires separate DICOM viewer and is sold through certified sales partners in Japan.
- Holoeyes Edu Platform: VR education platform subscription for medical schools, nursing schools, and training hospitals. Users access VR anatomical and surgical content through smartphone apps or headset versions.
- Holoeyes VS Virtual Session: Optional add-on service for Holoeyes MD enabling remote multi-user conferences. Billed as basic fee plus per virtual room charges with monthly or annual payment options.
- Holoeyes Biz Enterprise Content Production: Custom XR content creation services for pharmaceutical and medical device companies. Pricing starts from approximately 5 million yen (tax excluded) including content production, system environment setup, device equipment, and application usage fees.
- IT Introduction Subsidy Support: Holoeyes MD is eligible for Japan's IT Introduction Subsidy (IT導入補助金), which can cover up to 1/2 of installation costs for qualifying medical facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Holoeyes MD - Custom enterprise licensing |
| Subscription | Multi-year contract | Holoeyes VS - Basic + per virtual room |
| Subscription | Multi-year contract | Holoeyes Edu - Organization-based subscription |
| Other | Multi-year contract | Holoeyes Biz - Enterprise XR production |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
HoloEyes product offering
Product offeringCore offering
Holoeyes develops and sells Class II certified medical XR (VR/AR/MR) software that converts patient CT/MRI DICOM imaging data into interactive 3D polygon models for use in surgical pre-simulation, intraoperative navigation, and medical education. Its four product lines are Holoeyes MD (clinical medical device software for hospitals), Holoeyes VS (multi-user remote virtual conferencing add-on), Holoeyes Edu (VR medical education platform), and Holoeyes Biz (custom enterprise XR content production for pharmaceutical and medical device companies).
Differentiator
Problem solved
Functional benefit
Brands
- Holoeyes MD: Class II managed medical device software (汎用画像診断装置ワークステーション用プログラム) that converts CT/MRI medical images into 3D models for surgical pre-simulation and intraoperative assistance.
- Holoeyes VS
- Holoeyes Edu
- Holoeyes Biz
Products and services
- Holoeyes MD Class II certified medical device software that converts patient CT/MRI imaging data into interactive 3D polygon models viewable in XR space, enabling pre-operative surgical simulation, intraoperative navigation assistance, annotation, recording, and measurement. Supports Meta Quest series and Apple Vision Pro. Sold through certified sales partners to hospitals and medical institutions in Japan.
- Holoeyes VS (Virtual Session) Multi-user remote conferencing add-on for Holoeyes MD that enables multiple users to view and interact with the same 3D model in virtual space simultaneously. Supports remote consultation, pre-operative conferences, and cross-location medical education using Wi-Fi connectivity. Billed as a basic fee plus per-virtual-room add-on charges.
- Holoeyes Edu VR healthcare education platform offering mobile and headset applications for medical students, nursing students, residents, and young doctors to learn anatomy and surgical procedures in VR. Features include sample model viewing, eye and hand movement recording with audio for original educational content creation. Available through organizational service agreements with medical and nursing schools.
- Holoeyes Biz Enterprise XR content production service for pharmaceutical and medical device companies. Creates custom VR experiences for sales demonstrations, trade show exhibitions, and internal training programs, including content planning, 3D modeling with physician oversight, production, and device setup support. Pricing starts from approximately 5 million yen (tax excluded).
Quantifiable outcome
- 91.7% of cases showed improved anatomical understanding with 3D models
- +5 more outcomes
Companies that use HoloEyes
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
HoloEyes technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature6 records
HoloEyes partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights6 records
HoloEyes competitors and assessment
Company assessmentDirect peers
- Augmedics: US-based developer of AR surgical navigation systems (xvision Spine System) that overlay 3D anatomy on patients during surgery. Comparable to Holoeyes MD's intraoperative 3D model guidance use case, particularly for spine and orthopedic procedures.
- Osso VR: US-based VR surgical training platform used by residents, medical device companies, and hospitals. Comparable to Holoeyes Edu in its medical education focus and to Holoeyes Biz in serving medical device industry customers for sales and training.
- Surgical Theater: US-based provider of VR surgical planning and patient engagement platforms that convert CT/MRI into immersive 3D environments. Directly comparable to Holoeyes MD in product offering (DICOM-to-VR surgical visualization) and target market (hospitals and surgical departments).
- FundamentalVR: UK-based VR surgical simulation and training platform with haptic feedback, serving medical schools, residents, and pharmaceutical companies. Closely comparable to Holoeyes' combination of medical education (Holoeyes Edu) and enterprise/professional services (Holoeyes Biz).
- Echopixel: US-based provider of True3D holographic medical imaging visualization software that converts DICOM data into interactive 3D for surgical planning and interventional use. Directly comparable DICOM-to-3D technology stack to Holoeyes MD.
- Proximie: UK-based AR surgical collaboration platform enabling remote surgeons to virtually scrub in and provide real-time guidance. Directly comparable to Holoeyes VS for remote multi-user surgical conferencing and Holoeyes MD for intraoperative visualization.
Broad incumbents
- Brainlab: Munich-based incumbent in surgical navigation, planning, and augmented reality for neurosurgery, spine, and orthopedic procedures. Overlaps with Holoeyes MD in surgical planning and intraoperative visualization but operates as a broad enterprise platform across multiple specialties.
- Surgical Science: Sweden-based provider of virtual reality simulators for medical training across multiple specialties. Comparable to Holoeyes Edu in medical education focus, but operates as a broader simulation hardware+software incumbent serving global markets.
- Touch Surgery (Medtronic): Mobile surgical training platform acquired by Medtronic that provides step-by-step surgical procedure simulations. Comparable to Holoeyes Edu in mobile-accessible surgical education, with the strategic advantage of Medtronic's distribution and medical-device industry backing.
- Philips (Medical Imaging): Global medical imaging incumbent (IntelliSpace Portal, Azurion interventional suite) that integrates surgical planning and 3D visualization into its hospital imaging platform. Represents competitive threat as hospitals may prefer bundled solutions over point tools like Holoeyes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HoloEyes social profiles
Digital presenceHoloEyes financial estimates
Financial estimateRevenue estimate
Valuation estimate
HoloEyes leadership team
Management profileNumber of profiles
Profiles4 records
HoloEyes funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HoloEyes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HoloEyes
What does HoloEyes do?
Holoeyes develops and sells Class II certified medical XR (VR/AR/MR) software that converts patient CT/MRI DICOM imaging data into interactive 3D polygon models for use in surgical pre-simulation, intraoperative navigation, and medical education. Its four product lines are Holoeyes MD (clinical medical device software for hospitals), Holoeyes VS (multi-user remote virtual conferencing add-on), Holoeyes Edu (VR medical education platform), and Holoeyes Biz (custom enterprise XR content production for pharmaceutical and medical device companies).
When was HoloEyes founded?
HoloEyes was founded in 2016. It employs 11 to 50 people.
Where is HoloEyes based?
HoloEyes is headquartered in Tokyo, Japan, in the Asia region.
How does HoloEyes make money?
Five revenue lines are on record. Holoeyes MD Software Licensing is the primary driver. The others are holoeyes Edu Platform, holoeyes VS Virtual Session, holoeyes Biz Enterprise Content Production and IT Introduction Subsidy Support.
Who are HoloEyes's main competitors?
Direct peers on record are Augmedics, Osso VR, Surgical Theater, FundamentalVR, Echopixel and Proximie. Broad incumbents are Brainlab, Surgical Science, Touch Surgery (Medtronic) and Philips (Medical Imaging).
Does HoloEyes have an API?
No public API is recorded for HoloEyes.
What industry is HoloEyes in?
HoloEyes's product category is Medical XR Imaging Software. Its primary akta.pro industry code is HLAHABAJ, Radiology AI, CAD & Advanced Visualization Software, with a secondary code of HLAHADAE, Operating Room Integration & Surgical Informatics (OR control, documentation, connectivity). Its NAICS code is 5132 and its SIC code is 7372.