DataEye
DataEye is a Shenzhen-based ad-intelligence and data analytics SaaS platform that helps gaming, micro-drama, and e-commerce companies track competitor advertising, optimize media buying, and produce creative content across China and global markets.
- Company typePrivate
- Founded2013
- HeadquartersNanshanqu, China
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What DataEye does
DataEye is a Shenzhen-headquartered big data and advertising intelligence company founded in 2013 that operates a multi-product SaaS platform serving mobile game developers, micro-drama platforms, e-commerce brands, and AI-generated content companies across China and select international markets. The platform processes 100M+ daily data points covering 80%+ of industry advertising data across 80,000+ game products and 31 global media channels, supported by 10+ patented technologies and 30+ software copyrights. Core products include ADXray (domestic game ad intelligence), ADX Global (international ad intelligence), ADX Application Version (cross-industry data covering 9 verticals), Drama Check (micro-drama databases with 750,000+ talent records and 250,000+ titles), SmartEye (overseas brand), and the Tidea suite for data-driven marketing, creative production, and SaaS content workflow.
The company monetizes primarily through tiered annual SaaS subscriptions priced at ¥3,000+/user/year for the ADX Application Version, ¥12,000+/user/year for ADXray domestic, and ¥20,000+/user/year for ADX Global, complemented by professional services revenue from DataEye Lab strategy research and Tidea creative content production for enterprise clients including Tencent, NetEase, miHoYo, ByteDance, Alibaba, FunPlus, Activision Blizzard, Electronic Arts, and Lilith. Go-to-market combines self-serve web access, enterprise field sales across China, industry events (DataEye L!NK, JuChaCha Night), and a WeChat-led content marketing engine.
Founded by Wang Xiangbin (CEO) with Zhang Gaojing (Co-founder and COO), DataEye is privately held as Shenzhen Huidong Chuangxiang Technology Co., Ltd. and has raised funding through a 2015 Series A and 2017 Series B, with total disclosed funding of approximately $35M across multiple rounds. The company expanded internationally in 2016 via the acquisition of South Korea-based INCA, entered the micro-drama vertical in 2023, and in 2025 spearheaded the establishment of the Shenzhen Micro-short Drama Industry Association as its President Unit, consolidating ecosystem leadership in an emerging content vertical.
DataEye firmographics
Firmographics- Name
- DataEye
- Legal name
- Shenzhen Huidong Chuangxiang Technology Co., Ltd. (深圳汇东创意科技有限公司)
- Website
- https://dataeye.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- DataEye is a Shenzhen-based ad-intelligence and data analytics SaaS platform that helps gaming, micro-drama, and e-commerce companies track competitor advertising, optimize media buying, and produce creative content across China and global markets.
- Ownership category
- akta.pro rank
DataEye industry classification
Industry- Product category
- Advertising Intelligence & Marketing Analytics Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Data Platform (Unified Data & Analytics) Suites (HDAEABAD)
- akta.pro secondary industries
- Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH), Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH), Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM) (BPAEAHAC)
Keywords
Where DataEye is headquartered
LocationHeadquarters
- HQ city
- Nanshanqu
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
DataEye business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (ADXray): Annual subscription model for advertising intelligence SaaS platforms providing market insights, competitive intelligence, and media buying analysis. Priced per user per year with tiered product offerings.
- Strategy Research Consulting: Custom research reports including user research, competitor analysis, and global market research provided by DataEye Lab's team of analysts from finance media and private equity backgrounds.
- Creative Content Production: Custom creative marketing execution including 2D, 3D, and live-action video production for games and e-commerce. Professional team services from market analysis to video project realization.
- Tidea Cloud SaaS: Content production SaaS platform subscription for creative workflow management, cloud asset sharing, and production process automation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | ADXray Game Intelligence - Domestic China coverage |
| Subscription | Annual | ADXray Global - International coverage |
| Subscription | Annual | ADX Application Version & Drama Check |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
DataEye product offering
Product offeringCore offering
DataEye operates a global digital content marketing platform built around advertising-intelligence SaaS products (ADXray for domestic game and short-drama intelligence, ADX Global for international markets, ADX Application Version for nine industry verticals, and the Drama Check mini-program). It supplements these subscriptions with strategy research services (DataEye Lab) and creative content execution (Tidea Advertising, Tidea Creatives, Tidea Cloud) for gaming, micro-drama and e-commerce customers.
Product overview
DataEye is a Global Digital Content Marketing Platform offering a multi-product SaaS portfolio. The core offerings include: ADXray and ADXray Global (advertising intelligence SaaS platforms for game and short drama sectors), ADX Application Version (industry-wide data covering short dramas, novels, social media, and 9 primary industries), SmartEye (overseas brand for global market), Tidea Advertising (data-driven marketing team), Tidea Creatives (creative content execution), Tidea Cloud (SaaS platform for creative content production), DataEye Lab (strategy research), DataEye L!NK and JuChaCha Night (event brands), Industry Reports, and Drama Check (micro-short drama mini-program). The company also operates exhibition services connecting industry resources, and provides strategic research through a think tank approach combining data, research, and creativity.
Differentiator
Problem solved
Functional benefit
Brands
- ADXray: Game Advertising Intelligence SaaS Platform covering domestic China market. Collects entire network performance advertising big data including hundreds of millions of creative materials.
- ADX Global
- SmartEye
- Tidea Advertising
- Tidea Creatives
- Tidea Cloud
- DataEye Lab
- DataEye L!NK
- Drama Check
- JuChaCha Night
Products and services
- ADXray (ADX China) China Game/Short Drama Advertising Intelligence SaaS Platform that collects performance advertising data from all platforms, covering over 80,000 game products and millions of media materials; for game developers and publishers seeking marketing efficiency and media-advertising insight.
- ADX Global (ADX Short Drama Insights - Global) Global Game/Short Drama Advertising Intelligence SaaS Platform covering 31 mainstream global media platforms, providing multi-dimensional intelligence — ad creatives filtering/inspiration, popular rankings and market-intelligence insight — for games and short dramas targeting international markets.
- ADX Application Version Domestic advertising-intelligence SaaS application version covering nine primary industries (short dramas, novels, social media, pan-entertainment, life services, finance and education) with over 90 secondary industry classifications and AI recognition for deduplication/merging; for marketers needing industry-wide advertising and competitor-placement intelligence.
- Drama Check (mini-program) Micro-short drama intelligence mini-program providing a Talent Database of 750,000+ professionals, a Company Database of 20,000+ firms, and a Drama Database of 250,000+ titles across 21 genres, with AI recognition for deduplication and merging; for short-drama platforms, producers and practitioners.
- Tidea Advertising Data-driven marketing service providing brand building, marketing campaigns, KOL marketing and media-buying planning grounded in DataEye's industry and customer insights; for game, micro-drama and e-commerce clients seeking end-to-end campaign execution.
- Tidea Creatives Creative content marketing execution team providing 2D, 3D and live-action video production based on game-genre and market analysis; for game, micro-drama and e-commerce brands requiring production-ready creative assets (reported scale: 300 game product services, 100+ video productions).
- Tidea Cloud Creative content production SaaS platform providing a one-stop online cooperative workflow from resource acquisition, content production, quality control to distribution (reported scale: 10,000+ video contents produced); for internal creative teams and external creators.
- DataEye Lab (Strategy Research) Data-enabled strategy research service providing user data research, creative data analysis, brand communication planning, competitor data analysis and global market research, delivered by analysts from finance-media and private-equity backgrounds; for brands needing custom research reports.
- SmartEye DataEye's overseas brand offering data-analysis and intelligent marketing services with localized support; for outbound Chinese enterprises and global clients needing advertising intelligence and marketing solutions in international markets.
Quantifiable outcome
- DataEye covers over 80% advertising data of the industry
- +3 more outcomes
Companies that use DataEye
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles3 records
DataEye technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
DataEye partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- INCA (South Korea)coreBecame parent company of INCA in South Korea in 2016, establishing technology and integration partnership for the Asian market.
Scale indicators13 records
Recent moves11 records
Expansion highlights5 records
DataEye competitors and assessment
Company assessmentDirect peers
- 蝉妈妈 (ChanMama): Leading e-commerce and live-streaming analytics platform in China covering Douyin/Kuaishou commerce creators, products and ad data. Adjacent direct competitor for DataEye's e-commerce and content commerce analytics expansion.
- AppGrowing (PocketPie): China-focused mobile ad creative intelligence platform tracking advertising materials and media buying trends across Chinese ad networks. Most direct domestic competitor to ADXray for game and app developer audiences.
- Mobvista (汇量科技): Hong Kong-listed mobile marketing and ad tech company providing programmatic advertising, analytics and creative intelligence for app developers globally. Comparable to DataEye on international mobile advertising intelligence and monetization.
- 热云数据 (HotCloud Data): Chinese mobile marketing analytics and attribution platform serving advertisers and gaming/financial industry clients. Domestic peer with comparable focus on ad data aggregation and marketing intelligence for mobile apps.
- data.ai (formerly App Annie): App market intelligence platform covering downloads, revenue, ad spend and usage data across mobile apps. Direct competitor to DataEye's unified app/ad intelligence SaaS positioning for game publishers and brand marketers.
- Sensor Tower: Global app and ad intelligence SaaS platform providing mobile game ad creative, media buying and download estimates. Closest global analogue to DataEye's ADXray product in both product scope and target customer (app developers and gaming/short-video companies).
- SocialPeta: Global ad creative intelligence platform covering Facebook, Google, TikTok and other major media platforms with creative tracking, advertiser discovery and media buying insights. Comparable to ADXray Global's functionality and pricing model.
Emerging players
- MobileAction: App store optimization and ad intelligence SaaS serving app marketers with keyword tracking, ASO and competitor ad tracking. Smaller, narrower competitor but with overlapping product modules to ADXray for app/game marketers.
Broad incumbents
- AppLovin (with SparkLabs / Array): Major mobile ad tech and monetization platform with proprietary creative analytics and intelligence tools for game developers. Larger incumbent that overlaps with DataEye's gaming advertiser audience, though from the supply/demand side rather than pure intelligence.
- SimilarWeb: Public market intelligence platform providing web/app traffic, engagement and digital advertising intelligence across industries. A broader incumbent whose app intelligence offering directly overlaps with DataEye's ad and competitive intelligence modules.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
DataEye social profiles
Digital presenceDataEye financial estimates
Financial estimateRevenue estimate
Valuation estimate
DataEye leadership team
Management profileNumber of profiles
Profiles4 records
DataEye subsidiaries and ownership
Company hierarchySubsidiaries1 record
DataEye funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DataEye M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DataEye
What does DataEye do?
DataEye operates a global digital content marketing platform built around advertising-intelligence SaaS products (ADXray for domestic game and short-drama intelligence, ADX Global for international markets, ADX Application Version for nine industry verticals, and the Drama Check mini-program). It supplements these subscriptions with strategy research services (DataEye Lab) and creative content execution (Tidea Advertising, Tidea Creatives, Tidea Cloud) for gaming, micro-drama and e-commerce customers.
Is DataEye a public or private company?
DataEye is a private company. It is classified as venture growth investor backed and is currently operating.
When was DataEye founded?
DataEye was founded in 2013. It employs 101 to 250 people.
Where is DataEye based?
DataEye is headquartered in Nanshanqu, China, in the Asia region.
How does DataEye make money?
Four revenue lines are on record. SaaS Subscription (ADXray) is the primary driver. The others are strategy Research Consulting, creative Content Production and tidea Cloud SaaS.
Who are DataEye's main competitors?
Direct peers on record are 蝉妈妈 (ChanMama), AppGrowing (PocketPie), Mobvista (汇量科技), 热云数据 (HotCloud Data), data.ai (formerly App Annie), Sensor Tower and SocialPeta. MobileAction is listed as an emerging player. Broad incumbents are AppLovin (with SparkLabs / Array) and SimilarWeb.
Does DataEye have an API?
No public API is recorded for DataEye.
What industry is DataEye in?
DataEye's product category is Advertising Intelligence & Marketing Analytics Software. Its primary akta.pro industry code is HDAEABAD, Data Platform (Unified Data & Analytics) Suites, with a secondary code of HDAEABAH, Data Sharing, Data Exchange & Data Marketplace Platforms. Its NAICS code is 518210 and its SIC code is 7370.