Heru
Heru is a Miami-based medical technology company developing AI-powered cloud-based AR/VR diagnostic platforms for eye care professionals. Its FDA-cleared Heru Prime platform delivers nine vision exams on a single headset, serving independent practices, corporate eye care enterprises, and tele-optometry programs.
- Company typePrivate
- Founded2020
- HeadquartersMiami, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Heru does
Heru is a Miami-based medical technology company that develops AI-powered cloud-based wearable diagnostic platforms for the eye care industry. Spun out of the University of Miami's Bascom Palmer Eye Institute after more than 10 years of clinical research, the company builds software that runs on commercially available AR/VR headsets to deliver automated vision diagnostics, serving independent eye care practices, corporate eye care enterprises, and tele-optometry programs.
The company's flagship product is Heru Prime (formerly re:Vive), a cloud-based platform that consolidates nine vision exams—including visual field, dark adaptation, contrast sensitivity, color vision, pupillometry, ocular alignment, and eye motility testing—into a single lightweight wearable device, replacing multiple pieces of legacy diagnostic equipment. Core technology includes the proprietary re:Imagine AI visual field algorithm (demonstrating 95% correlation to the Humphrey Field Analyzer and ICC = 0.97), EyeStream real-time headset-fit computer vision, AutoFlow automated test branching, and PretestPro rapid pretesting workflow. The platform supports five reimbursable CPT codes and is FDA-cleared, with HIPAA-compliant PHI handling governed by Business Associate Agreements.
Heru monetizes through a hybrid model combining hardware sales of AR/VR headsets with multi-year software subscription licenses, optional extended service plans, and downstream CPT-code reimbursements earned by customer practices. Distribution is primarily U.S.-domestic via direct enterprise field sales, channel partnerships (notably Vision Source, the largest private-practice optometrist network), and tele-optometry deployments in rural and underserved markets. The company has raised $32.7M to date across a $2.7M seed (December 2020) and a $30M Series A led by D1 Capital Partners with SoftBank's SB Opportunity Fund (May 2021), and reports more than one million eyes tested cumulatively across all 50 U.S. states as of October 2025.
Heru firmographics
Firmographics- Name
- Heru
- Legal name
- Heru, Inc.
- Website
- https://seeheru.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Heru is a Miami-based medical technology company developing AI-powered cloud-based AR/VR diagnostic platforms for eye care professionals. Its FDA-cleared Heru Prime platform delivers nine vision exams on a single headset, serving independent practices, corporate eye care enterprises, and tele-optometry programs.
- Ownership category
- akta.pro rank
Heru industry classification
Industry- Product category
- Ophthalmic Diagnostic Software
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Medical Laboratories (8071)
- akta.pro primary industry
- Virtual Specialty Care Programs (Payer-Sponsored) (HLALACAD)
- akta.pro secondary industry
- VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)
Keywords
Where Heru is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Heru business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales (AR/VR Headsets): Heru sells augmented reality and virtual reality headsets to customers. Headsets are delivered with proprietary software installed. Customer pays for headsets and any related services at time of order and before products ship. Headsets provided under license terms with service plans available.
- Software Subscription License: Non-exclusive, non-transferable license during the Term to access, use and operate Heru's proprietary hosted software application and proprietary software installed on Headsets. Subscription and Service Plan fees paid as set forth in Confirmation Document.
- CPT Code Reimbursements: Platform supports 5 reimbursable CPT medical billing codes enabling eye care providers to bill for diagnostic exams performed using Heru's platform. Supported codes include Visual Field (9202x), Color Vision (92283), Contrast Sensitivity, Dark Adaptation (92284), and additional office visit codes.
- Extended Service Plans: Optional extended Service Plan offered for additional upfront fee with applicable deductibles. Provides extended product support including software upgrades and Headset service beyond standard warranty coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Hardware with Software License |
| Hybrid | Multi-year contract | Extended Service Plan |
| Other | Pay-as-you-go | 30-Day Money-Back Guarantee |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Heru product offering
Product offeringCore offering
Heru develops and sells Heru Prime, a cloud-based wearable AR/VR diagnostic platform that enables eye care professionals to perform multiple vision exams (visual fields, dark adaptation, contrast sensitivity, color vision, pupillometry, ocular alignment, and ocular motility) on a single commercial headset, replacing several legacy diagnostic devices. The platform is sold as bundled hardware (AR/VR headset) with proprietary software under a subscription license to independent optometrists and enterprise eye care organizations, with extended service plans available.
Product overview
Heru offers Heru Prime, a cloud-based wearable AR/VR diagnostic platform that delivers multiple vision exams within a single device. The platform includes core diagnostic modules for visual field testing, dark adaptation (CPT 92284), contrast sensitivity, color vision (CPT 92283), pupillometry, ocular alignment, and eye motility testing. Supporting technologies include EyeStream™ for real-time headset fit monitoring, re:Imagine AI algorithm for enhanced visual field analysis, and PretestPro™ for rapid pretesting. The platform operates on commercially available VR headsets and enables both in-clinic and remote tele-optometry care workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- Heru Prime Heru Prime is the company's flagship cloud-based wearable AR/VR diagnostic platform that delivers multiple vision exams (visual fields, dark adaptation, contrast sensitivity, color vision, pupillometry, ocular alignment, and ocular motility) in a single portable headset, replacing several legacy diagnostic devices. It is sold to independent eye care practices and corporate eye care enterprises and supports over-the-air modality distribution, five reimbursable CPT codes, and FDA-cleared diagnostic applications.
- Tele-optometry Service Tele-optometry is a service offering built on the Heru Prime platform that enables remote eye care consultations, allowing corporate eye care enterprises to increase remote doctor productivity by up to 37% and reach patients in rural communities and health deserts. It is delivered through direct enterprise sales and integrated with internal corporate telehealth programs.
Quantifiable outcome
- 95% correlation to Standard of Care (Humphrey Field Analyzer)
- +6 more outcomes
Companies that use Heru
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Heru technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature8 records
Heru partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Vision SourcecoreVision Source is the leading network of private practice optometrists. Heru launched commercial availability of re:Vive in partnership with Vision Source, enabling automated screening and full threshold exam strategies for member practices. The partnership provided market access to thousands of independent eye care practices across the Vision Source network.
- Bascom Palmer Eye Institute (University of Miami)coreHeru is a spinoff company from the University of Miami's Bascom Palmer Eye Institute, ranked #1 eye hospital in the U.S. for 22 consecutive years. Platform developed through 10+ years of clinical and scientific research led by Dr. Mohamed Abou Shousha and team of physicians, scientists, and engineers at the institute. Continuous development partnership with ongoing clinical validation and medical advisory board support from Bascom Palmer leadership including Eduardo C. Alfonso, MD as Medical Advisory Board Chairman.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
Heru competitors and assessment
Company assessmentDirect peers
- DigitalOptometrics: U.S. tele-optometry platform that enables remote eye exams via connected in-office equipment. Directly comparable to Heru's tele-optometry strategy and target customer (corporate optical retailers and independent practices deploying remote care).
- Virtual Field: Direct peer offering a VR-based visual field testing platform for clinical use. Closely comparable in product category (headset-driven perimetry), target customer (eye care providers), and go-to-market motion as Heru Prime.
Broad incumbents
- Heidelberg Engineering: Specialist in ophthalmic diagnostic imaging (OCT, confocal imaging, perimetry). Overlaps with Heru in advanced diagnostic workflows for eye care specialists, particularly for glaucoma and retinal disease management.
- Haag-Streit Group: Manufacturer of ophthalmic diagnostic instruments, including perimetry and slit-lamp systems, sold through long-established channels to optometrists and ophthalmologists worldwide. Represents the legacy equipment category Heru is replacing with a wearable platform.
- Carl Zeiss Meditec: Manufacturer of the Humphrey Field Analyzer, the gold-standard visual field device against which Heru benchmarks (95% correlation). Offers a broad ophthalmic equipment portfolio and is the entrenched incumbent Heru is displacing.
- Nidek: Manufacturer of ophthalmic and optometric diagnostic devices including perimetry and refraction systems. Targets the same eye care practice customer as Heru, primarily through legacy tabletop hardware.
- Topcon Healthcare: Global ophthalmic diagnostic equipment vendor with visual field, OCT, and fundus imaging products. Competes in the same eye care provider segment with established channels and full-room diagnostic workflows.
Emerging players
- NovaSight: Israel-based developer of eye-tracking and VR-based pediatric vision diagnostics and treatment. Comparable AR/VR-driven vision health technology, but focused on pediatric amblyopia and screening rather than adult clinical diagnostics.
- RightEye: Provider of eye-tracking-based vision diagnostic and performance assessments used by optometrists and vision therapists. Comparable in using sensor/AI-driven technology to extend the clinical eye exam, though with a focus on functional and sports vision rather than traditional perimetry.
Regional players
- 20/20NOW: U.S.-focused tele-optometry service provider operating inside optical retail locations. Comparable in tele-optometry enablement and primary customer segment (corporate optical retailers), though it relies on traditional autorefraction rather than Heru's AR/VR diagnostic stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Heru social profiles
Digital presenceHeru compliance and trust
Trust signalCompliance2 records
Heru financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heru leadership team
Management profileNumber of profiles
Profiles7 records
Heru funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heru M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heru
What does Heru do?
Heru develops and sells Heru Prime, a cloud-based wearable AR/VR diagnostic platform that enables eye care professionals to perform multiple vision exams (visual fields, dark adaptation, contrast sensitivity, color vision, pupillometry, ocular alignment, and ocular motility) on a single commercial headset, replacing several legacy diagnostic devices. The platform is sold as bundled hardware (AR/VR headset) with proprietary software under a subscription license to independent optometrists and enterprise eye care organizations, with extended service plans available.
Is Heru a public or private company?
Heru is a private company. It is classified as venture growth investor backed and is currently operating.
When was Heru founded?
Heru was founded in 2020. It employs 101 to 250 people.
Where is Heru based?
Heru is headquartered in Miami, United States, in the North America region.
How does Heru make money?
Four revenue lines are on record. Hardware Sales (AR/VR Headsets) is the primary driver. The others are software Subscription License, CPT Code Reimbursements and extended Service Plans.
Who are Heru's main competitors?
Direct peers on record are DigitalOptometrics and Virtual Field. Broad incumbents are Heidelberg Engineering, Haag-Streit Group, Carl Zeiss Meditec, Nidek and Topcon Healthcare. Emerging players are NovaSight and RightEye. 20/20NOW is listed as a regional player.
Does Heru have an API?
No public API is recorded for Heru.
What industry is Heru in?
Heru's product category is Ophthalmic Diagnostic Software. Its primary akta.pro industry code is HLALACAD, Virtual Specialty Care Programs (Payer-Sponsored), with a secondary code of MPAFAGAG, VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics). Its NAICS code is 54151 and its SIC code is 7370.