XMReality
XMReality is a Swedish, Nasdaq First North-listed SaaS platform that delivers AR-powered remote visual assistance for field service, technical support, and training, serving industrial and consumer enterprises primarily across Europe through per-seat subscriptions and the Microsoft ecosystem.
- Company typePublic
- Founded2007
- HeadquartersLinköping, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What XMReality does
XMReality AB (publ) is a Swedish, Nasdaq First North-listed SaaS company headquartered in Linköping that provides a remote visual assistance platform purpose-built for guiding and troubleshooting physical tasks. The core product, XMReality Remote Guidance, streams live video between experts and field personnel and layers proprietary augmented-reality collaboration tools - notably the Hands Overlay, which superimposes the expert's hands onto the caller's video feed - on top of low-bandwidth-optimized video, no-app guest joining via SMS or email link, and automatic AI call documentation (transcription, topic tagging, summaries, and PDF reports). The platform also supports hands-free operation through native compatibility with RealWear, Vuzix, HoloLens 2, and Epson Moverio smart glasses, plus a configurable instruction-set system for training and compliance workflows.
The technology is delivered as cloud-hosted SaaS on AWS infrastructure (EU region, Ireland), with integration depth across the Microsoft ecosystem - Teams, Outlook, OneDrive, Dynamics 365, and Microsoft Copilot via MCP - alongside Salesforce Service Cloud, Zapier, WhatsApp, and Stripe. XMReality has pursued ISO 27001 certification and GDPR compliance as enterprise procurement prerequisites.
XMReality operates a hybrid go-to-market combining product-led growth (a 14-day self-service free trial with public pricing of $35-$68/user/month) with enterprise field sales for multi-seat licenses, and distributes through Microsoft Marketplace, Microsoft AppSource, and the Microsoft Teams App Store. Revenue streams include per-seat subscription licenses, professional services and onboarding, proprietary hardware sales, and AI credits consumed above plan allotments. The customer base is concentrated in European-headquartered industrial and consumer enterprises - Assa Abloy, Coesia, Nestlé, Minebea Intec, NIBE Energy Systems, Electrolux, Heineken, Absortech, Toshiba, Verisure, EMDE Automation, Esko, and Novatech - spanning manufacturing, food and beverage, appliances, electronics, security, automation, packaging, and heating and cooling. Five named vertical landing pages (Defence, HVAC, Housing and Facility Management, Manufacturing, Renewable Energy) indicate sector-led expansion.
XMReality firmographics
Firmographics- Name
- XMReality
- Legal name
- XMReality AB (publ)
- Website
- https://xmreality.com
- Company type
- Public
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- XMReality is a Swedish, Nasdaq First North-listed SaaS platform that delivers AR-powered remote visual assistance for field service, technical support, and training, serving industrial and consumer enterprises primarily across Europe through per-seat subscriptions and the Microsoft ecosystem.
- Ownership category
- akta.pro rank
XMReality industry classification
Industry- Product category
- Remote Visual Assistance Software
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ)
- akta.pro secondary industries
- VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG), XR Assessment & Skills Verification (Performance-Based Evaluation) (EDAFAJAI)
Keywords
Where XMReality is headquartered
LocationHeadquarters
- HQ city
- Linköping
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
XMReality business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscription Licenses: Recurring subscription fees charged on a per-user, per-month basis. Customers choose from tiered plans (Basic, Professional, Enterprise) with different feature sets. Subscriptions auto-renew at the end of each billing period. The Professional tier includes AI transcription and a generous allocation of AI credits.
- Professional Services and Onboarding: Implementation support, custom integration development, and dedicated onboarding assistance for enterprise customers requiring personalized deployment and training.
- Hardware Sales: Sale of proprietary hardware products designed and manufactured by XMReality, including smart glasses accessories. Products carry a one-year warranty and include CE standards compliance. XMReality also supports third-party smart glasses from RealWear, Vuzix, HoloLens, and Epson.
- AI Credits (Overage): Additional AI credits available for purchase beyond the allocation included in Professional and Enterprise plans. Credits are consumed when using AI features such as transcription and summarization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic plan at $35/user/month |
| Subscription | Monthly | Professional plan at $68/user/month |
| Subscription | Annual | Enterprise plan - quote-based pricing |
| Freemium | Pay-as-you-go | 14-day free trial available |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
XMReality product offering
Product offeringCore offering
XMReality provides a cloud-based remote visual assistance platform powered by augmented reality that allows experts to guide, inspect, and troubleshoot physical problems remotely via live video calls. The product enables experts to superimpose their hands onto the remote user's camera feed, annotate live video, capture high-quality snapshots for documentation, and produce AI-generated transcripts and reports — with no app downloads required for recipients. It is sold as a tiered SaaS subscription (Basic, Professional, Enterprise) and operates across smartphones, tablets, computers, and AR smart glasses.
Product overview
XMReality offers a unified remote visual assistance platform powered by augmented reality. The core product is XMReality Remote Guidance, which enables real-time video collaboration between experts and field personnel for remote support, training, and inspections. The platform includes specialized solutions for different use cases: XMReality Training Solution for virtual training with group calls and instruction sets; Remote Inspections and Audits for visual assessment with documentation; and Support and Helpdesk for customer service workflows. AI-powered transcription and summaries are available as integrated features via the Professional and Enterprise plans using an AI credits system. XMReality for Microsoft Dynamics 365 provides CRM integration. The Smart Glasses Support module enables hands-free operations with compatible RealWear, Vuzix, HoloLens 2, and Epson devices. The platform is accessible across smartphones, tablets, computers, and smart glasses with no downloads required for basic use.
Differentiator
Problem solved
Functional benefit
Products and services
- XMReality Remote Guidance Primary cloud-based remote visual assistance platform powered by AR. Enables real-time video calls between experts and field personnel for remote guidance, troubleshooting, and support. Includes hands overlay, annotations, no-app guest joining, call documentation, AI transcription, and works across smartphones, tablets, computers, and smart glasses. For enterprise field service, technical support, and customer service teams.
- XMReality for Microsoft Dynamics 365 Integration module that embeds XMReality remote guidance capabilities directly inside Microsoft Dynamics 365. Allows service teams to launch video calls, manage licenses, and sync call documentation automatically within their CRM workflow.
- XMReality Smart Glasses Support Hands-free remote guidance module supporting AR smart glasses from RealWear (HMT-1, Navigator 500), Vuzix (M400, M4000, Blade 2), Microsoft HoloLens 2, and Epson Moverio BT-45C. Enables field technicians to receive expert guidance while keeping both hands free for physical work.
- XMReality Training Solution Remote training module built on XMReality's video platform. Enables virtual training sessions with group calls up to 20 participants, instruction sets for consistent procedures, and automatic documentation capture for knowledge retention and compliance.
- XMReality Remote Inspections and Audits Solution module for remote inspections and audits. Enables remote visual assessment of equipment, facilities, or processes with documentation capabilities including snapshots, annotations, and PDF reports for compliance verification.
- XMReality AI Transcription and Summaries AI-powered feature providing automatic call transcription, topic tagging, and smart summaries. Included with Professional and Enterprise plans via AI credits. Generates searchable, accurate transcripts available immediately after calls, with additional AI credits available for purchase.
Quantifiable outcome
- 95% remote resolution success rate
- +4 more outcomes
Companies that use XMReality
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
XMReality technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability9 records
Feature8 records
XMReality partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- MicrosoftcoreDeep integration partnership with Microsoft's ecosystem including Teams, Outlook, OneDrive, Dynamics 365, and Microsoft Copilot. XMReality is available on Microsoft Marketplace and Teams AppSource. The Dynamics 365 integration allows service teams to launch video calls and sync documentation directly within their CRM workflow. OneDrive integration enables automatic storage of call recordings and snapshots to enterprise OneDrive accounts.
- RealWearcoreXMReality software is natively optimized for RealWear smart glasses including the HMT-1 and Navigator 500 models. RealWear is described as the global leader in assisted reality head-mounted displays for frontline workers. XMReality has been supporting RealWear devices since early deployments.
- VuzixcoreXMReality supports Vuzix smart glasses including M400, M4000, and Blade 2 models. Vuzix is a leading supplier of smart glasses and augmented reality technology. XMReality is a Vuzix partner providing software support for their AR glasses.
- Microsoft HoloLenscoreXMReality supports Microsoft HoloLens 2 augmented reality headset. HoloLens 2 is an AR headset developed and manufactured by Microsoft, the successor to the original HoloLens. XMReality provides remote guidance software compatible with HoloLens 2.
- EpsoncoreXMReality supports Epson Moverio BT-45C smart glasses. Epson is a Japanese electronics company that has been developing smart glasses since 2011. XMReality has been compatible with the Moverio BT-45C since February 2023.
- Amazon Web ServicescoreAWS provides cloud infrastructure for XMReality's platform. All customer data is processed and stored on AWS infrastructure located in Ireland (EU region). AWS sub-processing compliance documentation is maintained.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
XMReality competitors and assessment
Company assessmentDirect peers
- PTC (Vuforia Chalk): PTC's Vuforia Chalk is a purpose-built AR remote assistance product targeting field service technicians — the same use case as XMReality Remote Guidance, including annotation overlays and smart glasses support.
- Help Lightning: Direct AR-based remote assistance competitor. XMReality has published explicit competitive comparison content positioning itself against Help Lightning, and both serve field service teams with merged-reality remote guidance.
- Librestream (Onsight): Librestream's Onsight platform delivers AR-augmented remote expert collaboration for field service, manufacturing, and defense — directly overlapping XMReality's core field service and inspection use cases.
- Scope AR: Scope AR (now part of Librestream) provides AR remote assistance and work-instruction tools for industrial field service, overlapping XMReality's remote guidance and training offerings.
Broad incumbents
- TeamViewer: TeamViewer is a broad incumbent in remote support and remote access for IT and OT environments. It overlaps with XMReality's field service support use case but is not purpose-built for AR-guided physical problem-solving.
- Splashtop: Splashtop provides remote access and support tools used by MSPs and IT support teams. It competes for general remote assistance budget but lacks XMReality's AR-first, hands-overlay design.
- Microsoft (Teams / Dynamics 365 Field Service): Microsoft Teams and Dynamics 365 Field Service are both partner channels and substitution threats for XMReality. As Teams adds more annotation/AI features and Dynamics 365 expands service workflows, Microsoft sits in the same enterprise procurement orbit.
- Zoom: Zoom is a general-purpose video conferencing incumbent that XMReality explicitly compares against in its marketing. It lacks AR hands-overlay but competes for the same remote support use case.
Emerging players
- RealWear: RealWear is a leading assisted-reality smart glasses OEM and a core XMReality partner. It is also a potential competitor if it expands into vertically integrated remote guidance software for its installed base of frontline devices.
- Vuzix: Vuzix is a smart glasses manufacturer and XMReality partner. Like RealWear, Vuzix could vertically integrate its own remote guidance software stack, competing with XMReality on its supported hardware.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
XMReality social profiles
Digital presenceXMReality compliance and trust
Trust signalCompliance2 records
XMReality financial estimates
Financial estimateRevenue estimate
Valuation estimate
XMReality leadership team
Management profileNumber of profiles
Profiles6 records
XMReality funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
XMReality M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about XMReality
What does XMReality do?
XMReality provides a cloud-based remote visual assistance platform powered by augmented reality that allows experts to guide, inspect, and troubleshoot physical problems remotely via live video calls. The product enables experts to superimpose their hands onto the remote user's camera feed, annotate live video, capture high-quality snapshots for documentation, and produce AI-generated transcripts and reports — with no app downloads required for recipients. It is sold as a tiered SaaS subscription (Basic, Professional, Enterprise) and operates across smartphones, tablets, computers, and AR smart glasses.
Is XMReality a public or private company?
XMReality is a public company. It is classified as public and is currently operating.
When was XMReality founded?
XMReality was founded in 2007. It employs 11 to 50 people.
Where is XMReality based?
XMReality is headquartered in Linköping, Sweden, in the Europe region.
How does XMReality make money?
Four revenue lines are on record. Software Subscription Licenses are the primary driver. The others are professional Services and Onboarding, hardware Sales and AI Credits (Overage).
Who are XMReality's main competitors?
Direct peers on record are PTC (Vuforia Chalk), Help Lightning, Librestream (Onsight) and Scope AR. Broad incumbents are TeamViewer, Splashtop, Microsoft (Teams / Dynamics 365 Field Service) and Zoom. Emerging players are RealWear and Vuzix.
Does XMReality have an API?
Yes. XMReality offers a REST API for custom software integration using embeddable UI components. The API supports webhooks and custom no-code integrations via Zapier. Additionally, XMReality provides an MCP (Model Context Protocol) server at https://api.eu.xmreality.com/mcp enabling AI applications like Microsoft Copilot and ChatGPT to connect to XMReality and access call documentation, history, and usage statistics. Authentication for MCP uses OAuth 2.0 with dynamic discovery. Developer documentation is at knowledge.xmreality.com/integration-api.
What industry is XMReality in?
XMReality's product category is Remote Visual Assistance Software. Its primary akta.pro industry code is EDAFAJAJ, Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators), with a secondary code of MPAFAGAG, VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics). Its NAICS code is 51321 and its SIC code is 7372.