233

What 233 does

233 (深圳二三三数字科技 / Shenzhen Ersan San Digital Technology) is a Shenzhen-based private company founded in 2014 that operates 智创广告 (Zhichuang Advertising), a professional advertising publishing and placement service focused on the Chinese mobile product market. The firm positions itself as a domestic mobile product operation and promotion overall solution provider, serving advertisers and mobile app developers seeking distribution and user-acquisition support. The company operates as a single-product organization, with its core offering centered on ad placement services rather than disclosed proprietary technology, programmatic bidding infrastructure, or AI-driven targeting capabilities.

Operationally, 233 is a small private firm with 11-50 employees and a minimal external funding footprint: the company has one disclosed funding round of approximately $435,060 from 7k7k.com, a Chinese mobile gaming platform, completed on 2017-05-04. No subsequent funding rounds, acquisitions, partnerships, management hires, product launches, or regulatory actions are documented in the available source material. Ownership structure, investor roster beyond 7k7k.com, customer logos, geographic footprint beyond China, revenue figures, and detailed financial metrics are not disclosed. The website (ersansan.cn) appears active, indicating continuing operations, but the absence of corroborating financial or growth signals leaves the company's current scale, trajectory, and competitive position materially undetermined from available data.

Name

233

Legal name

深圳二三三数字科技

Website

https://ersansan.cn

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

233 is a Shenzhen-based private company that operates 智创广告 (Zhichuang Advertising), providing advertising publishing and placement services to advertisers and mobile product developers in China. Founded in 2014, it functions as a small-scale mobile product promotion solutions provider with 11-50 employees.

Ownership category

akta.pro rank

Product category

Digital Advertising Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising (7310)

akta.pro primary industry

Affiliate Marketing & Partner Program Management (MPAAACAD)

Keywords

• Advertising publishing services
• Mobile product operations
• Ad placement services
• Digital advertising services
• Mobile marketing solutions

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Core offering

233 operates as a professional advertising publishing service provider through its core offering, Zhichuang Advertising (智创广告). The company delivers advertising placement services tailored to mobile product operation and promotion overall solutions for clients in China.

Product overview

233 operates as a single product company providing advertising publishing and placement services through its core offering, 智创广告 (Zhichuang Advertising).

Differentiator

Problem solved

Functional benefit

Products and services

• Zhichuang Advertising (智创广告) Professional advertising publishing service offering advertising placement services, positioned for mobile product operators and promoters that need outsourced ad-buying and promotional support in China.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Broad incumbents

• ironSource (Unity): Mobile ad-tech and app monetization platform now part of Unity, serving app developers with ad placement, mediation, and promotion. Direct competitive overlap with 233 in mobile app advertising placement services.
• InMobi: Global mobile advertising platform offering ad placement, programmatic buying, and monetization. Overlaps with 233's core mobile ad placement service, though InMobi operates a broader technology stack and serves international advertisers.
• AppLovin: Global mobile ad-tech and monetization platform connecting advertisers with mobile app audiences. Comparable to 233 as a mobile-focused ad placement and promotion service, but vastly larger, publicly listed, and tech-platform driven.
• Digital Turbine: Mobile advertising and app delivery platform focused on user acquisition and on-device media placements. Overlaps with 233's mobile product promotion offering at the user-acquisition layer.
• Unity Ads (Unity Technologies): Mobile game engine operator with a global in-app advertising network placing ads inside mobile games. Competes with 233 in the mobile product (especially gaming) promotion and ad placement market.

Direct peers

• Liftoff: Mobile ad tech company focused on user acquisition and ad placement for app advertisers. Comparable to 233 in its mobile-first advertising placement focus, though at significantly greater scale with programmatic and data-driven capabilities.
• Yeahmobi: Chinese cross-border mobile marketing and advertising services company providing ad placement, user acquisition, and promotion solutions. Operates in the same niche as 233 (mobile product promotion/placement) and is a relevant scale benchmark.
• Mintegral (Mobvista): Mobile ad tech platform specializing in user acquisition and ad monetization for app developers, headquartered in China. Directly comparable to 233's mobile product promotion offering, with stronger tech stack and broader geographic reach.

Emerging players

• AppGrowing: Chinese mobile advertising intelligence and traffic analysis platform. Adjacent to 233's mobile promotion focus, providing advertisers with insight into mobile ad placements—an enabling/competing solution for the same buyer personas.

Regional players

• DataEye: China-based mobile internet data and marketing services firm covering mobile game advertising, promotion, and market intelligence. Operates in the same Chinese mobile advertising/promotion space as 233 and serves overlapping advertiser segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 233