What Virtual Field does

Virtual Field (now Carrot) is a New York-based medical device company founded in 2018 that pioneered the first virtual reality-based visual field analyzer and has since expanded into a unified end-to-end visual diagnostic platform. The platform delivers 18 visual field and visual function exams across 5 CPT codes—including perimetry (24-2, 24-2C, 10-2, 30-2, Esterman, Goldmann kinetic, and others), pupillometry, ocular motility, contrast sensitivity, and Ishihara color vision—through wireless VR headset hardware paired with proprietary BOLT/BOLT+ algorithms benchmarked against the Humphrey Visual Field Analyzer. Supporting modules include Insights (reporting and progression analytics), Connections/360 Sync (EMR/EHR interoperability with DICOM exports), Automations (workflow orchestration in 40+ languages), and Support (onboarding plus a lifetime Carrot Care hardware warranty).

The company serves optometry and ophthalmology practices ranging from independent SMB clinics (e.g., Akler Eye Center, Scott & Christie Eyecare, Village Optometry) to enterprise and health system organizations (e.g., Veterans Evaluation Services), with 2,400+ eye care providers and 5 million+ tests conducted on the platform. Revenue is generated through a subscription SaaS model at $199/month (Basic) and $399/month (Pro), with hardware, software, and support bundled into both tiers. Go-to-market is an enterprise field sales motion with demo-first engagement, free 30-day trials with device shipping, guided onboarding, and a Customer Success team staffed by former ophthalmic technicians. The platform is HIPAA-compliant, integrates with EMR/EHR systems, and in 2025 added an AI-Powered Visual Field Severity Index as a new AI diagnostic layer.

Name

Virtual Field

Legal name

Carrot

Website

https://virtualfield.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Virtual Field (now Carrot) is a New York-based medical device company that builds a VR-headset-based visual diagnostic platform for optometry and ophthalmology practices, offering 18 exams across 5 CPT codes on a subscription basis.

Ownership category

akta.pro rank

Product category

Ophthalmic Medical Devices / Visual Diagnostic Equipment

NAICS

Custom Computer Programming Services (541511), Research and Development in the Physical, Engineering, and Life Sciences (54171)

SIC

Ophthalmic Goods (3851), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Visual Field & Functional Vision Testing (Perimetry, ERG/VEP, Contrast Sensitivity) (HLAHAJAC)

Keywords

• VR visual diagnostics
• Automated perimetry
• Visual field testing
• Ophthalmic medical devices
• Eye care software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription-based SaaS Platform: Monthly or annual subscription plans providing access to end-to-end visual diagnostic platform including hardware, software, and support. Two tiers: Basic ($199/month) and Pro ($399/month). Revenue derived from recurring subscription fees with potential upsell through expanded test modules and multi-site deployments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Virtual Field (operating as Carrot) provides a VR-based visual diagnostic platform that combines wireless VR headset hardware with software to deliver automated perimetry and vision testing for eye care practices. The platform offers 18 essential exams across 5 CPT codes—including visual field, pupillometry, ocular motility, contrast sensitivity, and color vision testing—alongside EMR integration, workflow automation, and clinical reporting modules, sold primarily on a monthly subscription basis to optometry and ophthalmology practices.

Product overview

Carrot (formerly Virtual Field) is a unified end-to-end visual diagnostic platform offering a complete suite of 18 visual field and function tests across 5 CPT codes. The platform combines a VR headset-based hardware system with software for automated perimetry, clinical reporting, and workflow automation. Core testing products include Visual Fields, Pupillometer, Ocular Motility, Contrast Sensitivity, and Color Vision testing. Supporting modules include Insights (reporting and analytics), Connections/360 Sync (EMR integration), Automations (workflow orchestration), and Support (onboarding and warranty). The Components hardware line provides the VR diagnostic devices. The platform uses clinically validated BOLT/BOLT+ algorithms benchmarked against the Humphrey Visual Field Analyzer, with results comparable to traditional perimetry across key clinical metrics.

Differentiator

Problem solved

Functional benefit

Products and services

• Visual Fields VR-based perimetry testing for eye care providers, supporting threshold, screener, kinetic, and full-field visual field exams including 24-2, 24-2C, 10-2, 30-2, C-40 Screening, Esterman, Foveal Threshold, FDT, Full Field 120, Goldmann kinetic, N-30 Screening, and Superior 36 tests. Independently validated with advanced fixation monitoring.
• Pupillometer Reproducible and billable pupillary assessment for objective pupil response measurement, designed for eye care practices.
• Ocular Motility Objective Extraocular Motility (EOM) examination covering nine cardinal positions of gaze for eye care providers.
• Contrast Sensitivity Quantitative contrast sensitivity testing that replaces wall-chart variability with standardized measurements, designed for eye care practices.
• Color Vision (Ishihara Testing) Standardized Ishihara color vision testing without the fading plates, providing consistent color vision assessment for eye care practices.
• Components (Diagnostic Hardware) Next-generation diagnostic hardware devices including wireless VR headsets designed for clinical use. Space-efficient, portable, and backed by Carrot Care protection with no service contracts required.

Quantifiable outcome

• ROI achieved in as few as 4 exams
• +4 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Weill Cornell MedicinecoreStrategic or Co-development PartnerClinical validation partnership for patient experience studies on virtual reality-based visual field testing, presented at American Geriatrics Society (AGS).
• American Geriatrics Society (AGS)coreStrategic or Co-development PartnerResearch presentation partner for peer-reviewed clinical evidence on VR-based visual field testing patient experience.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Heidelberg Engineering: Heidelberg Engineering is a leading ophthalmic imaging and diagnostics vendor (Spectralis OCT, etc.) serving ophthalmologists and optometrists with high-end diagnostic instruments. It competes for advanced diagnostics share within the same specialty customer base.
• Nidek: Nidek manufactures a full line of ophthalmic diagnostic equipment including perimeters, autorefractors, and OCT systems. It serves the same optometry/ophthalmology equipment buyers as Carrot with established, clinic-floor hardware.
• Kowa Optimed: Kowa Optimed manufactures ophthalmic diagnostic devices including perimeters and fundus cameras. It targets the same optometry and ophthalmology practice equipment market that Carrot addresses.
• Topcon Healthcare: Topcon produces a broad ophthalmic equipment portfolio including perimeters (e.g., Henson and K-series field analyzers), OCT, and fundus imaging. It competes broadly for the same ophthalmology practice capital equipment budgets as Carrot.
• Carl Zeiss Meditec: Zeiss manufactures the Humphrey Field Analyzer, the clinical gold-standard perimetry device against which Carrot's BOLT/BOLT+ algorithms are benchmarked. It is the dominant incumbent in visual field testing and a core reference point for any entrant in this space.
• Optos (Nikon): Optos, part of Nikon, produces ultra-widefield retinal imaging and broader ophthalmic diagnostic systems. It sells to the same ophthalmology specialty customer base and competes for advanced diagnostics capital equipment share.
• Haag-Streit: Haag-Streit produces ophthalmic diagnostic and imaging equipment (e.g., Octopus perimeters, slit lamps) used by optometrists and ophthalmologists. It is a long-standing incumbent competing for the same specialty capital equipment budgets.
• iCare (including CenterVue and DRS): iCare offers a portfolio of ophthalmic diagnostic and screening devices, including visual field testing and retinal imaging products acquired via CenterVue. It serves optometrists and ophthalmologists with established clinic-floor hardware.

Direct peers

• Heru: Heru develops AI-powered, wearable vision diagnostic platforms including VR-based visual field testing. It is the most direct VR-native competitor to Carrot, serving ophthalmology and optometry practices with similar automated perimetry workflows.
• Olleyes: Olleyes builds VR-based visual testing devices (VisuALL and similar products) for ophthalmology and optometry, including perimetry, color vision, and contrast sensitivity. It is a closely aligned competitor in the VR visual diagnostics category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@carrotplatform
• Facebookfacebook.com/CarrotPlatform
• LinkedInlinkedin.com/company/virtual-field
• Instagraminstagram.com/carrotplatform

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virtual Field