Bit Soft

What Bit Soft does

Bit Soft is a Romanian-headquartered hospitality technology company founded in 1994 that builds, distributes, and implements integrated software ecosystems for hotels, restaurants, fast-food chains, and spa operations across Central and Eastern Europe and France. The company's proprietary Breeze suite is a cloud-native, multi-property platform comprising POS (Breeze POS), kitchen display systems (KDS), cloud inventory management (KeepApp), QR-code ordering and payment (ServUs), self-service kiosks, delivery dispatch with driver apps, eCommerce ordering, mobile loyalty applications, marketing automation, and centralized AI-powered analytics. Bit Soft additionally holds the sole authorized Oracle Hospitality distribution and implementation partnership in Romania, distributing and integrating OPERA PMS, OPERA Cloud, Simphony POS, and Materials Control, complemented by its own Protel and Protel Air hotel property management systems and the Reservation Assistant (TAC) spa booking platform. The technology architecture supports multi-property centralized management with real-time data synchronization, open APIs, multi-language and multi-currency capabilities, and a documented 370-restaurant nationwide franchise deployment track record.

Revenue is generated through SaaS subscriptions on the Breeze ecosystem, Oracle Hospitality license resale and recurring support, implementation and professional services, and Protel PMS licensing. Sales operate via direct enterprise field sales with regionally organized teams in Romania (Bucharest HQ, Oradea), Hungary (Budapest), France (Paris), and Bulgaria (Sofia), augmented by a customer referral program (500 EUR per signed contract). The company has implemented over 1,500 projects since 1994 and supports 300+ active Oracle installations, with named enterprise customers including Subway France (370+ restaurants migrated in 2024), City Grill Group (15+ brands, 90M EUR revenue in 2025, Out4Food loyalty of 380,000 users), Danubius Hotels Group, Ana Hotels, Continental Hotels, Pizza Hut Romania, Starbucks Romania, KFC Romania, Vienna House, and international chains including JW Marriott, Radisson Blu, Novotel, and Intercontinental in Romania. Legal entity is SC BIT SOFT SRL registered in Bucharest. The company is privately held with 11-50 declared employees, publishes annual financial reports (2021-2023) on its investor relations page, and shows no parent company, funding rounds, or institutional investor involvement in available data.

Name

Bit Soft

Legal name

SC BIT SOFT SRL

Website

https://bit-soft.ro

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Bit Soft is a Romanian hospitality technology company founded in 1994 that builds the proprietary Breeze cloud software ecosystem for hotels, restaurants, fast-food chains, and spas, and serves as the sole Oracle Hospitality distributor in Romania with operations spanning Hungary, France, and Bulgaria.

Ownership category

akta.pro rank

Product category

Hospitality Software (HoReCa)

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Point-of-Sale (POS) & On-Property Commerce (THALACAI)

Keywords

• Hospitality management software
• Hotel property management
• Restaurant POS systems
• Cloud-based HoReCa solutions
• Inventory management software

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses and Subscriptions (SaaS): Bit Soft's primary revenue comes from SaaS-based software licensing for its Breeze ecosystem (POS, KDS, Inventory, Loyalty, Analytics, Kiosk, eCommerce, Delivery) and Oracle Hospitality platforms (OPERA, Simphony, Materials Control). The Breeze POS is explicitly described as a SaaS license with minimal initial investment. Subscriptions cover cloud hosting, updates, and support.
2. Oracle Hospitality Software Distribution: As the sole Oracle Hospitality distributor in Romania, Bit Soft earns revenue from Oracle software licenses, implementation projects, and ongoing support contracts for OPERA PMS, Simphony, and Materials Control.
3. Implementation and Professional Services: Revenue from deployment, migration, and configuration services. The company conducts large-scale implementations (e.g., 370+ Subway France restaurants migrated in under 6 months) and custom integrations. 24/7 technical support services are offered as a distinct service line.
4. Protel PMS Software: Revenue from Protel and Protel Air hotel management software licensing, serving independent hotels and chains needing server-based or cloud PMS solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Bit Soft builds, distributes, and implements an integrated hospitality software ecosystem for hotels, restaurants, and the wider HoReCa industry. Its proprietary Breeze suite covers restaurant POS, kitchen display, inventory, digital ordering (QR, kiosk, mobile app, eCommerce), delivery, loyalty, marketing automation, and analytics; this is complemented by Oracle Hospitality solutions (OPERA PMS, Simphony POS, Materials Control) under exclusive Romanian distribution, its own Protel/Protel Air PMS, and Reservation Assistant (TAC) for spa and wellness operations. Services include large-scale implementation, migration, customization, and 24/7 technical support.

Product overview

Bit Soft offers an end-to-end software ecosystem for the hospitality industry (HoReCa), combining proprietary solutions with Oracle-branded products. The portfolio centers on Breeze — a cloud-based restaurant POS and operations platform — complemented by modules for kitchen display (KDS), inventory management (KeepApp, Oracle Materials Control), digital ordering (ServUs, Mobile App, Kiosk, eCommerce), delivery management, and loyalty/marketing automation. For hotels, the company distributes and implements Oracle Hospitality solutions (OPERA PMS, OPERA Cloud, Simphony POS, Materials Control) alongside its own Protel and Protel Air PMS products. The Reservation Assistant (TAC) addresses spa and wellness booking. The ecosystem is unified through shared data architecture — POS data flows into inventory, ordering channels feed the kitchen, and loyalty programs connect across dine-in, delivery, and digital touchpoints. The company operates as a certified Oracle partner in Romania and has expanded internationally to France, Hungary, Bulgaria, and serves clients across the Middle East.

Differentiator

Problem solved

Functional benefit

Brands

• Breeze: Cloud-based POS (Point of Sale) restaurant management system with mobile capabilities, kitchen display integration, and real-time reporting.
• KeepApp
• ServUs
• KDS (Kitchen Display System)
• TAC / Reservation Assistant

Products and services

• Breeze POS Multi-property cloud-based restaurant point-of-sale system with tablet interface, kitchen display integration, loyalty and marketing automation, offline mode and real-time reporting, serving as the central platform for Breeze ecosystem customers in dine-in, fast food, pub and café formats.
• Breeze Kitchen Display System (KDS) Kitchen display system integrated with Breeze POS, providing bidirectional real-time synchronization, audio and visual order notifications, bilingual/allergen display, batch operations, item prioritization, and customer-facing status displays for restaurant kitchens.
• ServUs QR Code Ordering and Payment Scan-and-order platform that allows guests to place orders and pay via QR code at tables, hotel rooms, or poolside/beach locations, with multi-language menus, GPS validation, waiter-on-demand, loyalty integration, and split billing, integrated with Breeze POS for kitchen dispatch.
• KeepApp Cloud Inventory Management Cloud-based inventory management solution providing real-time stock tracking, automated consumption calculations from POS sales, recipe management with cutting/yield calculations, supplier and price tracking, multi-property support, and ABC analysis reporting for restaurants.
• Oracle Hospitality Materials Control Procurement, cost control, and property inventory software from Oracle customized for hospitality, providing real-time cost-of-sales tracking, authorization workflows, multi-branch and multi-currency support, B2B ordering interface, and recipe-based stock depletion linked to POS sales data.
• Breeze Delivery Suite Delivery management suite including a dispatch/control center for orders and drivers, Android driver app for delivery tracking, call center module for multi-location delivery operations, pizza configurator, real-time map visualization, multi-location order routing, driver payment reconciliation, and integration with Breeze POS.
• Breeze eCommerce Online Ordering Online ordering platform enabling restaurants to configure delivery zones, variable pricing parameters, customer address validation, upsell features, loyalty integration, and GDPR-compliant customer profiling to reduce aggregator dependency and enable direct customer relationships.
• Breeze Kiosk Self-Ordering Self-service ordering kiosk integrated with Breeze POS and KDS, offering multi-language support, promotional content display, QR voucher scanning, and high-volume throughput for QSR environments, deployed across Subway France and City Grill Group.
• Breeze Mobile Ordering App Mobile ordering application for dine-in restaurants enabling customers to place orders, modify bills, and pay directly via card or loyalty points, syncing menu configuration with Breeze POS and supporting brand-customized interfaces across iOS and Android devices.
• Breeze Loyalty Mobile App & Marketing Automation Integrated loyalty program and automated marketing communication platform offering lifecycle campaign management, automated customer communications, mobile loyalty with point accumulation and voucher redemption, including Out4Food for City Grill Group.
• Reservation Assistant (TAC) Booking and membership management software for spa & wellness centers with integrated web booking engine, automated SMS confirmations, member management, CRM, stock tracking, golf management module, and business reporting, connecting serving staff and rooms through resource management.
• Oracle Hospitality OPERA PMS On-premises property management system (PMS) for large hotel enterprises providing full-featured guest service management, event sales, front desk operations, and back office connectivity, distributed and implemented by Bit Soft as sole Oracle Hospitality partner in Romania.
• Oracle Hospitality OPERA Cloud Full cloud-based hotel property management system providing centralized data, open architecture, open APIs, and integrated services for managing and growing hotel businesses, deployed and supported by Bit Soft in Romania.
• Protel Air Cloud PMS 100% cloud-based hotel management system with no hardware requirements, featuring real-time reporting, guest mobile app (Voyager), automated messaging (Messenger), real-time housekeeping tracking, sales and marketing modules, and native iOS/Android apps with automatic updates.
• Protel Server-Based PMS Server-based hotel PMS suited for seasonal hotels, independent chains requiring physical server infrastructure, and properties with high OTA booking volumes, offering housekeeping coordination, tablet access (Protel on Tablet), and Navigator for quick screen navigation.
• Oracle Hospitality Simphony POS Oracle mobile POS solution for food and beverage operations, available in server and cloud deployment models, supporting thousands of workstations across multi-property configurations with offline operation continuity, kitchen display integration, multi-language support, and analytics.

Quantifiable outcome

• +223% room service revenue growth at Danubius Hotel Aréna; +66% average order value increase at Danubius Hotel Hélia; 70%+ of room service orders placed digitally within months of launch
• +5 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature12 records

Partnerships

One partnership is on record.

• Oracle HospitalitycoreTechnology or IntegrationBit Soft is the sole authorized Oracle Hospitality distributor and implementation partner in Romania since 2014. The partnership covers Oracle OPERA PMS, OPERA Cloud, Simphony, Simphony Cloud, Materials Control, and related hospitality solutions. Bit Soft holds Oracle Cloud expertise across OPERA Cloud, OSEM, Integration Platform, Fiscal Integration, and Reporting & Analytics. With 300+ active implementations and 20+ dedicated Oracle experts, the partnership is foundational to Bit Soft's hotel management offering. Nearly 20 years of partnership tenure.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Posist: Cloud-based restaurant POS and management platform serving chain restaurants in EMEA and APAC. Comparable to Breeze POS for multi-location restaurant chains with loyalty and analytics.

Direct peers

• Mews: Cloud-native PMS platform for hotels and hospitality groups. Directly comparable to Bit Soft's OPERA Cloud and Protel Air offering in hotel property management and integrated guest experience workflows.
• Cloudbeds: Cloud-based PMS for independent hotels, hostels, and groups. Closely comparable to Bit Soft's hotel software stack targeting independent and chain properties with cloud-first deployment.
• Toast: Leading cloud-based restaurant POS and management platform in the US, expanding internationally. Direct competitor to Bit Soft's Breeze POS in the cloud-native restaurant technology category.
• Lightspeed Restaurant: Cloud POS and commerce platform for restaurants and hospitality. Comparable to Breeze POS across dine-in, takeout, delivery, and multi-location restaurant operations.
• Hotelogix: Cloud-based hotel PMS serving independent hotels and groups in EMEA and Asia. Directly comparable to Bit Soft's Protel Air and OPERA Cloud offerings for small-to-mid hotel properties.
• eZee Absolute (eZee Technosys): Cloud-based hotel and restaurant management software serving independent and chain operators across 190+ countries. Comparable to Bit Soft's integrated hospitality stack targeting mid-market operators.

Broad incumbents

• Oracle Hospitality: Global incumbent providing OPERA PMS, Simphony POS, and Materials Control — the same products Bit Soft distributes and implements in Romania. Functions as both technology partner and large-scale competitor globally.
• Shiji Group: Enterprise hospitality technology platform offering PMS, POS, and payment solutions to global hotel chains. Comparable to Bit Soft's hotel and restaurant portfolio at the enterprise tier.
• Infor Hospitality Management Solutions (HMS): Enterprise hotel software suite from Infor covering PMS, sales & catering, and back-office. Comparable to Bit Soft's OPERA-based hotel offering at the enterprise/large-hotel tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bit-soft
• Facebookfacebook.com/BitSoftGroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bit Soft