What Efarming does

Efarming (Chinese brand: 农耕建站 / Nong Geng Jian Zhan, website nonggengnet.com) is a Chinese SaaS no-code website building platform headquartered in Xi'an and founded in 2017. The platform enables users without coding knowledge to design and publish websites, B2C and distribution shopping malls, WeChat mini-programs, and one-click Android/iOS mobile applications through a visual drag-and-drop editor. Its product portfolio comprises a core multi-module platform (cloud website building, enterprise official websites, WeChat mini-programs, government/enterprise site cluster management, city-specific site building, community e-commerce, and mobile app generation) all sharing a unified backend with synchronized data across PC, mobile, micro-site, mini-program, and app surfaces. Technical positioning emphasizes template breadth (hundreds of industry templates, thousands of e-commerce plugins), SEO-friendly framework, and a five-in-one unified management console. Pre-built templates cover industries spanning home cleaning, flower delivery, education, and after-sales repair.

The business model combines a self-serve SaaS subscription tier — with entry-level cloud display websites priced at approximately ¥1,999 per year — with commissioned custom build services and a channel/agent reseller program targeting design freelancers, advertising agencies, new media operators, SEO/SEM firms, brand marketers, and enterprise consulting firms. Go-to-market relies on a mix of direct online trial signup, paid lead capture, regional/city-specific landing pages for organic acquisition, Baidu's customer service chat, and a partner platform recruiting third-party agents. The only disclosed capital event is a small early-stage funding round of approximately $290,849 dated 2018-09-27 from undisclosed investors; subsequent funding, revenue, ARR, and headcount figures are not publicly disclosed in the input. The data points provided indicate the company is operating but remaining early-stage, with no public benchmarks on scale or growth cadence.

Name

Efarming

Legal name

eFarming GmbH & Co. KG

Website

https://nonggengnet.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Efarming (农耕建站) is a Xi'an-based Chinese SaaS no-code website building platform, founded 2017, offering visual tools to create websites, WeChat mini-programs, e-commerce stores, and mobile apps, sold via self-serve subscriptions, custom build services, and a channel agent reseller program targeting SMBs and design agencies.

Ownership category

akta.pro rank

Product category

Website Builder Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Mobile App Development Platforms (MADP) (HDAEAKAD)

akta.pro secondary industry

eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ)

Keywords

• SaaS website builder
• No-code platform
• Cloud site builder
• Mini-program development
• Enterprise website software

Headquarters

HQ city

Xian

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Green Hydrogen Sales to Transportation Operators: The company produces green hydrogen and sells it to public transportation operators (bus companies) for use as fuel. Revenue is generated through hydrogen sales contracts with fleet operators like Autokraft GmbH and Rohde Verkehrsbetriebe GmbH.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Efarming (农耕建站) operates a SaaS cloud intelligent website building platform that enables users to create websites, e-commerce stores, WeChat mini-programs, and mobile applications without coding knowledge through a visual drag-and-drop editor. The platform supports unified multi-channel publishing across PC sites, mobile sites, WeChat sites, mini-programs, and APPs from a single backend, with industry-specific templates and 200+ e-commerce marketing plug-ins.

Product overview

农耕建站 is a unified SaaS cloud intelligent website building platform that operates as a single integrated system with multiple product modules. The core platform enables users to create websites without coding through a visual drag-and-drop editor. The product portfolio includes: the main 农耕建站 platform (core product), mini-programs for WeChat, enterprise official websites, shopping mall e-commerce websites, mobile APPs (one-click Android/iOS generation), government/enterprise site cluster systems, city-specific website building services, cloud website building tools, and community e-commerce features. These modules share a unified backend enabling data synchronization across PC websites, mobile websites, mini-programs, and apps.

Differentiator

Problem solved

Functional benefit

Products and services

• 农耕建站 (Nong Geng Jian Zhan) SaaS Website Builder A SaaS cloud intelligent website building tool that uses a visual online editor to let users without coding skills build websites, e-commerce stores, mini-programs, and mobile apps in 5-30 hours, comparable in simplicity to building a PowerPoint deck. Includes industry templates, SEO-optimized framework, 200+ e-commerce plug-ins, and a unified backend for five channel types.
• WeChat Mini-Program Builder (小程序)

Quantifiable outcome

• Electrolysis capacity expansion to 2 MW enabling 1+ ton green hydrogen production daily, sufficient for 30+ buses

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Autokraft GmbHcoreStrategic or Co-development PartnerLocal public transport bus operator purchasing green hydrogen fuel from eFarm Nordfriesland. The partnership supports the transition of regional bus fleet to zero-emission hydrogen-powered vehicles, expanding from 2 to 12 buses.
• Rohde Verkehrsbetriebe GmbHcoreStrategic or Co-development PartnerLocal public transport bus operator purchasing green hydrogen fuel from eFarm Nordfriesland. Partnership enables deployment of hydrogen-electric buses for regional public transportation.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wix.com: Wix is the global leader in no-code website building with drag-and-drop editing, templates, and AI site generation (Wix ADI). It is the closest direct peer to 农耕建站 in product model, target SMB customer base, and SaaS delivery mechanism.
• Squarespace: Squarespace is a leading no-code website builder targeting SMBs and creatives with template-driven design and commerce tools. It overlaps with 农耕建站's value proposition of enabling non-technical users to launch professional websites and online stores.
• Webflow: Webflow is a no-code visual website builder aimed at designers and agencies building client sites without code. Its designer-agency channel model and visual editor are directly comparable to 农耕建站's positioning toward designers, ad agencies, and SEO firms.
• Shopify: Shopify is a leading commerce platform enabling merchants to build online stores with themes and apps. It overlaps with 农耕建站's shopping mall modules (B2C mall, distribution mall, group buy, wholesale) and its one-click APP generation capability.
• 凡科建站 (Fakao): 凡科建站 is one of the largest Chinese no-code website builders serving SMBs with templates, mini-program creation, and e-commerce features. It is the most direct Chinese domestic competitor to 农耕建站 across product scope and target customer.
• Strikingly: Strikingly is a mobile-first website builder with strong presence in China and Southeast Asia, offering templates, mini-program support, and online store capabilities. Its template-driven SMB approach parallels 农耕建站's positioning.
• Weebly: Weebly (now part of Square/Block) is a drag-and-drop website builder with integrated e-commerce, comparable in product model and SMB target to 农耕建站. Both platforms emphasize ease of use for non-technical users.
• 建站之星 (StarWeb): 建站之星 (StarWeb) is a Chinese SaaS website builder focused on SMB website creation with templates and customization tools. It targets the same customer segments (small businesses, designers, agents) as 农耕建站 in the domestic market.

Broad incumbents

• 阿里云建站 (Alibaba Cloud Site Builder): Alibaba Cloud offers a bundled site-building service as part of its broader cloud, domain, and SMB digital marketing stack. It is a broad incumbent in the same Chinese SMB website building category but competes primarily through ecosystem bundling rather than specialized product.
• 腾讯云建站 (Tencent Cloud Site Builder): Tencent Cloud provides a site builder integrated with WeChat mini-program tooling and its broader cloud platform. As a broad incumbent, it overlaps with 农耕建站's mini-program and SMB offerings but bundles them into a much wider Tencent ecosystem.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Efarming