What Rainbow Restoration does

Rainbow Restoration is a North American franchise-based disaster restoration and specialty cleaning provider founded in 1981 and headquartered in Waco, Texas, operating as a brand within Neighborly (Neighborly Assetco LLC). The company delivers water damage restoration, fire and smoke remediation, mold removal, storm damage repair, biohazard cleanup, board-up and tarp-over services, content processing, full-service reconstruction, and a suite of specialty cleaning services (carpet, upholstery, air duct, tile/grout, hard surface) through approximately 345 franchise locations across North America and nearly 400 worldwide. Service professionals are IICRC-certified, and 24/7 emergency response is supported by Rapid Structural Drying methodology and a commercial-facing Emergency Response Plan mobile app that enables direct dispatch to local rapid response teams.

The technology stack is anchored by proprietary franchise-operating processes (Rapid Structural Drying) and, as of February 2026, the KnowHow AI-powered knowledge management platform deployed across the franchise network to give franchise owners searchable access to documented solutions and best practices. The product portfolio is horizontally segmented between residential property owners and commercial facility managers across industries including offices, education, government, healthcare, retail, warehousing, restaurants, and hospitality, with additional demand generated through preferred-vendor relationships with major insurance carriers including Liberty Mutual, Allstate, State Farm, and Farm Bureau.

Rainbow Restoration generates revenue through a professional-services franchise model: independently owned and operated franchise locations collect fee-for-service revenue from residential and commercial customers (typically covered by insurance), and pay royalties and fees up to Neighborly. Pricing is quote-based and not publicly disclosed, varying by location, damage type, and scope. GTM relies on 24/7 emergency response, insurance referrals, the Neighborly cross-brand platform and app, location-based organic search, and content marketing. Recent third-party activity (Azalea Capital's investment in Old Dominion Disaster Restoration in 2025 and Trades Holding Co.'s acquisition of Central Indiana franchises in 2024) signals a multi-territory franchisee consolidation trend under the Rainbow Restoration brand.

Name

Rainbow Restoration

Legal name

Rainbow International SPV LLC

Website

https://rainbowrestores.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Rainbow Restoration is a North American franchise network, founded in 1981 and part of Neighborly, providing 24/7 water, fire, mold, storm, biohazard, and specialty cleaning restoration services to residential and commercial property owners through nearly 400 franchise locations.

Ownership category

akta.pro rank

Product category

Disaster Restoration Services

NAICS

Repair and Maintenance (811), Remediation Services (56291), Remediation Services (562910)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Emergency Mitigation & Site Stabilization (Board-Up, Tarping, Water Extraction) (HSAPAOAA)

akta.pro secondary industries

Contents & Personal Property Restoration (Pack-Out, Cleaning, Storage) (HSAPAOAF), Smoke, Soot & Odor Remediation (HSAPAOAD), Storm & Hail Exterior Restoration (Roof/Siding/Gutters) (HSAPAKAM), Interior Rebuild & Finishing (Drywall, Flooring, Paint, Trim) (HSAPAOAI), Mechanical, Electrical & Plumbing (MEP) Restoration & Replacement (HSAPAOAJ), Code Compliance, Permitting & Inspections (Rebuild) (HSAPAOAK), Post-Disaster Reconstruction Cleaning (After Repairs) (HSAEADAI)

Keywords

• Disaster restoration services
• Water damage restoration
• Fire and smoke restoration
• Mold remediation services
• Emergency restoration services

Headquarters

HQ city

Waco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Franchise fee and service revenue: Rainbow Restoration generates revenue through independently owned and operated franchise locations that provide fee-for-service restoration and cleaning services to residential and commercial customers. Franchise owners pay royalties and fees to the Neighborly parent company. Services are billed on a per-job basis, typically covered by homeowners or commercial property insurance.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Rainbow Restoration provides disaster restoration and cleaning services to residential and commercial property owners through a franchise network of nearly 400 locations across North America, operating since 1981. Core offerings include water damage restoration, smoke and fire damage restoration, mold removal and remediation, board-up and tarp-over, odor removal, content processing, full-service reconstruction, storm damage restoration, specialty cleaning (carpet/upholstery, air duct, hard surface, grout/tile), biohazard cleanup, document restoration, vandalism/graffiti removal, and emergency response planning, with 24/7 emergency response backed by IICRC-certified technicians.

Product overview

Rainbow Restoration is a franchise-based disaster restoration and cleaning services company operating under the Neighborly brand, providing a comprehensive portfolio of restoration and cleaning services for residential and commercial properties across nearly 400 North American locations since 1981. The core offering is organized around three primary damage restoration pillars — Water Damage Restoration, Smoke and Fire Damage Restoration, and Mold Removal and Remediation — supported by emergency board-up and tarp-over, odor removal, and content processing services. These core services feed into a Full-Service Reconstruction capability for severe damage requiring structural rebuilding. Specialty services expand the portfolio into Document Restoration, Biohazard Cleanup and Remediation, Vandalism and Graffiti Removal, and Emergency Response Planning with a proprietary mobile app. Specialty Cleaning Services (Carpet and Upholstery Cleaning, Air Duct Cleaning, Hard Surface Cleaning, Grout and Tile Cleaning, Contents Cleaning) function as add-on disaster cleaning modules complementing the restoration workflow. The 24/7 Emergency Disaster Restoration Services tier sits above the portfolio as an always-on availability layer underpinning all offerings. All services are delivered through independently owned and operated franchise locations across North America, with service professionals IICRC-certified and backed by the Neighborly Done Right Promise.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Damage Restoration Professional water damage restoration services using rapid structural drying techniques, including water extraction, airflow, dehumidification, and temperature control to minimize structural damage and prevent mold growth, offered for both residential and commercial properties.
• Smoke and Fire Damage Restoration Comprehensive fire and smoke damage cleanup and restoration services including soot removal, deodorization, structural repairs, and content cleaning for commercial and residential properties, available 24/7.
• Mold Removal and Remediation Mold removal and remediation services for commercial and residential properties, following IICRC standards and OSHA guidelines, including containment, removal of contaminated materials, and third-party clearance upon completion.
• Board-Up and Tarp-Over Services Emergency board-up and roof tarping services to secure properties after disasters, preventing further damage from weather, theft, and vandalism, including preventative services for properties at risk of severe weather.
• Odor Removal Commercial and residential odor removal services that eliminate post-disaster odors at their source using advanced deodorizing technology including ozone generators, hydroxyl units, and thermal fogging systems.
• Content Processing Commercial content processing and contents restoration services including packing, inventory, transportation to secure off-site storage, cleaning (ultrasonic, immersion, ozone, drying chambers), and return upon property restoration completion.
• Full-Service Reconstruction End-to-end reconstruction services for severely damaged residential and commercial properties, including detailed damage assessment, project planning, structural rebuilding, and coordination with engineers and contractors for code-compliant repairs.
• Storm Damage Restoration Commercial storm damage restoration services for hurricanes, tornadoes, windstorms, and heavy rainfall, including emergency response, board-up and tarp-over, water damage restoration, and custom action plans coordinated with facility managers and insurance professionals.
• Document Restoration Water-damaged document recovery services using freeze-drying, vacuum pumps, and heat coils to restore books, photographs, blueprints, and critical business paperwork to their best possible condition.
• Biohazard Cleanup and Remediation Biohazard and trauma scene cleanup services following OSHA, EPA, and CDC guidelines, including biohazard odor removal, sewage cleanup, hoarding cleanup, and safe removal and disposal of contaminated materials with empathetic, discreet service.
• Vandalism and Graffiti Removal Commercial vandalism cleanup and graffiti removal services using professional-grade solvents and surface-appropriate techniques to restore exterior and interior surfaces without causing further damage.
• Emergency Response Plan Pre-loss planning and emergency preparedness services for commercial properties, including technology-based property assessments, customized emergency response plans, a dedicated account manager, and access to a mobile app for streamlined emergency dispatching.
• Commercial Specialty Cleaning Services Disaster cleaning and specialty cleaning services for commercial properties including air duct cleaning, carpet and upholstery cleaning, contents cleaning, grout and tile cleaning, and hard surface cleaning, conducted by IICRC-certified professionals.
• Carpet and Upholstery Cleaning Commercial carpet and upholstery cleaning using IICRC-certified technicians, advanced techniques, and technologies including hot water extraction, agitation, and grooming to restore fabric weave patterns and pile after disaster events.
• Air Duct Cleaning Commercial air duct cleaning services to remove soot, mold, debris, and other harmful elements from ductwork after fire, smoke, or water damage, using HEPA filter-equipped vacuuming, brushing, and removal of damaged materials.
• Hard Surface Cleaning Professional hard surface cleaning for commercial properties covering wood floors, backsplashes, and countertops made of ceramic, stone, porcelain, hardwood, vinyl, and laminate, including post-cleaning sealant and polishing.
• Grout and Tile Cleaning Commercial tile and grout cleaning using high-pressure and steam cleaning techniques to remove buildup, smoke residue, hard water damage, and staining, followed by polish or sealant application for surface protection.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• KnowHowcoreTechnology or Integration · 10 February 2026KnowHow deployed an AI-powered knowledge management platform across Rainbow Restoration's franchise network of nearly 400 locations worldwide. The platform enables franchise owners to instantly search and access documented solutions and best practices from across the network, reducing downtime and improving service delivery. This addresses a common challenge in multi-location franchise operations where owners independently solve similar problems without efficient knowledge sharing.
• Liberty MutualminorGTM or Marketing PartnerRainbow Restoration of Idaho Falls has received industry recognition from Liberty Mutual as part of the insurance provider's preferred vendor/referral network for restoration services.
• AllstateminorGTM or Marketing PartnerRainbow Restoration has received industry recognition from Allstate as part of the insurance provider's preferred vendor/referral network for restoration services.
• State FarmminorGTM or Marketing PartnerRainbow Restoration has received industry recognition from State Farm as part of the insurance provider's preferred vendor/referral network for restoration services.
• Farm BureauminorGTM or Marketing PartnerRainbow Restoration has received industry recognition from Farm Bureau as part of the insurance provider's preferred vendor/referral network for restoration services.
• NeighborlycoreStrategic or Co-development PartnerRainbow Restoration is a brand under the Neighborly family of home and commercial service providers. The company leverages the Neighborly platform for brand reach, the Neighborly Done Right Promise guarantee, the Neighborly app for customer connections, and cross-brand demand generation across the Neighborly portfolio.

Scale indicators4 records

Recent moves1 record

Expansion highlights3 records

Direct peers

• SERVPRO: SERVPRO is the largest franchise-based fire, water, and mold restoration network in North America with a substantially larger franchisee footprint than Rainbow Restoration. Both brands compete head-to-head for insurance preferred-vendor slots, franchisee recruitment, and 24/7 emergency response jobs across the same residential and commercial customer base.
• PuroClean: PuroClean is a national franchise-based restoration and remediation brand offering water, fire, mold, and biohazard services to residential and commercial customers. It competes directly with Rainbow Restoration for insurance carrier referrals, franchisee talent, and the same end customers in the same geographic markets.
• ServiceMaster Restore: ServiceMaster Restore is a major North American franchise-based disaster restoration brand offering water, fire, smoke, and mold restoration services. It operates with a similar franchise model and competes for the same insurance carrier relationships and residential/commercial customers as Rainbow Restoration.
• Paul Davis Restoration: Paul Davis Restoration is a North American franchise network providing emergency restoration, reconstruction, and remodeling services for residential and commercial properties. It operates with a comparable franchise model, insurance referral channel, and service portfolio as Rainbow Restoration.

Broad incumbents

• BELFOR Property Restoration: BELFOR is the largest global, vertically integrated property restoration company, providing fire, water, storm, and large-loss commercial restoration services. As a broad incumbent, it competes with Rainbow Restoration on large commercial losses and global key accounts, with a fundamentally different (corporate-operated vs. franchise) business model.

Emerging players

• Restoration 1: Restoration 1 is a growing franchise-based restoration brand offering water, fire, mold, and storm damage services across the US and Canada. It targets the same insurance-referred residential and commercial customer base as Rainbow Restoration and represents a competitive emerging franchise option for new franchisees.
• AdvantaClean: AdvantaClean is a franchise-based indoor air quality, mold, water damage, and moisture control services brand with a North American footprint. It competes with Rainbow Restoration for franchisees and customers in the residential restoration segment, particularly on moisture, mold, and air quality jobs.
• 911 Restoration: 911 Restoration is a franchise-based water damage, mold remediation, and fire/smoke restoration brand operating in select US markets. It targets the same residential and small-commercial customer base and competes with Rainbow Restoration at the local franchise level for insurance referrals.

Regional players

• Servpro of Canada / FirstOnSite Restoration: FirstOnSite is one of Canada's largest restoration franchise networks, operating as the Canadian arm of a US franchise system and serving the same Canadian geography as Rainbow Restoration. It provides directly comparable water, fire, and mold restoration services to insurance-referred residential and commercial customers in Canada.

Others

• Duraclean International: Duraclean is a long-established US franchise-based specialty cleaning and restoration services network providing carpet, upholstery, and disaster restoration services. While it does not match Rainbow Restoration's full-service water/fire emergency response scope, it competes for franchisees in adjacent cleaning and contents restoration service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rainbow-restoration
• Facebookfacebook.com/rainbowrestores
• YouTubeyoutube.com/@rainbowrestoration
• Xx.com/RainbowRestores

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rainbow Restoration