The Flex

What The Flex does

The Flex is a London-headquartered flexible accommodation platform, founded in 2019 by Raouf Yousfi (CEO) and Michael Buggy (COO), that operates furnished short-, medium-, and long-term rentals across London, Paris, Algiers, Constantine, and Lisbon, with announced expansion into Milan, Casablanca, Cairo, and Berlin. The company runs a two-sided model: on the supply side, it enters into long-term master leases of up to five years with property owners, offering guaranteed rent, 0% management and agency fees, free weekly cleaning, and refurbishment investment of up to £5,000 per property; on the demand side, it serves individual guests seeking nightly-to-annual stays and a corporate housing pipeline of 150+ enterprises including PwC, KPMG, Deloitte, Google, Amazon, Meta, Apple, L'Oréal, and Allianz for employee relocations, project teams, and insurance-claim accommodations.

Revenue is generated primarily from the spread between guaranteed rent paid to landlords and rates charged to flexible-term tenants, supplemented by transaction revenue from short-stay bookings (volume discounts of 10–38% for stays of one week to one year) and recurring corporate housing contracts with dedicated account managers. Underlying technology includes a dynamic pricing engine that adjusts rates to market demand, digital key access via self-check lockboxes for contactless check-in, WhatsApp Business integration with an AI-powered welcome flow for guest and landlord communications, and standard identity integrations (Google OAuth, LinkedIn OAuth) plus Google Maps for property visualization. The company is privately held, founder-controlled, and operates with a reported 1–10 employee base across regional hubs in London, Paris, Algiers, and Lisbon; it rebranded from Flex Living to The Flex in June 2025 to reflect its evolution from a local London operator into a multi-country flexible-living brand.

Name

The Flex

Legal name

The Flex

Website

https://theflex.global

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The Flex is a London-based flexible accommodation platform operating furnished short- and long-term rentals across five European and North African cities, serving individual guests through self-serve booking and 150+ corporate clients including PwC, KPMG, Google, and Amazon via master-lease landlord partnerships and dedicated account management.

Ownership category

akta.pro rank

Product category

Serviced Apartments & Flexible Accommodation

NAICS

Rental and Leasing Services (532)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Operators Of Apartment Buildings (6513), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Extended-stay serviced apartments (weekly/monthly) (THAMACAD)

akta.pro secondary industries

Alternative Corporate Lodging (Serviced Apartments, Extended Stay, Corporate Housing) (THACAGAL), Serviced Vacation Rentals (Managed Apartments/Aparthotel-Style STRs) (THAGANAE), Corporate Extended-Stay Hotels (THAGAEAA)

Keywords

• Furnished apartment rentals
• Corporate housing solutions
• Property management services
• Short-term rental accommodations
• Flexible living rentals

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Landlord Property Management: The Flex enters into long-term master leases with landlords (up to 5 years) and sublets to corporate tenants and short-term guests. Generates revenue through the spread between guaranteed rent paid to landlords and higher rates charged to flexible-term tenants.
2. Short-term Rental Bookings: Revenue generated from nightly, weekly, and monthly rental bookings. Pricing varies by property type, location, and duration. Longer stays earn discounted rates (10-38% discounts for 1 week to 1 year).
3. Corporate Housing Contracts: Master lease agreements with corporations for employee housing, staffing accommodations, and relocation solutions. Provides scalable, ready-to-live housing across global property network.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Flex operates a flexible accommodation platform offering fully furnished short-to-long-term apartment rentals across London, Paris, Algiers, Constantine, and Lisbon. It serves individual guests seeking move-in-ready stays, corporate clients needing employee housing and relocation solutions through master lease agreements, and landlords via a guaranteed-rent property management service that includes free refurbishment and zero management fees.

Product overview

The Flex operates a flexible accommodation platform consisting of three interconnected services: (1) Furnished Apartment Rentals for individual guests seeking short-to-medium-term stays with move-in-ready amenities; (2) Corporate Housing solutions for businesses needing scalable, fully-furnished accommodations for employees and project teams; and (3) Landlord Property Management offering guaranteed rent with zero fees and free property upgrades. The platform uses a dynamic pricing engine to optimize rental yields and connects landlords directly with vetted corporate tenants across London, Paris, Algiers, Constantine, and Lisbon.

Differentiator

Problem solved

Functional benefit

Products and services

• Furnished Apartment Rentals Fully furnished apartments available for nightly, weekly, and monthly stays across London, Paris, Algiers, Constantine, and Lisbon. Includes utilities, Wi-Fi, hotel-grade linens, smart TVs, digital key access, and 24/7 support for individual guests, business travellers, and digital nomads.
• Corporate Housing B2B accommodation solution providing flexible, fully furnished rentals for companies needing employee relocations, project staffing, and insurance-claim housing. Includes a dedicated account manager, master lease agreement, booking service, and flexible rental terms.
• Landlord Property Management Full-service property management for landlords featuring guaranteed fixed monthly rent regardless of occupancy, 0% management/agency/void/maintenance fees, weekly professional cleaning, monthly property inspections, and free refurbishment up to £5,000 per property. Connects landlords with vetted corporate tenants via multi-year master lease agreements up to 5 years.

Quantifiable outcome

• Landlords take home up to 25% more net income compared to traditional agents (illustrative example: £30,000/year property yields £30,000 net vs £23,850 with traditional agents)
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• WhatsAppcoreTechnology or IntegrationWhatsApp integrated as primary customer communication channel, enabling instant messaging support, booking inquiries, and real-time guest/landlord assistance through AI-powered chat flows.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Blueground: Blueground is a global operator of fully furnished, professionally managed apartments targeting monthly stays and corporate relocations across 30+ cities. It is the closest large-scale analogue to The Flex's master-lease and corporate-housing model.
• Sonder: Sonder offered short- and long-stay furnished apartments with tech-driven booking and corporate accounts in cities including London and Paris. Although it restructured, its prior product positioning is a directly comparable serviced-apartment and corporate-housing offering to The Flex.
• Limehome: Limehome operates tech-enabled serviced apartments across Germany, Austria, Spain, Netherlands, and beyond, combining self-check-in, digital booking, and corporate stays. It directly overlaps The Flex in flexible-stay apartments, digital key access, and B2B housing across Europe.

Emerging players

• Homelike: Homelike is a European online platform for long-stay furnished apartments, primarily serving business travellers and corporate clients across multiple European cities. It is a direct competitor on the corporate extended-stay booking side of The Flex's business.
• AltoVita: AltoVita is a curated marketplace and booking platform connecting corporate clients with serviced apartments and apart-hotels worldwide. It overlaps The Flex on the corporate-housing distribution side and targets the same enterprise buyers.
• Nestify: Nestify provides tech-enabled short-term rental management and corporate accommodation services in UK and European cities, managing properties on behalf of landlords. It competes with The Flex on the landlord-acquisition and managed-stay side.
• Landing: Landing offers flexible, fully furnished apartment memberships in the US with month-to-month terms and a growing corporate base. It is an emerging operator whose flexible-stay, fully furnished, corporate-friendly model parallels The Flex.
• Bode: Bode is a startup offering mid- to long-term furnished rentals in Canadian and US cities, targeting individuals and corporate clients. It mirrors The Flex's flexible, move-in-ready, corporate-friendly positioning in a different geography.

Broad incumbents

• Airbnb: Airbnb is the dominant global platform for short-term furnished stays and increasingly competes in monthly and corporate stays. It is a broad incumbent with overlapping nightly and monthly furnished-rental inventory in every city The Flex serves.
• Vrbo: Vrbo (part of Expedia Group) is a major global vacation-rental marketplace serving families and groups with short-term stays. It is a broad incumbent alternative-accommodation platform that competes for short-stay demand in The Flex's cities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Flex