Hertz
Hertz is a global car and van rental company operating physical rental locations and online booking platforms worldwide. It serves individual travelers, tourists, and business and corporate clients with per-transaction vehicle hire, supported by digital and electric vehicle fleet investments.
- Company typePublic
- Founded2010
- HeadquartersMiddlesbrough, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Hertz does
Hertz is a global car and van rental company that provides short-term and long-term vehicle hire for personal and business travel. The company serves two primary customer segments: individual travelers and tourists seeking flexible mobility solutions domestically and internationally, and business travelers and corporate clients requiring vehicle rentals for work-related travel and corporate fleet management. Service distribution combines physical rental counters and pickup locations across Europe and worldwide with an online reservation platform, including hertz.co.uk for European and cross-border bookings. Revenue is generated on a per-transaction rental basis, charging customers for daily or period-based use of vehicles. The company is investing in digital technologies and an electric vehicle fleet to meet sustainability targets and adapt to evolving mobility preferences, and it maintains a permanent partnership with Apple Card providing 3% Daily Cash back to extend customer reach. Hertz is consistently profiled among the leading global car rental brands alongside Enterprise, Avis Budget Group, Europcar, and SIXT.
Hertz firmographics
Firmographics- Name
- Hertz
- Website
- https://hertz.co.uk
- Company type
- Public
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hertz is a global car and van rental company operating physical rental locations and online booking platforms worldwide. It serves individual travelers, tourists, and business and corporate clients with per-transaction vehicle hire, supported by digital and electric vehicle fleet investments.
- Ownership category
- akta.pro rank
Hertz industry classification
Industry- Product category
- Car Rental Services
- NAICS
- Automotive Equipment Rental and Leasing (5321), Passenger Car Rental and Leasing (53211), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Long-Term / Monthly Car Rental (THADAAAE)
- akta.pro secondary industries
- Long-Term Commercial Van & Truck Rentals (Monthly/Contract) (THADAJAK), Long-Term Corporate Rentals (Monthly/Project-Based) (THADAOAH)
Keywords
Where Hertz is headquartered
LocationHeadquarters
- HQ city
- Middlesbrough
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Hertz business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Infrastructure, Marketing or Sales, Personnel
Revenue model
- Car Rental Services: Hertz generates revenue through vehicle rentals on a per-transaction basis, charging customers for daily or period-based use of vehicles including cars and vans for domestic and international travel.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Hertz product offering
Product offeringCore offering
Hertz is a global car and van rental company offering short-term and long-term vehicle hire across Europe and worldwide. The company operates physical rental counters and an online reservation platform, supplying cars and vans for personal travel, business trips, tourism, and flexible mobility needs. Revenue is generated through per-transaction rental fees charged on a daily or period basis.
Product overview
Hertz is a car and van rental company operating across Europe and worldwide, offering vehicle hire services for personal and business travel needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Car Hire
Companies that use Hertz
Customer profileSegments2 records
Ideal customer profiles2 records
Hertz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hertz partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Apple CardcoreHertz is a permanent partner with Apple Card, offering 3% Daily Cash back on rentals to Apple Card users. This partnership provides Hertz with access to Apple's customer base through a rewards program, while Apple Card users receive ongoing cash back benefits on Hertz rentals. The partnership is part of Apple's seasonal rewards program structure.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Hertz competitors and assessment
Company assessmentDirect peers
- Enterprise Mobility: Enterprise Mobility (Enterprise Rent-A-Car) is the world's largest car rental operator and a directly comparable peer. It is named alongside Hertz as a key UK market player and competes in the same short- and long-term car and van rental categories serving both consumers and corporates.
- Europcar Mobility Group: Europcar is explicitly listed alongside Hertz as a major UK car rental market participant. It offers comparable short- and long-term car and van hire across Europe with both physical locations and online booking, making it a direct functional peer.
- Avis Budget Group: Avis Budget Group operates the Avis and Budget brands globally and is named alongside Hertz in the self-drive car rental market. It serves the same individual traveler and corporate client segments with similar transaction-fee rental revenue model.
- SIXT SE: SIXT is profiled alongside Hertz in the global self-drive car rental market. It is a direct peer in car and van rental, with a strong digital-first booking platform competing for the same UK and European customer base.
Emerging players
- Turo: Turo is a peer-to-peer car rental marketplace listed alongside Hertz in the self-drive car rental market. While it is an emerging digital-native player, it directly targets the same consumer and traveler segments and represents a disruptive alternative to traditional fleet-based operators.
- Virtuo: Virtuo is a European digital-native car rental startup focused on app-based, contactless rentals. While smaller than Hertz, it targets the same urban traveler and short-term rental use cases with a more technology-led delivery model, representing an emerging competitive threat.
Regional players
- Localiza & Co: Localiza is a large car rental operator primarily in South America. It is comparable to Hertz in business model (fleet-based short- and long-term rentals, including corporate fleet management) but does not directly compete in the UK/European market Hertz serves.
- Acklam Car & Van Hire: Acklam is a local Middlesbrough-based car and van hire company operating in the same Teesside geography. It is comparable in that it offers the same short- and long-term car and van rental services to individuals and businesses in the same regional catchment as Hertz's recorded Middlesbrough base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Hertz social profiles
Digital presenceHertz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hertz leadership team
Management profileNumber of profiles
Hertz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hertz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hertz
What does Hertz do?
Hertz is a global car and van rental company offering short-term and long-term vehicle hire across Europe and worldwide. The company operates physical rental counters and an online reservation platform, supplying cars and vans for personal travel, business trips, tourism, and flexible mobility needs. Revenue is generated through per-transaction rental fees charged on a daily or period basis.
Is Hertz a public or private company?
Hertz is a public company. It is classified as public and is currently operating.
When was Hertz founded?
Hertz was founded in 2010. It employs 101 to 250 people.
Where is Hertz based?
Hertz is headquartered in Middlesbrough, United Kingdom, in the Europe region.
How does Hertz make money?
One revenue line is on record: car Rental Services.
Who are Hertz's main competitors?
Direct peers on record are Enterprise Mobility, Europcar Mobility Group, Avis Budget Group and SIXT SE. Emerging players are Turo and Virtuo. Regional players are Localiza & Co and Acklam Car & Van Hire.
Does Hertz have an API?
No public API is recorded for Hertz.
What industry is Hertz in?
Hertz's product category is Car Rental Services. Its primary akta.pro industry code is THADAAAE, Long-Term / Monthly Car Rental, with a secondary code of THADAJAK, Long-Term Commercial Van & Truck Rentals (Monthly/Contract). Its NAICS code is 5321 and its SIC code is 7510.