Girls in Gear

What Girls in Gear does

Girls in Gear is a 501(c)(3) nonprofit organization founded in 2021 and headquartered in Montclair, New Jersey, that delivers structured cycling education programs to girls ages 3–17 across 8 U.S. states and Washington, DC. The organization operates a portfolio of five distinct programs — Pedal Power (an 8-week social-emotional learning and bike-skills program), Glide-to-Ride (one-day learn-to-ride clinics), Club GiG (an advanced riding club), Camp GiG (summer day camps), and Junior Coach (a teen leadership pipeline) — each built on an age-appropriate curriculum that integrates bike skills with social-emotional learning themes such as resilience, communication, and confidence-building. Programs are delivered at schools, parks, and community centers by trained volunteer coaches using the organization's proprietary curriculum materials.

The business model is a hybrid of program fees, donations, and corporate sponsorship. Program registration is offered on a sliding scale tied to household income, ranging from $40–$275 depending on region and program, with a no-questions-asked scholarship policy; over 50% of riders receive financial support, bikes, or helmets at no cost. Revenue is supplemented by individual donations, corporate sponsorships (including Gainbridge as a national partner), and the Going the Distance adult fundraising initiative. The go-to-market motion is community-led, relying on volunteer coach networks and partner organizations such as NextUp (free programming in Richmond) and Safe Routes to Schools Clark County for local distribution and audience access. The organization employs 13 staff including 7 regional program directors, reflecting a distributed operating model that scales geography through local leadership rather than centralized delivery.

Name

Girls in Gear

Legal name

Girls in Gear

Website

https://girlsingear.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Girls in Gear is a 501(c)(3) nonprofit founded in 2021 that delivers bike-skills and social-emotional learning programs to girls ages 3–17 across 8 U.S. states and Washington, DC, through volunteer-led sites at schools and community centers, funded by sliding-scale program fees, donations, and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Youth Cycling Education and Social-Emotional Development

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Endurance & Running/Cycling Training (HSADAAAG)

akta.pro secondary industry

Youth & Teen Personal Training (HSADAAAJ)

Keywords

• Youth cycling education
• Social-emotional learning
• Bike skills programs
• Girls youth development
• Learn-to-ride clinics

Headquarters

HQ city

Montclair

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Program Registration Fees: Revenue from registration fees for Pedal Power, Glide-to-Ride, Club GiG, and Camp GiG programs. Sliding scale pricing based on household income with significant scholarship support.
2. Donations and Charitable Contributions: Tax-deductible donations from individuals and corporate sponsors supporting scholarship funds, equipment donations (bikes, helmets), and general operations. Girls in Gear is a 501(c)(3) tax-exempt organization.
3. Corporate Sponsorship: National and local corporate sponsors provide financial, in-kind, and volunteer support. Sponsors include Gainbridge and other partners shown in sponsor cards.
4. Going the Distance Fundraising: Adult fundraising initiative for raising money to support subsidized programming for girls in low-income communities. Participants fundraise while training for running, cycling, triathlon, or hiking events.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Girls in Gear is a 501(c)(3) nonprofit that delivers cycling education and confidence-building programs for girls ages 3-17, combining bike-riding instruction with social-emotional learning. Its core offerings include the eight-week Pedal Power program, one-day Glide-to-Ride clinics, the Club GiG bike club, the Camp GiG summer day camp, and the Junior Coach teen leadership program, delivered through trained volunteer coaches at local schools, parks, and community centers across eight states and Washington, DC.

Product overview

Girls in Gear is a youth-focused cycling education nonprofit offering a portfolio of five distinct programs that collectively form a comprehensive biking journey. The core offerings are: Pedal Power (an eight-week social-emotional learning program with bike skills for ages 5–13), Glide to Ride (a one-day learn-to-ride clinic for beginners ages 3+), Club GiG (a weekly bike club for experienced riders), Camp GiG (a summer day camp with biking adventures for ages 7–12), and Junior Coach (a teen leadership role for ages 13–17). Programs are designed to complement one another, allowing families to build a progressive, year-round biking journey. The organization operates across eight states and Washington, DC through volunteer-led site teams.

Differentiator

Problem solved

Functional benefit

Brands

• Pedal Power: Eight-week social-emotional learning program that incorporates SEL skills into bike-riding lessons for ages 5-13.
• Glide-to-Ride
• Club GiG
• Camp GiG
• Junior Coach
• Going the Distance

Products and services

• Pedal Power An eight-week social-emotional learning program that integrates bike-riding skills with confidence-building activities for girls ages 5-13 of all riding abilities. Weekly 90-minute sessions incorporate SEL themes such as resilience and communication into biking experiences, delivered by trained volunteer coaches.
• Glide to Ride A one-day learn-to-ride clinic that provides 2-3 hours of focused instruction to help riders ages 3+ transition to two wheels. The clinic starts with balance, progresses to turning, and then pedaling in a safe, supportive, judgment-free environment.
• Club GiG An all-riding, all-the-time bike club for seasoned riders ages 7+ who want to push their limits. Each session is grounded in a central theme with reflection questions designed to support personal growth, resilience, and self-discovery.
• Camp GiG A summer day camp for girls ages 7-12 offering week-long half- or full-day sessions featuring biking adventures, team-building activities, and an environmental stewardship project that fosters confidence, friendship, and perseverance.
• Junior Coach A leadership program for teens ages 13-17 who are confident, responsible riders. Junior Coaches serve as role models for younger riders while gaining leadership skills and service credits, working alongside adult volunteer coaches.

Quantifiable outcome

• Over 50% of riders receive financial assistance, bikes, or helmets
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• NextUpcoreStrategic or Co-development PartnerPartnership making Pedal Power, Glide-to-Ride, Club GiG, and Camp GiG free for Richmond residents ages 11+. NextUp verifies residency against census data. This is a significant partnership enabling subsidized programming for low-income communities.
• Safe Routes to Schools Clark CountycoreStrategic or Co-development PartnerPartnership providing free after-school Clark County sites including bikes and helmets. Generous in-kind support enabling access for students who need equipment.
• Virginia Capital TrailminorGTM or Marketing PartnerLocal sponsor visible on Greater Richmond page with logo placement. Supports local programming in Richmond, VA area.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Little Bellas: Girls-only youth mountain biking nonprofit offering mentorship and riding programs for ages 7-17. Closest direct competitor: same girl-focused mission, similar age range, and SEL+cycling integration.
• Outride: Nonprofit founded by Specialized supporting youth cycling programs including girls'-focused initiatives and SEL outcomes. Directly comparable mission with stronger corporate backing.
• Girls on the Run: National 501(c)(3) combining running with social-emotional learning for girls in grades 3-8. Closely analogous SEL-plus-sport model for girls, though running-based rather than cycling-based; same volunteer-coach and council model.
• All Kids Bike: Nonprofit focused on teaching every child in America how to ride a bike through school-based learn-to-ride programs. Closely comparable mission on access to bike-riding instruction for children.

Broad incumbents

• National Interscholastic Cycling Association (NICA): National governing body for youth mountain biking leagues with thousands of student-athletes. Overlaps on youth cycling development but broader (co-ed, league-based) versus Girls in Gear's girls-only SEL focus.
• Pedalheads: For-profit operator of children's bike camps and learn-to-ride clinics across North America. Comparable learn-to-ride service for kids, but commercial pricing model and broader age/skills range.
• YMCA of the USA (youth programs): National nonprofit offering youth sports, fitness, and SEL programs at community centers across the US. Overlaps with Girls in Gear on community-center-based delivery, youth development mission, and sliding-scale access.

Emerging players

• Black Girls Do Bike: Community organization growing and supporting Black women and girls in cycling. Comparable demographic focus and mission-aligned advocacy, though more community/networking than structured instruction.
• Bike New York: New York-based nonprofit offering youth cycling education, bike safety, and learn-to-ride programs. Operates in NYC where Girls in Gear also runs programs; complementary rather than directly competing.
• Trips for Kids: National nonprofit providing mountain biking experiences and bike mechanics education to under-served youth. Mission-aligned youth cycling nonprofit with similar volunteer/recycled-bike model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/girlsingear
• LinkedInlinkedin.com/company/girls-in-gear

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girls in Gear