ParkAround
ParkAround is a Greek-founded digital marketplace aggregating 200+ parking facilities across Greece and Cyprus, enabling travelers to compare and reserve airport, port, and city-center parking online with up to 80% discounts, while operating a B2B parking management software line called Parkadoro installed at 400+ operator sites.
- Company typePrivate
- Founded2013
- HeadquartersAthens, Greece
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What ParkAround does
ParkAround is a Greek digital marketplace founded in 2013 that aggregates 200+ contracted parking facilities across Greece and Cyprus, enabling travelers to search, compare, and reserve parking at 9 airports (including Athens, Thessaloniki, Heraklion, Larnaca, Paphos), multiple ferry and cruise ports (Piraeus, Volos, Rafina, Nydri), and Athens city-center neighborhoods. The platform is delivered as a self-serve website and iOS/Android application, with free consumer-side reservations and revenue generated through transaction commissions on partner bookings; pricing starts at €2 for Athens city-center parking and €5-9 for airport/port parking, with advertised online discounts of up to 80% versus walk-in rates. Distribution is product-led through SEO, blog content, social media, and email, supplemented by a "ParkAround for Business" corporate program for enterprise travelers.
Underlying the consumer marketplace, ParkAround has built a complementary B2B software line called Parkadoro, a modular parking management system offered in App, POS, Web, and PMS variants. Parkadoro launched in 2017 and is installed at 400+ Greek operator sites; the automated PMS variant was launched in October 2023 to meet new Greek tax authority (AADE) digital customer ledger requirements, integrating camera-based vehicle recognition, automated payment machines, and barrier-controlled entry. The two sides are operationally linked via a partner admin dashboard where operators manage listings and reservations, giving ParkAround a dual B2C marketplace / B2B SaaS revenue model. ParkAround is registered in Greece as ParkAround BV with 1-10 employees and has raised approximately $678K in disclosed funding across early rounds from Rockstart (2013) and PJ Tech Catalyst (2013-2016); no revenue, valuation, or institutional investors beyond these have been disclosed.
ParkAround firmographics
Firmographics- Name
- ParkAround
- Legal name
- ParkAround BV
- Website
- https://parkaround.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ParkAround is a Greek-founded digital marketplace aggregating 200+ parking facilities across Greece and Cyprus, enabling travelers to compare and reserve airport, port, and city-center parking online with up to 80% discounts, while operating a B2B parking management software line called Parkadoro installed at 400+ operator sites.
- Ownership category
- akta.pro rank
ParkAround industry classification
Industry- Product category
- Online Parking Reservation Marketplace
- NAICS
- Parking Lots and Garages (812930), Parking Lots and Garages (81293)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC)
- akta.pro secondary industries
- Parking Facilities Property Management (BPAJAGAN), Parking Access & Revenue Control Systems (PARCS) (Gates, Pay Stations, Ticketing) (TLAJAIAD), Parking Management & Enforcement (Citations, Permits, Compliance) (BPABAKAB)
Keywords
Where ParkAround is headquartered
LocationHeadquarters
- HQ city
- Athens
- HQ country
- Greece
- HQ region
- Europe
Offices2 records
Markets served
ParkAround business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Commission from Parking Facilities: ParkAround acts as an intermediary platform connecting drivers with contracted parking facilities. The company earns revenue by taking a commission on bookings made through its platform. The Terms of Use state that ParkAround does not acquire the status of a seller and acts exclusively as an intermediary between the user and the parking facility.
- Online Booking Fees: While reservations are free for users to make, the platform facilitates transactions between parking operators and customers. Revenue is generated through transaction processing and commissions from partner parking facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Airport Parking - Athens |
| Transaction based/ take rate | Pay-as-you-go | Airport Parking - Thessaloniki |
| Transaction based/ take rate | Pay-as-you-go | City Center Parking - Various Locations |
| Transaction based/ take rate | Pay-as-you-go | Port Parking - Piraeus |
| Transaction based/ take rate | Pay-as-you-go | Other Island Airports |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
ParkAround product offering
Product offeringCore offering
ParkAround operates an online parking reservation marketplace that aggregates 200+ contracted parking facilities across Greece and Cyprus, enabling drivers to search, compare, book, and pay for parking at airports, ports, and city centers with online discounts of up to 80%. The platform is delivered via web and native iOS/Android apps, and is complemented by Parkadoro, a B2B parking management software suite installed at 400+ operator sites in Greece.
Product overview
ParkAround operates as a dual-marketplace platform consisting of a consumer-facing parking reservation service and a B2B parking management system. The consumer platform (ParkAround) enables drivers to compare and book parking at 200+ facilities across Greece and Cyprus near airports, ports, and city centers, with discounts up to 80%. The companion mobile app extends this to mobile-first booking with contactless exit validation. The B2B side consists of Parkadoro, a modular parking management system offered in four variants (App, POS, Web, PMS) serving 400+ parking operators, and ParkAround for Business addressing corporate parking needs. The two sides are integrated through a partner CRM dashboard at admin.parkaround.com where parking operators manage listings and reservations.
Differentiator
Problem solved
Functional benefit
Brands
- Parkadoro: A commercial parking management system (PMS) for parking operators, offering App, POS, Web, and automated solutions. Launched in 2017, installed in 400+ locations across Greece.
Products and services
- ParkAround Online Parking Reservation Platform Consumer-facing online marketplace where drivers search, compare prices, and book guaranteed parking reservations at 200+ contracted facilities across Greece and Cyprus, covering airports, ports, and city-center locations with discounts of up to 80% versus walk-in rates.
- ParkAround Mobile App (iOS/Android) Native iPhone and Android application enabling users to find parking, make reservations, and validate exit tickets for contactless parking exit.
- ParkAround for Business Dedicated B2B program for companies with employees who travel frequently, providing centralized parking management, corporate billing, and reporting for parking at Greek and Cypriot airports, ports, and city centers.
- Parkadoro Parking Management System B2B parking management software suite for parking lot operators, offered in four deployment variants: App (mobile/Bluetooth printer for minimal sites), POS (all-in-one portable device with card payment), Web (desktop PC with thermal/A4 printers and email delivery), and PMS (fully automated with cameras, payment machines, and barriers). Installed at 400+ Greek parking facilities and compliant with the AADE digital customer ledger framework.
- Parking + Washing Service Add-on bundle offering parking plus a discounted car wash at select partner parking locations in Athens.
Quantifiable outcome
- Up to 80% discount on online parking bookings compared to walk-in rates
- +2 more outcomes
Companies that use ParkAround
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
ParkAround technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ParkAround partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 200+ Parking Facilities (Contracted)coreParkAround works with over 200 contracted parking facilities across Greece and Cyprus. These parking operators provide inventory for the platform and receive customer bookings through ParkAround's distribution channel. The company acts as an intermediary, connecting drivers with available parking spaces at discounted rates.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
ParkAround competitors and assessment
Company assessmentDirect peers
- SpotHero: SpotHero is a North American parking reservation marketplace that connects drivers with off-street parking via web and mobile. It is the closest direct peer to ParkAround, operating the same aggregator/take-rate model for airport and urban parking.
- JustPark: JustPark is a UK-based parking marketplace that lets drivers book parking spaces in car parks, driveways, and hotels across the UK. It is directly comparable to ParkAround in business model (commission-based aggregator) and use cases (airport and city parking).
- Parclick: Parclick is a Southern European parking reservation platform operating primarily in Spain, Italy, France, and Portugal. It is a direct peer to ParkAround, serving the same Mediterranean traveler use case (airport and city parking) with a similar online booking model.
- ParkBee: ParkBee is a Netherlands-based digital parking platform that partners with private parking operators to make underutilized spaces available to drivers. It is comparable to ParkAround on the supply-side aggregator model and the B2B operator software angle.
- YourParkingSpace: YourParkingSpace is a UK-based parking marketplace that aggregates car parks and driveways for short and long stays, including airport parking. It mirrors ParkAround's marketplace-plus-operator model in another European market.
Broad incumbents
- EasyPark: EasyPark Group is a European parking technology incumbent covering on-street and off-street payments across many countries. It is comparable to ParkAround as a broader incumbent in the same digital parking space, though EasyPark specializes more in mobile payments and on-street operations.
- ParkMobile: ParkMobile is a large US-based mobile parking payment app used in thousands of locations. It is comparable as a broad incumbent in digital parking with a strong consumer brand, though its core focus is on-street and permit-based payments rather than airport reservation aggregation.
- Booking.com: Booking.com is a global online travel agency that bundles flights, hotels, and increasingly ground transport including parking. It is comparable as a potential disintermediator to ParkAround given its scale, traffic, and ability to add parking inventory to its booking flow.
Regional players
- Tiqets: Tiqets is a European attractions and experiences marketplace with strong presence in Greece and other Mediterranean markets. It overlaps with ParkAround in serving Mediterranean travelers and could credibly expand into parking and ground transport add-ons.
Emerging players
- GetTransfer: GetTransfer is a global ground transportation marketplace offering airport transfers and car services. It is comparable to ParkAround in serving the airport traveler journey, though it focuses on transfers rather than self-park reservations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
ParkAround social profiles
Digital presenceParkAround financial estimates
Financial estimateRevenue estimate
Valuation estimate
ParkAround leadership team
Management profileNumber of profiles
Profiles2 records
ParkAround funding detail
Funding detailFunding overview
Funding rounds5 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ParkAround M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ParkAround
What does ParkAround do?
ParkAround operates an online parking reservation marketplace that aggregates 200+ contracted parking facilities across Greece and Cyprus, enabling drivers to search, compare, book, and pay for parking at airports, ports, and city centers with online discounts of up to 80%. The platform is delivered via web and native iOS/Android apps, and is complemented by Parkadoro, a B2B parking management software suite installed at 400+ operator sites in Greece.
Is ParkAround a public or private company?
ParkAround is a private company. It is classified as venture growth investor backed and is currently operating.
When was ParkAround founded?
ParkAround was founded in 2013. It employs 1 to 10 people.
Where is ParkAround based?
ParkAround is headquartered in Athens, Greece, in the Europe region.
How does ParkAround make money?
Two revenue lines are on record. Commission from Parking Facilities are the primary driver. The others are online Booking Fees.
Who are ParkAround's main competitors?
Direct peers on record are SpotHero, JustPark, Parclick, ParkBee and YourParkingSpace. Broad incumbents are EasyPark, ParkMobile and Booking.com. Tiqets is listed as a regional player. GetTransfer is listed as an emerging player.
Does ParkAround have an API?
No public API is recorded for ParkAround.
What industry is ParkAround in?
ParkAround's product category is Online Parking Reservation Marketplace. Its primary akta.pro industry code is TLAJAIAC, Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics), with a secondary code of BPAJAGAN, Parking Facilities Property Management. Its NAICS code is 812930 and its SIC code is 7500.