PicCollage
PicCollage is a mobile photo and video collage editing app operated by Taiwan-based CardinalBlue, serving 16 million monthly active consumers on iOS and Android through a freemium model with AI-powered editing tools and an artist marketplace for stickers and backgrounds.
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What PicCollage does
PicCollage is a mobile photo and video collage editing application operated by Taiwan-based CardinalBlue, serving 16 million monthly active users and 270 million cumulative users worldwide on iOS and Android. The core product enables consumers to create photo collages, greeting cards, social media content, and digital scrapbooks using templates, backgrounds, fonts, stickers, and AI-powered tools including Magic Expand (generative background extension), Background Remover (computer vision segmentation), and Magic Effects (style transformation). The platform also offers web-based tools and a separate PicCollage for Kids app. The company generates revenue through a freemium model with a pro subscription tier offering premium fonts, stickers, and content, supplemented by an Artist Artwork Marketplace where independent creators submit sticker and background packs and earn per-pack revenue with PicCollage taking a commission. Distribution occurs primarily through Apple App Store and Google Play, supported by organic social media presence across Instagram, TikTok, YouTube, Pinterest, and Facebook.
PicCollage's go-to-market is product-led, relying on app store discovery, organic word-of-mouth, and social media virality rather than paid acquisition. The company maintains a weekly-updated design library with seasonal templates and event-specific content, targeting three primary use cases: personal greeting cards (birthdays, holidays), social media content creation (Instagram Reels, TikTok), and family memory documentation. The Artist Marketplace extends the content supply chain through third-party creators who retain copyright. Headquartered in Taipei with 51-100 employees, PicCollage raised $2.3M in seed funding in 2013 and has operated as a privately held, capital-efficient company since, with no disclosed follow-on funding rounds or revenue figures.
PicCollage firmographics
Firmographics- Name
- PicCollage
- Legal name
- PicCollage Company
- Website
- https://piccollage.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PicCollage is a mobile photo and video collage editing app operated by Taiwan-based CardinalBlue, serving 16 million monthly active consumers on iOS and Android through a freemium model with AI-powered editing tools and an artist marketplace for stickers and backgrounds.
- Ownership category
- akta.pro rank
PicCollage industry classification
Industry- Product category
- Mobile Photo and Video Editing Apps
- NAICS
- Photographic Services (54192), Software Publishers (513210)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Photo/Video Editing Triage & Album/Project Structuring (HSAFAGAJ)
- akta.pro secondary industry
- Photo Library Organization & Curation (HSAFAGAA)
Keywords
Where PicCollage is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PicCollage business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Freemium App Model: PicCollage offers a free version with basic features and a pro/paid version with premium fonts, stickers, and advanced features. Users can try the free version and upgrade for enhanced creative capabilities.
- Artist Content Sales: PicCollage sells sticker and background packs created by independent artists. Artists submit proposals, work with the PicCollage team to create packs, and earn profit from every pack sold while retaining copyright to their designs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free version with basic collage tools |
| Subscription | Others | Pro version with premium fonts and content |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
PicCollage product offering
Product offeringCore offering
PicCollage is a mobile photo and video editing app available on iOS and Android that enables consumers to create collages, greeting cards, and social media content. It provides AI-powered creative tools such as Magic Expand, Background Remover, and Magic Effects, combined with templates, fonts, stickers, and an artist-driven content library updated weekly. The platform extends to web-based tools and an artist marketplace where independent creators submit sticker and background packs for inclusion in the app.
Product overview
PicCollage is a mobile-first photo and video editing platform built around collage creation. The core product is the PicCollage App (iOS/Android), which provides templates, backgrounds, fonts, stickers, and AI-powered editing tools. The platform includes web-based tools (Background Remover, Blur Background, Image Resizer, AI Image Extender), a Video Collage feature for social media content, and an Artist Marketplace where creators can sell stickers and backgrounds. The design library is updated weekly. The company also maintains a separate PicCollage for Kids app. Key AI features include Magic Expand, Magic Effects, and background removal capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Pic Collage for Kids: A child-friendly version of the main PicCollage app launched in April 2015.
- GIF CAM
Products and services
- PicCollage App A mobile photo and video editing app for iOS and Android used by individual consumers to create collages, greeting cards, social media content, and personalized visual designs. Features include templates, backgrounds, fonts, stickers, AI-powered editing tools (Magic Expand, Background Remover, Magic Effects), curved text, video collage, and a weekly updated content library.
- PicCollage Web Tools Browser-based creative utilities including Background Remover, Blur Background, Image Resizer, AI Image Extender, and a Web Editor (photocards.ai), available to individual users without requiring the mobile app.
- Artist Artwork Marketplace A platform for independent artists and designers to submit and sell sticker and background packs within PicCollage. Artists retain copyright, work with the PicCollage team to develop packs, and earn profit from every pack sold to the user base.
- PicCollage for Kids A dedicated, child-friendly collage app described as the safest and most fun collage app for kids, launched as a separate app from the main PicCollage product.
Quantifiable outcome
- 270 million people worldwide use PicCollage
- +1 more outcomes
Companies that use PicCollage
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
PicCollage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature7 records
PicCollage partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- TheFoggyDogminorPicCollage teamed up with @thefoggydog for a fall-themed collage contest, combining PicCollage's platform with TheFoggyDog's brand to engage users in creative content creation.
- TheBouqs.comminorTheBouqs.com partnered with PicCollage for a Mother's Day contest, allowing users to create Mother's Day themed collages and potentially win prizes from TheBouqs.com flower delivery service.
- Independent Artists (Artist Submission Program)corePicCollage operates an artist submission program where independent artists create sticker packs and backgrounds. Artists retain copyright, get paid per pack sold, and gain exposure to 200+ million PicCollage users. The company works with artists to develop full packs that go live on the platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
PicCollage competitors and assessment
Company assessmentBroad incumbents
- Canva: Canva is the dominant visual creation platform with templates, AI-powered design tools, and a massive template/sticker marketplace. It directly competes with PicCollage in casual photo/video creation and social media content but operates as a broader design suite spanning presentations, documents, and marketing collateral.
- Adobe Express: Adobe Express (formerly Adobe Spark) is Adobe's consumer-focused design platform with templates, photo editing, and AI-powered creative tools. It competes with PicCollage in greeting card, social media post, and quick design use cases while leveraging Adobe's broader creative ecosystem.
- CapCut: CapCut is ByteDance's video editing app with templates, AI effects, and deep TikTok integration that has rapidly become the dominant tool among Gen Z content creators. While primarily video-focused, it competes for the same social media content creator mindshare that PicCollage targets with its Video Collage feature.
Direct peers
- Picsart: Picsart is a direct competitor in mobile photo and video editing with collage tools, AI background removal, generative AI effects, and an artist/sticker marketplace. It targets the same social media content creator and casual user segments as PicCollage with a similar freemium model.
- VSCO: VSCO is a photo and video editing app with curated filters, presets, and creative tools popular among Gen Z and younger millennial creators. It overlaps with PicCollage in mobile photo editing and pro subscription monetization but emphasizes aesthetic filters over collage composition.
- Fotor: Fotor is a photo editing and graphic design platform offering collage makers, AI background removers, and template libraries. It serves a similar SMB/consumer audience as PicCollage with overlapping freemium features and AI-powered editing tools.
- PhotoGrid: PhotoGrid is a mobile collage and video editing app with templates, AI effects, and social media content creation features. It is one of the most direct head-to-head competitors to PicCollage in the collage-specific category on iOS and Android.
- Bazaart: Bazaart is a photo collage and graphic design app with AI background removal and template-driven design. It directly overlaps with PicCollage in collage composition and greeting card creation for iOS users.
Emerging players
- Phonto: Phonto is a mobile app specializing in adding stylized text to photos, a core feature of PicCollage's Curved Text and font tools. It serves a narrower use case (text on images) but competes for the same creator use cases.
Others
- Sticker Maker: Stickerly is a sticker creation and discovery platform that overlaps with PicCollage's sticker ecosystem and artist submission program. It is adjacent rather than directly competitive, but both serve the consumer demand for personalized digital stickers and creative expression.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
PicCollage social profiles
Digital presencePicCollage financial estimates
Financial estimateRevenue estimate
Valuation estimate
PicCollage leadership team
Management profileNumber of profiles
Profiles2 records
PicCollage funding detail
Funding detailFunding overview
Funding rounds1 record
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PicCollage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PicCollage
What does PicCollage do?
PicCollage is a mobile photo and video editing app available on iOS and Android that enables consumers to create collages, greeting cards, and social media content. It provides AI-powered creative tools such as Magic Expand, Background Remover, and Magic Effects, combined with templates, fonts, stickers, and an artist-driven content library updated weekly. The platform extends to web-based tools and an artist marketplace where independent creators submit sticker and background packs for inclusion in the app.
Is PicCollage a public or private company?
PicCollage is a private company. It is classified as venture growth investor backed and is currently operating.
When was PicCollage founded?
PicCollage was founded in 2013. It employs 51 to 100 people.
Where is PicCollage based?
PicCollage is headquartered in San Francisco, United States, in the North America region.
How does PicCollage make money?
Two revenue lines are on record. Freemium App Model is the primary driver. The others are artist Content Sales.
Who are PicCollage's main competitors?
Broad incumbents on record are Canva, Adobe Express and CapCut. Direct peers are Picsart, VSCO, Fotor, PhotoGrid and Bazaart. Phonto is listed as an emerging player. Sticker Maker is listed as an others.
Does PicCollage have an API?
No public API is recorded for PicCollage.
What industry is PicCollage in?
PicCollage's product category is Mobile Photo and Video Editing Apps. Its primary akta.pro industry code is HSAFAGAJ, Photo/Video Editing Triage & Album/Project Structuring, with a secondary code of HSAFAGAA, Photo Library Organization & Curation. Its NAICS code is 54192 and its SIC code is 7330.